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Author: Team illusto

May 11 2023

20+ Tips To Grow Your Brand Using Instagram Story Ads

by Team illusto
6 min

Instagram is more popular than ever today, with a reported 2 billion monthly active users on the platform. Being the fifth most visited website in the world, irrespective of being behind FaceBook and Twitter, Instagram has a huge user base around the world.

If you’re looking for a reliable social media platform to grow your brand today, Instagram is the place for you to be.

In this blog, we are going to discuss Instagram story ads and how to grow your brand through them.

What are Instagram story ads?

If you are a regular Instagram user, you must be familiar with the concept of Instagram stories. Instagram Stories ads work on the same concept as stories and can go up to 15 seconds. These stories ads appear in between the regular stories of your users and give your brand an opportunity to grab attention in a mere 15 seconds. And they can be in the form of photos, videos, or infographics and are in vertical format.

According to Statista, the net advertising revenue of Instagram stories worldwide was expected to amount to $11.43 billion in 2021 and reach $20.03 billion in 2023.

The Benefits of Instagram Stories Ads

Here are a few benefits of leveraging Instagram’s Stories ads:

– Increased brand awareness

– Higher reach

– Potential new customers

– More engagement

– Increased web traffic

20+ Instagram Story Ads ideas (Tips?) for Instagram

There are a number of case studies that prove the success of businesses that use Instagram Stories ads in various avenues. An example of this is a noted 41% increase in product page views for businesses that use the stories ads.

Here is a list of tips that you can pay attention to in order to get the best results and returns from your Instagram Stories Ads:

  1. Keep your target audience in mind

It may be tempting to create a one-size-fits-all template for your stories ads, but we would recommend not to. Instead, decide who your target audience is and do your best to serve them only. Keep a note of the gender, age group, demography and so on that you wish to target and work with that.

  1. Keep the spotlight on your product

Yes, we know this sounds pretty basic and obvious. But you’d be surprised to know that a lot of brands actually fail to do this. In creating an appealing story, don’t forget what really matters – your product no matter how appealing your story is, if your product isn’t front and center, you’ve lost.

  1. Create your ads for stories

Rather than using the same ads, templates, visuals, etc from your website or feed to fit into your story ad, create ads purely for your stories. Creating images and video content, especially for Instagram stories ads will ensure greater authenticity.

  1. Minimum text

Using minimal text is key when it comes to 15-second ads because come on, do you want your audience getting confused as to what your ad, product, or brand is all about? Absolutely not! You want them to leave with a clear message in mind, and that will only happen once you give out a clear message in the first place. Use minimal text with one or two concepts at max.

  1. Catchy music

This tip applies to pretty much any video on Instagram these days, but that’s because it works! Using catchy or trending music will not only make your audience stop to watch what your ad is all about, but it might also keep them humming the tune long after they’ve gotten off the app.

  1. Stickers! Yes, stickers!

We don’t think this one needs any explanation. Maybe the question to ask isn’t why stickers but who doesn’t love stickers?

  1. Use an interactive element

Making your stories engaging and interactive is a huge boon for your brand. Everyone has heard of the phrase ‘customer is king’. It’s time to put that into action by adding interactive elements in your story ads that will make your customers feel like they’re the main guy. 

  1. Make it creative

Today, the word creative has endless meanings. It could translate to audio, video, stickers, GIFs, memes… the list goes on. Get your creative caps on and get to work! Using a good Instagram video maker is key.

  1. Make it relatable

Making your stories ads relatable could look different for each brand. Maybe you could partner with another brand that you know your audiences connect with. Or your video script could be created in such a way that it speaks to your target audience.

  1. Use a single call to action

Rather than creating a passive story, including a call to action is always important if you want people to click through and flood your page or website. However, to prevent your audiences from getting confused, it is important to include a single and clear call to action in one story.

  1. Include contact information 

Including your contact information such as contact numbers, website links or other social media handles will help you track your conversion rates more accurately. Plus, you provide your audience with a chance to contact you to know more about your brand and product, which brings in more transparency.

  1. Make them participate

Instagram stories ads wherein a viewer can participate are successful. It could be as simple as an interactive poll, a mini quiz, or a ‘say yes or no’, but it will make your viewers feel like they matter and their answer matters too.

  1. Customized creatives

Customizing your creatives and designs can make a huge difference if done right. If your creatives are designed and targeted right, you will bring in much more returns in the form of conversions and sales.

  1. Keep it simple 

Some of the most successful ads out there aren’t very loud or ‘too much’. They’re simple and they get their message across creatively. That’s it!

  1. Paint your product as the solution to your customer’s needs

This is one of the older tricks in the book, but ensuring your customers know that you are the best solution to their needs is key. Once you’ve positioned your service or product as the solution, you have also ensured a higher chance of success for your ad campaign.

  1. Use a theme

If you want to increase brand awareness and recall, you must have continuity in your ads. In order to achieve this, you can pick a theme… and stick to it! Using a theme or a connecting storyline across your ads will help to increase brand recall in many ways.

  1. Show your products in action

Seeing a product in action is exciting. Showcase what your product can do, how it can be used, and what your viewers can expect if they choose to buy and use it.

  1. Partner with influencers and creators

When your stories ads have the familiar and popular faces of influencers, creators, or celebrities promoting your products, there is a higher chance that the audience will be more intrigued to know more about them. Familiar faces also help to increase connection with the viewer sitting on the other end of the screen.

  1. Add incentives like discounts and offer codes

Have you met anyone who doesn’t care about discounts? Well, we have not. By offering a simple incentive, you can get your viewers to take action on your stories. It could be a simple offer code for getting a new person to download the brand app or a discount on their first/next purchase etc.

  1. Take advantage of the full screen

Instagram Stories ads are posted in the vertical format and typically take over the whole mobile screen. So, take advantage of that! Use the space to show more, add more, or show less in a way that feels like more! Turn to illusto as your official Instagram video editor.

  1. Design with a clear view of your brand and brand message

Remember that no matter what your story ad is about, your brand needs to stand out. A viewer should instantly know that this is your brand and not any other. Using a list of colors and themes will help in brand recall and make your brand recognizable.

  1. Hook your audience within the first 2-5 seconds

Consider this: it’s a mere 15-second story and by the time you’ve got the audience’s attention, the story ends and they go on to watch the next one. No! Your goal should always be to hook your audience within the first few seconds of the story ad itself. Using engaging visuals and bold text will help with this.

  1. Include motion

The human eye is attracted to motion, and Instagram stories are a great place to leverage this to portray your product. You could always use static images, but video content is in a league of its own. Using a reliable video ads maker will help you in your story ads.

  1. Test, test, and test

When was testing something ever bad? Never, we suppose. Testing your ad campaigns is crucial to understanding what works for your brand and what does not. And also, what works with the ads you’ve already put out, and what you might need to change up for the future?

Tags:
Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

How To Set Up A Content Creation Process For Your Team

by Team illusto
5 min

Simply put, content creation is the process of planning and creating effective, useful, and accessible content that will play a vital role in attracting and keeping your audience engaged.

It is important to properly understand the content creation process in order to effectively reach your target audience as well as build a strong and trusted relationship with them.

Not only that, but content creation is one of the most inherent marketing practices. For any business and marketer, the customer is king. And therefore, attracting potential new customers and retaining existing customers is one of the highest priorities. 

In addition to this, the right content creation process also helps to generate value for your company. While almost 40% of marketers say that content marketing is an important part of their marketing strategy, 81% admit that their company views content as a business strategy.

All that being said, creating content is not the easiest thing in the world. It can be quite challenging to develop content that will resonate and stay relevant to your audience. In fact, according to a Hubspot report, creating engaging content is one of the biggest challenges faced by content creators and marketers today.

To regularly create content that is high quality, consistent, and meets the needs of your target audience, setting up a good content creation process for your team is important.

Here are some steps that can be taken to set up a content creation process for the team:

  1. Define your goals and target audience

Defining your goals is essential to starting off the content creation process. Knowing your goals and who your target audience is will seriously help you move forward in your content creation process more efficiently. In order to create relevant, valuable, and inspiring content that also meets your business needs, this step is crucial. 

