May 11 2023

How Can Brands Harness The Power Of Video For Women’s Day Campaigns?

9 min

As International Women’s Day approaches, brands must examine ways to celebrate and empower women through their marketing initiatives. Women’s Day is a day to celebrate women’s accomplishments and to advocate for gender equality. It’s also an opportunity for brands to connect with their female audiences meaningfully.

Videos have become an effective medium for brands to communicate their stories and engage with their customers. With the rise of social media, video content has become more accessible and more effective at engaging viewers. Video can play an essential role in delivering compelling messages that appeal to women in the context of Women’s Day marketing.

At illusto, we understand the importance of Women’s Day campaigns and the role that video can play in creating effective marketing messages. Our online video editing tool is intended to assist brands in creating high-quality videos that captivate their audience and effectively deliver their message. In this blog, we’ll look at how brands can use video to build meaningful Women’s Day advertisements that both honor and encourage women.

Unlocking the Power of Videos for Women’s Day Campaigns

Brands are increasingly using video to interact with their audiences and deliver their messages. This is especially true for Women’s Day campaigns, where the emotional appeal and impact of video may be extremely helpful in emphasizing the necessity of gender equality and celebrating women’s accomplishments. Let’s look at some of the advantages.

Videos evoke emotions.

One of the primary advantages of employing video for Women’s Day ads is its capacity to evoke an emotional response from the audience. Brands can use video to convey stories and trigger emotions in ways that other mediums cannot. This emotional appeal can inspire and motivate viewers to take action in the direction of gender equality.

Videos narrate a story.

Another effective feature of video content that can be used in Women’s Day campaigns is storytelling. Brands can use video to tell the stories of real women, showcasing their accomplishments and struggles in a way that is both inspiring and relatable to the audience. By sharing these experiences, brands can better understand and appreciate the issues that women confront and the need to establish a more inclusive and equitable society.

Videos create buzz.

Videos have the ability to engage people in ways that other types of media do not. Due to the obvious rise of social media platforms, videos can now be readily shared and circulated, reaching a larger audience and creating a buzz about the campaign.

How did other brands use videos?


Successful Women’s Day campaigns from the past have used video to connect with their audience and create a powerful impact. For example, Ariel’s “Share the Load” campaign used a video to address the issue of gender roles in household chores and promote gender equality within the home.


Another example is the Dove Real Beauty campaign, which used video to challenge traditional beauty standards and promote body positivity. The campaign featured videos showcasing real women and their stories, celebrating their unique beauty, and encouraging viewers to embrace their individuality.

Let’s look at a few ideas of how your brand can use videos for Women’s Day campaigns.

Decoding Women’s day video ideas for brands.

If you’re planning a Women’s Day campaign, video content is a powerful way to connect with your audience and inspire them to take action. In this section, we’ll explore different types of video content that can make your Women’s Day campaign stand out, from product demos to social issue-based videos and more. Get inspired and start planning your Women’s Day campaign video content today!

Product demo videos

Brands can create product demo videos specifically for Women’s Day, showcasing their products targeting women. For example, a fitness apparel brand can create a product demo video featuring its new women’s workout clothing line. The video can highlight the brand’s commitment to creating high-quality, comfortable, stylish workout gear for women of all shapes and sizes. The demo can showcase the clothing’s features that can enhance women’s workout experience.

Brand story videos

A Women’s Day campaign is a great opportunity for brands to share their unique story and values and demonstrate their commitment to gender equality and women’s empowerment. For example, a brand could create a video featuring interviews with women who work for the brand, discussing their experiences and how the brand supports their growth and development. You could also share some employee videos where they share their experience. These videos can also highlight the brand’s commitment to creating an inclusive and supportive work environment for women. 

Social issue-based videos

Brands can use Women’s Day as an opportunity to highlight and raise awareness about social issues that affect women, such as gender-based violence, wage inequality, or lack of access to education. These videos can feature interviews with experts or women who have been affected by these issues.

Women who inspire us videos

Brands can create videos to celebrate and honor women who have made significant contributions in their respective fields by highlighting their achievements and inspiring others to follow in their footsteps. For example, a brand can create a video featuring women who have made breakthroughs in science, technology, engineering, and mathematics (STEM) fields, showcasing their contributions to society and inspiring other women to pursue careers in these fields.

Women’s Day sale videos

Celebrating Women’s Day, brands can create videos to promote their products and services while offering special discounts or offers. These videos can showcase their range of products, highlighting their unique features and benefits for women. For example, a beauty brand can create a video showcasing its makeup line with special offers on Women’s Day to encourage its target audience to indulge in some self-care and pampering.

Educational videos

Brands can create educational videos for Women’s Day that focus on topics such as women’s health, career development, or personal growth. For example, a beauty brand can create a video series on skin care tips for different skin types, while a financial services company can create a video on financial planning for women. These types of videos can provide valuable information and resources to help women achieve their goals and improve their lives.

