4 min

In the vast ocean of crowdfunding campaigns, a Kickstarter video serves as a beacon, capturing the attention of potential backers and guiding them toward supporting your project. Like a lighthouse cutting through the darkness, a well-crafted Kickstarter video has the power to captivate and inspire.

But what elements should this video include to stand out truly? This article explores the key components that make a Kickstarter video effective and persuasive. It delves into the importance of an attention-grabbing opening, showcasing the product or idea, sharing the creator’s story and passion, incorporating testimonials or success stories, and concluding with a compelling call to action.

By adhering to these guidelines, creators can increase their chances of attracting backers and conveying their message with clarity and conviction. Just as a skilled captain navigates through treacherous waters, this article will equip Kickstarter creators with the knowledge and tools to navigate the crowdfunding landscape and steer their projects toward success.

A Great Kickstarter Video:

●       Has an attention-grabbing opening

●       Showcases  the product or idea effectively

●       Shares the creator’s story and passion

●       Incorporates testimonials or success stories

Let us delve deeper into what each of these components entails and how one can utilize them to create a successful Kickstarter video campaign.

Grab Attention with an Engaging Opening

An impactful Kickstarter video is built upon a captivating opening that grabs the viewer’s attention and sparks curiosity and excitement. Visual storytelling emerges as a powerful tool for crafting such an engaging Kickstarter video opening. The video can immediately draw the viewer in and establish an emotional connection by utilizing compelling visuals, such as striking images and dynamic animations.

To enhance the opening’s impact, incorporating creative hooks becomes crucial. Intriguing questions or thought-provoking statements can be skillfully woven into the video, further captivating the audience and generating interest in the project.

This combination of visual storytelling and creative hooks sets the stage for a compelling Kickstarter video that entices viewers to continue watching. It can also help motivate them to delve deeper and learn more about the product or idea being showcased. By captivating the audience from the beginning, the video maximizes its potential to inspire and persuade, increasing the chances of a successful Kickstarter campaign.

Showcase Your Product or Idea

Showcasing the product or idea in a Kickstarter video has the potential to captivate viewers, igniting their curiosity and enthusiasm. Visual presentation is crucial in grabbing attention and conveying the product’s or idea’s unique features, which is the #1 thing for crowdfunding success.

A well-executed video can effectively demonstrate the product’s functionality, design, and benefits, ensuring viewers understand its value and potential. By incorporating captivating visuals and engaging storytelling, the Kickstarter video can connect emotionally with the audience, compelling them to support the project.

A visually appealing 2-column and 4-row table can enhance the presentation by clearly comparing the product’s features, making it easier for viewers to understand its distinctiveness.

Share Your Story and Passion

Captivating the audience with a compelling narrative that evokes powerful emotions, incorporating personal anecdotes and passionate storytelling in the Kickstarter video creates a sense of authenticity. It establishes a strong connection with potential backers.

Sharing your story and passion can inspire and motivate viewers to support your project. Here are four key reasons why including your journey can be impactful:

●       Inspiration: Sharing your story can inspire others facing similar challenges or seeking their creative outlet.

●       Motivation: Demonstrating your passion and dedication can motivate potential backers to believe in your project and contribute to its success.

●       Authenticity: Personal anecdotes lend credibility and authenticity to your campaign, helping potential backers trust your project.

●       Connection: By opening up and sharing your personal experiences, you can establish a genuine connection with viewers, making them more likely to support your campaign.

Include Testimonials or Success Stories

Testimonials and success stories are incredibly powerful tools for establishing trust and credibility. They can help evoke a profound emotional response from the audience and thus help engagement. When included in a Kickstarter video, impactful results and customer satisfaction can effectively demonstrate the value and potential of a project or product.

These stories provide tangible evidence of the positive impact that the project can have on people’s lives, making it easier for potential backers to connect with and believe in the campaign. By showcasing real-life experiences and the satisfaction of previous customers, the video helps build confidence and overcome any skepticism the audience may have.

Including these testimonials and success stories creates a sense of authenticity and reliability, encouraging viewers to take the next step and support the project or product being presented. Through the power of personal narratives and shared experiences, the video becomes a persuasive tool that motivates viewers to become backers or customers.

Call to Action and Next Steps

Inviting viewers to take action and outlining the steps to support the project, the call to action and next steps section prompts engagement and participation in bringing the campaign to life.

A compelling call to action is crucial to guide potential backers toward contributing. This section should clearly communicate what action the viewers should take and why it is essential. Providing a sense of urgency can help motivate individuals to act promptly.

The following steps should be outlined clearly and concisely, ensuring potential backers understand how to get involved. Including various engagement options, such as sharing the campaign on social media, signing up for updates, or pledging, can further encourage participation.

By incorporating a clear call to action and outlining the following steps, the Kickstarter campaign can maximize its potential for success.

●       Convey a sense of urgency to prompt immediate action

●       Clearly communicate the desired action and its importance

●       Provide easy-to-follow steps for getting involved

●       Offer a variety of engagement options to cater to different preferences

●       Emphasize the impact and benefits of supporting the project


To sum up, a Kickstarter video should encapsulate the essence of your project creatively and succinctly. It must include a captivating introduction, clear articulation of the project’s purpose, unique selling points, and explicit call-to-action.

Further, showcasing prototypes and intended use cases enhances credibility. Telling personal stories, expressing passion, and demonstrating transparency bolster trust.

Above all, the video must emotionally resonate with the viewers, stirring the desire to be a part of your journey. Remember, a well-crafted video can be your golden ticket to successful crowdfunding.

Article Written by Alton Velante, Guest Blogger

Social Media, Tips and Tricks

5 min

Video has emerged as a beacon of light in our digital era of instant results and shrinking attention spans. Our blog on Why Businesses Need a Robust Video Marketing Strategy to Grow discusses the advantages of video in this age of technology. This implies that video marketing is making a permanent place within the marketing strategies of almost every business today. Statistics show that 86% of marketing professionals are actively using video as a marketing tool. 

With such widespread use of video marketing across industries today, something that a lot of businesses may not realise is how video can also be used in-house. Yes, we’re suggesting that it is possible to use video across various departments of your organisation to improve efficiency. 

According to Wyzowl, of all the marketers that began using video as a marketing tool in 2022, 41% could do so because it has become easier to create in-house, 34% claimed that it is quicker and not time-consuming to create, and 30% agreed that video creation has become much more affordable.

While all these factors surely strengthen marketing strategies and contribute to the growth of businesses, what they also showcase is that video can now be created at smaller levels with lesser time and money involved. This means that it won’t cost much to create videos for internal purposes within organisations. 

This final blog in our three-part blog series on video marketing explores the possibilities of leveraging video within the ecosystem of your organisation in order to help with productivity while also making it more fun!

Where can video be embedded within businesses

Businesses can leverage video marketing across various departments within their organisation. We have put down a few areas that can take advantage of video.

  • Human Resources (HR)

There are a number of ways in which HR can utilise video marketing to enhance and carry out its operations. Onboarding processes can be smoothened through short videos from company leaders to introduce new employees with the culture, mission, values, and goals of the organisation. Company policies and benefits can also be explained in creative and engaging videos during the orientation process. 

Even job descriptions can be made fun and insightful by explaining a potential candidate’s roles and responsibilities through video. Videos can be created for training purposes, going over topics such as compliance, inclusivity, diversity and so on. 

Video messages from HR can be sent to announce important changes and updates in the organisation. Additionally, video messages can be created to celebrate birthdays, work anniversaries, and other employee achievements. The company culture and activities can also be showcased on social media and other platforms through video. 

Employees can be guided through videos to set goals, track their progress, and prepare for performance reviews through elaborate and informative videos. If the company has invested in a new software and desires better uptake on it, a quick video can be made and circulated on the same. Product demo videos can be circulated within the company in order for internal staff to gain a better understanding of how it can be used. 

