5 min

Video has emerged as a beacon of light in our digital era of instant results and shrinking attention spans. Our blog on Why Businesses Need a Robust Video Marketing Strategy to Grow discusses the advantages of video in this age of technology. This implies that video marketing is making a permanent place within the marketing strategies of almost every business today. Statistics show that 86% of marketing professionals are actively using video as a marketing tool. 

With such widespread use of video marketing across industries today, something that a lot of businesses may not realise is how video can also be used in-house. Yes, we’re suggesting that it is possible to use video across various departments of your organisation to improve efficiency. 

According to Wyzowl, of all the marketers that began using video as a marketing tool in 2022, 41% could do so because it has become easier to create in-house, 34% claimed that it is quicker and not time-consuming to create, and 30% agreed that video creation has become much more affordable.

While all these factors surely strengthen marketing strategies and contribute to the growth of businesses, what they also showcase is that video can now be created at smaller levels with lesser time and money involved. This means that it won’t cost much to create videos for internal purposes within organisations. 

This final blog in our three-part blog series on video marketing explores the possibilities of leveraging video within the ecosystem of your organisation in order to help with productivity while also making it more fun!

Where can video be embedded within businesses

Businesses can leverage video marketing across various departments within their organisation. We have put down a few areas that can take advantage of video.

  • Human Resources (HR)

There are a number of ways in which HR can utilise video marketing to enhance and carry out its operations. Onboarding processes can be smoothened through short videos from company leaders to introduce new employees with the culture, mission, values, and goals of the organisation. Company policies and benefits can also be explained in creative and engaging videos during the orientation process. 

Even job descriptions can be made fun and insightful by explaining a potential candidate’s roles and responsibilities through video. Videos can be created for training purposes, going over topics such as compliance, inclusivity, diversity and so on. 

Video messages from HR can be sent to announce important changes and updates in the organisation. Additionally, video messages can be created to celebrate birthdays, work anniversaries, and other employee achievements. The company culture and activities can also be showcased on social media and other platforms through video. 

Employees can be guided through videos to set goals, track their progress, and prepare for performance reviews through elaborate and informative videos. If the company has invested in a new software and desires better uptake on it, a quick video can be made and circulated on the same. Product demo videos can be circulated within the company in order for internal staff to gain a better understanding of how it can be used. 

  • Operations

The operations department is another one wherein video can be leveraged to increase efficiency and productivity in various ways. Video tutorials explaining various SOPs can be created for different tasks. Video presentations can be made to give teams information on progress, achievements, and results. Video case studies are another great way to document optimisation for different processes. 

Quality control procedures can be explained through videos for better understanding. Internal operations-led events, workshops and so on can be promoted, generating interest through video. Important takeaways from these events can also be shared through videos.

  • Finance

Although this may sound unconventional, video can be quite helpful to the finance department as well. Financial concepts can be simplified and explained to employees through video. The budgeting process can also be explained through videos showing the allocation of funds to different departments. Additionally, financial reports and statements can also be discussed with shareholders and investors. 

Tax-related issues such as filing, changes in tax codes, tax deductions, etc can be informed through well-produced, crisp videos. Various other financial processes and concepts including invoices, bookkeeping, annual returns, payment tracking, etc can be explained by making quick videos on illusto. Overall, video is an extremely useful tool for businesses to be financially transparent even within their organisation.

  • Marketing

Undoubtedly, marketing can leverage video marketing in multiple ways. From the website to social media, paid advertisements, and so on, video marketing brings in a lot of revenue for a brand. 

Video can also be used in various ways by the marketing department. Create videos to showcase brand culture, values, and goals for better emotional connection with the in-house staff. Informative videos including DIYs, tutorial videos, product demos, and so on are an interesting way to get people to engage with your products. 

Customer testimonials and video case studies are another way to utilise video marketing for your brand. New product launches, company announcements, events, workshops, and other company activities can be promoted through video. 

  • Sales

The sales department is one that can greatly benefit from video marketing both internally and externally. One of the most important areas where the sales department can utilise the power of video marketing is to close sales. In case a product is complex and cannot be explained to potential leads, short videos can help with showcasing the product in an effective manner, along with its benefits, key features, as well as how it can solve a customer’s problems. 

In addition, video testimonials are a great way to gain trust with potential clients and showcase success stories. FAQs can be addressed through shorter video messages to not only save time but also convey messages and objectives in a clear and precise manner. Video tutorials and product demos are a great way to help customers even post-sales. Video content can be incorporated into sales email campaigns and video presentations can be made for sales proposals.