  1. Create a strategy

At the very basic level, you must thoroughly brainstorm, develop ideas, have a look at your competitors, and so on. Some businesses hire or work with a content strategist for this. Creating a content strategy is important, as it will include a list of clear goals, a guide to brand style, a competitor analysis, an editorial calendar, and anything else that you or your content strategist thinks is necessary to shape the content creation process.

  1. Build a plan

Next up is to outline the kind of content you want to create and put out, the topics that will be covered, and how this content will be promoted and distributed. This is the step wherein the content manager works with the content strategist to make daily decisions about what, how, when, and why certain content must be written or created. It is necessary for the content manager to use SEO and keyword research to find topics and ways to improve traffic. Additionally, identifying topics that will work for different content formats is necessary.

Side Tip: 

Creating a content calendar that will outline when and where content will be published. This will help you to stay organized and put out content consistently.

  1. Create content

Your content could include a wide variety of content types, including blogs, long-form videos, short-form videos, infographics, press releases, e-mails, e-books, and so on. Content creation is the main reason that you need to set up your content creation process in the first place. The type and quality of content being published and posted should meet certain standards that are decided by the content team and which align with the goals of the brand as well. Illusto is a great tool to help you on your content creation journey. It’s free, easy to use, DIY, and super fun!

  1. Assign roles and responsibilities

What goes hand-in-hand with content creation is the hand (or hands) behind the content. Content creators are the people who make everything come to life. You will either require specialists to work at each step of the process – including content writers, graphic designers, video producers, photographers, and so on, or one or two people who can work at multiple levels by themselves to create content.

These specialists can either work in-house or be outsourced. They can be divided into digital, communications and PR, and visual. The digital team is focused on writing blogs, scripts, e-books, and other informative content. The communications and PR team will stick to emails, press releases, sales material, and so on. Finally, the visual group, as the name suggests, will focus on images, videos, GIFs, and other visual elements required to make your content stand apart from the crowd and competition.

  1. Develop a style guide

A style guide is or rather should be an important component of any marketing strategy. It is a document that outlines and provides guidelines for how your brand should be presented from a linguistic and graphic perspective. 

A style guide will outline the voice, tone, and style of your content and your brand. It helps to make sure that your content is consistent and reflects the true spirit of your brand.

  1. Review the content

Reviewing content is important, and this is one of the reasons why an editor is necessary. It is said that an editor can make a writer’s good work great. Different from a content manager, a content editor will strictly look at written content and similarly, an art director or coordinator will look at visual content, reviewing designs, photos, and so on.

At this stage, the person will look through the content and correct mistakes, suggest necessary revisions, and do the job of a coach. For instance, if a writer is struggling with a certain piece, an editor might be able to give suggestions and offer guidance to move ahead.

  1. Promote your content

It is always a good idea to have a person who is responsible for posting, publishing, and pushing out content on the web. A digital marketing specialist is usually the one appointed to fulfill this role. After publishing, when your content is live, the marketing team should keep a promotion strategy in place. This might include the paid, earned, shared, and owned aspects of the content – also known as the PESO model. 

Sponsored ads, social media posts promotion, and so on fall under paid. Media pitches would fall under earned, responding to messages, comments, and so on would be shared, and anything originally produced by the brand like blogs, websites, newsletters, and so on come under owned content.

Pro Tip:

Researching and using the latest tools and technologies to broaden your horizons and help your content creation process is key. 

  1. Measure and evaluate results and data

Once your content is published, it is important to measure, analyze and evaluate its performance. This will help you to identify and understand what works and what needs improvement. Measuring your content is seen to be most effective when it’s designated to those who will use the results to change up or improve your content strategy. Either the content strategist or a content analyst will do this job effectively.

This part affects everyone on the team and will heavily impact what content you create, push out, promote, and so on.

Even if you have a small content team, it is always important to think about these levels involved in content creation in order to come up with adequate measures and effective content that will help you bring in more customers and sustain existing ones, all while building your brand.

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Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

10 Video Marketing Trends To Know About In 2023

by Team illusto
5 min

Over the past decade, video marketing has become one of the most potent trends to take over the marketing sphere. Why? Well, maybe because there are about 3.1 billion digital video viewers globally!

And since everyone knows that the customer is king, it is only obvious that brands will evolve and adapt to changing times and changing customer needs to push out more relevant content. And they’re not disappointed either! A study shows that there was a favorable ROI recorded by 87% of video marketers.

In fact, in 2023, online video is expected to account for about 82.5% of all web traffic, thus making it the most popular content on the internet.

There are various studies out there to prove the importance of video marketing, but a particular study done by Wyzowl found that with its use as a marketing tool, video remains a “key priority” for businesses. Marketers are more positive about the ROI on video with 92% of the marketers being interviewed saying that they got a good return on investment in video content.

10 Video marketing trends for 2023

Now that we clearly understand how inevitable video content and video marketing are today, here are some video marketing trends for you to incorporate into your content marketing strategy in 2023:

  1. Interactive videos

Interactive videos have become a more and more prominent trend in recent years, and help bring in more viewership and audience engagement. Interactive videos create 66% more engagement and 44% longer viewing time. Now, what makes a video interactive can be several different things. It could include a clickable link for more information or to subscribe, quizzes and surveys that can be responded to, branching storylines, ‘click and explore’ options, interactive questionnaires, and so on.

Similar article: 7 proven tips for creating engaging video content for small businesses

  1. Brand videos

Brand videos are part of a broader marketing campaign of a particular brand, made to raise brand awareness and bring in potential customers. Brand videos are capable of showcasing a lot in a short time – the message of the brand, its voice, tone, goals, and so on. Shedding light on the values, culture, and mission of the brand, these videos also have a storytelling element to them. 

Storytelling has always been an effective way to engage with audiences, and many brands are not shying away from telling their stories in video formats. Coca-Cola has a very heartwarming video (check it out here!) on brotherly love to advertise its products. It not only tells a story but also emotionally reels its audience to relate to the characters present in the video.

  1. Short-form videos

Speaking of reeling in your audience, another video trend that totally boomed during the pandemic and is still going very strong is short-form videos which came to us in the form of TikTok and Instagram reels. Today, even YouTube has adapted to this format and has introduced its new feature – YouTube Shorts. 

According to a study done at Vidyard, 56% of videos created by businesses today are two minutes or less. And the audience loves it. About 53% of videos that are about 90 seconds or less are watched to completion. Short-form videos are the future.

Check out our similar article – Why are short-form videos trumping long-form videos today?

  1. Live streams

More and more, live streaming has become an integral part of social media marketing. Interacting with customers in real-time to answer questions or just to have a chat is seen to be extremely encouraging for brand growth. Live streams had a huge breakthrough in 2020 when the pandemic shut down in-person events. 

Today users watch live videos for 3 times longer than pre-recorded videos on FaceBook. Live streams are a great way to reach your audience with your authentic self and promote your brand as a whole. 

  1. User-generated video content

Constantly generating marketing content regularly can get quite tiresome for marketers and businesses, and this is why user-generated content (UGC) is quickly running up the ranks to become an effective trend in video marketing. The reason why user-generated content is so effective is that as the name suggests, it is generated by users and therefore, becomes much easier to trust. According to Octoly, user-generated videos about a brand were viewed 10 times more than the official brand videos on YouTube! In another study, according to a Consumer Trust Index, 92% of customers trust user-generated content more than traditional advertising.

Apart from the factor of authenticity, UGC videos also act as proof of your product or service, while simultaneously building a community of users.

  1. Case studies and testimonials

Speaking of proof, case studies and testimonials add another dimension of trust in existing and potential customers when it comes to your product or service. 95% of shoppers read online reviews before making a purchase. And some ways to incorporate social proofing into your marketing strategy is through reviews, case studies, testimonials, UGC, and so on.

Using customer experiences to influence new customers is an extremely intelligent trend that has gained momentum. People are naturally more inclined to not only believe but also want to get involved with a brand when they see existing customers happy and satisfied with their experiences. Case studies and testimonial videos are a great way to take your brand forward.