  • Operations

The operations department is another one wherein video can be leveraged to increase efficiency and productivity in various ways. Video tutorials explaining various SOPs can be created for different tasks. Video presentations can be made to give teams information on progress, achievements, and results. Video case studies are another great way to document optimisation for different processes. 

Quality control procedures can be explained through videos for better understanding. Internal operations-led events, workshops and so on can be promoted, generating interest through video. Important takeaways from these events can also be shared through videos.

  • Finance

Although this may sound unconventional, video can be quite helpful to the finance department as well. Financial concepts can be simplified and explained to employees through video. The budgeting process can also be explained through videos showing the allocation of funds to different departments. Additionally, financial reports and statements can also be discussed with shareholders and investors. 

Tax-related issues such as filing, changes in tax codes, tax deductions, etc can be informed through well-produced, crisp videos. Various other financial processes and concepts including invoices, bookkeeping, annual returns, payment tracking, etc can be explained by making quick videos on illusto. Overall, video is an extremely useful tool for businesses to be financially transparent even within their organisation.

  • Marketing

Undoubtedly, marketing can leverage video marketing in multiple ways. From the website to social media, paid advertisements, and so on, video marketing brings in a lot of revenue for a brand. 

Video can also be used in various ways by the marketing department. Create videos to showcase brand culture, values, and goals for better emotional connection with the in-house staff. Informative videos including DIYs, tutorial videos, product demos, and so on are an interesting way to get people to engage with your products. 

Customer testimonials and video case studies are another way to utilise video marketing for your brand. New product launches, company announcements, events, workshops, and other company activities can be promoted through video. 

  • Sales

The sales department is one that can greatly benefit from video marketing both internally and externally. One of the most important areas where the sales department can utilise the power of video marketing is to close sales. In case a product is complex and cannot be explained to potential leads, short videos can help with showcasing the product in an effective manner, along with its benefits, key features, as well as how it can solve a customer’s problems. 

In addition, video testimonials are a great way to gain trust with potential clients and showcase success stories. FAQs can be addressed through shorter video messages to not only save time but also convey messages and objectives in a clear and precise manner. Video tutorials and product demos are a great way to help customers even post-sales. Video content can be incorporated into sales email campaigns and video presentations can be made for sales proposals.

  • Product Team

Apart from its use externally, video is of immense value to the product team within the organisation. For instance, every time the team works on a new product, service, or application, the best way to get the idea across and well-explained to the whole organisation before selling is through video. Internal training videos explaining various features, upgrades, use cases, and advantages of products can be created to make the marketing, sales, and customer support teams gain more clarity and familiarity with products. Also, if a product engineer has an issue or problem, a quick video can explain exactly where they’re stuck. 

Tutorial videos or video manuals can be created to guide proper usage of a product, new features and product updates can be discussed and so on. In order to increase understanding of competitors, in-house comparison videos can help to view the exact similarities and differences. 

Technical documentation is an essential way to acquire in-depth analysis and insights into APIs, product architecture and so on.

While these are just a few, there are many other departments that can leverage the power of video including Admin, IT, Training and Development, Customer Support, Quality Assurance and so on.

Since video is easy to consume and understand, has a storytelling factor, and helps to build trust between the viewer and the creator, it is a great tool to use not only externally but also internally within departments of an organisation. It is a feature that should be tapped into much more for internal purposes. 

Illusto is the perfect tool to help you enter the world of video, with its professional but engaging video editing features. Subscribe to illusto and save on time and costs. Create quick videos with illusto’s library of voracious features, and increase productivity and efficiency within your organisation.

Social Media, Tips and Tricks

5 min

The digital era that we are living in today has made social media a common place for people to connect and interact regularly. Social media platforms provide a shared space for entertainment, information acquisition, and overall content consumption all in one. Social media has become so prominent that according to a report, over 4.74 billion people around the world use it. And more than 93% of internet users are also social media users.

With such widespread use and popularity, social media has become an important hub for marketers and content strategists. Since it is a place where people of varying age groups can be met easily, it is the place that you want to invest in as a marketer. Above and beyond this, startups and small businesses must leverage social media for their video marketing strategies, and the simple reason for this is that social media seems to love video.

The second blog in our three-part blog series on video marketing takes a look at why social media platforms prefer video over other types of content.

Why do social media platforms prefer video content?

It’s quite interesting to know that social media platforms have a favorite when it comes to the kind of content posted on them. Video content seems to have an edge over other forms of content, and there’s no avoiding it.

Here are a few reasons why social media platforms themselves prefer video:

  1. The algorithm loves video

Social media algorithms love video content. Algorithms are programmed in such a way as to analyze factors such as engagement patterns, user preferences, and overall content performance to push out the best content for users. Since video accounts for longer time spent on a given piece of content as well as higher engagement rates, social media algorithms conclude that such content is not only more interesting but also more valued by users, resulting in more video content being pushed out for users.

  1. Increased user engagement

It is no secret that video has the power to capture users’ attention and keep them engaged far more effectively and quicker than text or static images. It is also much more convenient for users to consume video content as compared to graphic content. Algorithms, as mentioned, prefer video and are lazy when it comes to graphic and static content. Additionally, when people find a video interesting or informative, they are quick to share, like, comment and engage with it. A good interactive user experience is more memorable and thus worth much more than graphic posts that are easily forgotten at the end of the day.

  1. Paid advertisements are a big plus

Social media platforms like Instagram, YouTube, and TikTok thrive on their user engagement and behavior. Since their main aim is to retain their users by getting them to keep coming back, video content is the preferred content type due to the level of engagement it brings. Video content is more optimized by audiences and has the potential to go ‘viral’. Paid advertisements and ad campaigns are leveraged by brands and are a great way to draw users in and keep them hooked. Video advertisements bring in much revenue and have high shareability, which also allows them more visibility with larger audiences.

  1. Everyone wants to stay with the trends in the market

At the end of the day, social media platforms are looking to bring in more customers than ever, and if video is a market trend that brings users back to their platforms time and time again, then video content is what they would rather promote. With the constantly evolving digital landscape, there is a rising need to outdo the competition, and with data showing the response that video content has received, more and more social media platforms are incorporating it into their ecosystems.

  1. Video provides a mobile-friendly experience

According to a 2022 study, there are an estimated 6.8 billion smartphone users worldwide, out of a total world population of 8 billion. With the growing sale and consumption of smartphones, social media platforms are focusing on providing their users with an experience that is best suited for their smartphones. Prioritizing video content calls for a more immersive and engaging experience for smartphone users, thus bringing in more revenue for the application.

Overall, social media platforms and their algorithms are focused on optimizing video content over graphic posts because video is what reels people in and makes sure they stay. For small businesses and startups looking to expand their horizons, incorporating video content into their social media strategy or, rather, using social media to further their video marketing strategy is key. Take a look at the advantages of leveraging social media for small businesses.

Why should startups and small businesses leverage social media for video marketing?

On average, people watch 17 hours of online video content per week. 91% of people have also said that they are expecting more video content from brands in 2023.

For small businesses and startups with limited marketing budgets, creating and pushing out video content on social media is one of the best ways to grow. Social media platforms love video because their users love video, and if users love video then that is the route that marketers must take.

Here are a few reasons that small businesses should focus on social media videos within their marketing strategy:

  1. Video always tells and sells a story.

One of the best ways for a brand to connect with its audience is through video. This is because video content has an appeal in its storytelling like no other content type. Brands have the power to captivate and keep viewers engaged through a video – whether it is through a brand video, a tutorial, a customer testimonial, and so on. Human beings tend to connect more with something when there is a believable story behind it, and creating videos for social media is one of the best ways to get your story out there.

  1. Best ROI, least waste

Now that we know how well video content does on social media platforms, it is quite obvious that investments in videos optimized for socials give the best returns. Since the algorithms are actively working to promote video content, as a brand you need not worry about your investments going to waste on social media. And for startups, smaller spendings are a huge win. Instagram will take care of your ROIs as long as you provide it with well-optimized, consistent, and creative reels, story videos, and other video content.