  • Product Team

Apart from its use externally, video is of immense value to the product team within the organisation. For instance, every time the team works on a new product, service, or application, the best way to get the idea across and well-explained to the whole organisation before selling is through video. Internal training videos explaining various features, upgrades, use cases, and advantages of products can be created to make the marketing, sales, and customer support teams gain more clarity and familiarity with products. Also, if a product engineer has an issue or problem, a quick video can explain exactly where they’re stuck. 

Tutorial videos or video manuals can be created to guide proper usage of a product, new features and product updates can be discussed and so on. In order to increase understanding of competitors, in-house comparison videos can help to view the exact similarities and differences. 

Technical documentation is an essential way to acquire in-depth analysis and insights into APIs, product architecture and so on.

While these are just a few, there are many other departments that can leverage the power of video including Admin, IT, Training and Development, Customer Support, Quality Assurance and so on.

Since video is easy to consume and understand, has a storytelling factor, and helps to build trust between the viewer and the creator, it is a great tool to use not only externally but also internally within departments of an organisation. It is a feature that should be tapped into much more for internal purposes. 

Illusto is the perfect tool to help you enter the world of video, with its professional but engaging video editing features. Subscribe to illusto and save on time and costs. Create quick videos with illusto’s library of voracious features, and increase productivity and efficiency within your organisation.

Social Media, Tips and Tricks

5 min

The digital era that we are living in today has made social media a common place for people to connect and interact regularly. Social media platforms provide a shared space for entertainment, information acquisition, and overall content consumption all in one. Social media has become so prominent that according to a report, over 4.74 billion people around the world use it. And more than 93% of internet users are also social media users.

With such widespread use and popularity, social media has become an important hub for marketers and content strategists. Since it is a place where people of varying age groups can be met easily, it is the place that you want to invest in as a marketer. Above and beyond this, startups and small businesses must leverage social media for their video marketing strategies, and the simple reason for this is that social media seems to love video.

The second blog in our three-part blog series on video marketing takes a look at why social media platforms prefer video over other types of content.

Why do social media platforms prefer video content?

It’s quite interesting to know that social media platforms have a favorite when it comes to the kind of content posted on them. Video content seems to have an edge over other forms of content, and there’s no avoiding it.

Here are a few reasons why social media platforms themselves prefer video:

  1. The algorithm loves video

Social media algorithms love video content. Algorithms are programmed in such a way as to analyze factors such as engagement patterns, user preferences, and overall content performance to push out the best content for users. Since video accounts for longer time spent on a given piece of content as well as higher engagement rates, social media algorithms conclude that such content is not only more interesting but also more valued by users, resulting in more video content being pushed out for users.

  1. Increased user engagement

It is no secret that video has the power to capture users’ attention and keep them engaged far more effectively and quicker than text or static images. It is also much more convenient for users to consume video content as compared to graphic content. Algorithms, as mentioned, prefer video and are lazy when it comes to graphic and static content. Additionally, when people find a video interesting or informative, they are quick to share, like, comment and engage with it. A good interactive user experience is more memorable and thus worth much more than graphic posts that are easily forgotten at the end of the day.

  1. Paid advertisements are a big plus

Social media platforms like Instagram, YouTube, and TikTok thrive on their user engagement and behavior. Since their main aim is to retain their users by getting them to keep coming back, video content is the preferred content type due to the level of engagement it brings. Video content is more optimized by audiences and has the potential to go ‘viral’. Paid advertisements and ad campaigns are leveraged by brands and are a great way to draw users in and keep them hooked. Video advertisements bring in much revenue and have high shareability, which also allows them more visibility with larger audiences.

  1. Everyone wants to stay with the trends in the market

At the end of the day, social media platforms are looking to bring in more customers than ever, and if video is a market trend that brings users back to their platforms time and time again, then video content is what they would rather promote. With the constantly evolving digital landscape, there is a rising need to outdo the competition, and with data showing the response that video content has received, more and more social media platforms are incorporating it into their ecosystems.

  1. Video provides a mobile-friendly experience

According to a 2022 study, there are an estimated 6.8 billion smartphone users worldwide, out of a total world population of 8 billion. With the growing sale and consumption of smartphones, social media platforms are focusing on providing their users with an experience that is best suited for their smartphones. Prioritizing video content calls for a more immersive and engaging experience for smartphone users, thus bringing in more revenue for the application.

Overall, social media platforms and their algorithms are focused on optimizing video content over graphic posts because video is what reels people in and makes sure they stay. For small businesses and startups looking to expand their horizons, incorporating video content into their social media strategy or, rather, using social media to further their video marketing strategy is key. Take a look at the advantages of leveraging social media for small businesses.