  1. Expert and Q&A videos

These are the videos that will answer questions posed by consumers by providing informative insights. By bringing in experts, one also increases the credibility of the brand. Apart from building trust, Q&A videos help you in other areas such as ranking on YouTube or Google and adding value to your FAQ pages. It also helps you add variety to your platforms and the kind of content you put out.

Use illusto to spice up your Q&A videos today!

  1. How-to videos

A ‘How-to’ video is a step-by-step guide on how to reach a particular goal. This goal could be anything from applying a given make-up product to recording a meeting. How-to videos are actually among the top four content categories watched by YouTube users. A statistic from Google says that how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming videos. How-to videos are a very convenient way to educate your audience about your product or service. 

Click here to read up on one of our How-to blogs.

  1. Explainer/demo videos

Explainer videos are beneficial when it comes to demonstrating your product and its advantages to users. According to Wyzowl, 96% of people have watched an explainer video to learn more about a product or service. There are various types of explainer videos including introductions, overviews, processes, tutorials, and so on. Very often, explainer videos can also utilize storytelling tactics to showcase a character finding solutions to a particular challenge through a product or service of your brand.

Demo videos go one step further than explainer videos and explain a product or service in more detail.

  1. 360-degree videos

360-degree videos sound cool – and they are! They are a much newer technology and extremely interactive, allowing businesses to build a better customer experience through virtual reality and other live features. Recent studies have shown that 65% of online users will watch and interact with 360-degree videos.

360-degree videos are great for music videos, live event marketing, employee training, promoting new products, and so much more. 

If you’re living in 2023, it is practically impossible for you to go about your marketing strategy without using at least one, if not all of these video marketing trends to boost brand awareness and engagement. The question is, are you doing it?

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Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

Video Ads And Their Role In Marketing Campaigns

by Team illusto
4 min

Using video marketing to tell your story is one of the most effective ways to connect with your audiences. Why? Because that’s what today’s audience is interested in – video content.

According to the data gathered by Statista, there were over 3 billion (3.37 billion to be precise) internet users that consumed video content in 2022. The average global video consumption in a day is estimated to be 84 minutes.

Additionally, according to Wyzowl, 91% of consumers want to see more and more online video content from brands.

If these statistics are not convincing enough, we can go on!

To cut a long story short, video content is the future, and the future is here and now. As a brand looking to create strong marketing campaigns that bring in good returns, video marketing – which may include YouTube videos, shorter videos on other social media platforms, live streams, customer testimonials, and video ads!

What is video advertising?

Video advertising is the promotional video content that plays either before, during, or after one has streamed content online. The term refers to specially curated video ads that may align with a particular brand or company’s marketing strategy as a whole.

Video ads have the potential of reaching millions and billions of people through a wide variety of video formats across various devices, channels, and platforms.

Video advertisements have become an increasingly popular part of modern marketing campaigns due to the rise in the consumption of video content.

What are the benefits of video ads to marketing campaigns today?

In today’s age, video ads offer a modern and interactive alternative to traditional forms of marketing including radio, billboards, and the printed word.

To understand the true potential of video ads, here is a list of reasons video ads are beneficial to marketing campaigns and strategies:

  1. Video tells a story

With every video, there’s a story. And for every story, there’s a viewer who relates to it. Videos help you connect with your audience in a manner that other marketing strategies cannot. As human beings, we are easily impressed by stories, especially when those stories have something in them that touches us. Through video ads, it is much easier to engage consumers as well as increase revenue.

An award-winning ad produced by Metro Trains in Melbourne, Australia showed a huge number of cute animated blobs meeting their doom due to unsafe behavior near trains. Not only has this ad won 5 grand prizes at the Cannes Lions festival, but it has over 170 views and has also been credited with reducing the number of accidents on metro trains by 20%!

  1. Shareability of video ads

Audiences are much more likely to share video ads as compared to boring old banners or posters. According to research, more than 700 videos are shared by Twitter users every minute! Video ads are typically short and sweet, relatable, and don’t ask much of you – all of which makes them extremely shareable. The more viewers share your video, the more chances it has to go viral. 

  1. Higher engagement

It’s pretty clear that video ads are way more engaging than text-based ads or static images on a page. In fact, there’s scientific research to back up why video is more effective than other forms of advertising. 65% of the population in the world is actually classified as ‘visual learners’, and about 90% of the information processed by our brains is visual! Video ads help to tell a story, and allow marketers to truly connect with their audiences on a deeper, emotional level. 

  1. Influences decisions and boosts revenue

According to studies, 88% of consumers are more likely to buy a product after watching a video. In effectively demonstrating the benefits of a product or service, video ads encourage viewers to take action. According to the findings of a survey done by Animoto, it was found that consumers prefer to watch a video over reading about a product or looking at photos to learn more about it.

By influencing decisions, video ads are a quick and effective way to also boost your revenue. Those who utilize video ads are likely to build revenue 49% faster as compared to those who don’t use video. For instance, Poo Pourri’s famous video ad has actually helped increase the company’s value from $10 million to $30 million since it went viral.

  1. Creates brand awareness

Video ads create lasting impressions on viewers. High-quality video ads are one of the best ways to create and sustain brand trust and awareness. According to studies, a customer’s chances of buying a product increase by 97% if they find its ad appealing. Additionally, even if they do not end up buying the product, their awareness of the brand greatly increases (by 139%).

  1. Versatile

Video ads are extremely versatile in terms of where and how they can be played and watched. They can be played across a wide variety of platforms – from YouTube to Instagram, and devices – from television to mobile phones and tablets. There is a video ad for everyone everywhere. This is one of the greatest benefits of video advertising. 

Get illusto – the coolest video ads maker to take your brand to the next level!

  1. Cost-friendly 

When it comes to the cost involved, video ads are extremely cost-effective and budget-friendly. Big platforms like YouTube and Google have a wide reach, and the video ads on such platforms stay in the search results for a long time. If your video content is engaging, this is extremely beneficial to your brand. Video ads are even shared across various social media platforms and thus have no boundaries as such. By spending the initial required amount, you can take your brand to the next level through video ads.

Use illusto to create video ads on youtube today!

  1. The impact is measurable

One of the most interesting benefits of video ads is that their data can be measured. The analytics of these video ads are easily found on multiple platforms. It’s possible to measure the results of every video advertisement in terms of views, likes, comments, shares, conversions, engagement, and other key metrics, allowing marketers to track their success and optimize their campaigns accordingly.

At the end of the day, for marketers, it’s all about ROIs and results. And on that note, here are some more interesting facts for you.

Video is actually reported to be a great medium for product information since about 97% of marketers have admitted to video having helped their users to gain a better understanding of their products and services. Also, video significantly helps in direct purchasing with 64% of consumers purchasing products directly after watching a video ad!

When done right, video ads can seriously help you develop a strong bond with both your existing as well as potential customers, and increase web traffic and engagement, thus generating leads and boosting sales. 

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Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

Everything You Need To Know About Creating Marketing Videos For Your Brand

by Team illusto
5 min

Fun Fact: While some believe video entered the mainstream around 2010, others are sure that video came in through the launch of YouTube in 2005, which was then bought by Google in 2006.

Today, in 2023, creating marketing videos for businesses has become more important than ever. A brand can reach a whole new level through video marketing. Whether it’s raising brand awareness, creating value, or reaching more audiences, video marketing can help you do it all. And the good news is that it hasn’t only become inevitable, but it has also gradually become more cost-effective and easier to accomplish.

According to the data collected by Statista, there were about 3.37 billion internet users that were consuming video content in 2022. What’s crazier is that this number is set to increase by 2023, when it is believed to reach 3.5 billion.

Also, an estimated 82% of global internet traffic came from video in 2022. 

The stats don’t lie, and neither are we when we tell you that creating marketing videos for your brand is more important than ever today.

The importance of video marketing today

The video has become a staple of everyone’s internet diet and there’s no going back. In this fast-paced world, with technology at our fingertips and YouTube as our teacher, attention spans have gotten to an all-time low. Check out our other blog where we discuss why short-form videos are trumping long-form videos today!