  1. Unique experience

Video content always has the promise of limitless potential. The possibilities for creating video content are endless, allowing brands to provide consumers with immersive, engaging, and informative content that is worth their time. Text and static posts tend to be forgotten easily with the rush of information on social media, but well-made, unique video content will always stand out from the crowd.

  1. Brand trust and recognition

Brands not only have the ability to create unique experiences but also build trust and enhance brand recall for their audiences. In showcasing who they are, what their core values are, and how they hope to serve their customers – through video – brands have the power to build a strong foundation as well as a trusted relationship with their audience. Video content is also more memorable and will help in brand recognition and recall to a huge extent.

  1. Data that is trackable

The best part about creating brand videos for social media is that every bit of data can be tracked and analyzed during and after posting. Brands can easily track what videos are preferred, how much of a video was watched, how many times it was watched, and even if it was abandoned or ignored altogether. Video content is also easily shared and provides more engagement that can be analyzed in order to adapt strategy accordingly. 

Startups and small businesses must use the power of social media and leverage video content to broaden their horizons and come up with the best possible marketing strategies that will help them to grow faster than ever in this digitally optimized world.

Social Media, Tips and Tricks

5 min

While the concept of video has been around for decades, the idea of using it as a high-priority tool in marketing strategy has become all-powerful and inescapable in today’s digital landscape. 

For small businesses and startups especially, capturing the attention of target audiences and keeping it can get difficult in the face of cutthroat competition. In order to stand out, one has to have an effective marketing strategy that goes a little over the edge. 

Video marketing has evolved as an extremely efficient tool in today’s ever-growing digital terrain. According to studies by Wyzowl, the incorporation of video marketing by businesses has been consistently growing, with 91% of businesses using video marketing in 2023 as compared to a mere 61% in 2016.

This is a three-part blog series that explores why video marketing is a much needed tool for any business to grow, why social media platforms prefer video content over graphic posts and finally, how businesses can leverage and embed videos within their ecosystem.

The first part of this blog series delves into the advantages of implementing a robust video marketing strategy for rapid growth. 

Why do businesses need a video marketing strategy?

  1. Increase in video consumption

With over 3 billion people consuming video content globally in 2022, various reports suggest that this number will only keep increasing with an estimated 3.5 billion people consuming videos in 2023. In addition, according to Cisco, in 2022, 82% of global internet traffic came from video alone. These statistics very clearly portray that video streaming and downloading have become more common over the recent few years than ever. 

The convenience and versatility of videos have made them an easy and preferred mode of not just entertainment but also information consumption, resulting in more and more people watching video content. With such widespread utility, video has become an important component to include in one’s marketing strategy.

  1. Video tells a story

A video can tell a story in a unique way and create a huge impact too. In an age such as ours where people prefer watching over reading, video can play a huge role in your marketing strategy and draw potential customers in. By showcasing your brand story through a video message, you not only give out information about your brand, but also increase the trust of your current and new customers. Video has the potential to capture and engage audiences far more quickly and effectively while also helping information retention. Apart from your brand story, a video is a great tool to explain your products and/or services as well as answer any questions or doubts that your customers may have.

  1. Video increases the understanding of a product/service

When it comes to explaining the features, benefits, uses, and upgrades of a given product or service, a written manual, blog or even image tutorials can only go so far. This is where video provides an edge over other mediums. Videos allow brands to promote as well as offer their services in a way that is much more visually engaging and interactive to reel in audiences and customers like never before. Studies only prove this point further, showing that 96% of users have watched a video in order to learn more about a given product or service. And 89% of people have admitted to video convincing them to purchase a product.

  1. Increases brand awareness and recognition

Video plays an important role in increasing brand awareness and helping your brand to stand out from the others out there. With video content being highly shareable, it is easier and more efficient to promote a brand through a video. Statistics show that 51% of people are more likely to share a video as compared to any other kind of content. 

With social media platforms like YouTube, Instagram, Twitter, and so on coming out with features to make and share shorter videos, audiences are now more interested in visual content than ever. Small businesses will greatly benefit by creating short videos that will not only increase their reach but also enhance brand awareness, increase overall visibility, and attract new customers.

  1. Video improves SEO and online visibility

The advantage that video brings to a marketing strategy is that it keeps audiences and customers on a brand’s page for longer, which is a crucial factor that search engines like Google take into account. For startups and small businesses that have limited marketing budgets, a video can go a long way in optimizing content and boosting online visibility. 

In order to maximize optimization and reach on various platforms, video content can be adapted accordingly, also making it versatile. By optimizing videos with titles, descriptions, and relevant keywords, a startup can drive more traffic to its website and other social media pages. More and more consumers are expecting visual and audio-visual content, and a robust video marketing strategy serves this purpose beautifully.

  1. Faster sales generation

According to studies, video can improve conversion to 86%, and for startups, this is huge. 78% of marketers have admitted to video increasing sales. Both short and long-form video content helps to explain products, build brand recognition and trust, and act as tutorials and visual manuals to help customers in every way possible. Testimonials through video also reach out to people in unique and engaging ways. Through storytelling, human faces, and other creative elements, video is a medium that has the power to evoke emotional connections through a screen like nothing else. By tracking data and analytics, brands can monitor what works and what doesn’t in order to generate more sales faster.

  1. Video builds consumer trust

Client and audience engagement is a huge factor for all businesses, and startups in particular can greatly benefit from it. Video is a unique and easy way for small businesses to increase client engagement and serve their customers to the best of their potential. Through videos, startups are given a platform wherein they can utilize client participation to provide testimonials to build trust with new clients. Word of mouth and feedback from existing clients and customers is always an encouragement for more people to trust a brand. Building consumer trust and client engagement through video content is the best foot forward for small businesses looking to expand their reach and strategy on a limited budget.

  1. Greater social media reach

Animoto suggests that 73% of consumers have been greatly influenced by a brand’s social media presence when it comes to making purchasing decisions. Today’s digital world has little to no restrictions when it comes to social media and its global impact. Whether it is advertisements or regular posts, various social media platforms are now promoting more video content as compared to graphic images or written content. The algorithms prefer video, and small businesses that are looking to grow need to upgrade their marketing strategies to video marketing strategies. Read more in-depth about social media and video marketing strategy in our second blog in this series.

Many small businesses make the mistake of thinking that a video marketing strategy might be something that could be afforded later down the line. However, what startups need to recognize is that in order to not only survive but also grow their small business into a medium one, they need to begin incorporating video content into their marketing strategies as soon as possible. Without well-researched and reliable video marketing strategies today, small businesses will take much longer to climb up the ladder to success with their brand.

Social Media, Tips and Tricks

2 min

NEW YORK–(BUSINESS WIRE)–VideoVerse – an AI-driven video technology company, is pleased to announce an integration between its illusto platform – an intuitive yet powerful, cloud-based video editing solution – with iStock by Getty Images, a leading e-commerce platform, and Unsplash, the preeminent free image platform. The partnership gives users an integrated and seamless experience with full access to the extensive image and video libraries on both platforms. The integration is available in various tiers to accommodate a wide range of creative and media needs.

“Our mission at illusto is to empower content creators and businesses to tell their stories through video”Tweet this

“The illusto team is always looking for ways to improve and enhance the user experience on our platform,” said Shalesh Jagal, VP of Engineering, illusto. “Our REST API integration with iStock and Unsplash represents the latest development in that mission to provide a more seamless video creation experience. Combining illusto with these platforms will empower our users to reduce the time, cost, and effort it takes to gather media assets when creating video content.”

The integration offers subscribers a wide selection of still and video assets to create engaging video content while eliminating the difficulty and cost associated with having multiple subscriptions for stock images and video, allowing them to produce video content faster and much more cost-effectively.

“We are constantly striving to help our customers leverage the depth, breadth, and quality of our images and video content where and when they need it, ” said Benjamin Beavan, Senior Director of Strategic Partnerships at Getty Images. “This collaboration with illusto brings millions of our high-quality images and videos directly to brands, businesses, and content creators.”