Why should startups and small businesses leverage social media for video marketing?

On average, people watch 17 hours of online video content per week. 91% of people have also said that they are expecting more video content from brands in 2023.

For small businesses and startups with limited marketing budgets, creating and pushing out video content on social media is one of the best ways to grow. Social media platforms love video because their users love video, and if users love video then that is the route that marketers must take.

Here are a few reasons that small businesses should focus on social media videos within their marketing strategy:

  1. Video always tells and sells a story.

One of the best ways for a brand to connect with its audience is through video. This is because video content has an appeal in its storytelling like no other content type. Brands have the power to captivate and keep viewers engaged through a video – whether it is through a brand video, a tutorial, a customer testimonial, and so on. Human beings tend to connect more with something when there is a believable story behind it, and creating videos for social media is one of the best ways to get your story out there.

  1. Best ROI, least waste

Now that we know how well video content does on social media platforms, it is quite obvious that investments in videos optimized for socials give the best returns. Since the algorithms are actively working to promote video content, as a brand you need not worry about your investments going to waste on social media. And for startups, smaller spendings are a huge win. Instagram will take care of your ROIs as long as you provide it with well-optimized, consistent, and creative reels, story videos, and other video content.

  1. Unique experience

Video content always has the promise of limitless potential. The possibilities for creating video content are endless, allowing brands to provide consumers with immersive, engaging, and informative content that is worth their time. Text and static posts tend to be forgotten easily with the rush of information on social media, but well-made, unique video content will always stand out from the crowd.

  1. Brand trust and recognition

Brands not only have the ability to create unique experiences but also build trust and enhance brand recall for their audiences. In showcasing who they are, what their core values are, and how they hope to serve their customers – through video – brands have the power to build a strong foundation as well as a trusted relationship with their audience. Video content is also more memorable and will help in brand recognition and recall to a huge extent.

  1. Data that is trackable

The best part about creating brand videos for social media is that every bit of data can be tracked and analyzed during and after posting. Brands can easily track what videos are preferred, how much of a video was watched, how many times it was watched, and even if it was abandoned or ignored altogether. Video content is also easily shared and provides more engagement that can be analyzed in order to adapt strategy accordingly. 

Startups and small businesses must use the power of social media and leverage video content to broaden their horizons and come up with the best possible marketing strategies that will help them to grow faster than ever in this digitally optimized world.

Social Media, Tips and Tricks

5 min

Over the past decade, video marketing has become one of the most potent trends to take over the marketing sphere. Why? Well, maybe because there are about 3.1 billion digital video viewers globally!

And since everyone knows that the customer is king, it is only obvious that brands will evolve and adapt to changing times and changing customer needs to push out more relevant content. And they’re not disappointed either! A study shows that there was a favorable ROI recorded by 87% of video marketers.

In fact, in 2023, online video is expected to account for about 82.5% of all web traffic, thus making it the most popular content on the internet.

There are various studies out there to prove the importance of video marketing, but a particular study done by Wyzowl found that with its use as a marketing tool, video remains a “key priority” for businesses. Marketers are more positive about the ROI on video with 92% of the marketers being interviewed saying that they got a good return on investment in video content.

10 Video marketing trends for 2023

Now that we clearly understand how inevitable video content and video marketing are today, here are some video marketing trends for you to incorporate into your content marketing strategy in 2023:

  1. Interactive videos

Interactive videos have become a more and more prominent trend in recent years, and help bring in more viewership and audience engagement. Interactive videos create 66% more engagement and 44% longer viewing time. Now, what makes a video interactive can be several different things. It could include a clickable link for more information or to subscribe, quizzes and surveys that can be responded to, branching storylines, ‘click and explore’ options, interactive questionnaires, and so on.

Similar article: 7 proven tips for creating engaging video content for small businesses

  1. Brand videos

Brand videos are part of a broader marketing campaign of a particular brand, made to raise brand awareness and bring in potential customers. Brand videos are capable of showcasing a lot in a short time – the message of the brand, its voice, tone, goals, and so on. Shedding light on the values, culture, and mission of the brand, these videos also have a storytelling element to them. 

Storytelling has always been an effective way to engage with audiences, and many brands are not shying away from telling their stories in video formats. Coca-Cola has a very heartwarming video (check it out here!) on brotherly love to advertise its products. It not only tells a story but also emotionally reels its audience to relate to the characters present in the video.

