7 min

In today’s content-driven era, it is imperative to create high-quality content to capture an audience’s attention. Content creation can be time-consuming, and sometimes we hit a creative block that makes it challenging to develop new ideas. This is where generative AI comes in. 

Recently, ChatGPT has taken the content marketing world by storm with its impressive capabilities. While it can be intimidating, generative AI can also be a boon for creators. This blog will share five reasons content creators should bank on generative AI for creating their content. But before that, let’s understand what exactly is generative AI.

What is generative AI? 

Generative AI is a type of artificial intelligence that uses algorithms to generate new and unique content from existing data. This technology is different from traditional AI, which typically involves classifying and processing existing data to make recommendations or decisions. Generative AI has the ability to create something entirely new from scratch, such as a piece of music, an image, a video, or even a piece of written content.

For creators, generative AI can be a powerful tool for enhancing their work and streamlining their creative process. One major benefit of generative AI is its ability to automate time-consuming tasks such as content creation and editing. By using algorithms to generate content, creators can save time and focus on other important aspects of their work. Generative AI can also help creators explore new and innovative ideas that they may not have thought of otherwise. By analyzing existing data, generative AI can identify patterns and generate new content that is unique and engaging.

Overall, generative AI has the potential to revolutionize the way creators approach their work, allowing them to create more efficiently and effectively while exploring new and innovative ideas.

Why should creators bank on generative AI?

In recent times, there has been a debate about whether or not generative AI is reliable. But, as technology evolves, generative AI has also evolved. This section will give you about five solid reasons why you should bank on generative AI for content creation.

#1 Gives you flash speed.

Who doesn’t want to finish their work as fast as they can? Producing content from scratch can take time, especially if you’re working on many projects at the same time. From idea generation to editing, the process might take hours, if not days. Using generative AI to create content can save a substantial amount of time. Creators can use AI-powered tools to automate chores like writing emails, creating subtitles, and even suggesting new content ideas based on previous performance.

This saves time and allows artists to concentrate on more creative aspects of their work. Generative AI solutions can assist in speeding up the content creation process by performing tasks in a fraction of the time. This frees up content creators’ time for other elements of content development, such as editing and post-production.

#2 Generates unique content intelligently 

One of the biggest challenges for content creators is coming up with unique ideas that stand out from the crowd. Generative AI can help generate content based on specific criteria such as keywords, themes, and tone. This means that creators can generate unique content that resonates with their audience while saving time and effort.

AI-powered tools can analyze audience behavior and preferences data, allowing creators to personalize their content for their audience. By tailoring content to the needs and interests of their audience, creators can increase engagement and build a loyal following.

#3 Gets the creative juices flowing.

Generative AI has the potential to be a game changer for content creators, providing them with strong tools to boost their creativity and generate novel ideas. One of the most significant benefits of incorporating AI into content creation is its capacity to examine trends and patterns in content performance, providing producers with important insights and ideas to inspire their work. Furthermore, generative AI can assist creators in breaking past creative blocks and pushing the boundaries of their work. AI can inspire creators to come up with fresh and intriguing new ideas that would not have occurred to them otherwise by analyzing patterns in existing content and discovering new and developing trends.

Ultimately, generative AI has the ability to change the way creators approach their work by giving them strong new tools to boost their creativity and push the frontiers of their craft. Creators can unlock new chances for growth and success in the ever-changing digital landscape by embracing this technology.

#4 Saves your cash.

It is critical to create high-quality content in order to engage audiences and build a successful brand. Hiring a team of pros to create such content, on the other hand, might be an expensive operation. This is where generative AI enters the picture. Saving money is one of the major advantages of employing generative AI in content development. AI-powered solutions can automate operations like video editing, sound design, and graphic design, dramatically lowering production costs. AI-powered voiceover tools, for example, can transcribe and narrate videos, saving artists both time and money.

Furthermore, generative AI can help creators produce high-quality content at a fraction of the cost. By automating tasks that would typically require a team of professionals, creators can allocate their resources more efficiently and produce content that is just as good, if not better, than what a team of professionals would create.

#5 Caters to personalization.

As audiences want personalized experiences that fit their particular requirements and interests, personalization is becoming increasingly crucial in content creation. By evaluating data about individual users, generative AI can assist content creators in creating content that is tailored to their interests.