Collaboration videos

Brands can join forces to make collaboration videos as they are a powerful way to unite and showcase their shared values. For Women’s Day, brands can collaborate with other brands or organizations to create impactful videos that promote gender equality and women’s empowerment. For example, a fashion brand can collaborate with a women’s health organization to create a video highlighting the importance of self-care and wellness for women. 

Self-care and wellness videos

Incorporating self-care and wellness into a Women’s Day campaign is a great way for brands to support women’s overall health and well-being. A video featuring tips and advice on how to take care of one’s physical, mental, and emotional health can be highly effective. For example, a brand could create a video featuring women sharing their own personal self-care routines or interviewing wellness experts who provide helpful tips for achieving balance and maintaining self-care practices. 

Advocacy of women’s rights videos

A great way for brands to make an impact with their Women’s Day campaign is by advocating for women’s rights and highlighting the importance of gender equality. For example, a brand could create a video featuring interviews with activists or women who are leading the fight for gender equality, showcasing their inspiring stories and highlighting the ongoing struggle for equal rights. 

Women in leadership videos

Companies can create videos that spotlight women in leadership positions, highlighting their accomplishments and impact in their respective professions. These videos have the potential to inspire other women to take up leadership roles and fight gender stereotypes. Brands can also create videos showcasing women leaders within their brand, industry, or community or share their stories, accomplishments, and the impact they have made.

Kickass Tips for Creating Effective Women’s Day Campaign Videos using illusto.

Looking to create a standout Women’s Day campaign video that captures attention and drives engagement? With illusto, you can create visually stunning and emotionally resonant videos that effectively celebrate women’s achievements and inspire action. Here are some kickass tips to help you create great Women’s Day campaign videos using illusto.

Choose the right visuals.

Select powerful and inspiring images and videos that celebrate the achievements of women, and align with your brand’s messaging and tone. Use stock images and videos from illusto’s library to create a visually appealing video.

Pick the perfect music.

Use music that evokes emotion and sets the right tone for your video. You can choose from illusto’s library of royalty-free music or choose more music options from websites like Pixabay. Once you have downloaded your songs and audio files in MP3, simply upload them to illusto, drag and drop them on the timeline to add them to your video, and custom edit it uniquely. 

Incorporate the theme of Women’s Day.

Highlight the importance of Women’s Day in your video and emphasize the message of gender equality. Use visuals and messaging that celebrate the diversity and strength of women. Craft a message that inspires and motivates your audience. Highlight the achievements of women and the importance of gender equality. Use illusto’s audio editor and voiceover recorder to add voiceovers and audio effects to your video.

Select the appropriate colors.

The right colors for your Women’s Day campaign video are critical since they can influence your audience’s emotional response and perception. Consider incorporating purple, green, and yellow tones for your Women’s Day promotional video, as they are generally connected with feminism, progress, and positivity. You can also use colors that complement your brand’s messaging and visual identity. You can use illusto’s color correction tool to guarantee that the colors in your video are constant. This tool allows you to alter your movie’s brightness, contrast, saturation, and hue, ensuring that the colors are consistent throughout your video.

Keep it short and engaging.

Attention spans are short, so keep your video concise and impactful. Aim for one to two minutes, and ensure your message is clear and easily understandable. Use illusto’s filters, effects, transitions, stickers, and green screen editing to create a Women’s Day-themed video that stands out.

Showcase diversity.

When creating a Women’s Day campaign video, it is important to showcase diversity to highlight the experiences and achievements of women from different backgrounds. By showcasing diversity, you create a more inclusive and representative video and show that your brand values and supports diversity and gender equality.

End with a call to action.

Adding a call to action at the end of your Women’s Day campaign video is a powerful way to inspire your audience to take action toward gender equality. This call to action can be a simple statement or a request for your audience to engage with your brand meaningfully. You can use illusto’s text tool to add a call to action at the end of your video. This tool allows you to add text to your video, customize the font, color, and size, and position it wherever you want on the screen.

Enhance your videos with illusto.

Use illusto’s tools, such as the video resizer, speed tool, and audio editor, to make a video that looks and sounds fantastic. You can produce an aesthetically spectacular and emotionally engaging video with illusto’s extensive selection of stock images, videos, filters, effects, etc.  

Watch this video to learn how to edit your video using illusto.

You can make a compelling and memorable Women’s Day campaign film that resonates with your audience and helps increase engagement and brand exposure by following these guidelines and leveraging illusto’s features and capabilities. You can also use illusto’s collaboration tool to communicate with your team and edit your video.

Celebrate Women Around You With A Video!

Brands can use video content to create compelling Women’s Day campaigns. Brands can design campaigns that resonate with their audience and increase engagement and brand awareness by utilizing video content’s emotional and visual appeal. illusto is a fantastic tool for brands trying to generate high-quality video content that stands out and creates an impact.

illusto can assist brands in creating influential Women’s Day advertisements that highlight the achievements of women and inspire real change with videos. 

Sign Up on illusto.com and make your own Women’s Day campaign videos today.

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