7 min

In today’s content-driven era, it is imperative to create high-quality content to capture an audience’s attention. Content creation can be time-consuming, and sometimes we hit a creative block that makes it challenging to develop new ideas. This is where generative AI comes in. 

Recently, ChatGPT has taken the content marketing world by storm with its impressive capabilities. While it can be intimidating, generative AI can also be a boon for creators. This blog will share five reasons content creators should bank on generative AI for creating their content. But before that, let’s understand what exactly is generative AI.

What is generative AI? 

Generative AI is a type of artificial intelligence that uses algorithms to generate new and unique content from existing data. This technology is different from traditional AI, which typically involves classifying and processing existing data to make recommendations or decisions. Generative AI has the ability to create something entirely new from scratch, such as a piece of music, an image, a video, or even a piece of written content.

For creators, generative AI can be a powerful tool for enhancing their work and streamlining their creative process. One major benefit of generative AI is its ability to automate time-consuming tasks such as content creation and editing. By using algorithms to generate content, creators can save time and focus on other important aspects of their work. Generative AI can also help creators explore new and innovative ideas that they may not have thought of otherwise. By analyzing existing data, generative AI can identify patterns and generate new content that is unique and engaging.

Overall, generative AI has the potential to revolutionize the way creators approach their work, allowing them to create more efficiently and effectively while exploring new and innovative ideas.

Why should creators bank on generative AI?

In recent times, there has been a debate about whether or not generative AI is reliable. But, as technology evolves, generative AI has also evolved. This section will give you about five solid reasons why you should bank on generative AI for content creation.

#1 Gives you flash speed.

Who doesn’t want to finish their work as fast as they can? Producing content from scratch can take time, especially if you’re working on many projects at the same time. From idea generation to editing, the process might take hours, if not days. Using generative AI to create content can save a substantial amount of time. Creators can use AI-powered tools to automate chores like writing emails, creating subtitles, and even suggesting new content ideas based on previous performance.

This saves time and allows artists to concentrate on more creative aspects of their work. Generative AI solutions can assist in speeding up the content creation process by performing tasks in a fraction of the time. This frees up content creators’ time for other elements of content development, such as editing and post-production.

#2 Generates unique content intelligently 

One of the biggest challenges for content creators is coming up with unique ideas that stand out from the crowd. Generative AI can help generate content based on specific criteria such as keywords, themes, and tone. This means that creators can generate unique content that resonates with their audience while saving time and effort.

AI-powered tools can analyze audience behavior and preferences data, allowing creators to personalize their content for their audience. By tailoring content to the needs and interests of their audience, creators can increase engagement and build a loyal following.

#3 Gets the creative juices flowing.

Generative AI has the potential to be a game changer for content creators, providing them with strong tools to boost their creativity and generate novel ideas. One of the most significant benefits of incorporating AI into content creation is its capacity to examine trends and patterns in content performance, providing producers with important insights and ideas to inspire their work. Furthermore, generative AI can assist creators in breaking past creative blocks and pushing the boundaries of their work. AI can inspire creators to come up with fresh and intriguing new ideas that would not have occurred to them otherwise by analyzing patterns in existing content and discovering new and developing trends.

Ultimately, generative AI has the ability to change the way creators approach their work by giving them strong new tools to boost their creativity and push the frontiers of their craft. Creators can unlock new chances for growth and success in the ever-changing digital landscape by embracing this technology.

#4 Saves your cash.

It is critical to create high-quality content in order to engage audiences and build a successful brand. Hiring a team of pros to create such content, on the other hand, might be an expensive operation. This is where generative AI enters the picture. Saving money is one of the major advantages of employing generative AI in content development. AI-powered solutions can automate operations like video editing, sound design, and graphic design, dramatically lowering production costs. AI-powered voiceover tools, for example, can transcribe and narrate videos, saving artists both time and money.

Furthermore, generative AI can help creators produce high-quality content at a fraction of the cost. By automating tasks that would typically require a team of professionals, creators can allocate their resources more efficiently and produce content that is just as good, if not better, than what a team of professionals would create.

#5 Caters to personalization.

As audiences want personalized experiences that fit their particular requirements and interests, personalization is becoming increasingly crucial in content creation. By evaluating data about individual users, generative AI can assist content creators in creating content that is tailored to their interests.

Personalization of content allows authors to provide a more engaging and meaningful experience for their audiences. Tailoring information to each user’s specific interests and preferences can enhance the likelihood of their connecting with it, resulting in increased engagement rates, longer watching durations, and, eventually, a more loyal following.

Generative AI can also help content creators identify emerging trends and patterns in user behavior, enabling them to adjust their content strategy and produce content that is more likely to resonate with their audiences. Moreover, personalization can help content creators achieve greater marketing effectiveness by delivering targeted messages to specific audiences.  

Ace your creations with these day-to-day AI tools.

Here’s a list of AI tools to make your content creation easier.

Dall – EDALL-E is an AI-powered image generation system developed by OpenAI. It uses a deep neural network to create original images from textual descriptions. The system is capable of generating highly realistic and detailed images of objects, animals, and scenes that do not exist in the real world, based solely on written prompts.

ChatGPT – As a powerful language model, ChatGPT can be a valuable tool for creators looking to streamline their workflow and generate new ideas. Creators can use ChatGPT to generate new content ideas, refine their writing skills, or even as writing assistants for content creation. ChatGPT’s ability to understand natural language and provide coherent responses can benefit brainstorming and idea generation, as it can provide diverse perspectives and insights.

illusto – illusto is an AI tool that simplifies the video editing process for creators. It is an easy-to-use online video editor with powerful features powered by artificial intelligence. Its easy-to-use platform integrates with various AI tools and services to streamline the video editing process and enhance the quality of the final product.

Hootsuite Insights Hootsuite Insights is a social listening tool that uses AI to analyze social media conversations and provide insights into audience sentiment, interests, and behaviors. Creators can use Hootsuite Insights to inform their content strategy and tailor it to their audience’s needs.

Lumen5 – Lumen5 is a video creation platform that uses AI to automate video editing. Creators can use Lumen5 to turn blog posts, articles, and other text-based content into engaging videos.

Grammarly – Grammarly is a writing assistant that uses AI to suggest grammar, spelling, and style. Creators can use Grammarly to ensure that their writing is clear, concise, and error-free.

Wordsmith – Wordsmith is a natural language generation tool using AI to generate written content automatically. Creators can use Wordsmith to create product descriptions, news articles, and other written content quickly and efficiently.

Boords: Boords is an AI-powered storyboarding tool that can help creators plan out their video content. It can automatically generate storyboards based on the script and audio input and suggest shot compositions and transitions.

Generative AI is here to stay.

After exploring the potential benefits of generative AI for creators, it’s clear that this technology has the potential to revolutionize the way we create and consume content. By embracing this technology, creators can increase efficiency, creativity, personalization, scalability, and cost-effectiveness, leading to a more successful and satisfying career. 

Creators can bank on these generative AI tools to generate content and endless ideas on various topics. However, when it comes to bringing these ideas to life, content creators can bank on illusto. It is one such tool that aims at making video editing easy for everyone. So, what are you waiting for? Start leveraging the power of generative AI combined with illusto and skyrocket your career as a creator.

Sign up on illusto.com today.

Social Media, Tips and Tricks

5 min

Simply put, content creation is the process of planning and creating effective, useful, and accessible content that will play a vital role in attracting and keeping your audience engaged.

It is important to properly understand the content creation process in order to effectively reach your target audience as well as build a strong and trusted relationship with them.