Personalization of content allows authors to provide a more engaging and meaningful experience for their audiences. Tailoring information to each user’s specific interests and preferences can enhance the likelihood of their connecting with it, resulting in increased engagement rates, longer watching durations, and, eventually, a more loyal following.

Generative AI can also help content creators identify emerging trends and patterns in user behavior, enabling them to adjust their content strategy and produce content that is more likely to resonate with their audiences. Moreover, personalization can help content creators achieve greater marketing effectiveness by delivering targeted messages to specific audiences.  

Ace your creations with these day-to-day AI tools.

Here’s a list of AI tools to make your content creation easier.

Dall – EDALL-E is an AI-powered image generation system developed by OpenAI. It uses a deep neural network to create original images from textual descriptions. The system is capable of generating highly realistic and detailed images of objects, animals, and scenes that do not exist in the real world, based solely on written prompts.

ChatGPT – As a powerful language model, ChatGPT can be a valuable tool for creators looking to streamline their workflow and generate new ideas. Creators can use ChatGPT to generate new content ideas, refine their writing skills, or even as writing assistants for content creation. ChatGPT’s ability to understand natural language and provide coherent responses can benefit brainstorming and idea generation, as it can provide diverse perspectives and insights.

illusto – illusto is an AI tool that simplifies the video editing process for creators. It is an easy-to-use online video editor with powerful features powered by artificial intelligence. Its easy-to-use platform integrates with various AI tools and services to streamline the video editing process and enhance the quality of the final product.

Hootsuite Insights Hootsuite Insights is a social listening tool that uses AI to analyze social media conversations and provide insights into audience sentiment, interests, and behaviors. Creators can use Hootsuite Insights to inform their content strategy and tailor it to their audience’s needs.

Lumen5 – Lumen5 is a video creation platform that uses AI to automate video editing. Creators can use Lumen5 to turn blog posts, articles, and other text-based content into engaging videos.

Grammarly – Grammarly is a writing assistant that uses AI to suggest grammar, spelling, and style. Creators can use Grammarly to ensure that their writing is clear, concise, and error-free.

Wordsmith – Wordsmith is a natural language generation tool using AI to generate written content automatically. Creators can use Wordsmith to create product descriptions, news articles, and other written content quickly and efficiently.

Boords: Boords is an AI-powered storyboarding tool that can help creators plan out their video content. It can automatically generate storyboards based on the script and audio input and suggest shot compositions and transitions.

Generative AI is here to stay.

After exploring the potential benefits of generative AI for creators, it’s clear that this technology has the potential to revolutionize the way we create and consume content. By embracing this technology, creators can increase efficiency, creativity, personalization, scalability, and cost-effectiveness, leading to a more successful and satisfying career. 

Creators can bank on these generative AI tools to generate content and endless ideas on various topics. However, when it comes to bringing these ideas to life, content creators can bank on illusto. It is one such tool that aims at making video editing easy for everyone. So, what are you waiting for? Start leveraging the power of generative AI combined with illusto and skyrocket your career as a creator.

Sign up on illusto.com today.

Social Media, Tips and Tricks

5 min

Simply put, content creation is the process of planning and creating effective, useful, and accessible content that will play a vital role in attracting and keeping your audience engaged.

It is important to properly understand the content creation process in order to effectively reach your target audience as well as build a strong and trusted relationship with them.

Not only that, but content creation is one of the most inherent marketing practices. For any business and marketer, the customer is king. And therefore, attracting potential new customers and retaining existing customers is one of the highest priorities. 

In addition to this, the right content creation process also helps to generate value for your company. While almost 40% of marketers say that content marketing is an important part of their marketing strategy, 81% admit that their company views content as a business strategy.

All that being said, creating content is not the easiest thing in the world. It can be quite challenging to develop content that will resonate and stay relevant to your audience. In fact, according to a Hubspot report, creating engaging content is one of the biggest challenges faced by content creators and marketers today.

To regularly create content that is high quality, consistent, and meets the needs of your target audience, setting up a good content creation process for your team is important.