The illusto team is constantly updating the platform to ensure users have the most advanced tools and easy-to-use features when creating video content. The latest update gives users access to:

– Premium images and video content

– Auto subtitles

– Ready to use templates

– Audio Noise cleaning

The illusto platform is available in three plans:

1) illusto Free: free access to the Unsplash library.

2) illusto Essential: a paid plan offering access to some premium features, including Unsplash and iStock.

3) illusto Business: premium offering, including all the advanced features and unlimited access to iStock and Unsplash library.

In the next release of illusto, users can look forward to assisted editing with AI, collaboration tools, create-your-own-template capabilities, and an extensive audio library.

“Our mission at illusto is to empower content creators and businesses to tell their stories through video,” said Sangharakshak Neel, Head of Product, illusto. “With this integration, we are giving them access to millions of high-quality images and videos they can use. Whether they need a stunning background or a captivating video clip, they can find it in our extensive stock library.”

To learn more, visit: https://illusto.com

About illusto

illusto by VideoVerse is a powerful online video content creation platform designed to empower content creators, marketing teams and business owners to create engaging videos for social media, sales, product demos and lots more. Empowering content creators to create professional-looking videos in minutes, illusto has over 200K users using the platform to create video content without any pre-required professional knowledge. Growing in the South Asian market since Aug 2022, illusto has ambitious growth plans to expand in the US, UK, and European markets and reach over 1M users by the end of this year.

Social Media, Tips and Tricks

8 min

In the world of marketing, video content has become an essential tool for brands to connect with their audience. However, with the constantly evolving nature of video marketing, it’s crucial for brands to stay up to date with the latest trends to remain relevant and capture the attention of their target audience.

As we are a quarter deep into 2023, new video marketing trends are emerging, and it’s vital for brands to understand how to leverage them effectively. In this blog, we will explore the latest video marketing trends for 2023, providing insights into how brands can incorporate them into their marketing strategies. Additionally, we will look at how illusto can be used as a powerful tool for creating and editing different types of trendy videos. So, whether you’re a marketer, entrepreneur, or simply interested in video marketing, this blog will provide valuable insights on how to stay ahead of the curve and ride the wave of the latest video marketing trends in 2023.

The hottest video trends of 2023 and how to leverage them.

Create videos to promote your business on social media, grow your YouTube channel, or become a content creator. Take a look at this year’s hottest video trends.

#1 The shorter, the better

One of the latest video marketing trends to watch out for in 2023 is the rise of short-form video content. Platforms such as TikTok and Instagram Reels have popularized this format, with their emphasis on quick, attention-grabbing videos that are often 60 seconds or less. The benefits of short-form video content are numerous, including its ability to engage with younger audiences who have shorter attention spans and a preference for bite-sized content. You can leverage this by creating short-form video content like quick videos, or short explainers.


#2 Interactive videos are steaming

Another emerging trend in video marketing is the rise of interactive video experiences. Shoppable videos and choose-your-own-adventure style videos are gaining popularity as they offer a unique and engaging experience for viewers. Interactive videos enable brands to create an immersive experience that encourages audience participation, increases engagement, and boosts conversions. The benefits of interactive videos are significant, as they can increase engagement and conversions by providing a more immersive experience for the viewer.

For instance, Deloitte filmed an interactive video. The ‘Day in the Life’ video of a Deloitte employee, allows users to choose how they’d react to a number of different work-based scenarios. From telling a co-worker about spilled coffee on their jacket, to what to do if a printer breaks – each one highlights the various skills and attributes valued by the company.

#3 Did you react yet?

Reaction videos have become increasingly popular in recent years, with creators across YouTube, TikTok, and Instagram using this format to engage with their audiences. This trend involves filming oneself reacting to content, such as a new music video, TV show, or movie trailer. 

The benefits of creating reaction videos are numerous, as they allow creators to showcase their personalities, connect with their viewers on a more personal level, and tap into popular culture. You can easily create reaction videos and leverage this trend to stand out as a creator.

Popular hairstylist Brad Mondo posts a lot of reaction videos while reacting to people who are cutting or dying their own hair. It builds a lot of engagement in the community.

#4 Cook a good challenge. 

In recent times, challenge videos have become a viral sensation across various social media platforms, with creators engaging in fun and often hilarious tasks to showcase their skills, creativity, and personalities. 

The trend has given rise to numerous challenges, from dance challenges to cooking challenges to even makeup challenges, that have captured the attention of audiences worldwide. For creators, challenge videos offer a unique opportunity to engage with their followers, showcase their talents, and potentially go viral. The key is to make unique videos on trending challenges and create compelling content that resonates with your audience.

For example, Rihanna’s beauty brand Fenty Beauty is killing it on TikTok. Their account has been seen joining fun viral challenges such as the #simbachallenge and #sostunna.

#5 Silence is trending.

As video marketing continues to evolve, another trend gaining traction in 2023 is silent videos. With more viewers choosing to watch videos without sound, it’s important for brands to consider adding captions to their videos. Captions not only make videos accessible to people with hearing impairments, but they also enable viewers to consume content in public spaces without disturbing others. 

Adding captions to your videos can make them easily understandable and consumable, and hence reduce the bounce rates. You can easily add captions to your videos on illusto.com using the text tool. Add captions and leverage this video trend to grow your audience.

For instance, a lot of travel and lifestyle creators post their travel videos with captions for users to read and understand them even if they are watching them silently.

#6 Talk less, do more.

The trend of no-talking videos is a growing phenomenon in the world of video marketing. These videos typically feature creators performing actions or dancing, while text or captions float on the screen, providing context or instructions to the viewer. This format is gaining popularity because it is simple, visually engaging, and doesn’t require any dialogue. These videos can be used to capture the attention of viewers. You can make no-talking videos to showcase your product features to create viral challenges.

Makeup brands like Maybelline post a lot of videos where creators are seen doing their makeup, testing products, and more without talking. The message is conveyed through actions and it’s equally impactful.

#7 Keep it relatable. 

One of the most evergreen trends in video marketing is the importance of keeping your content relatable to your target audience. It’s essential to create content that resonates with your audience to build a loyal following and establish a strong brand identity. This means paying attention to every aspect of your video, from the visuals and style to the content and music. By understanding your audience’s preferences, needs, and pain points, you can create videos that speak directly to them and establish a deeper connection.

If your audience is kids aged between 10-12 years, you cannot create complex videos that can be understood by people between the ages of 25-30 years. By understanding your target audience, interests, and preferences, you can create videos that resonate with them on a personal level. Whether it’s through visual storytelling, the style of the video, the content, or the music, relatability is key to building a loyal following. 

#8 Vertical video is the new norm.

Vertical video is a video format that has gained immense popularity in recent years, driven primarily by the rise of social media platforms such as Instagram, Facebook, and TikTok. This format offers a unique viewing experience that is optimized for mobile devices, making it ideal for users who consume content on the go. 

 You can create vertical-size videos on illusto or resize any video into a vertical size from illusto’s resizing tool which offers many preset sizes. Vertical videos can be used to capture the attention of younger audiences and can be adapted to different brands. From creative storytelling to highlighting product features, brands leverage this trend to create engaging video content.

#9 Go live.

Live stream videos are another video marketing trend that has seen a surge in popularity in recent years. This approach involves broadcasting live events, webinars, or Q&A sessions to engage with the audience in real time. The benefits of live video streaming are numerous, as they can help build a more personal connection with the audience, foster a sense of community, and increase engagement.  

Live stream videos can be anything – from product launches to customer support. Different brands can conduct live streams in order to engage their audience and leverage this trend to their advantage. You can go live directly from your browser using illusto studio which allows you to live stream simultaneously on different social channels. This will ensure maximum exposure and reach for your brand. For instance, Kylie Cosmetics does a lot of Instagram live showcasing the products and behind the scenes.

Watch the tutorials:

How to live stream on Facebook with illusto studio

How to Live Stream on youtube using illusto studio?

How to use Twitch live streaming using illusto studio?

How to stream live on LinkedIn with illusto studio

#10 Add a personal touch.