Not only that, but content creation is one of the most inherent marketing practices. For any business and marketer, the customer is king. And therefore, attracting potential new customers and retaining existing customers is one of the highest priorities. 

In addition to this, the right content creation process also helps to generate value for your company. While almost 40% of marketers say that content marketing is an important part of their marketing strategy, 81% admit that their company views content as a business strategy.

All that being said, creating content is not the easiest thing in the world. It can be quite challenging to develop content that will resonate and stay relevant to your audience. In fact, according to a Hubspot report, creating engaging content is one of the biggest challenges faced by content creators and marketers today.

To regularly create content that is high quality, consistent, and meets the needs of your target audience, setting up a good content creation process for your team is important.

Here are some steps that can be taken to set up a content creation process for the team:

  1. Define your goals and target audience

Defining your goals is essential to starting off the content creation process. Knowing your goals and who your target audience is will seriously help you move forward in your content creation process more efficiently. In order to create relevant, valuable, and inspiring content that also meets your business needs, this step is crucial. 

  1. Create a strategy

At the very basic level, you must thoroughly brainstorm, develop ideas, have a look at your competitors, and so on. Some businesses hire or work with a content strategist for this. Creating a content strategy is important, as it will include a list of clear goals, a guide to brand style, a competitor analysis, an editorial calendar, and anything else that you or your content strategist thinks is necessary to shape the content creation process.

  1. Build a plan

Next up is to outline the kind of content you want to create and put out, the topics that will be covered, and how this content will be promoted and distributed. This is the step wherein the content manager works with the content strategist to make daily decisions about what, how, when, and why certain content must be written or created. It is necessary for the content manager to use SEO and keyword research to find topics and ways to improve traffic. Additionally, identifying topics that will work for different content formats is necessary.

Side Tip: 

Creating a content calendar that will outline when and where content will be published. This will help you to stay organized and put out content consistently.

  1. Create content

Your content could include a wide variety of content types, including blogs, long-form videos, short-form videos, infographics, press releases, e-mails, e-books, and so on. Content creation is the main reason that you need to set up your content creation process in the first place. The type and quality of content being published and posted should meet certain standards that are decided by the content team and which align with the goals of the brand as well. Illusto is a great tool to help you on your content creation journey. It’s free, easy to use, DIY, and super fun!

  1. Assign roles and responsibilities

What goes hand-in-hand with content creation is the hand (or hands) behind the content. Content creators are the people who make everything come to life. You will either require specialists to work at each step of the process – including content writers, graphic designers, video producers, photographers, and so on, or one or two people who can work at multiple levels by themselves to create content.

These specialists can either work in-house or be outsourced. They can be divided into digital, communications and PR, and visual. The digital team is focused on writing blogs, scripts, e-books, and other informative content. The communications and PR team will stick to emails, press releases, sales material, and so on. Finally, the visual group, as the name suggests, will focus on images, videos, GIFs, and other visual elements required to make your content stand apart from the crowd and competition.

  1. Develop a style guide

A style guide is or rather should be an important component of any marketing strategy. It is a document that outlines and provides guidelines for how your brand should be presented from a linguistic and graphic perspective. 

A style guide will outline the voice, tone, and style of your content and your brand. It helps to make sure that your content is consistent and reflects the true spirit of your brand.

  1. Review the content

Reviewing content is important, and this is one of the reasons why an editor is necessary. It is said that an editor can make a writer’s good work great. Different from a content manager, a content editor will strictly look at written content and similarly, an art director or coordinator will look at visual content, reviewing designs, photos, and so on.

At this stage, the person will look through the content and correct mistakes, suggest necessary revisions, and do the job of a coach. For instance, if a writer is struggling with a certain piece, an editor might be able to give suggestions and offer guidance to move ahead.

  1. Promote your content

It is always a good idea to have a person who is responsible for posting, publishing, and pushing out content on the web. A digital marketing specialist is usually the one appointed to fulfill this role. After publishing, when your content is live, the marketing team should keep a promotion strategy in place. This might include the paid, earned, shared, and owned aspects of the content – also known as the PESO model. 

Sponsored ads, social media posts promotion, and so on fall under paid. Media pitches would fall under earned, responding to messages, comments, and so on would be shared, and anything originally produced by the brand like blogs, websites, newsletters, and so on come under owned content.

Pro Tip:

Researching and using the latest tools and technologies to broaden your horizons and help your content creation process is key. 

  1. Measure and evaluate results and data

Once your content is published, it is important to measure, analyze and evaluate its performance. This will help you to identify and understand what works and what needs improvement. Measuring your content is seen to be most effective when it’s designated to those who will use the results to change up or improve your content strategy. Either the content strategist or a content analyst will do this job effectively.

This part affects everyone on the team and will heavily impact what content you create, push out, promote, and so on.

Even if you have a small content team, it is always important to think about these levels involved in content creation in order to come up with adequate measures and effective content that will help you bring in more customers and sustain existing ones, all while building your brand.

Social Media, Tips and Tricks

5 min

Fun Fact: While some believe video entered the mainstream around 2010, others are sure that video came in through the launch of YouTube in 2005, which was then bought by Google in 2006.

Today, in 2023, creating marketing videos for businesses has become more important than ever. A brand can reach a whole new level through video marketing. Whether it’s raising brand awareness, creating value, or reaching more audiences, video marketing can help you do it all. And the good news is that it hasn’t only become inevitable, but it has also gradually become more cost-effective and easier to accomplish.

According to the data collected by Statista, there were about 3.37 billion internet users that were consuming video content in 2022. What’s crazier is that this number is set to increase by 2023, when it is believed to reach 3.5 billion.

Also, an estimated 82% of global internet traffic came from video in 2022. 

The stats don’t lie, and neither are we when we tell you that creating marketing videos for your brand is more important than ever today.

The importance of video marketing today

The video has become a staple of everyone’s internet diet and there’s no going back. In this fast-paced world, with technology at our fingertips and YouTube as our teacher, attention spans have gotten to an all-time low. Check out our other blog where we discuss why short-form videos are trumping long-form videos today!

We want more but we want it faster. The solution to this is clear: video.

Here’s a list of some reasons why video is king for brands today:

– It is a favorite among mobile users

– It improves SEO

– Video helps to boost conversions and sales

– It increases engagement

– Easily shareable

– Creates brand awareness

– Brings great ROIs

Check this out – Video Ads And Their Role In Marketing Campaigns

Types of marketing videos

While some video formats peak on certain platforms, others work better elsewhere. Here are the types of marketing videos that one can create for their brand:

1. How-to videos

2. Explainer videos

3. Demo videos

4. Brand videos

5. Interactive videos

6. Expert videos

7. Q&A videos

8. Event videos

9. Testimonial videos

10. Animated videos

11. Augmented reality videos

12. 360-degree videos

Check this out – 10 video marketing trends to know about in 2023

Creating a video marketing strategy

If you’re pumped to start creating videos right away, we’d say pause for a minute. Why? Because we don’t want you to dive into the world of video marketing without a strategy at hand first. Once you have a strategy, half the battle is already won.

Let’s take a look at a potentially good video marketing strategy.

  1. Identify and understand your target audience

Any good video marketing campaign or strategy should begin with thorough research. Understanding your audience, the kind of content they like, which platforms they are most likely to spend their time on, and so on. Identifying your target audience is key to understanding how to go about your strategy in a better, more effective manner. This will help you to tailor your videos to your audience’s tastes and preferences while promoting your brand. 

  1. Set your aims and goals

Settling objectives is never a bad idea. Deciding on your goals will not only guide your creative decisions but also make it easier to measure and analyze your video content through the same lens. The question is about what your brand wishes to achieve through the video content being put out – is it brand awareness, lead generation, driving traffic and sales, or all of them? Setting clear aims will help you and the team to narrow down your priorities and work in a more organized manner.