We want more but we want it faster. The solution to this is clear: video.

Here’s a list of some reasons why video is king for brands today:

– It is a favorite among mobile users

– It improves SEO

– Video helps to boost conversions and sales

– It increases engagement

– Easily shareable

– Creates brand awareness

– Brings great ROIs

Check this out – Video Ads And Their Role In Marketing Campaigns

Types of marketing videos

While some video formats peak on certain platforms, others work better elsewhere. Here are the types of marketing videos that one can create for their brand:

1. How-to videos

2. Explainer videos

3. Demo videos

4. Brand videos

5. Interactive videos

6. Expert videos

7. Q&A videos

8. Event videos

9. Testimonial videos

10. Animated videos

11. Augmented reality videos

12. 360-degree videos

Check this out – 10 video marketing trends to know about in 2023

Creating a video marketing strategy

If you’re pumped to start creating videos right away, we’d say pause for a minute. Why? Because we don’t want you to dive into the world of video marketing without a strategy at hand first. Once you have a strategy, half the battle is already won.

Let’s take a look at a potentially good video marketing strategy.

  1. Identify and understand your target audience

Any good video marketing campaign or strategy should begin with thorough research. Understanding your audience, the kind of content they like, which platforms they are most likely to spend their time on, and so on. Identifying your target audience is key to understanding how to go about your strategy in a better, more effective manner. This will help you to tailor your videos to your audience’s tastes and preferences while promoting your brand. 

  1. Set your aims and goals

Settling objectives is never a bad idea. Deciding on your goals will not only guide your creative decisions but also make it easier to measure and analyze your video content through the same lens. The question is about what your brand wishes to achieve through the video content being put out – is it brand awareness, lead generation, driving traffic and sales, or all of them? Setting clear aims will help you and the team to narrow down your priorities and work in a more organized manner.

  1. Decide on a budget

Planning and project management will help you save both time and money on video creation. However, don’t make the mistake of assuming that just because you spent a lot of money on a particular video project, it will yield a good return. Plan out a budget and more importantly, stick to it. There’s no need to go overboard with funds if your video execution is not the best. Illusto is a free marketing video maker that can help you keep within your budget.

  1. Decide on your format/s

What kind of videos do you want to create for your brand? Is it informative videos that will educate your audience about your product or service, or is it brand videos that will focus on the message of your brand, or is it addressing your customer’s needs and queries through various video types like Q&A videos? Whatever your goals are, it is important to choose the most fitting format for your videos. Whatever you decide on should stick to your brand message without wavering.

  1. Create a good script

A well-written script might as well be the foundation of a successful video. Keeping your target audience and goals in mind, create a script that is concise, conversational, and interesting. Making it informative while also keeping it engaging is key. Using eye-catching visuals and storytelling methods will greatly help to enhance your script. Creating a well-knit script will help you how to make marketing videos.

  1. Use good-quality visuals

When it comes to video making, high-quality visuals are extremely important. Ensuring that your video is visually appealing and professional at the same time will help to make a good impression among your viewers. Don’t shy away from using animation, special effects, live-action footage, stickers, music, and so on to grab the attention of your audience.

  1. Optimize your videos for SEO

Using keywords, descriptions, tags and so on will greatly increase your chances of ranking higher and being seen by a larger audience. However, adhering to different strategies for different platforms is a good idea too. Depending on which channels you choose to post your videos on, making sure they are optimized to bring in the highest level of engagement is necessary. Each platform works slightly differently, and a subtle tweak can be the difference between your video breaking records or going unnoticed. For instance, short 60-90 second videos work better while YouTube caters to longer videos.

  1. Promote your video content

Once posted, promotion of your videos on various other platforms will help you gain more reach. Whether it is through social media, your website, email marketing, or other channels, don’t miss out on this crucial step. Although videos are built to advertise your brand, they don’t actually promote themselves. Taking, for instance, product videos for marketing, one has to promote them. The more visibility your video gets, the better it performs. 

  1. Measure, Test… and repeat

Arguably one of the most crucial parts of video marketing is measuring and analyzing your videos. Track your growth, find the best metrics, and so on to measure the success of your videos. It is important to not only measure the data derived from your videos but also to test as you go. Maybe what you thought might work doesn’t actually play out. Maybe something you thought of as trivial is actually what you needed to pay attention to. Some things that can be measured are engagement rate, view count, sharing, feedback or comments, etc. Make sure you constantly try and test the video content being pushed out, and adapt accordingly.

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May 11 2023

10 Facebook Ads Ideas To Get More Leads And Engagement For Your Brand

by Team illusto
4 min

Despite its heavy competition, FaceBook’s usage and user base seems to keep on growing. According to recent research, in the third quarter of 2022, Facebook had more than 2.96 billion monthly active users, which made it the world’s largest online social network.

And if you aren’t leveraging the advertising arena on FaceBook yet, then you are truly missing out, because believe it or not, advertising on FaceBook is not dead. There are an estimated 60 million Facebook business pages, 93% of which are active. Also, 90% of social media marketers have used Facebook for advertising and showcasing their companies in 2022. 

This is huge!

Social media advertising is already a huge boon to businesses. According to Radd Interactive, Facebook’s market share for digital advertising is close to 20%, which makes it one of the single largest options for advertising. 

Now that we’ve given you plenty of stats to prove the pros of Facebook advertising, it’s pretty obvious that Facebook ads can be an effective way to generate leads and increase engagement for your brand.

Let’s take a look at a few different Facebook video ad ideas to get you started.

10 FaceBook Ad ideas that will take your brand to the next level

Facebook has an exciting variety of ad formats that you can use to make an impact in the social media space.

  1. Image and Video Ads

Image and video ads are the most basic form of advertising on Facebook. They’re easy to make and can be used to market a particular product or service. Image ads typically only include a single image that can be used in various placements, ad ratios, and ad types. Video ads are super easy to make and can be leveraged by even small businesses to broaden their reach. Keeping your videos short and concise, while making sure to start off with something attention-grabbing is one of the sure-shot ways to get high engagement.

Tips for image ads: Use illusto – a video maker for Facebook to create interesting and inviting ads.

  1. Local Awareness Ads

These ads are actually shown to users when they are in or around the geographical location of a particular product or service. Rather than targeting specific individuals, local awareness ads target locations, keeping privacy in mind. These ads are typically used to raise awareness, and a marketer can choose to maximize their impressions for the entire duration of a given campaign, set frequency controls, as well as decide the number of days in between each impression.

Local awareness ads were later also renamed Reach Ads in April 2017 since they maximize the number of people who view ads and how often.

  1. Event Ads

As the name suggests, an event ad is one that assists you to market FaceBook events to your target audience and market in order to help you grow the impact of a particular event.

You can vary or limit the geographical reach of your event ad based on the size and/or relevance of the event being promoted to the target audience in the same locality, city, state, and so on. You can promote online or in-person events through the event ads option.

  1. Carousel Ads

Carousel ads are usually great for introducing or portraying a wide range of products to your audience at once. Readers can browse multiple (up to ten) images and videos while having individual descriptions and links to click through. Additionally, the carousel ad feature can be used to tell a story or take your audience on a journey.

A type of carousel ad is a collection ad that takes user experience up another notch. They are more customizable than carousel ads and an avenue for users to scroll through a product lineup and even purchase directly from the ad itself.

  1. Testimonial Ads

Social proofing is one of the best ways to build brand trust with existing and potential customers. Testimonial ads will contain customer testimonials, reviews, and so on to reach a larger audience. This is extremely effective since these ads showcase a real person or organization that has worked with you or used your product/service, proving proof that it is good.

  1. Influencer Ads

The content produced or promoted by influencers has a very high chance of converting potential followers into loyal customers. Partnering with influencers or micro-influencers to promote your brand or product to their followers will be a good tactic for you to increase brand awareness, trust, and a larger audience.

  1. Offer Ads

Offer ads are a great way for both online and in-person stores to attract customers to their businesses. Through an offer ad, customers and users can redeem special offers on your products and services or get discounts and other promotions. Offer ads can be effectively used to incentivize consumers to take action due to limited-time offers or discounts.