Personalized video content is a growing trend in video marketing, offering a more tailored experience for viewers. Brands are leveraging personalized videos to create a deeper connection with their audiences, providing customized messages that resonate with individual viewers. The benefits of personalized videos are significant, as they can increase engagement and conversions by making viewers feel valued and understood.

This approach involves creating video content that is tailored to the individual viewer, based on their interests, demographics, or behavior. The benefits of personalized videos are significant, as they can increase engagement and conversions by providing a more relevant and memorable experience for the viewer. The key is to create content that resonates with your audience.

How Can You Create Videos for every trend?

You no longer have to invest in expensive software or hire someone else to create trending videos. You can create your videos even with zero budget. illusto is an easy-to-use yet powerful video editor that can help you create and edit videos for any trend. With its extensive library of stock assets, effects, and animations, you can quickly create visually appealing and engaging videos that stand out on any platform. 

illusto includes a live voice recorder, an audio editor, and other advanced editing tools, making it simple to tweak and tailor your videos to your individual needs.

To get the most out of illusto, you should experiment with various styles and effects, as well as employ compelling visuals and text to attract your audience’s attention. You can keep ahead of the curve in video marketing by using illusto to generate attractive content that resonates with your audience.


The way forward. 

Video marketing is constantly evolving, with new trends emerging every year. As we move deeper into 2023, it’s essential for brands to stay ahead of the curve and leverage the latest video marketing trends to capture their audience’s attention. From short-form videos to interactive experiences, personalized content, live streams, and relatable videos, there are many ways to engage with your audience and increase conversions.

By using illusto as a tool to create and edit different types of trendy videos, brands can stay on top of their video marketing game. Whether you’re a small business owner, a content creator, or a marketer, illusto can help you create high-quality videos that resonate with your target audience.

So, what are you waiting for? Start exploring the latest video marketing trends for 2023 and start creating illusto to create stunning videos that capture your audience’s attention and grow your brand. Sign up today.

Follow us on Facebook, Instagram, Twitter, and TikTok, and make sure to subscribe to our YouTube channel never to miss any tutorial.

Social Media, Tips and Tricks

8 min

In recent years, podcasting has taken the world by storm, becoming a popular medium for entertainment, education, and information. Every day, millions of people around the globe tune in to their favorite shows to enjoy their favorite podcasts. This increased popularity has led to a continuous boom in the podcast industry.

But now, a new trend is emerging: YouTube podcasts. As we enter 2023, YouTube podcasts are becoming increasingly popular, with more and more content creators opting to use the platform to create and share their audio content in a video format.

In this blog, we will explore the rise of YouTube podcasts and the many benefits of this format. We’ll also take a look at how you can create and edit YouTube podcast videos. So, whether you’re a content creator looking to expand your reach or a fan of podcasts curious about this new trend, keep reading to find out everything you need to know about YouTube podcasts!

What are YouTube Podcasts?

YouTube podcasts, also known as video podcasts or vodcasts, are a new podcast format that blends the traditional audio format with video elements. Essentially, YouTube podcasts are video versions of classic podcasts, where the podcast hosts record themselves talking and incorporate visuals such as slides, images, and video footage to complement their discussion.

Unlike traditional audio podcasts, YouTube podcasts offer viewers a more dynamic and interactive experience. With the added visual element, podcast hosts can engage their audience in a more engaging way, enhancing their storytelling and allowing viewers to see their expressions and body language, bringing a more personal touch to the content.

One of the key advantages of YouTube podcasts is the ability to reach a wider audience through the use of video and visuals. Video content is more shareable and has a higher chance of going viral, making it easier for podcasts to gain exposure and attract new viewers. Additionally, YouTube podcasts can also increase engagement with existing listeners by providing a more immersive and interactive experience.

Overall, YouTube podcasts offer an exciting new medium for podcasters to expand their reach and connect with audiences in a more engaging way. With the added visual component, creators can take their podcasts to the next level and provide their fans with an even richer listening experience.

Click here to learn about YouTube Podcasts in a jiffy!

Why are YouTube Podcasts Gaining Popularity? 

YouTube podcasts are gaining immense popularity for several reasons. First and foremost, the rise of video content consumption has created a demand for more engaging and visual content. The addition of video to the traditional audio podcast format has brought a new level of immersion and engagement for listeners, making YouTube podcasts an attractive alternative to traditional audio-only podcasts.

You must have heard about popular YouTube podcasts, such as “The Joe Rogan Experience” and “H3 Podcast,” which have further contributed to the rise of this trend. With their long-form content, engaging hosts, and diverse topics, these podcasts have helped to bring the medium into the mainstream and popularized it among a wider audience.

But why have these podcasts become so popular? Let’s look at some of the key reasons behind the popularity of YouTube podcasts.

#1 It’s a walk in the park

The ease of use of YouTube podcasts is a big element in their success. One of the major benefits of this medium is that listeners can access information from a variety of devices, such as smartphones, tablets, laptops, and desktop PCs. Its adaptability allows audiences to consume material whenever and wherever they desire, making it ideal for listening on the go during commutes, workouts, or other activities.

YouTube podcasts are also ideal for people who prefer a more flexible listening experience. Listeners can pause, rewind, or fast-forward through the information at their leisure, allowing them to personalize their listening experience. This convenience ensures that listeners never miss essential information and that they may immediately catch up on missed content.

#2 Choose whatever you like 

Whether it’s spirituality, food, sports, or history – YouTube podcasts cover it all. The variety of content available on YouTube podcasts contributes significantly to their growing popularity. Podcasts that appeal to specific interests, such as sports, politics, news, pop culture, technology, or any other topic imaginable, are easily found and subscribed to by listeners. Given the wealth of information available, there is always something fresh and fascinating to find, and producers may reach specialized audiences that traditional media may not have reached.

Furthermore, YouTube podcasts are frequently produced by experts in their disciplines, giving audiences unique and insightful viewpoints on a wide range of topics. Listeners can learn from and interact with passionate and educated people about their fields of interest, giving them a better understanding.

#3 It’s easy to get hooked

Let’s be honest! We all get hooked while listening to a good YT podcast. Their engaging format is one of the primary aspects fueling their attraction. The conversational nature of YouTube podcasts, in particular, has proven particularly efficient at capturing and holding listeners’ attention. YouTube podcasts, as opposed to traditional forms of media such as news broadcasts or university lectures, provide a more casual and authentic delivery of information.

Another significant advantage of podcasting is that it frequently contains discussions, debates, and interviews, resulting in a more intimate and entertaining listening experience. Listeners can hear authentic dialogues between specialists and feel as though they are listening in on a private conversation between friends. This can help to keep the listener’s attention by making the topic more engaging and relatable. Overall, the conversational format of YouTube podcasts has shown to be quite beneficial for engaging viewers and providing information in a more relaxed and real manner.

#4 Entering the space is hassle-free

One of the most significant advantages of YouTube podcasts is their low entry barrier, making them accessible to a wide range of content creators. Compared to other forms of media like television or film, producing a podcast requires minimal equipment and technical expertise. All that’s needed is a basic recording setup and an internet connection to upload the content. For instance, creators can simply create and edit their video podcasts on illusto’s video editor for free.

This ease of production has led to a proliferation of podcasts on a wide range of topics, from niche interests to mainstream news and culture. Overall, the low barrier to entry for YouTube podcasts has democratized the world of media and given a voice to a diverse range of creators. This accessibility has also allowed for a wider variety of topics to be covered, providing listeners with a greater range of choices and fostering a more inclusive and diverse media landscape.


#5 The classic long-form content 

In recent times, we have all moved to prefer shorter content. But long-form content has its own charm. One of the primary benefits of YouTube podcasts is the capacity to produce longer-form content, which can range from 30 minutes to more than an hour. This expanded format provides listeners with a more immersive experience, allowing them to go deeper into issues and obtain a more comprehensive understanding of the subject matter.