  1. Decide on a budget

Planning and project management will help you save both time and money on video creation. However, don’t make the mistake of assuming that just because you spent a lot of money on a particular video project, it will yield a good return. Plan out a budget and more importantly, stick to it. There’s no need to go overboard with funds if your video execution is not the best. Illusto is a free marketing video maker that can help you keep within your budget.

  1. Decide on your format/s

What kind of videos do you want to create for your brand? Is it informative videos that will educate your audience about your product or service, or is it brand videos that will focus on the message of your brand, or is it addressing your customer’s needs and queries through various video types like Q&A videos? Whatever your goals are, it is important to choose the most fitting format for your videos. Whatever you decide on should stick to your brand message without wavering.

  1. Create a good script

A well-written script might as well be the foundation of a successful video. Keeping your target audience and goals in mind, create a script that is concise, conversational, and interesting. Making it informative while also keeping it engaging is key. Using eye-catching visuals and storytelling methods will greatly help to enhance your script. Creating a well-knit script will help you how to make marketing videos.

  1. Use good-quality visuals

When it comes to video making, high-quality visuals are extremely important. Ensuring that your video is visually appealing and professional at the same time will help to make a good impression among your viewers. Don’t shy away from using animation, special effects, live-action footage, stickers, music, and so on to grab the attention of your audience.

  1. Optimize your videos for SEO

Using keywords, descriptions, tags and so on will greatly increase your chances of ranking higher and being seen by a larger audience. However, adhering to different strategies for different platforms is a good idea too. Depending on which channels you choose to post your videos on, making sure they are optimized to bring in the highest level of engagement is necessary. Each platform works slightly differently, and a subtle tweak can be the difference between your video breaking records or going unnoticed. For instance, short 60-90 second videos work better while YouTube caters to longer videos.

  1. Promote your video content

Once posted, promotion of your videos on various other platforms will help you gain more reach. Whether it is through social media, your website, email marketing, or other channels, don’t miss out on this crucial step. Although videos are built to advertise your brand, they don’t actually promote themselves. Taking, for instance, product videos for marketing, one has to promote them. The more visibility your video gets, the better it performs. 

  1. Measure, Test… and repeat

Arguably one of the most crucial parts of video marketing is measuring and analyzing your videos. Track your growth, find the best metrics, and so on to measure the success of your videos. It is important to not only measure the data derived from your videos but also to test as you go. Maybe what you thought might work doesn’t actually play out. Maybe something you thought of as trivial is actually what you needed to pay attention to. Some things that can be measured are engagement rate, view count, sharing, feedback or comments, etc. Make sure you constantly try and test the video content being pushed out, and adapt accordingly.

Social Media, Tips and Tricks

9 min

As International Women’s Day approaches, brands must examine ways to celebrate and empower women through their marketing initiatives. Women’s Day is a day to celebrate women’s accomplishments and to advocate for gender equality. It’s also an opportunity for brands to connect with their female audiences meaningfully.

Videos have become an effective medium for brands to communicate their stories and engage with their customers. With the rise of social media, video content has become more accessible and more effective at engaging viewers. Video can play an essential role in delivering compelling messages that appeal to women in the context of Women’s Day marketing.

At illusto, we understand the importance of Women’s Day campaigns and the role that video can play in creating effective marketing messages. Our online video editing tool is intended to assist brands in creating high-quality videos that captivate their audience and effectively deliver their message. In this blog, we’ll look at how brands can use video to build meaningful Women’s Day advertisements that both honor and encourage women.

Unlocking the Power of Videos for Women’s Day Campaigns

Brands are increasingly using video to interact with their audiences and deliver their messages. This is especially true for Women’s Day campaigns, where the emotional appeal and impact of video may be extremely helpful in emphasizing the necessity of gender equality and celebrating women’s accomplishments. Let’s look at some of the advantages.

Videos evoke emotions.

One of the primary advantages of employing video for Women’s Day ads is its capacity to evoke an emotional response from the audience. Brands can use video to convey stories and trigger emotions in ways that other mediums cannot. This emotional appeal can inspire and motivate viewers to take action in the direction of gender equality.

Videos narrate a story.

Another effective feature of video content that can be used in Women’s Day campaigns is storytelling. Brands can use video to tell the stories of real women, showcasing their accomplishments and struggles in a way that is both inspiring and relatable to the audience. By sharing these experiences, brands can better understand and appreciate the issues that women confront and the need to establish a more inclusive and equitable society.

Videos create buzz.

Videos have the ability to engage people in ways that other types of media do not. Due to the obvious rise of social media platforms, videos can now be readily shared and circulated, reaching a larger audience and creating a buzz about the campaign.

How did other brands use videos?


Successful Women’s Day campaigns from the past have used video to connect with their audience and create a powerful impact. For example, Ariel’s “Share the Load” campaign used a video to address the issue of gender roles in household chores and promote gender equality within the home.


Another example is the Dove Real Beauty campaign, which used video to challenge traditional beauty standards and promote body positivity. The campaign featured videos showcasing real women and their stories, celebrating their unique beauty, and encouraging viewers to embrace their individuality.

Let’s look at a few ideas of how your brand can use videos for Women’s Day campaigns.

Decoding Women’s day video ideas for brands.

If you’re planning a Women’s Day campaign, video content is a powerful way to connect with your audience and inspire them to take action. In this section, we’ll explore different types of video content that can make your Women’s Day campaign stand out, from product demos to social issue-based videos and more. Get inspired and start planning your Women’s Day campaign video content today!

Product demo videos

Brands can create product demo videos specifically for Women’s Day, showcasing their products targeting women. For example, a fitness apparel brand can create a product demo video featuring its new women’s workout clothing line. The video can highlight the brand’s commitment to creating high-quality, comfortable, stylish workout gear for women of all shapes and sizes. The demo can showcase the clothing’s features that can enhance women’s workout experience.

Brand story videos

A Women’s Day campaign is a great opportunity for brands to share their unique story and values and demonstrate their commitment to gender equality and women’s empowerment. For example, a brand could create a video featuring interviews with women who work for the brand, discussing their experiences and how the brand supports their growth and development. You could also share some employee videos where they share their experience. These videos can also highlight the brand’s commitment to creating an inclusive and supportive work environment for women. 

Social issue-based videos

Brands can use Women’s Day as an opportunity to highlight and raise awareness about social issues that affect women, such as gender-based violence, wage inequality, or lack of access to education. These videos can feature interviews with experts or women who have been affected by these issues.

Women who inspire us videos

Brands can create videos to celebrate and honor women who have made significant contributions in their respective fields by highlighting their achievements and inspiring others to follow in their footsteps. For example, a brand can create a video featuring women who have made breakthroughs in science, technology, engineering, and mathematics (STEM) fields, showcasing their contributions to society and inspiring other women to pursue careers in these fields.

Women’s Day sale videos

Celebrating Women’s Day, brands can create videos to promote their products and services while offering special discounts or offers. These videos can showcase their range of products, highlighting their unique features and benefits for women. For example, a beauty brand can create a video showcasing its makeup line with special offers on Women’s Day to encourage its target audience to indulge in some self-care and pampering.

Educational videos

Brands can create educational videos for Women’s Day that focus on topics such as women’s health, career development, or personal growth. For example, a beauty brand can create a video series on skin care tips for different skin types, while a financial services company can create a video on financial planning for women. These types of videos can provide valuable information and resources to help women achieve their goals and improve their lives.