  1. Short-form videos

Speaking of reeling in your audience, another video trend that totally boomed during the pandemic and is still going very strong is short-form videos which came to us in the form of TikTok and Instagram reels. Today, even YouTube has adapted to this format and has introduced its new feature – YouTube Shorts. 

According to a study done at Vidyard, 56% of videos created by businesses today are two minutes or less. And the audience loves it. About 53% of videos that are about 90 seconds or less are watched to completion. Short-form videos are the future.

Check out our similar article – Why are short-form videos trumping long-form videos today?

  1. Live streams

More and more, live streaming has become an integral part of social media marketing. Interacting with customers in real-time to answer questions or just to have a chat is seen to be extremely encouraging for brand growth. Live streams had a huge breakthrough in 2020 when the pandemic shut down in-person events. 

Today users watch live videos for 3 times longer than pre-recorded videos on FaceBook. Live streams are a great way to reach your audience with your authentic self and promote your brand as a whole. 

  1. User-generated video content

Constantly generating marketing content regularly can get quite tiresome for marketers and businesses, and this is why user-generated content (UGC) is quickly running up the ranks to become an effective trend in video marketing. The reason why user-generated content is so effective is that as the name suggests, it is generated by users and therefore, becomes much easier to trust. According to Octoly, user-generated videos about a brand were viewed 10 times more than the official brand videos on YouTube! In another study, according to a Consumer Trust Index, 92% of customers trust user-generated content more than traditional advertising.

Apart from the factor of authenticity, UGC videos also act as proof of your product or service, while simultaneously building a community of users.

  1. Case studies and testimonials

Speaking of proof, case studies and testimonials add another dimension of trust in existing and potential customers when it comes to your product or service. 95% of shoppers read online reviews before making a purchase. And some ways to incorporate social proofing into your marketing strategy is through reviews, case studies, testimonials, UGC, and so on.

Using customer experiences to influence new customers is an extremely intelligent trend that has gained momentum. People are naturally more inclined to not only believe but also want to get involved with a brand when they see existing customers happy and satisfied with their experiences. Case studies and testimonial videos are a great way to take your brand forward.

  1. Expert and Q&A videos

These are the videos that will answer questions posed by consumers by providing informative insights. By bringing in experts, one also increases the credibility of the brand. Apart from building trust, Q&A videos help you in other areas such as ranking on YouTube or Google and adding value to your FAQ pages. It also helps you add variety to your platforms and the kind of content you put out.

Use illusto to spice up your Q&A videos today!

  1. How-to videos

A ‘How-to’ video is a step-by-step guide on how to reach a particular goal. This goal could be anything from applying a given make-up product to recording a meeting. How-to videos are actually among the top four content categories watched by YouTube users. A statistic from Google says that how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming videos. How-to videos are a very convenient way to educate your audience about your product or service. 

Click here to read up on one of our How-to blogs.

  1. Explainer/demo videos

Explainer videos are beneficial when it comes to demonstrating your product and its advantages to users. According to Wyzowl, 96% of people have watched an explainer video to learn more about a product or service. There are various types of explainer videos including introductions, overviews, processes, tutorials, and so on. Very often, explainer videos can also utilize storytelling tactics to showcase a character finding solutions to a particular challenge through a product or service of your brand.

Demo videos go one step further than explainer videos and explain a product or service in more detail.

  1. 360-degree videos

360-degree videos sound cool – and they are! They are a much newer technology and extremely interactive, allowing businesses to build a better customer experience through virtual reality and other live features. Recent studies have shown that 65% of online users will watch and interact with 360-degree videos.

360-degree videos are great for music videos, live event marketing, employee training, promoting new products, and so much more. 

If you’re living in 2023, it is practically impossible for you to go about your marketing strategy without using at least one, if not all of these video marketing trends to boost brand awareness and engagement. The question is, are you doing it?

Social Media, Tips and Tricks

4 min

Using video marketing to tell your story is one of the most effective ways to connect with your audiences. Why? Because that’s what today’s audience is interested in – video content.

According to the data gathered by Statista, there were over 3 billion (3.37 billion to be precise) internet users that consumed video content in 2022. The average global video consumption in a day is estimated to be 84 minutes.

Additionally, according to Wyzowl, 91% of consumers want to see more and more online video content from brands.

If these statistics are not convincing enough, we can go on!

To cut a long story short, video content is the future, and the future is here and now. As a brand looking to create strong marketing campaigns that bring in good returns, video marketing – which may include YouTube videos, shorter videos on other social media platforms, live streams, customer testimonials, and video ads!