Here are some steps that can be taken to set up a content creation process for the team:

  1. Define your goals and target audience

Defining your goals is essential to starting off the content creation process. Knowing your goals and who your target audience is will seriously help you move forward in your content creation process more efficiently. In order to create relevant, valuable, and inspiring content that also meets your business needs, this step is crucial. 

  1. Create a strategy

At the very basic level, you must thoroughly brainstorm, develop ideas, have a look at your competitors, and so on. Some businesses hire or work with a content strategist for this. Creating a content strategy is important, as it will include a list of clear goals, a guide to brand style, a competitor analysis, an editorial calendar, and anything else that you or your content strategist thinks is necessary to shape the content creation process.

  1. Build a plan

Next up is to outline the kind of content you want to create and put out, the topics that will be covered, and how this content will be promoted and distributed. This is the step wherein the content manager works with the content strategist to make daily decisions about what, how, when, and why certain content must be written or created. It is necessary for the content manager to use SEO and keyword research to find topics and ways to improve traffic. Additionally, identifying topics that will work for different content formats is necessary.

Side Tip: 

Creating a content calendar that will outline when and where content will be published. This will help you to stay organized and put out content consistently.

  1. Create content

Your content could include a wide variety of content types, including blogs, long-form videos, short-form videos, infographics, press releases, e-mails, e-books, and so on. Content creation is the main reason that you need to set up your content creation process in the first place. The type and quality of content being published and posted should meet certain standards that are decided by the content team and which align with the goals of the brand as well. Illusto is a great tool to help you on your content creation journey. It’s free, easy to use, DIY, and super fun!

  1. Assign roles and responsibilities

What goes hand-in-hand with content creation is the hand (or hands) behind the content. Content creators are the people who make everything come to life. You will either require specialists to work at each step of the process – including content writers, graphic designers, video producers, photographers, and so on, or one or two people who can work at multiple levels by themselves to create content.

These specialists can either work in-house or be outsourced. They can be divided into digital, communications and PR, and visual. The digital team is focused on writing blogs, scripts, e-books, and other informative content. The communications and PR team will stick to emails, press releases, sales material, and so on. Finally, the visual group, as the name suggests, will focus on images, videos, GIFs, and other visual elements required to make your content stand apart from the crowd and competition.

  1. Develop a style guide

A style guide is or rather should be an important component of any marketing strategy. It is a document that outlines and provides guidelines for how your brand should be presented from a linguistic and graphic perspective. 

A style guide will outline the voice, tone, and style of your content and your brand. It helps to make sure that your content is consistent and reflects the true spirit of your brand.

  1. Review the content

Reviewing content is important, and this is one of the reasons why an editor is necessary. It is said that an editor can make a writer’s good work great. Different from a content manager, a content editor will strictly look at written content and similarly, an art director or coordinator will look at visual content, reviewing designs, photos, and so on.

At this stage, the person will look through the content and correct mistakes, suggest necessary revisions, and do the job of a coach. For instance, if a writer is struggling with a certain piece, an editor might be able to give suggestions and offer guidance to move ahead.

  1. Promote your content

It is always a good idea to have a person who is responsible for posting, publishing, and pushing out content on the web. A digital marketing specialist is usually the one appointed to fulfill this role. After publishing, when your content is live, the marketing team should keep a promotion strategy in place. This might include the paid, earned, shared, and owned aspects of the content – also known as the PESO model. 

Sponsored ads, social media posts promotion, and so on fall under paid. Media pitches would fall under earned, responding to messages, comments, and so on would be shared, and anything originally produced by the brand like blogs, websites, newsletters, and so on come under owned content.

Pro Tip:

Researching and using the latest tools and technologies to broaden your horizons and help your content creation process is key. 

  1. Measure and evaluate results and data

Once your content is published, it is important to measure, analyze and evaluate its performance. This will help you to identify and understand what works and what needs improvement. Measuring your content is seen to be most effective when it’s designated to those who will use the results to change up or improve your content strategy. Either the content strategist or a content analyst will do this job effectively.

This part affects everyone on the team and will heavily impact what content you create, push out, promote, and so on.

Even if you have a small content team, it is always important to think about these levels involved in content creation in order to come up with adequate measures and effective content that will help you bring in more customers and sustain existing ones, all while building your brand.

Social Media, Tips and Tricks