Collaboration videos

Brands can join forces to make collaboration videos as they are a powerful way to unite and showcase their shared values. For Women’s Day, brands can collaborate with other brands or organizations to create impactful videos that promote gender equality and women’s empowerment. For example, a fashion brand can collaborate with a women’s health organization to create a video highlighting the importance of self-care and wellness for women. 

Self-care and wellness videos

Incorporating self-care and wellness into a Women’s Day campaign is a great way for brands to support women’s overall health and well-being. A video featuring tips and advice on how to take care of one’s physical, mental, and emotional health can be highly effective. For example, a brand could create a video featuring women sharing their own personal self-care routines or interviewing wellness experts who provide helpful tips for achieving balance and maintaining self-care practices. 

Advocacy of women’s rights videos

A great way for brands to make an impact with their Women’s Day campaign is by advocating for women’s rights and highlighting the importance of gender equality. For example, a brand could create a video featuring interviews with activists or women who are leading the fight for gender equality, showcasing their inspiring stories and highlighting the ongoing struggle for equal rights. 

Women in leadership videos

Companies can create videos that spotlight women in leadership positions, highlighting their accomplishments and impact in their respective professions. These videos have the potential to inspire other women to take up leadership roles and fight gender stereotypes. Brands can also create videos showcasing women leaders within their brand, industry, or community or share their stories, accomplishments, and the impact they have made.

Kickass Tips for Creating Effective Women’s Day Campaign Videos using illusto.

Looking to create a standout Women’s Day campaign video that captures attention and drives engagement? With illusto, you can create visually stunning and emotionally resonant videos that effectively celebrate women’s achievements and inspire action. Here are some kickass tips to help you create great Women’s Day campaign videos using illusto.

Choose the right visuals.

Select powerful and inspiring images and videos that celebrate the achievements of women, and align with your brand’s messaging and tone. Use stock images and videos from illusto’s library to create a visually appealing video.

Pick the perfect music.

Use music that evokes emotion and sets the right tone for your video. You can choose from illusto’s library of royalty-free music or choose more music options from websites like Pixabay. Once you have downloaded your songs and audio files in MP3, simply upload them to illusto, drag and drop them on the timeline to add them to your video, and custom edit it uniquely. 

Incorporate the theme of Women’s Day.

Highlight the importance of Women’s Day in your video and emphasize the message of gender equality. Use visuals and messaging that celebrate the diversity and strength of women. Craft a message that inspires and motivates your audience. Highlight the achievements of women and the importance of gender equality. Use illusto’s audio editor and voiceover recorder to add voiceovers and audio effects to your video.

Select the appropriate colors.

The right colors for your Women’s Day campaign video are critical since they can influence your audience’s emotional response and perception. Consider incorporating purple, green, and yellow tones for your Women’s Day promotional video, as they are generally connected with feminism, progress, and positivity. You can also use colors that complement your brand’s messaging and visual identity. You can use illusto’s color correction tool to guarantee that the colors in your video are constant. This tool allows you to alter your movie’s brightness, contrast, saturation, and hue, ensuring that the colors are consistent throughout your video.

Keep it short and engaging.

Attention spans are short, so keep your video concise and impactful. Aim for one to two minutes, and ensure your message is clear and easily understandable. Use illusto’s filters, effects, transitions, stickers, and green screen editing to create a Women’s Day-themed video that stands out.

Showcase diversity.

When creating a Women’s Day campaign video, it is important to showcase diversity to highlight the experiences and achievements of women from different backgrounds. By showcasing diversity, you create a more inclusive and representative video and show that your brand values and supports diversity and gender equality.

End with a call to action.

Adding a call to action at the end of your Women’s Day campaign video is a powerful way to inspire your audience to take action toward gender equality. This call to action can be a simple statement or a request for your audience to engage with your brand meaningfully. You can use illusto’s text tool to add a call to action at the end of your video. This tool allows you to add text to your video, customize the font, color, and size, and position it wherever you want on the screen.

Enhance your videos with illusto.

Use illusto’s tools, such as the video resizer, speed tool, and audio editor, to make a video that looks and sounds fantastic. You can produce an aesthetically spectacular and emotionally engaging video with illusto’s extensive selection of stock images, videos, filters, effects, etc.  

Watch this video to learn how to edit your video using illusto.

You can make a compelling and memorable Women’s Day campaign film that resonates with your audience and helps increase engagement and brand exposure by following these guidelines and leveraging illusto’s features and capabilities. You can also use illusto’s collaboration tool to communicate with your team and edit your video.

Celebrate Women Around You With A Video!

Brands can use video content to create compelling Women’s Day campaigns. Brands can design campaigns that resonate with their audience and increase engagement and brand awareness by utilizing video content’s emotional and visual appeal. illusto is a fantastic tool for brands trying to generate high-quality video content that stands out and creates an impact.

illusto can assist brands in creating influential Women’s Day advertisements that highlight the achievements of women and inspire real change with videos. 

Sign Up on illusto.com and make your own Women’s Day campaign videos today.

Social Media, Tips and Tricks

7 min

Are you struggling to increase engagement and sales on your Instagram store? If so, you’re not alone. With millions of businesses competing for attention on the platform, it can be tough to stand out. But there’s a solution that can help you cut through the noise: video content. 

Videos can grab attention, showcase your products in action, and build brand awareness. In fact, studies have shown that video content has the potential to drive more sales than any other form of content. With the increasing popularity of video content, it has become crucial for online stores to incorporate video marketing strategies on Instagram to attract and retain customers, increase sales, and grow their brand’s presence on the platform.

You can create amazing videos and the best part is that you don’t need a big budget or a professional videographer to create high-quality videos. With the help of illusto, an online video editor, you can create professional-quality videos that will take your Instagram store to the next level. This blog will show you how to effectively use video content to grow your Instagram store and increase your sales. We will also discuss what you need to remember to make your videos consumable on Instagram. Let’s get started.

The game plan is to unleash the power of video content for your Instagram store.

In this section, we will provide you with a plan to leverage the power of video content for your Instagram store. We will discuss tips and strategies to create engaging and effective videos that will help you grow your business and increase sales. So, let’s start with our Instagram store marketing tips.

Dive deep into your target audience. 

Knowing your Instagram target audience is essential for creating video content that resonates with them. Start by researching and evaluating your followers’ demographics, interests, and activities. To have a deeper knowledge of your audience, use Instagram Insights. Keep track of which posts are doing well and why. 

You can also examine your competitors’ followers to determine who they are attempting to reach. This information will assist you in creating videos that meet the pain points, preferences, and interests of your target audience. You can design video content that encourages engagement and conversion by identifying your ideal customers. Continue to monitor your audience as it evolves so that you can keep current on their requirements and preferences.

Build credibility with video testimonials.

Video testimonials are an incredibly powerful tool for building credibility and trust with potential customers on Instagram. By showcasing real people using and benefiting from your products or services, you can provide social proof that can convince hesitant shoppers to make a purchase. Consider reaching out to satisfied customers and asking them to share their experience using your products or services on camera. These videos can be shared on your Instagram page and can also be used in ads to reach a wider audience. When creating video testimonials, be sure to choose happy and satisfied customers who can speak authentically about their experience with your brand. 

Consider offering incentives or rewards to customers willing to provide testimonials. Make sure to promote these videos across your Instagram profile and other social media channels to reach a wider audience. You can establish your brand as a trustworthy and reliable option in your industry with video testimonials.

Impress with high-quality videos.

Having high-quality videos is crucial for creating a lasting impression on Instagram. If your videos are of poor visual quality, people are more likely to ignore them. This is where high-resolution videos come in handy, and making sure your videos are sharp and clear is essential. 