  1. Messenger Ads

Messenger ads are those that are seen on the FaceBook Messenger tab. These are more personal and personalized ads since the messenger tab is a place for users to interact with family and friends. Users will be able to view your messenger ad among their other conversations and can easily tap and start a conversation with your brand. Through this, it is possible to answer questions and clear potential queries about your brand or product.

  1. Lead Ads

Lead ads are something that usually has a form attached in order to learn more about potential future customers. Lead ads can be used to collect contact information for further market research, promotions, collecting newsletter subscriptions, signing up for a trial product, and so on. These ads are relatively cost-effective and have a much higher potential of converting. Since they are designed for mobile devices, they are also easier to fill in. 

  1. Stories Ads

With the recent boom in mobile usage and features like stories coming up across social media platforms, story ads are definitely something that you don’t want to miss out on. These ads are only viewable on mobile devices and are full-screen vertical videos that pop up between the stories users view on the app. Often, brands also use Facebook video maker applications to create stories. These ads offer much more freedom to express and get creative, allowing you to use emojis, GIFs, special effects, and so on to add some extra jazz to your ad. 

Albeit not the only ad formats available on FaceBook, these are quite effective in promoting your brand and building a larger audience. Facebook offers a broad range of ad types to dabble in to reach copious numbers of people. In order to figure out the best ones for your brand, give them a try and analyze which ones perform better than others.

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May 11 2023

Top 10 Marketing Strategies For Real Estate Marketing

by Team illusto
5 min

When did you last order or invest in something without checking it out online? If you’re someone who travels a lot or migrates from one city to another, you are no stranger to searching for real estate properties online. But since every other real estate professional and the agency is online, a real estate agent needs to adopt advanced marketing strategies to stand out in a cluttered market.

Why is marketing important to real estate professionals?

Marketing has always been essential to any business, but it is quite important to the real estate business today for agents to put their name out there, build a network of contacts, as well as attract a host of clients online.

Here is a list of reasons marketing can benefit real estate professionals:

1. Helps create brand awareness

2. Helps reach out to prospective clients

3. Helps to create credibility

It is important to have a strong real estate marketing strategy to tackle the industry head-on in this day and age. This blog discusses the top 10 tips and strategies to promote lands, homes, flats, shops, and other real estate products effectively in order to maximize real estate sales. Professionals leveraging the power of digital and video marketing can showcase their properties better, attract relevant clients, and convert customers at a faster pace. 

1. Create a strong online presence

With 289 million online buyers in India, creating a strong online presence is of utmost importance for demonstrating products to millions of people on the web. A website comes with numerous benefits, such as the ability to redirect customers from multiple online channels (Paid and organic), showcase customer testimonials for social proof, build credibility, and offer a personalized user experience. 

According to the National Association of Realtors, 99% of millennials begin their home research online, and 51% of home buyers found the house that they purchased online! This clearly shows the importance of building and sustaining a strong presence on the web. In fact, there are countless examples of successful people who have leveraged real estate marketing to build their brands. Josh Altman is one of the top real estate brokers in Los Angeles who has over a million followers on Instagram and regularly posts photos and videos of his work and personal life, which has helped him promote and grow his brand to the next level.

2. Leverage the power of social media

As per the survey conducted by the National Association of Realtors, about 97% of real estate agents use social media to promote their businesses. Social media has the power to help agents connect with relevant clients and attract potential customers. Platforms like Facebook, Instagram, and Twitter are useful in creating a strong brand presence. The expansion of social media channels will also aid the development of a strong community of followers, who will become hot leads when the time is right to launch a new product. High-quality images and videos are your tickets to increasing engagement on social channels. Ryan Serhant – the infamous star from the television show Million Dollar Listing New York has put social media to good use, with over 2 million followers on Instagram where he regularly posts and engages with his audience.

Learn how to use illusto to produce eye-catching social media posts and videos that capture the attention of potential buyers, enhancing their visibility and reaching a larger audience.

3. Increase your video marketing budget

If you’re familiar with social media algorithms, you’re probably aware that reels and shorts are currently ranking higher than image-based content. This indicates that if you want to reach the maximum number of people and boost your marketing efficacy, you need to invest more in video marketing. Customers who wish to examine properties without leaving the comfort of their homes can view them virtually with a virtual tour. As per the National Association of Realtors, 54% of buyers won’t even consider a property if it doesn’t have a video/virtual tour. 

Create a fascinating virtual tour of your properties without any technical expertise with Illusto. Try Now, It’s Free!

4. Start listing on the property marketplace

The marketplace attracts higher traffic when compared to personal websites. There are many popular property marketplaces in India like Magicbricks, 99acres, and Housing.com. These marketplaces have a massive online presence that helps them in attracting millions of visitors every month. Google and NAR discovered that around 51% of home buyers found their purchased homes on the internet. Listing your property on these marketplaces will help you in tapping into this large pool of potential customers and increase the chance of selling.

5. Share emails with a list of potential clients

Email marketing is a personalized way of staying in touch with your audience and generating leads. As per Statists, there are more than 800 million active email users in India. Real estate businesses can leverage the power of email marketing to connect with potential customers as per their preferences. You can share updates related to properties, offers and promotions, industry updates, and more to keep your audience engaged. 

Pro tip: Before you start sending emails via email marketing campaigns, segment your lists based on factors such as preferred buying location, budget, and preference based on the type of property. This will help you in creating a relevant and personalized message.

6. Promote properties with influencer marketing campaigns

A recent report by the Advertising Standards Council of India revealed that about 70% of people are willing to buy products endorsed by social media influencers. This has also become a popular real estate marketing strategy for promoting properties. Real estate businesses can partner with influencers to build trust and credibility among their potential clients. 

A real estate developer partnered with Nikhil Chinapa to promote their property and create buzz around their latest project. This helped them in increasing brand awareness and reach a larger audience. 

7. Utilize drone footage and share area tours

Drone footage can be helpful when it comes to displaying a better perspective of the property you’re working with. By showing an aerial view of the property as well as its surroundings, you are able to create a much more immersive, engaging, and realistic viewing experience. In addition to this, you can create videos that also showcase the local area, along with its attractions, amenities, schools, hospitals, and so on for potential buyers to get a realistic picture of the neighborhood.

8. Upload testimonials and client reviews

There’s no better way of building trust with your potential audience than posting videos and written testimonials from satisfied clients on your website and social channels. A survey by the National Association of Realtors shows that 88% of property buyers trust online reviews and consider them at par with personal recommendations.

Use illusto to create customer testimonial videos with engaging captions to showcase your credibility among potential customers. Try It’s free!

9. Partner with businesses of similar interests

A study suggests that 42% of real estate agents have a preferred list of vendors to partner with them in selling their products. This will help businesses in increasing their visibility and close deals 2X faster. When you partner with those who have similar interests, you end up working together towards a shared goal.

10. Attend events and expos to promote new projects 

Events and property expos act as a valuable real estate marketing strategy in India, as businesses can generate leads instantly and get huge brand viability from thousands of visitors. A report by JLL highlights that real estate events increased by 200% in India between 2010-2019. Some of the most prominent expos in India include the India Real Estate Show and RE/MAX Conclave.

And here’s one bonus strategy – 

11. Create content that compels viewers to take action

You can attract potential buyers by creating unique and compelling content. A survey suggests that 80% of users prefer real estate businesses that have knowledge about the local market and everything related to the property industry. Creating unique content helps you stand out from the crowd and connect with potential audiences better.

Real estate marketing is constantly evolving, it’s no longer just a simple newspaper ad or a poster stuck on walls and vehicles. To succeed in a highly competitive marketplace, it’s important that you stay on top of the latest trends and strategies. Take your real estate marketing to the next level with a powerful video editing tool, Illusto. Create engaging videos, virtual tours, testimonials, and more to build your brand presence. The user-friendly interface will help you in creating eye-catching videos that drive leads and enhance conversions.