Podcasts enable a more in-depth exploration of complicated subjects. This expanded style is especially effective for discussing complex subjects since it provides for more nuanced conversation as well as the opportunity to examine diverse perspectives and viewpoints. Furthermore, YouTube podcasts’ longer-form style fosters a more casual and conversational ambiance, which can make the information more interesting and relevant.

How Can Brands Utilize YouTube Podcasts for Marketing?

In today’s digital age, brands are constantly looking for new ways to connect with their audience and build a loyal following. One increasingly popular method is the use of YouTube podcasts as a marketing tool. By creating compelling and engaging podcasts, brands can connect with their audience on a deeper level while also building trust and loyalty.

In this section, we’ll explore how brands can utilize YouTube podcasts as a marketing tool and provide examples of successful brand campaigns using this format. 

Promote products and services.

While podcasts are primarily designed to educate and entertain, brands can also use them to promote their products and services. By subtly integrating product or service mentions into their podcasts, brands can showcase their offerings in a natural, non-intrusive way. 

Increase Brand Awareness

YouTube podcasts can increase brand awareness by providing a platform for you to showcase your brand’s values, products, or services. This can help you reach new audiences who may have yet to learn about your brand.

Collaborate with industry influencers.

YouTube podcasts present an excellent opportunity for brands to collaborate with industry influencers. Brands can invite influencers to be guest speakers on their podcasts or sponsor podcasts hosted by influencers. By partnering with influencers, brands can tap into their audience and expand their reach while providing value to their listeners.

Build a community

Podcasts allow brands to build a community of followers who share their interests and values. By consistently producing content that educates, entertains, and engages its audience, brands can attract loyal followers who are likely to become brand ambassadors. Brands can encourage their podcast listeners to share their content with their network or participate in social media discussions.

How Can You Create and Edit YouTube Podcasts using illusto?

illusto is a powerful tool that can help you create and edit engaging YouTube podcast videos. With its user-friendly interface and a range of advanced features, illusto is an excellent choice for both beginners and experienced creators.

One of the key benefits of illusto is its intuitive design, which makes it easy to create visually appealing videos. The tool comes with a wide range of stock assets, filters, stickers, effects, and other design elements that can help you to create a professional-looking video in no time. Additionally, illusto provides you with the flexibility to customize your video to your liking with its wide range of editing tools.

Here are some tips and tricks on how to use illusto to create engaging and visually appealing YouTube podcasts:

Start with a Clear Idea: Before you begin recording, make sure you have a clear idea of what you want to convey in your video. Create a rough script, with bullet points and key ideas, so you can stay on track during recording and editing.

Record your Podcast: Once you have a clear idea, start recording your podcast. Record in a quiet and comfortable environment, and ensure you have a high-quality microphone to capture clear audio.

Import Your Video and Audio: Import your podcast video and audio and any images you want to include into illusto’s workspace.

Edit them: Use illusto’s built-in video and audio editing tools to trim your video and remove any background noise or unwanted sounds. You can also add transitions or effects to your audio to make it more engaging. Add images, graphics, and text to create an engaging visual component to your podcast.

Export and Publish: Once you’re happy with your video, export it and upload it to your YouTube channel.

Check out our YouTube channel for in-depth and detailed tutorials on how to edit your videos on illusto and how to leverage the different features on the platform.

Overall, illusto helps in creating engaging and visually appealing YouTube podcasts. With its intuitive interface and powerful features, it can help you to create professional-looking videos in no time. By following these tips and tricks, you can take advantage of illusto’s capabilities and create videos that will engage and entertain your audience.


Final Words

YouTube podcasts have spawned a new generation of content makers and listeners, providing a more immersive and engaging experience than traditional media. Creating visually stunning and interesting videos has never been easier with illusto.

As YouTube podcasts gain popularity, there has never been a better moment to get into this exciting medium and start generating your own content. With illusto, you can use the most up-to-date tools and techniques to create interesting and visually appealing video podcasts that will captivate your audience’s attention.

So whether you’re an experienced content creator or just starting out, don’t hesitate to explore the world of YouTube podcasting and try out illusto for yourself. With its powerful features and user-friendly interface, you’ll be well on your way to creating high-quality content that will keep your audience coming back for more.

Sign up on illusto, and get started today.

Social Media, Tips and Tricks

7 min

In today’s content-driven era, it is imperative to create high-quality content to capture an audience’s attention. Content creation can be time-consuming, and sometimes we hit a creative block that makes it challenging to develop new ideas. This is where generative AI comes in. 

Recently, ChatGPT has taken the content marketing world by storm with its impressive capabilities. While it can be intimidating, generative AI can also be a boon for creators. This blog will share five reasons content creators should bank on generative AI for creating their content. But before that, let’s understand what exactly is generative AI.

What is generative AI? 

Generative AI is a type of artificial intelligence that uses algorithms to generate new and unique content from existing data. This technology is different from traditional AI, which typically involves classifying and processing existing data to make recommendations or decisions. Generative AI has the ability to create something entirely new from scratch, such as a piece of music, an image, a video, or even a piece of written content.

For creators, generative AI can be a powerful tool for enhancing their work and streamlining their creative process. One major benefit of generative AI is its ability to automate time-consuming tasks such as content creation and editing. By using algorithms to generate content, creators can save time and focus on other important aspects of their work. Generative AI can also help creators explore new and innovative ideas that they may not have thought of otherwise. By analyzing existing data, generative AI can identify patterns and generate new content that is unique and engaging.

Overall, generative AI has the potential to revolutionize the way creators approach their work, allowing them to create more efficiently and effectively while exploring new and innovative ideas.

Why should creators bank on generative AI?

In recent times, there has been a debate about whether or not generative AI is reliable. But, as technology evolves, generative AI has also evolved. This section will give you about five solid reasons why you should bank on generative AI for content creation.

#1 Gives you flash speed.

Who doesn’t want to finish their work as fast as they can? Producing content from scratch can take time, especially if you’re working on many projects at the same time. From idea generation to editing, the process might take hours, if not days. Using generative AI to create content can save a substantial amount of time. Creators can use AI-powered tools to automate chores like writing emails, creating subtitles, and even suggesting new content ideas based on previous performance.

This saves time and allows artists to concentrate on more creative aspects of their work. Generative AI solutions can assist in speeding up the content creation process by performing tasks in a fraction of the time. This frees up content creators’ time for other elements of content development, such as editing and post-production.

#2 Generates unique content intelligently 

One of the biggest challenges for content creators is coming up with unique ideas that stand out from the crowd. Generative AI can help generate content based on specific criteria such as keywords, themes, and tone. This means that creators can generate unique content that resonates with their audience while saving time and effort.

AI-powered tools can analyze audience behavior and preferences data, allowing creators to personalize their content for their audience. By tailoring content to the needs and interests of their audience, creators can increase engagement and build a loyal following.

#3 Gets the creative juices flowing.

Generative AI has the potential to be a game changer for content creators, providing them with strong tools to boost their creativity and generate novel ideas. One of the most significant benefits of incorporating AI into content creation is its capacity to examine trends and patterns in content performance, providing producers with important insights and ideas to inspire their work. Furthermore, generative AI can assist creators in breaking past creative blocks and pushing the boundaries of their work. AI can inspire creators to come up with fresh and intriguing new ideas that would not have occurred to them otherwise by analyzing patterns in existing content and discovering new and developing trends.

Ultimately, generative AI has the ability to change the way creators approach their work by giving them strong new tools to boost their creativity and push the frontiers of their craft. Creators can unlock new chances for growth and success in the ever-changing digital landscape by embracing this technology.

#4 Saves your cash.

It is critical to create high-quality content in order to engage audiences and build a successful brand. Hiring a team of pros to create such content, on the other hand, might be an expensive operation. This is where generative AI enters the picture. Saving money is one of the major advantages of employing generative AI in content development. AI-powered solutions can automate operations like video editing, sound design, and graphic design, dramatically lowering production costs. AI-powered voiceover tools, for example, can transcribe and narrate videos, saving artists both time and money.