With 4K exports on illusto, you don’t have to worry about losing quality, no matter how much you edit your videos. This means that your Instagram store can produce stunning videos that will grab people’s attention and make them stop scrolling. 

Investing in high-quality videos will showcase your products and services in the best possible light, which can help increase engagement, build brand awareness, and, ultimately, drive sales. So, always prioritize high-quality video content to stand out on Instagram and attract more followers and customers to your online store.

Grab some eyeballs. 

It is critical to generate visually appealing and informative video content on Instagram in order to capture and retain people’s attention. This can be accomplished through the use of a variety of tactics such as innovative storytelling, eye-catching visuals, and intriguing sound effects. 

Start by learning about your target audience’s preferences and personalizing your videos to their interests. Use a variety of components, such as animations, text overlays, and music, to generate visually interesting content. Make sure your videos include a clear message and a call to action to encourage your audience to take action. 

Additionally, keep the video’s length in mind and make sure it’s short and to the point. You can simply produce high-quality, attention-grabbing videos with the help of online video editors like illusto.

Diversify your videos. 

Diversifying your Instagram video content is critical for keeping your audience engaged and interested. Experiment with various forms, styles, and lengths to see what works best for your target audience. This will not only bring variety to your feed but will also provide your audience with insight into other elements of your business. 

You can create different types of unique videos with over 1 million stock videos and images available on illusto. By using them, you can create variety in your content that will keep your viewers coming back for more. Keep your videos brief and to the point, yet visually engaging and informative. By diversifying your video content, you can keep your Instagram store fresh and relevant, and ultimately drive more engagement and sales.

Hook them right in. 

Producing interesting video content is critical for capturing your target audience’s attention on Instagram. One of the most important components of developing video content for Instagram is hooking your audience right away. The initial few seconds of your video are critical for capturing the viewer’s interest and persuading them to continue watching. To accomplish this, you should create engaging video content that appeals to your target audience.

Creating compelling videos is simple with illusto. You can add some fun and flair to your video content by using a large library of animations, stickers, transitions, filters, and other effects. These elements will help you stand out from the crowd and make potential buyers remember your Instagram store.

Additionally, it’s important to have a clear message in your video content that resonates with your target audience. You want your video to showcase how your product or service can benefit your customers. With illusto, you can easily add text overlays and captions to your videos to get your message across clearly. This way, you can increase engagement rates, reach more people, and ultimately drive more sales for your Instagram store.

Engage with stories.

Instagram Stories have become an essential tool for engaging with your audience. By using short video content, you can grab your audience’s attention and keep them engaged with your brand. Behind-the-scenes videos, product sneak peeks, and exclusive content are just a few examples of how to use Stories to engage with your audience. With illusto’s easy-to-use features like animations and stickers, you can create visually appealing and engaging stories in no time. Additionally, video stories can encourage more interaction with your audience through features like polls, questions, and swipe-up links. Remember to use hashtags and location tags to increase the reach of your Stories and engage with your audience by responding to their messages and comments. Don’t miss out on the opportunity to connect with your audience through Instagram Stories.

Better optimization, more significant impact

Optimizing your video content is crucial to ensure that your videos reach your intended audience and make a significant impact. By using relevant hashtags, captions, and descriptions, you can increase the visibility of your videos on Instagram. You can also experiment with different video lengths and formats to see what works best for your target audience. 

Additionally, posting at optimal times can increase your videos’ reach and engagement. Consistency is also key to better optimization. Post regularly to keep your audience engaged and build brand recognition. Lastly, analyze your video’s performance regularly and adjust your strategy accordingly to improve your reach and impact. With the right optimization strategy, your video content can take your Instagram store to new heights.

The Ultimate Takeaway.

Video content is an effective tool for online stores looking to grow their Instagram presence and increase sales. By following the tips outlined in this blog post, small business owners can create engaging and informative video content that resonates with their target audience. 

With the help of illusto, an easy-to-use online video editor, anyone can create professional-looking videos without spending money. So why wait? Start experimenting with video content today and see the difference it can make for your Instagram store. Sign up for illusto and take your video content to the next level!

Social Media, Tips and Tricks

7 min

While you may not look at YouTube as a typical social media platform, it is a widely spreading social space that allows people from around the world to connect through videos, likes, and comments. In fact, despite being around for more than fifteen years, YouTube is the second-most visited website in the world!

As a business in this day and age, having a viable presence on YouTube can be extremely beneficial for brand exposure. It helps you as a growing business to reach both your current customers as well as potential new ones, just through videos.

Research also tells us that 81% of internet users around the world have used YouTube. At a time when social media consumes us more than we consume it, YouTube is the place for your business to be – it’s hit and it’s happening. 

What are the benefits of YouTube for your business?

Let’s take a look at some of the advantages of having a Youtube presence for your business.

  1. Exposure to a larger audience

As we already mentioned, YouTube will take your current reach to a whole new level as your channel continues to mature. Unlike most other social media platforms, YouTube has an audience that is quite diverse in age. One will find people from all age groups – both young and old constantly engaging with videos across the platform.

Creating a space on such a large platform that is unique to your business and content will greatly help to reach larger audiences and bring in many more potential customers. Even if you have a few dedicated subscribers, you can rest assured that the content your business is putting out is impacting them at some level, and that’s never a bad thing.

  1. Video is more effective than the written word

Most people today would agree to that statement without a doubt, but if you want statistics then 98% of marketers are in agreement that video content converts as well as or better than other forms of content.

Videos can play a crucial role in purchasing decisions for many customers. 73% of consumers say that they are more likely to buy a product/service after watching the brand video on it. Videos will also drive more traffic to your website and help in brand recall. The human brain is more attracted to moving images rather than static ones, and therefore your video will engage viewers more effectively than the written word.

  1. More people will discover you on Google

Since YouTube is owned by Google, it is only obvious that constantly using YouTube to post videos will not only increase engagement but also get you noticed on Google through rankings.

A must-have for a business in this day and age is a strong online presence, and posting videos on YouTube is one way to go about it.

Now that you know the importance of YouTube for your business, here’s a short guide on how to go about it.

How to start a YouTube channel?

The very first step to having an online presence is to create your YouTube channel. This process is quite easy and doesn’t need any expert knowledge to go through.

Here’s a super simple 5-step guide on how to start a YouTube channel:

Step 1 – Sign in to YouTube.

Step 2 – Go to settings on the top right corner, and click on ‘Create a new channel’.

Step 3 – Pick the ‘Use a business or other name’.

Step 4 – Type in your brand name and add a profile picture.

Step 5 – Click ‘Create Channel’.

And that’s about it!

10 Beginner friendly tips and tricks for your YouTube channel

Now that your YouTube channel is ready to go, simply focus on a few things to grow a successful channel.

  1. Identify your niche and target audience 

Before getting started with YouTube, it would help to have a strategic layout of the list of content you desire to put out for your audience. Identify the area that you will be posting most about, and who exactly it is that you’re putting out content for. And plan your video content accordingly.

If you have a product that you would like to explain in detail for your customers to learn more about, then tutorial videos are the way to go. Businesses can leverage tutorials to discuss or demonstrate their products and/or services in depth. Another possibility is the infamous ‘Ask me Anything’ video, wherein customers and audiences can put in questions or doubts about the services you offer, and subject matter experts in your business answer them.

Product reviews are videos that analyze the usefulness and quality of your products. Other types of videos that you can put out on your channel include educational videos, challenge videos – either putting out a challenge for your audience or presenting your team with one, behind-the-scenes videos, video podcasts, and even product launch videos.