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May 11 2023

How Can Brands Harness The Power Of Video For Women’s Day Campaigns?

by Team illusto
9 min

As International Women’s Day approaches, brands must examine ways to celebrate and empower women through their marketing initiatives. Women’s Day is a day to celebrate women’s accomplishments and to advocate for gender equality. It’s also an opportunity for brands to connect with their female audiences meaningfully.

Videos have become an effective medium for brands to communicate their stories and engage with their customers. With the rise of social media, video content has become more accessible and more effective at engaging viewers. Video can play an essential role in delivering compelling messages that appeal to women in the context of Women’s Day marketing.

At illusto, we understand the importance of Women’s Day campaigns and the role that video can play in creating effective marketing messages. Our online video editing tool is intended to assist brands in creating high-quality videos that captivate their audience and effectively deliver their message. In this blog, we’ll look at how brands can use video to build meaningful Women’s Day advertisements that both honor and encourage women.

Unlocking the Power of Videos for Women’s Day Campaigns

Brands are increasingly using video to interact with their audiences and deliver their messages. This is especially true for Women’s Day campaigns, where the emotional appeal and impact of video may be extremely helpful in emphasizing the necessity of gender equality and celebrating women’s accomplishments. Let’s look at some of the advantages.

Videos evoke emotions.

One of the primary advantages of employing video for Women’s Day ads is its capacity to evoke an emotional response from the audience. Brands can use video to convey stories and trigger emotions in ways that other mediums cannot. This emotional appeal can inspire and motivate viewers to take action in the direction of gender equality.

Videos narrate a story.

Another effective feature of video content that can be used in Women’s Day campaigns is storytelling. Brands can use video to tell the stories of real women, showcasing their accomplishments and struggles in a way that is both inspiring and relatable to the audience. By sharing these experiences, brands can better understand and appreciate the issues that women confront and the need to establish a more inclusive and equitable society.

Videos create buzz.

Videos have the ability to engage people in ways that other types of media do not. Due to the obvious rise of social media platforms, videos can now be readily shared and circulated, reaching a larger audience and creating a buzz about the campaign.

How did other brands use videos?

Ariel

Successful Women’s Day campaigns from the past have used video to connect with their audience and create a powerful impact. For example, Ariel’s “Share the Load” campaign used a video to address the issue of gender roles in household chores and promote gender equality within the home.

Dove

Another example is the Dove Real Beauty campaign, which used video to challenge traditional beauty standards and promote body positivity. The campaign featured videos showcasing real women and their stories, celebrating their unique beauty, and encouraging viewers to embrace their individuality.

Let’s look at a few ideas of how your brand can use videos for Women’s Day campaigns.

Decoding Women’s day video ideas for brands.

If you’re planning a Women’s Day campaign, video content is a powerful way to connect with your audience and inspire them to take action. In this section, we’ll explore different types of video content that can make your Women’s Day campaign stand out, from product demos to social issue-based videos and more. Get inspired and start planning your Women’s Day campaign video content today!

Product demo videos

Brands can create product demo videos specifically for Women’s Day, showcasing their products targeting women. For example, a fitness apparel brand can create a product demo video featuring its new women’s workout clothing line. The video can highlight the brand’s commitment to creating high-quality, comfortable, stylish workout gear for women of all shapes and sizes. The demo can showcase the clothing’s features that can enhance women’s workout experience.

Brand story videos

A Women’s Day campaign is a great opportunity for brands to share their unique story and values and demonstrate their commitment to gender equality and women’s empowerment. For example, a brand could create a video featuring interviews with women who work for the brand, discussing their experiences and how the brand supports their growth and development. You could also share some employee videos where they share their experience. These videos can also highlight the brand’s commitment to creating an inclusive and supportive work environment for women. 

Social issue-based videos

Brands can use Women’s Day as an opportunity to highlight and raise awareness about social issues that affect women, such as gender-based violence, wage inequality, or lack of access to education. These videos can feature interviews with experts or women who have been affected by these issues.

Women who inspire us videos

Brands can create videos to celebrate and honor women who have made significant contributions in their respective fields by highlighting their achievements and inspiring others to follow in their footsteps. For example, a brand can create a video featuring women who have made breakthroughs in science, technology, engineering, and mathematics (STEM) fields, showcasing their contributions to society and inspiring other women to pursue careers in these fields.

Women’s Day sale videos

Celebrating Women’s Day, brands can create videos to promote their products and services while offering special discounts or offers. These videos can showcase their range of products, highlighting their unique features and benefits for women. For example, a beauty brand can create a video showcasing its makeup line with special offers on Women’s Day to encourage its target audience to indulge in some self-care and pampering.

Educational videos

Brands can create educational videos for Women’s Day that focus on topics such as women’s health, career development, or personal growth. For example, a beauty brand can create a video series on skin care tips for different skin types, while a financial services company can create a video on financial planning for women. These types of videos can provide valuable information and resources to help women achieve their goals and improve their lives.

Collaboration videos

Brands can join forces to make collaboration videos as they are a powerful way to unite and showcase their shared values. For Women’s Day, brands can collaborate with other brands or organizations to create impactful videos that promote gender equality and women’s empowerment. For example, a fashion brand can collaborate with a women’s health organization to create a video highlighting the importance of self-care and wellness for women. 

Self-care and wellness videos

Incorporating self-care and wellness into a Women’s Day campaign is a great way for brands to support women’s overall health and well-being. A video featuring tips and advice on how to take care of one’s physical, mental, and emotional health can be highly effective. For example, a brand could create a video featuring women sharing their own personal self-care routines or interviewing wellness experts who provide helpful tips for achieving balance and maintaining self-care practices. 

Advocacy of women’s rights videos

A great way for brands to make an impact with their Women’s Day campaign is by advocating for women’s rights and highlighting the importance of gender equality. For example, a brand could create a video featuring interviews with activists or women who are leading the fight for gender equality, showcasing their inspiring stories and highlighting the ongoing struggle for equal rights. 

Women in leadership videos

Companies can create videos that spotlight women in leadership positions, highlighting their accomplishments and impact in their respective professions. These videos have the potential to inspire other women to take up leadership roles and fight gender stereotypes. Brands can also create videos showcasing women leaders within their brand, industry, or community or share their stories, accomplishments, and the impact they have made.

Kickass Tips for Creating Effective Women’s Day Campaign Videos using illusto.

Looking to create a standout Women’s Day campaign video that captures attention and drives engagement? With illusto, you can create visually stunning and emotionally resonant videos that effectively celebrate women’s achievements and inspire action. Here are some kickass tips to help you create great Women’s Day campaign videos using illusto.

Choose the right visuals.

Select powerful and inspiring images and videos that celebrate the achievements of women, and align with your brand’s messaging and tone. Use stock images and videos from illusto’s library to create a visually appealing video.

Pick the perfect music.

Use music that evokes emotion and sets the right tone for your video. You can choose from illusto’s library of royalty-free music or choose more music options from websites like Pixabay. Once you have downloaded your songs and audio files in MP3, simply upload them to illusto, drag and drop them on the timeline to add them to your video, and custom edit it uniquely. 

Incorporate the theme of Women’s Day.

Highlight the importance of Women’s Day in your video and emphasize the message of gender equality. Use visuals and messaging that celebrate the diversity and strength of women. Craft a message that inspires and motivates your audience. Highlight the achievements of women and the importance of gender equality. Use illusto’s audio editor and voiceover recorder to add voiceovers and audio effects to your video.

Select the appropriate colors.

The right colors for your Women’s Day campaign video are critical since they can influence your audience’s emotional response and perception. Consider incorporating purple, green, and yellow tones for your Women’s Day promotional video, as they are generally connected with feminism, progress, and positivity. You can also use colors that complement your brand’s messaging and visual identity. You can use illusto’s color correction tool to guarantee that the colors in your video are constant. This tool allows you to alter your movie’s brightness, contrast, saturation, and hue, ensuring that the colors are consistent throughout your video.

Keep it short and engaging.

Attention spans are short, so keep your video concise and impactful. Aim for one to two minutes, and ensure your message is clear and easily understandable. Use illusto’s filters, effects, transitions, stickers, and green screen editing to create a Women’s Day-themed video that stands out.

Showcase diversity.