Furthermore, generative AI can help creators produce high-quality content at a fraction of the cost. By automating tasks that would typically require a team of professionals, creators can allocate their resources more efficiently and produce content that is just as good, if not better, than what a team of professionals would create.

#5 Caters to personalization.

As audiences want personalized experiences that fit their particular requirements and interests, personalization is becoming increasingly crucial in content creation. By evaluating data about individual users, generative AI can assist content creators in creating content that is tailored to their interests.

Personalization of content allows authors to provide a more engaging and meaningful experience for their audiences. Tailoring information to each user’s specific interests and preferences can enhance the likelihood of their connecting with it, resulting in increased engagement rates, longer watching durations, and, eventually, a more loyal following.

Generative AI can also help content creators identify emerging trends and patterns in user behavior, enabling them to adjust their content strategy and produce content that is more likely to resonate with their audiences. Moreover, personalization can help content creators achieve greater marketing effectiveness by delivering targeted messages to specific audiences.  

Ace your creations with these day-to-day AI tools.

Here’s a list of AI tools to make your content creation easier.

Dall – EDALL-E is an AI-powered image generation system developed by OpenAI. It uses a deep neural network to create original images from textual descriptions. The system is capable of generating highly realistic and detailed images of objects, animals, and scenes that do not exist in the real world, based solely on written prompts.

ChatGPT – As a powerful language model, ChatGPT can be a valuable tool for creators looking to streamline their workflow and generate new ideas. Creators can use ChatGPT to generate new content ideas, refine their writing skills, or even as writing assistants for content creation. ChatGPT’s ability to understand natural language and provide coherent responses can benefit brainstorming and idea generation, as it can provide diverse perspectives and insights.

illusto – illusto is an AI tool that simplifies the video editing process for creators. It is an easy-to-use online video editor with powerful features powered by artificial intelligence. Its easy-to-use platform integrates with various AI tools and services to streamline the video editing process and enhance the quality of the final product.

Hootsuite Insights Hootsuite Insights is a social listening tool that uses AI to analyze social media conversations and provide insights into audience sentiment, interests, and behaviors. Creators can use Hootsuite Insights to inform their content strategy and tailor it to their audience’s needs.

Lumen5 – Lumen5 is a video creation platform that uses AI to automate video editing. Creators can use Lumen5 to turn blog posts, articles, and other text-based content into engaging videos.

Grammarly – Grammarly is a writing assistant that uses AI to suggest grammar, spelling, and style. Creators can use Grammarly to ensure that their writing is clear, concise, and error-free.

Wordsmith – Wordsmith is a natural language generation tool using AI to generate written content automatically. Creators can use Wordsmith to create product descriptions, news articles, and other written content quickly and efficiently.

Boords: Boords is an AI-powered storyboarding tool that can help creators plan out their video content. It can automatically generate storyboards based on the script and audio input and suggest shot compositions and transitions.

Generative AI is here to stay.

After exploring the potential benefits of generative AI for creators, it’s clear that this technology has the potential to revolutionize the way we create and consume content. By embracing this technology, creators can increase efficiency, creativity, personalization, scalability, and cost-effectiveness, leading to a more successful and satisfying career. 

Creators can bank on these generative AI tools to generate content and endless ideas on various topics. However, when it comes to bringing these ideas to life, content creators can bank on illusto. It is one such tool that aims at making video editing easy for everyone. So, what are you waiting for? Start leveraging the power of generative AI combined with illusto and skyrocket your career as a creator.

Sign up on illusto.com today.

Social Media, Tips and Tricks

5 min

It is nearly impossible to not have a social media campaign in this day and age. In fact, it is almost a necessity today. According to Review 42, 90% of marketers have said that social media marketing has increased exposure for their business while 75% said that it has increased traffic.

According to Oberlo, users spend an average of 2 hours and 22 minutes on social media on a daily basis. That’s more than enough time for your brand to go out there and market yourself.

Let’s take a look at the why and how of creating social media campaigns.

What is a social media campaign?

A social media campaign is a strategically focused marketing effort that is executed by a team with specific goals and desired outcomes that can be measured over a period of time.

Usually, a campaign is aimed at reinforcing information about the brand, its product/products, and services through at least one social media platform.

Why should you create a social media campaign?

There are many reasons why you should create a social media campaign, including to:

  1. Improve brand awareness

Unless you’re a big MNC like Adidas or Puma, you likely have a relatively small budget within which your marketing, advertising, and everything else are included. Having a small budget should push you to get creative and make the most out of what you have. Social media networks allow brands the space to carve out their unique voice and style in order that customers – both existing and potential – can benefit from it while benefiting your brand at the same time.

Improving brand awareness has been seen to bring in great returns. For instance, it has been noted that 91% of marketers say they noticed an increase in brand visibility by spending a few hours on social media every week. This could be through social media videos, posts, or ads.

  1. Boost web traffic

Social media is one of the most effective platforms to boost website traffic. Linking your website in your posts, videos, and profile will help to guide users to it where they can see for themselves what your brand is about. Potential customers will find it very convenient to access your website from your social media handles quickly as compared to having to look for it themselves.

You could also add particular landing pages or URLs to your stories on various social media platforms including Facebook, Instagram, and so on.

  1. Drive sales

One of the main reasons for brands to create and execute social media campaigns is for the reason of conversions and sales. In order to be able to see an increase in sales, you need to be focused on getting your existing and potential customers excited about your products and services. When you can do this, you will likely see a boost in your sales and new customers. Marketing videos are among the many types of content that you can create to drive sales.

  1. Connect with your audience

Building your brand will always involve engaging with your audience and customers at some point, and if it doesn’t, are you even building a customer-centric brand? Engaging and connecting with your audience is extremely important when it comes to brand growth. It is only when your audience knows and trusts you that it can actually be a part of your greater goals. Social media campaigns are an excellent way to portray your brand as well as to connect with your audience.

How to create a social media campaign?

Your social media campaigns should always be strategy oriented. Remember to create content that is focused on your target audience and supports your campaign goals. Using mixed formats is always recommended, i.e. images, videos, text, live streams, and so on. 

Now that you know the importance of social media campaigns, here are the steps you can follow to create and execute a social media campaign with efficiency:

  1. Know your goals

This is probably one of the most important steps before going any further. Deciding your goals and your campaign goals along with your team will help you to get a better understanding of the campaign and guide you with your next steps. Your goals could vary on a large spectrum, from promoting an event to increasing brand awareness. The question is what your team aims to achieve with a particular campaign – both short-term and long-term. 

Defining your campaign goals earlier on will bring clarity to everyone in the team and help you to work towards a target together for more effective results.

  1. Identify your target audience

The small secret to a successful campaign is to have it resonate with the right audience. This is why it is important to know your target audience from the get-go. Identifying your audience, their likes and dislikes, and their interests and needs, will help you to serve them better as well as structure your campaign more effectively. Ultimately, your social media campaign should encourage engagement and a better connection with your target audience.

  1. Decide on your social media platforms

Every social media has one or more unique features that set it apart from the others. Creating a good social media campaign involves planning your content for one or more specific social media platforms. Once you have identified your target audience, you should look at the social media platforms that this target audience specifically uses on a regular basis. Focusing your efforts on particular socials will help you to create and direct content that is especially relevant to them. A short video on Instagram will require something different from a post on Twitter. Understand the purpose of each social media platform as well as your target audience’s preferences.

  1. Create a content calendar

Creating a weekly or monthly content calendar is always a good idea. Planning ahead of time when and how you will post your content in the upcoming week and month is helpful in organizing and spacing content, while also being on top of things well in advance. Decide on what days and what times of the day you wish to post content on various social media platforms. Additionally, the outline or script of your content, creating custom templates, deciding on what creative copies your brand will utilize, and so on should be put into your content calendar.

  1. Schedule your content

Once you have a content calendar, it will make it easier for you to schedule content and posts. Planning is always important if you wish to work in an organized manner. Scheduling your content is one of the last steps in your social media campaign, wherein you take your content and your content calendar and bring everything together with an efficient scheduling tool.