What is video advertising?

Video advertising is the promotional video content that plays either before, during, or after one has streamed content online. The term refers to specially curated video ads that may align with a particular brand or company’s marketing strategy as a whole.

Video ads have the potential of reaching millions and billions of people through a wide variety of video formats across various devices, channels, and platforms.

Video advertisements have become an increasingly popular part of modern marketing campaigns due to the rise in the consumption of video content.

What are the benefits of video ads to marketing campaigns today?

In today’s age, video ads offer a modern and interactive alternative to traditional forms of marketing including radio, billboards, and the printed word.

To understand the true potential of video ads, here is a list of reasons video ads are beneficial to marketing campaigns and strategies:

  1. Video tells a story

With every video, there’s a story. And for every story, there’s a viewer who relates to it. Videos help you connect with your audience in a manner that other marketing strategies cannot. As human beings, we are easily impressed by stories, especially when those stories have something in them that touches us. Through video ads, it is much easier to engage consumers as well as increase revenue.

An award-winning ad produced by Metro Trains in Melbourne, Australia showed a huge number of cute animated blobs meeting their doom due to unsafe behavior near trains. Not only has this ad won 5 grand prizes at the Cannes Lions festival, but it has over 170 views and has also been credited with reducing the number of accidents on metro trains by 20%!

  1. Shareability of video ads

Audiences are much more likely to share video ads as compared to boring old banners or posters. According to research, more than 700 videos are shared by Twitter users every minute! Video ads are typically short and sweet, relatable, and don’t ask much of you – all of which makes them extremely shareable. The more viewers share your video, the more chances it has to go viral. 

  1. Higher engagement

It’s pretty clear that video ads are way more engaging than text-based ads or static images on a page. In fact, there’s scientific research to back up why video is more effective than other forms of advertising. 65% of the population in the world is actually classified as ‘visual learners’, and about 90% of the information processed by our brains is visual! Video ads help to tell a story, and allow marketers to truly connect with their audiences on a deeper, emotional level. 

  1. Influences decisions and boosts revenue

According to studies, 88% of consumers are more likely to buy a product after watching a video. In effectively demonstrating the benefits of a product or service, video ads encourage viewers to take action. According to the findings of a survey done by Animoto, it was found that consumers prefer to watch a video over reading about a product or looking at photos to learn more about it.

By influencing decisions, video ads are a quick and effective way to also boost your revenue. Those who utilize video ads are likely to build revenue 49% faster as compared to those who don’t use video. For instance, Poo Pourri’s famous video ad has actually helped increase the company’s value from $10 million to $30 million since it went viral.

  1. Creates brand awareness

Video ads create lasting impressions on viewers. High-quality video ads are one of the best ways to create and sustain brand trust and awareness. According to studies, a customer’s chances of buying a product increase by 97% if they find its ad appealing. Additionally, even if they do not end up buying the product, their awareness of the brand greatly increases (by 139%).

  1. Versatile

Video ads are extremely versatile in terms of where and how they can be played and watched. They can be played across a wide variety of platforms – from YouTube to Instagram, and devices – from television to mobile phones and tablets. There is a video ad for everyone everywhere. This is one of the greatest benefits of video advertising. 

Get illusto – the coolest video ads maker to take your brand to the next level!

  1. Cost-friendly 

When it comes to the cost involved, video ads are extremely cost-effective and budget-friendly. Big platforms like YouTube and Google have a wide reach, and the video ads on such platforms stay in the search results for a long time. If your video content is engaging, this is extremely beneficial to your brand. Video ads are even shared across various social media platforms and thus have no boundaries as such. By spending the initial required amount, you can take your brand to the next level through video ads.

Use illusto to create video ads on youtube today!

  1. The impact is measurable

One of the most interesting benefits of video ads is that their data can be measured. The analytics of these video ads are easily found on multiple platforms. It’s possible to measure the results of every video advertisement in terms of views, likes, comments, shares, conversions, engagement, and other key metrics, allowing marketers to track their success and optimize their campaigns accordingly.

At the end of the day, for marketers, it’s all about ROIs and results. And on that note, here are some more interesting facts for you.

Video is actually reported to be a great medium for product information since about 97% of marketers have admitted to video having helped their users to gain a better understanding of their products and services. Also, video significantly helps in direct purchasing with 64% of consumers purchasing products directly after watching a video ad!

When done right, video ads can seriously help you develop a strong bond with both your existing as well as potential customers, and increase web traffic and engagement, thus generating leads and boosting sales. 

Social Media, Tips and Tricks