When creating a Women’s Day campaign video, it is important to showcase diversity to highlight the experiences and achievements of women from different backgrounds. By showcasing diversity, you create a more inclusive and representative video and show that your brand values and supports diversity and gender equality.

End with a call to action.

Adding a call to action at the end of your Women’s Day campaign video is a powerful way to inspire your audience to take action toward gender equality. This call to action can be a simple statement or a request for your audience to engage with your brand meaningfully. You can use illusto’s text tool to add a call to action at the end of your video. This tool allows you to add text to your video, customize the font, color, and size, and position it wherever you want on the screen.

Enhance your videos with illusto.

Use illusto’s tools, such as the video resizer, speed tool, and audio editor, to make a video that looks and sounds fantastic. You can produce an aesthetically spectacular and emotionally engaging video with illusto’s extensive selection of stock images, videos, filters, effects, etc.  

Watch this video to learn how to edit your video using illusto.

You can make a compelling and memorable Women’s Day campaign film that resonates with your audience and helps increase engagement and brand exposure by following these guidelines and leveraging illusto’s features and capabilities. You can also use illusto’s collaboration tool to communicate with your team and edit your video.

Celebrate Women Around You With A Video!

Brands can use video content to create compelling Women’s Day campaigns. Brands can design campaigns that resonate with their audience and increase engagement and brand awareness by utilizing video content’s emotional and visual appeal. illusto is a fantastic tool for brands trying to generate high-quality video content that stands out and creates an impact.

illusto can assist brands in creating influential Women’s Day advertisements that highlight the achievements of women and inspire real change with videos. 

Sign Up on illusto.com and make your own Women’s Day campaign videos today.

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May 11 2023

How To Boost Your Small Business Website Conversions Using Videos?

by Team illusto
7 min

Small businesses can often struggle with limited website conversions and it can hamper their sales. In today’s fast-paced world, businesses must find new and innovative ways to capture the attention of their target audience to make the most out of their business. Video content is one of the most efficient methods to accomplish this. 78% of marketing professionals in a survey said that videos helped increase sales. With videos becoming increasingly popular, businesses that do not incorporate video content into their websites risk losing out on potential leads and conversions. 

This is why we created this blog to help small business owners to understand how they can use videos to increase website conversions. In this blog, we’ll discuss using video content strategically to attract your website users’ interest and maximize conversions.

Video content – The bridge between your website and conversions.

Video content has emerged as a powerful tool for businesses looking to drive website conversions. It helps businesses connect with their audience by conveying information engagingly and entertainingly. In fact, according to research, 86% of marketing professionals said videos helped to boost traffic to their website.

Using videos on a website can provide a deeper level of engagement and connection with your audience. Studies show that video content on a website can increase the time spent on a page, reduce bounce rates, and increase conversion rates. This is because videos can effectively communicate a product’s or service’s value and demonstrate how it can meet the audience’s needs. Video content also has the ability to showcase products and services in a more detailed and personalized manner, helping to build trust and credibility with potential customers. 

Creating and strategically placing videos on your website can effectively bridge the gap between a standard website and a website with high conversion rates. Videos can help you communicate your brand message and value proposition compellingly, from product demonstrations to customer testimonials. With the right video content, you can increase conversions and enhance your website’s overall user experience.

Maximize Website Conversion with Video Power.

In this section, we will explore how video content can be used to maximize website conversion rates. By leveraging the power of video, you can grab the attention of potential customers, increase engagement, and ultimately drive more sales. 

We’ll discuss tips and strategies for incorporating video content into your website design and look at how video can improve the overall user experience of your website and increase trust and credibility with your audience. 

Whether you’re a small business owner or a large e-commerce enterprise, video content can be a powerful tool for driving conversions and taking your website to the next level.

#1 Leverage the power of customer testimonials

One of the most effective ways to boost website conversions with video is by leveraging the power of customer testimonials. When potential customers see real people sharing their positive experiences with a product or service, it builds trust and credibility. Video testimonials can also help answer any questions or concerns that customers may have, ultimately leading to more sales. 

Additionally, including customer testimonial videos on product pages can provide social proof and encourage hesitant customers to make a purchase. By showcasing satisfied customers through video, businesses can effectively communicate the benefits and value of their products or services and ultimately drive more conversions.

#2 Put your product in the spotlight.

One of the most successful tactics for increasing website conversions is to highlight your product or service. A well-crafted product demonstration video can elevate your offering to the forefront and demonstrate how it can improve your customer’s life.

You can capture your visitor’s attention and persuade them to take action by emphasizing the features and benefits of your product in an engaging and aesthetically appealing manner. Try to keep your video short and focused on the most crucial components of your product. You can develop trust, demonstrate competence, and ultimately drive more conversions on your website with the correct video content.

When a visitor lands on your website, it’s essential to grab their attention quickly and explain your business. This is where demo videos come in handy. A well-made demo video can be the perfect introduction to your products or services and create a lasting impression on the visitor.

Product demonstration videos can be a powerful tool to increase website conversions by showcasing the features and benefits of your product. By showing your product in action, potential customers can better understand how it works and how it can benefit them. These videos can help build trust and confidence in your product, ultimately leading to more sales. It’s important to create engaging and informative product demonstration videos that highlight the unique selling points of your product. With the help of video editing tools like illusto, you can create high-quality and professional-looking product videos that can help boost your website conversions.

#3 Educate with How-To videos.

How-to videos are an excellent approach to informing your target audience about your products or services. You may demonstrate how your products or services work and how they can help your clients by offering step-by-step instructions. This fosters trust and confidence, which can lead to higher conversion rates on your website.

Furthermore, how-to videos are highly shareable, which can boost the visibility and reach of your brand. You can establish yourself as an authority in your area and set your firm apart from the competition by making useful and interesting how-to videos. Overall, using how-to videos in your marketing approach effectively educates and engages your audience, ultimately leading to increased website conversions.

#4 Boost engagement with BTS.

Behind-the-scenes (BTS) videos can offer a glimpse into the making of a product or service and thereby, give customers an inside look at the company’s processes. These types of videos are great for engaging customers and building brand loyalty. By showcasing the inner workings of your business, you can add a more personal touch to your brand, which can lead to increased conversions. 

For instance, a fashion brand can showcase the designing, manufacturing, and quality control process of its products. This can make the customers feel involved in the journey and foster a sense of belonging to the brand. These videos are a great way to humanize your brand and create a deeper connection with your audience. 

When website visitors see the people and processes behind your products or services, it can help build trust and increase engagement. These types of videos can help differentiate your brand and ultimately lead to more conversions on your website.

#5 Enhance your written content with videos.

Adding video content to written content can enhance the audience’s engagement and increase website conversions. Visuals can add more clarity to complex topics and break up long paragraphs to make them more digestible. Including relevant videos in blog posts, product descriptions, and landing pages can also keep visitors on your site longer, which can increase the chances of conversion. 

For instance, a how-to video can explain how to use your product, while a behind-the-scenes video can show the production process and build trust with customers. By enhancing your written content with videos, you can provide a more interactive and engaging experience for your audience, leading to more conversions on your website. This is a great way to make your website stand out and attract more visitors who are likely to convert into paying customers.

#6 Spark their interest.

In today’s fast-paced world, it’s important to capture your audience’s attention quickly. This is where curiosity-provoking videos come into play. By creating videos that spark interest and make your viewers curious, you can increase the likelihood of them staying on your website and converting into customers. 

These types of videos can be teasers, sneak peeks, or anything that grabs your audience’s attention and leaves them wanting more. These videos can be incredibly effective in driving website conversions with the right visuals and messaging. So, make sure to include some curiosity-provoking videos in your video content strategy to engage and convert your audience.

Let’s say you run an online store that sells camping gear. To increase conversions on your website, you could create a video showcasing the top 5 camping hacks that people can use on their next outdoor adventure. This video could be featured on your website’s homepage or product page for camping gear, with an attention-grabbing thumbnail and a clear call to action encouraging viewers to check out your products.

By creating an interesting and informative video that sparks the audience’s interest, you can increase engagement with your brand and ultimately drive more sales on your website.