  1. Optimize videos for search

If you are creating content that is not only well-crafted but also resonates with your audience, you have a high chance of actually taking flight on YouTube.

Similar to SEO for your website, YouTube has a few requirements to get your video content noticed. A few things to keep in mind while crafting your content include:

– Tag your videos in order for them to show up in relevant search results

– Put relevant keywords in your titles and descriptions

– Remember to make your titles and descriptions rich but not heavy in keywords

– Adding the transcript of your video to the video description will help you rank for certain related terms

– Remember to mention your target keyword in your video

– Include closed captions as often as possible. This not only helps with understanding your content better but also for search engines to pick up relevant keywords

Unique intros and eye-catching thumbnails

Your first video on YouTube is going to be paramount in setting the tone for the kind of content that will follow. Uploading your first official video will be a huge step in your YouTube journey and it’s important that you pay attention to how you go about it.

Customizing your own thumbnails for YouTube videos and adding interesting and fun intros can go a long way in building consistency and brand awareness. Instead of allowing YouTube to grab a random shot from your video for the thumbnail, spend some extra time creating a custom one for each video.

  1. Upload consistently

If you’re looking to actually grow a successful YouTube channel, keep in mind that consistency is key. It is not possible to gain a tonne of subscribers, views, or likes if you only post one or two videos and end up neglecting your channel after that.

It takes effort and more importantly time to build a YouTube channel for business, and one of the secrets to bringing in a consistent audience is to be consistent with posting your content. Always make sure that you have a host of ideas and video content planned and ready ahead of time.

It may not always be possible to take time out to shoot a video every day or even every week. Therefore, make it a point to decide a day when you shoot more than one video and keep it ready to post on any given day.

  1. Engage with your audience

As humans, putting in effort with other human beings has always helped us in building stronger, healthier relationships. Similarly, YouTube also takes any sort of interaction with your audience and viewers as a positive sign. Youtube is not very different from other social media platforms and engaging with users who view your content is always a good idea. 

Liking comments, replying to comments, and even pinning favored comments to the top will only take anywhere from a few seconds to minutes but will serve your purpose of getting noticed.

Also, increase engagement with calls to action – ask your viewers to like, subscribe, comment, and share if they find your videos interesting and useful.

  1. Analyze and adapt 

As you continue to work on your channel, remember that no one is ever perfect, and while it’s okay to make mistakes, it’s even more important to constantly review and analyze the data relating to your content.

YouTube Analytics is a good place to analyze how your current videos are performing and how to better optimize them for the future.

Pay attention to things like how viewers found your content, which part of your videos held their attention the most, the kinds of content and channels that your audience also engages with apart from yours, and so on.

It is never too late to change things up and adapt to new trends and transformations coming your way.

  1. Get involved with the latest trends

Keep an eye out for what sells on YouTube, and keep going back to it. Just like any other social media platform, YouTube is under constant change and there will always be a new trend or two coming in like a wave.

It’s important to keep in touch with the latest happenings and make sure your channel is evolving with the rest of the YouTube world. For instance, YouTube Shorts is the new “in” thing, with creators getting the opportunity to post extremely short videos (similar to Instagram reels) unlike YouTube’s usual long-form video format.

  1. Incorporate your YouTube videos into your website and on social media

A good idea to grow your channel is to incorporate your YouTube videos into your website and other social media sites. Keeping your Youtube channel separate from the rest of your online platforms will not do it.

So, make sure that you constantly update your website to add new YouTube videos that are created for the business. You can either place your videos front and center of your website by showing them off on your homepage. Another way is to blog about your videos and send regular emails or notifications to update your customers on new videos.

Lastly, always share links of your YouTube videos to other social media platforms of your business for more reach.

  1. Create a channel trailer

As the name suggests, a channel trailer is a short video (maybe less than a minute)that lets new viewers know about the kind of content your business channel is all about. It will outline what your business is about, the kind of content you put out, and what viewers can expect to find on your channel.This is a great way to keep your viewers – especially new ones updated about your business and video content.

  1. Be patient and have fun along the way!

Growing a YouTube channel is almost like growing a plant. Constant attention and patience are super important to get meaningful and long-term results. Although it can get stressful to dive into the world of YouTube without any prior knowledge or expertise, it is always worth it if you wish to create a strong online presence for your business. Continuous research is something that will be extremely essential in order to keep growing your YouTube channel. Check out our other blog to know how to grow a successful YouTube channel. However, what’s more, important is that you have fun along the way, as you see the fruits of your labor over weeks, months, and even years to come.

How does illusto help you?

Illusto is a free video editor online that will take your YouTube videos to the next level. When it comes to creating valuable content and editing videos for YouTube, here are a few ways that illusto can help you: Illusto will help you to create professional videos easily and fast since its user interface is extremely easy to use and navigate through.

– Illusto is a DIY platform that will allow you to be the master of your own videos – no more outsourcing extra hands to create your videos for you.

Illusto is completely free and requires no downloads or expensive upgrades. Being only a simple browser search away, illusto is an expense-free but great place to get started with your YouTube videos.

With music, hundreds of stickers, GIFs, and one of the biggest libraries of transitions, effects, and filters, illusto will help you to create extra fun videos for your extraordinary audience!

Social Media, Tips and Tricks

4 min

If you’re looking for a reliable platform to not only build your online presence but also sustain it long-term, YouTube might just be the answer calling out to you. Why? Research says that YouTube has about 1.7 billion unique monthly visitors! Being one of the most effective social media platforms and a powerful marketing tool used by various businesses, YouTube is pretty much an unstoppable force today.

If you are looking to grow your business through video marketing, YouTube is the best place to achieve that. YouTube provides really great opportunities for companies to promote their businesses to both local and global audiences.

However, there is an art to leveraging YouTube for your business, and it starts with having a good YouTube marketing strategy.

10 youtube marketing strategies to follow

We’ve covered the basics of starting a YouTube channel and how to go about it, check it out here if you haven’t yet! 

There are a number of effective Youtube marketing strategies that businesses and individuals can use to promote their brands, products, or services. Here is a list of 10 YouTube Marketing Tips to follow in order to build an effective YouTube presence that will last:

  1. Conduct competitive analysis

YouTube is an extremely popular platform with a host of businesses working around the clock to push out content. It’s always a good idea to study not only your target audience but also analyze who your potential business competitors and rivals are. This is a good way to understand the kind of competition out there, to get an idea of how you should be working, and the possibilities for your channel.

Shortlist about 4-5 of your most successful competitors and pay close attention to their video titles, descriptions, and even comments for better insight. Maybe even go the distance to determine their weaknesses and strengths.

  1. Youtube shorts

YouTube’s latest feature – YouTube Shorts – is something that you don’t want to miss out on. Unlike YouTube’s standard template, these are short-form vertical videos – similar to the reels of Instagram – that one can make and share on the platform. However, unlike other platforms, these shorts don’t disappear but stay on the platform. 

YouTube shorts are an extremely new feature, but it’s something to get used to and leverage for your channel. You can use these 60-second or fewer videos as a funnel to your main content on the platform. Since they’re short, it’s easier to spend more time watching more of them. Use YouTube shorts to increase viewership, interest in your channel, and ultimately subscribers.

  1. Use closed captions and subtitles

Subtitles greatly contribute to your SEO ranking since every bit of text that is put out along with your video contributes to your rankings. Additionally, closed captions and subtitles always help users to comprehend your content much more effectively. It’s also a really helpful tool for viewers who may have hearing disabilities. Subtitles also help to increase the engagement and viewership of your videos. You will find greater watch time stats on videos that have subtitles as compared to those that do not.