Check out our other blog – Video Ads and Their Role in Marketing Campaigns 

  1. Manage and monitor your campaign

Most people forget that social media is not something that you work on once and then leave to do its thing. If you leave your social media unattended to do its things, you will never actually make any progress or reach your goals. In order for your social media campaign to run smoothly and bring you results, you need to be the one steering the ship. Regularly monitoring and managing your social media profiles is important, irrespective of whether you’re doing it yourself or using social media management tools to help you. 

  1. Track your results

Social media is one of the ever-changing things today, and it only makes sense for you to keep changing along with it. Understand how platforms work, plan your content, and launch your strategy. But it doesn’t end there; constantly keeping track of your campaigns is essential to figuring out what works and what doesn’t. Maybe something that you thought might work has actually been a fail once executed. Or something that has been working so far suddenly doesn’t. Track and analyze your performance and adapt accordingly. For instance, if you’re using Facebook video ads as a part of your social media campaign, it is possible to track and analyze data and feedback received.

Some tips to keep in mind to enhance your social media campaigns include using social media management tools, scheduling tools, leveraging influencers, and using paid advertising. Creating and posting content on a vast spectrum, from Instagram videos to Facebook ads is something that will keep things interesting too. These are some of the m

Social Media, Tips and Tricks

6 min

Instagram has been growing in popularity for a few years now, and if you ask anyone, they’d agree that it has become the ‘in’ thing today. [Instagram is the new ‘in thing’ these days, and it has been for a few years now.] With younger generations flocking to the platform at an increasingly large rate, Instagram has now become one of the social media platforms that you cannot help being on. Did you know that about 70% of Instagram users are below 34 years? 

If you’re a brand looking to grow awareness and leads, you guessed it – Instagram is the place to be.

According to Zippia, about 95 million photos and videos are posted on Instagram every day. While this is a huge number, believe it or not, it is still possible to stand apart from the crowd and make your brand presence known.

However, in order to get noticed as a brand, you need to create the best video content that you can.

If you’re looking to get started with posting video content on Instagram, we have put together a list of the various video types that you can explore and upload on the platform.

Types of Instagram videos

As of today, there are a few types of videos but just these few can be quite engaging. Here is the list:

  1. Instagram Feed Video

As the name suggests, an Instagram feed video is the video that you upload or post on your main feed. This video shows up on your followers’ feeds and stays on your profile. Although, there is an option to archive and unarchive it once uploaded. Instagram feed videos can be made and edited on Instagram video editors like illusto.

  1. Instagram Stories

Instagram stories can either be in the form of photos or videos. Videos can be a maximum of 15 seconds in order to be posted as a single story. Instagram stories also disappear after 24 hours of posting, but they remain in your stories archive. These videos aren’t displayed on your followers’ feeds, but appear as a circle around your profile picture, on the top of the app.

Check out our other blog- 20+ tips to grow your brand using Instagram story ads!

  1. Instagram Live

Similar to other social media platforms, you can go on a live stream on Instagram. Instagram Live is also displayed in the same place that your Instagram stories are. Once your live stream ends, life will vanish. However, there is also an option to add it to your story, whereas similar to stories, it will vanish after 24 hours of posting.

  1. IGTV

IGTV came out in 2018 and stands for Instagram TV. IGTV has a separate app and is also accessible and integrated within the main Instagram app. An IGTV video can be anywhere between 15 seconds and 10 minutes. If you have a verified account, your IGTV video can go up to 30 minutes too. Unlike Instagram Live, IGTV videos are not live but are pre-recorded. IGTV also remains on your channel unless deleted.

  1. Instagram Reels 

Instagram reels are definitely known by one and all. Arguably the most popular video format on Instagram’s platform, reels have taken over the social world by storm. Reels were inspired by TikTok and have grown to become a huge hit. Videos and video clips anywhere between 15 to 90 seconds, recorded either directly on the Instagram camera or pre-saved in the photo gallery can be posted as reels.

  1. Instagram Video Ads

Instagram video ads are video advertisements that are paid for in order to be shown to a decided target audience. These videos usually have a call to action wherein your Instagram profile or website is linked for viewers to know more or buy. Some brands get ads made through an ad maker.

10 creative video ideas for Instagram

Now that you know everything there is to know about the various types of Instagram videos, here is a list of a variety of popular and interesting video ideas that you can use to bring your brand to the forefront.

  1. Product tutorials and demos

The kind of video content that flourishes on a platform like Instagram is short-form video content. Create video demonstrations and tutorials on your product and how your customers and potential converts can use your product in both traditional and unique ways. Get creative and use captions, music, and so on to add more to your product tutorial videos. You could either make these videos in the Instagram feed format, the reel format, or even the stories format.

  1. User testimonials

User testimonials are always a yes when it comes to growing your brand. Request satisfied and happy customers to speak of their experiences with your brand. Social proofing is one of the best ways to build brand trust and awareness. So, don’t shy away from getting customers to talk about your brand in front of a camera. User-generated content actually has a 4.5% higher rate of conversion.

  1. Topicals and moment marketing videos

As the name suggests, moment marketing videos are usually based on a particular topic that is trending or happening in the world or around you at a given moment. Making sure your topical videos are relevant to your audience as well as timely will greatly increase your chances of getting noticed. These can be turned into fun reels, stories, video ads, and so on. You could even get on a live stream and discuss a topic and how your brand is doing in regards to it.

  1. Sneak peeks

Sneak peeks or teasing your products is a great way to get your customers and followers excited about something. Simply showing a glimpse of a design or a part of the product will keep your audience interested and on their toes. Adding a “coming soon” along with a potential date or time will keep your audience waiting in anticipation and might even help your new product get a better turnout.

  1. Influencer collaborations

Get higher engagement and more views by collaborating with influencers in your niche. Influencers already have a platform of their own and fans and followers who adore and appreciate them. By collaborating with them, you are giving your brand a chance to get noticed by a whole new audience and potentially bring in more sales and customers you.

  1. Brand videos

Brand videos are a nice way to put your brand out there – your core values, your motivations, current products and services, your plans for the future, and everything else about your brand. Painting a picture of what your brand is all about and where it plans to go with its customers is a good way to build awareness and interest in it.

  1. Behind-the-scenes videos

Behind-the-scenes videos are a great way to harness customer support and trust. Showing a not-so-perfect but more human side to your business and your work will always help customers trust what you do more. Footage of your brand’s culture, various processes, and the team can be shared in various video formats and in different ways such as a time-lapse or a transition video.

  1. Trending video ideas

Hopping on the latest Instagram trends is a sure-shot way to jump on the bandwagon and get yourself in there. While some trends last a few months, others are there for a season, and others are universal and can be done all year long. Instagram trends are pretty addictive and always fun, so even though it’s similar videos using the same songs or the same transitions, audiences actually seem to enjoy it nonetheless. Get illusto as your personal video ads editor today.

  1. A run-through of your products/services

A product tour is a great idea to showcase your line of products and different themes, all put into a single video. Your audience will get a bird’s eye view of your product range, which will in turn help them to gain more awareness as well as engage more. This run-through can either permanently stay on your profile in the form of a feed video, or it can only be there for a shorter duration of 24 hours through stories. With the highlights feature, it’s also possible to organize your stories and leave them on your profile for more than a day.

  1. Limited time offers

Introducing limited-time offers and discounts through fun videos will keep your audience on its toes. Done well through videos and various features like music, GIFs, stickers, and so on, your audience will know that they need to hurry up and grab a product before it’s too late. Build excitement, urgency, and engagement through these videos.

Finally, a few helpful tips that we would suggest to grow your brand on Instagram is to keep it simple but keep it trendy. Keep up with the latest trends and features entering the Insta-space and adapt accordingly. Using hashtags and captions are some ways to boost engagement too. Just remember, Instagram is catering to younger audiences, and what they want is quick, fun, and easy to digest, so, just give them that!

Social Media, Tips and Tricks