You can also use customized thumbnails to grab your audience’s attention. A visually appealing thumbnail catches the viewer’s attention and entices them to click on the video. You can enhance the click-through rate of your videos and thereby increase website conversions by mastering your custom thumbnails.

Check that your thumbnail appropriately portrays the video’s content and is visually appealing. Try including text or visual elements to draw attention to the most crucial areas of the video. Custom thumbnails that are visually appealing and effectively depict the content of your movies can lead to higher website conversions.

How do you proceed?

Video content can be a game-changer for small business websites looking to increase their conversions. By using the tips mentioned in this blog, you can maximize the potential of video content and bridge the gap between your website and higher conversion rates. Remember to diversify your video content, engage with your audience through stories, optimize your videos, and use high-quality videos for maximum impact. 

At illusto, we understand the importance of video content for small businesses and offer a user-friendly online video editor to help you create engaging and visually appealing videos. We encourage you to take advantage of our services and start creating more video content to drive conversions on your website. Don’t miss out on the opportunity to harness the power of video content and increase your website conversions. So, why wait? Start exploring the world of video marketing today! 

Visit illusto.com and sign up today.

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Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

How To Create High-Impact Videos For Your Small Business With Zero Budget?

by Team illusto
7 min

Are you a small business owner looking to increase your brand’s visibility and connect with your audience? Well, there’s no better way to do that than with video content. However, creating high-impact videos for your business requires a big budget and a professional production team. That’s simply not true. With the right tools and resources, you can make videos that capture your audience’s attention without breaking the bank. In this blog, we’ll share tips on how to create high-impact videos for your small business with zero budget and introduce you to illusto. This online video editor makes the process easy and enjoyable.

So, whether you’re looking to create a product demo, a brand video, or an explainer video, this blog will guide you through the process and help you create high-impact videos that showcase your small business’s unique value proposition. Let’s get started!

Incredible Hacks for Amazing Videos Without Going Broke.

In this section, we’ll share incredible hacks to help you create amazing videos for your small business without spending a penny. From finding free stock footage and music to using natural lighting and DIY equipment, we’ll provide tips and tricks to make your videos stand out without breaking the bank.

  1. Hunt for inspiration

To create impactful video content for your small business, it’s essential to hunt for inspiration. This means researching and analyzing videos in your industry or niche to see what works and what doesn’t. Look for inspiration in the style, format, and tone of videos that resonate with your target audience. 

Consider what elements you can incorporate into your own videos to make them more engaging and effective. This doesn’t mean copying others’ ideas but instead taking inspiration and adapting it to your own unique brand and messaging. With a bit of research and inspiration, you can create videos that will capture your audience’s attention and help grow your small business.

  1. Streamline your content. 

Streamlining your video content is essential for creating high-impact videos for your small business video marketing. This means categorizing your content into topics and subtopics and organizing it in a way that makes sense for your target audience. When you streamline your content, you’ll avoid rambling or going off-topic, and your videos will be more engaging and effective. 

Additionally, having a clear structure will make the video production process smoother and more efficient. You’ll have a better idea of what footage and b-roll to capture and how to edit the final product. By streamlining your content, you can create concise, informative, and engaging videos to help your small business succeed.

  1. Create with your phone camera.

One of the most important trade secrets in modern-day video marketing is that you can film professional-quality videos for your small business using your smartphone. You can shoot and make high-quality video content with an inexpensive smartphone instead of hiring a professional company with high-end equipment. Alternatively, with a small investment in accessories and imagination, you can make high-quality videos presenting your products and services in the best light possible.

Your smartphone can be the ideal tool for your video production needs, whether they are educational videos, advertisements, product demos, or anything else. It saves money and provides a professional appearance, allowing your small business to stand out in a competitive market.

  1. Use DIY video shooting techniques.

Creating professional-looking videos for your small business doesn’t require a professional camera or a big budget. Instead, you can use many DIY video techniques. You can easily do it by using an inexpensive consumer camera or even your mobile phone. However, there are a few things to keep in mind to ensure that your video looks professional. 

Firstly, always shoot in plenty of light, either natural light or in a bright room. This will make your subjects look their best. Secondly, shaky footage looks unprofessional, so stabilize your phone or camera by holding your elbows against your body, using an inexpensive tripod, or building a makeshift tripod out of books or other items. Lastly, shoot photos and videos in landscape mode, as most video players are wider than they are tall. This helps in making your videos more compatible with video players. Finally, if you are making videos for reels or TikTok, then shooting in the 9:16 ratio is the way to go.

  1. Discover the Power of Stock Footage & Images.

Using stock footage and images can be a game-changer when it comes to creating high-quality videos for your small business. Using stock assets, you can add professional-looking visuals to your videos without creating them from scratch. Stock footage and images can also help you save time and money, as you don’t have to spend hours creating your own visuals. Additionally, using stock assets can help you maintain a consistent look and feel across all your videos. And you don’t have to spend a fortune to access great stock assets – plenty of affordable options are available online. 

To make things even easier, online video editing tools like illusto offer a library of over 1 million royalty-free stock assets that users can use to create videos. By leveraging the power of stock footage and images, you can elevate your small business videos and make a lasting impression on your audience.

  1. Elevate with royalty-free music.

Adding music to your small business videos can be a great way to elevate the viewer’s experience and make your content more engaging. First, however, it’s important to ensure you have the legal right to use the music you choose. This is where royalty-free music comes in. By using royalty-free music, you can avoid any legal issues and still add high-quality music to your videos. 

An online video editing tool like illusto offers a library of royalty-free stock music that users can easily add to their videos. With various genres and moods to choose from, you can find the perfect track to complement your small business video content. With the right music, your small business videos can genuinely stand out and leave a lasting impression on your audience.

  1. Master the art of video editing.

Learning and mastering video editing is critical for small business owners who want to make high-quality videos to market their brands. You don’t need to employ anybody to edit your videos if you know how to do it yourself. While it may appear difficult at first, knowing how to edit your own videos can save you time and money in the long run.

Even if you have little to no experience in video editing, illusto can help you easily create amazing videos. illusto offers various editing features such as trimming, cropping, adding text, and transitions to help you create a professional-looking video in no time. This user-friendly online video editor has a plethora of powerful features, stock assets, and an easy-to-use interface that makes editing a breeze. Furthermore, the platform’s drag-and-drop interface allows small business owners to quickly generate professional-looking videos. You can learn more about how to edit films on illusto here

  1. Level up with a free video editor.

When creating video content for your small business, it’s essential to keep costs in mind. Using a free video editor like illusto can be a game-changer for small businesses with limited budgets. With illusto, users can create professional-looking videos without having to spend a penny on expensive video editing software. The platform’s free offering provides access to a wide range of editing features, allowing small businesses to create polished and engaging videos for their marketing efforts.

Instead of hiring an expensive professional to edit your clips, you can take advantage of the numerous features available in illusto’s free editor. This way, you can allocate your budget to other important areas of your business. With illusto’s free video editor, you can take your small business to the next level with quality content that won’t cost you a dime. Best of all, since it’s free, you can create as many videos as you want without worrying about the cost. 

With illusto, small businesses can create a wide range of videos, such as product demos, tutorials, commercials, and more. Illusto offers over 1 million royalty-free stock assets, including images, videos, and music that users can use to create their videos. This saves small businesses both time and money as they don’t have to worry about sourcing assets from different platforms or paying for expensive licenses.

Unlock your creative potential.

Videos are an extremely effective marketing tool for small businesses. They are useful for marketing, teaching, and establishing a strong internet presence. From filming with your smartphone to using royalty-free music and stock footage, the choices are unlimited. You can engage your audience, build trust, and promote your products or services effectively by including videos in your marketing plan.

Creating high-quality films is now easier and more affordable than ever, thanks to illusto. Thus, instead of being overwhelmed by the prospect of creating videos, try exploring illusto’s user-friendly editor and see for yourself.

So, don’t put it off any longer. Start making videos today to propel your small business forward.  Sign up for illusto now and unleash the power of video!

Tags:
Social Media, Tips and Tricks

Bring Your Ideas To Life