  1. Organize your content into series and playlists

YouTube playlists are collections of videos that are meant to be played in order and are typically based on a certain common topic. YouTube playlists are a great way to organize your video content. They also make it easier for your audience to sort through your content and engage with it longer. Additionally, if users watch any video from your playlist, there are higher chances of them watching more videos from the same playlist. When your audience and subscribers watch multiple videos from the same playlist in a row, it will help you to better your search results.

  1. Youtube Ads

If your marketing team has a budget for YouTube, YouTube ads are a great place to put that to use. YouTube advertising is something that will reach audiences even beyond your own channel and subscribers. A smart idea would be to target a particular audience that you think might be interested in your brand, product, or service. Due to their huge audience, YouTube ads get a lot of attention and make a huge impact.

  1. Closely work with the Youtube algorithm

Working closely with the YouTube algorithm will bring you long-term results. Optimizing your videos by adding appropriate titles, descriptions, and tags, using the right keywords, creating custom and recognizable thumbnails, using calls to action, and so on will surely help your rankings in the YouTube world. Constantly analyze and revert back to your data and statistics and keep adapting to the changing needs and trends floating around.

  1. Create a consistent brand image

Making sure that your YouTube video has a consistent brand image will go a long way in actually further growing your brand. Create a consistent look through colors, logos, and other visual elements that match your brand image. This will help audiences to remember your brand and recognize it wherever they go. It will also help your videos and your channel to stand out as a whole. When it comes to creating a volatile brand image, illusto is the best video editing software for YouTube.

  1. Using clickable time stamps

Clickable time stamps in your description will make it easier for viewers to simply jump to specific sections of your video that they’re interested in. This not only helps to keep viewers engaged but also increases the watch time for your YouTube videos. Additionally, you can help in audience retention as they are directed to the most relevant portions of your video.

  1. Youtube Live

YouTube Live is a good way to connect with your audience in real time. Every brand can only grow on the basis of strong relationships. YouTube Live is a good place to build bonds with your audience/subscribers and reassure them that they matter. Since live streams are direct interactions with audiences, it helps to grow the reach and trust of your brand.

  1. Repurpose your YouTube content

Repurpose your video content on YouTube for other social media platforms or your website to reach a wider audience. You can turn your videos into blog posts, create Instagram stories with short snippets from your YouTube videos, and even share them on Twitter and Facebook.


The best tip that we can offer to grow your channel through YouTube marketing is to be consistent with your ideas and content being put out. Slacking off midway through your YouTube journey will not help you retain your audience for a very long time. Accountability is key when it comes to growing your brand presence on platforms like YouTube.

Social Media, Tips and Tricks

5 min

Valentine’s Day is just around the corner, and there’s no better way to express your love than with a heartfelt video message. Whether you’re looking to create a romantic love story or simply capture precious memories, video is the perfect medium to showcase your affection. And with the right video editing tool, you can create a stunning and personalized Valentine’s Day video that will bring a smile to your loved one’s face.

Create the perfect Valentine’s Day video online for free for your loved one with illusto’s Valentine’s day video maker. 

We at illusto are very passionate about helping people tell their stories through video. That’s why we’ve created this special Valentine’s Day article to inspire and guide you on your video-creation journey and make videos with our Valentine’s Day video maker.

All you need to do is sign up on illusto.com for free and follow the steps.

Add your romantic media.

Create your Valentine’s Day video online by creating a project on illusto. After creating a new project, click on ‘Media’ and upload your special video or images on illusto. Upload directly from your computer, and your files will get stored on illusto’s cloud storage. Your files are private to you so don’t worry! Now you can use these files to make your video. 

If you don’t have a clip of your own, don’t worry. You can easily use stock assets, including images and videos from illusto’s stock library, which has over one million assets. Just search for keywords like ‘love,’ ‘romantic,’ ‘valentine,’ or more on the search bar in the ‘Stock Images’ or ‘Stock Videos’ section. 

Apart from these, you can also use illusto’s powerful generative AI feature to generate any image you want. Go to the ‘By AI’ section in Stock Images and just type in the description of the image you need, and illusto will generate these customized images that you can use in your videos for that added quirk. Isn’t that cool?

Then, simply add your desired files to the ‘Media’ section and drag and drop them onto the timeline to start editing.

Cue in a heartfelt message.

Add your heartfelt message to your Valentine’s Day animation video or Valentine’s Day gif with the help of the Text tool on illusto. Type out your message and place it on the desired clip to make a lasting impression on your loved one. 

With multiple text style options, including animated text, you can choose the one that best fits the romantic theme of your video. We have some Love theme captions as well. Check out for yourself on illusto. You can also add a personal touch to your message by recording it and adding it to your video. Just use illusto’s live voice recorder tool to record your message live to make your partner blush a little more.

Enhance with lovey-dovey animations.

Make your Valentine’s Day animation video extra special by seamlessly stitching together different clips with smooth transitions. Add a touch of love and romance to your video or GIF with cute animations and Valentine’s Day special stickers with illusto’s Valentine’s video maker online. Engage your audience even more by incorporating 3D stickers and unique love-themed designs. Celebrate this Day of love with a video that truly captures the essence of the day.

Set the mood with a V-Day melody.

Bring your Valentine’s Day video to life with the power of music. Add soft and romantic acoustic tunes to create a warm and intimate atmosphere. Not sure which music to choose to express your feelings? We have got you covered with some lovely suggestions. Use illusto’s audio editor to adjust your song’s volume, length, and speed to complement your video perfectly. Fade the music in or out for a seamless transition and create the perfect background for your love story. Just double-click on the soundtrack on the timeline and adjust the settings. You can even add your pre-recorded voiceover or record it live on illusto. illusto’s Valentine’s day video maker ensures high sound quality and perfect videos each time.

Spice things up if you like.

Enhance your love-filled video or GIF by adding a touch of cinematic magic. Use illusto’s filters to set the mood and create a romantic atmosphere. Then, color-grade your videos and add animated effects for a personalized touch. Don’t forget to try out ‘Bling’ and ‘Base’ effects in illusto. These will definitely bring joy to your loved ones. Play with colors, go for a retro look, or add a frame to your video – illusto has all the options to make your love story genuinely awe-inspiring. 

Export and share the love.

Once you’ve created the perfect Valentine’s Day video using illusto, it’s time to share it with the world. Export your video in stunning 4K resolution, and show your love in all its glory. You can also export it as GIF on this valentine’s day GIF maker. Share your love story without any distracting watermarks, and let your loved one know how much they mean to you. Your heart-filled video is now ready to be shared and cherished for years.

Spread the love.

In conclusion, video is the perfect way to celebrate Valentine’s Day and express your love to your special someone. Whether you’re a seasoned video creator or a beginner, with the right video editing tool, you can easily create a personalized and unforgettable video message that will be treasured for years to come. illusto is the perfect surprise gift video maker that will help make your day special.

We hope this blog has inspired you to explore the power of video on Valentine’s Day. Here are some curated Valentine’s Day Video ideas just for you. And if you need a video editing tool, illusto is here to help you bring your vision to life. So go ahead and start creating your own love story in motion with this Valentine’s day video maker today! Sign up today!

Social Media, Tips and Tricks

5 min

Valentine’s Day is just around the corner, and there’s no better way to express your love than with a heartfelt video message. Whether you’re looking to create a romantic love story or simply capture precious memories, video is the perfect medium to showcase your affection. And with the right video editing tool, you can create a stunning and personalized Valentine’s Day video that will bring a smile to your loved one’s face.

We at illusto are passionate about helping people tell their stories through video. That’s why we’ve created this special Valentine’s Day article to inspire and guide you on your video-creation journey and make videos with our Valentine’s Day video maker. From tips on how to craft the perfect video message to creative video ideas, we’ve got you covered. So, this Valentine’s Day, sit back, relax, and prepare to fall in love with video.

Go beyond flowers and chocolates and say it with a video.

Valentine’s Day is all about love, and what better way to express your love than to make a video montage about it? Here are eight simple yet cute ideas for the perfect Valentine’s day video you can make for your loved ones to brighten up their Day.

#1 Love Story Video

Create a montage of special moments and memories with your loved one to take a trip down memory lane and set it to a romantic soundtrack.

#2 Personalized Video Card

Create a video greeting card that is specifically tailored to your loved one’s interests and personality.

#3 Video Love Letter

Write a heartfelt love letter to your loved one, read it on camera, and set it to music.

#4 Love Song Video

Pick a favorite song and create a music video showcasing your love and affection for each other.

#5 Surprise Proposal Video

Create a romantic and memorable proposal video that you can look back on for years to come.

#6 Romantic Getaway Video

If you’re going on a romantic getaway, record a video diary of your trip, complete with breathtaking views, fun activities, and intimate moments.

#7 Couples Quiz Video

Film a fun couples quiz to see how well you know each other. You can ask questions about each other’s likes, dislikes, and habits. Edit this clip into a cute montage to post it on V-Day.

#8 Time Capsule Video

Record a video message to your future self or your loved one, capturing your feelings and hopes for the future.

Romantic Soundtracks Ideas for your Valentine’s Day Video.

These songs are perfect to express your feelings through your Valentine’s Day videos. 

  1. “Perfect” by Ed Sheeran

This love song showcases Ed’s soulful voice and romantic lyrics. The song tells a story of finding that one person who makes everything else in life feels just perfect and complete, perfect for your other half.

2. “A Thousand Years” by Christina Perri

This love song is the epitome of romance, and also everyone who has waited a long time to meet their true love can relate to the beautiful lyrics and melody.

3. “Can’t Help Falling in Love” by Elvis Presley

This heartfelt 1960s ballad features Elvis Presley at his most vulnerable. The King of Rock and Roll allows his seductive words to take center stage in this song, perfect for making your partners swoon.

4. “All of me” by John Legend

Love encompasses everything. In this charming song he wrote for his wife, Chrissy Teigen, John Legend makes this point as simply and elegantly as anybody else. 

5. “Just the Way You Are” by Bruno Mars

We are all flawed in some way. However, after just one listens to this upbeat Bruno Mars song, every personal flaw and insecurity fades away. This song tells us that our partners appreciate our unique beauty and accept us exactly as we are.

6. “Love on Top” by Beyoncé

Beyoncé’s unmatched delivery and irresistible effervescence shine in this joyful statement of love. If you play this Grammy-winning song for your partner, they will undoubtedly smile with delight.

7. “Thinking Out Loud” by Ed Sheeran

This sweet Ed Sheeran song is about enduring love that stands the test of time. Growing old with a significant other appears to be a pleasant experience as he beautifully screams out what’s on his mind and in his heart.

8. “You Are the Sunshine of My Life” by Stevie Wonder

Stevie Wonder, arguably one of the greatest musicians of all time, hits all the right notes with this emotional song. The sweet, lyrical music expresses the tremendous love that an admiring lover feels.

Wondering how to add these tracks to your videos?

1. You can add these songs to your reels directly on Instagram

2. For a more customized option, you can download these tracks using a YouTube MP3 downloader like AceThinker or FastConv.com and do your custom editing using illusto’s advanced audio editor. 

3. You can even choose from multiple royalty-free soundtrack options and download them easily from a site like Pixabay

Once you have downloaded your songs and audio files in MP3, simply upload them to illusto, drag and drop them on the timeline to add them to your video and custom edit it in your own unique way. 

Final Words

In conclusion, video is the perfect way to celebrate Valentine’s Day and express your love for your special someone. Whether you’re a seasoned video creator or a beginner, with the right video editing tool, you can easily create a personalized and unforgettable video message that will be treasured for years to come. illusto is one such beginner-friendly video maker that will help make you

Social Media, Tips and Tricks

4 min

Video is the future, and everyone loves them. But, many budding creators and newbies struggle to create video content since they either can’t shoot videos or don’t have the necessary resources. But there is a solution to this problem: stock videos. So, even if you don’t have the resources to shoot your videos, you can still create engaging content using these stock footage and assets. 

All you need is a decent device, an internet connection, and a free online video editor like illusto. By the end of this article, you will know how you can use this free tool to create unlimited video content for your channels, accounts, or business by simply using stock videos. 

What are stock videos?

Stock videos, also known as stock footage and B-roll, are high-resolution pre-filmed videos with a 16:9 aspect ratio, ideal for landscape videos and sites like YouTube. In addition, stock films from illusto are royalty-free, making them a perfect asset to any video project. Browse our extensive stock library with one million+ videos to get the best video, photos, and audio for any industry.

Why should you use illusto’s stock library?

In illusto, you can use free stock videos, photos, and audio. Apart from that, there is no restriction on how many stock videos you can include in your video. If you want more than one video, we recommend adding a transition between each one so they merge seamlessly. There are no watermarks on free stock videos. As a result, you can effortlessly include them in your content.

How to create videos using stock videos on illusto?

Step 1: Sign up to get started

Create your account by signing up on illusto.com

Step 2: Select the stock video tab.

To view stock videos, click on the stock video tab. Then, scroll through the stock footage until you find the perfect fit. You can also use keywords to find the relevant video.

Step 3: Add your video

Click on the plus (+) sign on any stock video. It gets added to the ‘Media’ section. You can add one or multiple videos to the media section. Once you add these videos to the Media section, it should look like this.

Step 4: Drag and Drop

Drag and drop your videos from the ‘Media’ section to the timeline. Place them in the order of your choice before you start editing the clips. You can crop them, adjust their speed, overlap them, and do much more. Explore the possibilities and play around with the videos on the timeline.

Step 5: Perk up with additions

You can edit your videos using different options from the menu bar on the left.

Add stunning transitions to merge video clips seamlessly. You can even add text to these clips to explain your videos. Use filters and effects to make your video pop. With illusto, you can add animated stickers to up the video engagement quotient.

Whichever kind of video you want to make, we have plenty of royalty-free stock videos to choose from. With our green screen stock movies, you can add fantastic moving backgrounds to YouTube opening videos and never DIY your own green screen video footage again. You can also incorporate professional sports and fitness videos, vacation videos, real-life people, gourmet food, monuments, and animals in your videos.

Browse our high-quality stock video, audio, image, and graphic element categories for creators and businesses. Simply add text, logos, special effects, and other elements to turn stock videos into engaging and entertaining videos suitable for any platform.

How to get started on illusto?

Go to illusto.com and sign up using your details. After you’ve signed up, simply navigate to the stock library within the editor. Browse our collections to pick the right video for your social ad or background music for your vlog and start editing.

Using illusto’s free stock videos, you can bring your video ideas to life. There’s no need to spend a fortune to make professional-looking videos. So whether you’re creating a video about burgers or the galaxy, illusto offers the best stock footage for you.

Save time by searching our one million+ stock assets with worry-free licensing using keywords. Since our designers handpick the content and continuously add it to the collection, you can confidently find something to suit your aesthetic, genre, and industry.

Over to you

Our licensed stock videos are free to use, simple to edit, and perfect for your video. You can create professional videos for any industry in a few simple steps. So try it out right now and even make your video.
illusto allows you to create stunning videos with minimal effort. Sign up now!

Social Media, Tips and Tricks