7 min

Are you struggling to increase engagement and sales on your Instagram store? If so, you’re not alone. With millions of businesses competing for attention on the platform, it can be tough to stand out. But there’s a solution that can help you cut through the noise: video content. 

Videos can grab attention, showcase your products in action, and build brand awareness. In fact, studies have shown that video content has the potential to drive more sales than any other form of content. With the increasing popularity of video content, it has become crucial for online stores to incorporate video marketing strategies on Instagram to attract and retain customers, increase sales, and grow their brand’s presence on the platform.

You can create amazing videos and the best part is that you don’t need a big budget or a professional videographer to create high-quality videos. With the help of illusto, an online video editor, you can create professional-quality videos that will take your Instagram store to the next level. This blog will show you how to effectively use video content to grow your Instagram store and increase your sales. We will also discuss what you need to remember to make your videos consumable on Instagram. Let’s get started.

The game plan is to unleash the power of video content for your Instagram store.

In this section, we will provide you with a plan to leverage the power of video content for your Instagram store. We will discuss tips and strategies to create engaging and effective videos that will help you grow your business and increase sales. So, let’s start with our Instagram store marketing tips.

Dive deep into your target audience. 

Knowing your Instagram target audience is essential for creating video content that resonates with them. Start by researching and evaluating your followers’ demographics, interests, and activities. To have a deeper knowledge of your audience, use Instagram Insights. Keep track of which posts are doing well and why. 

You can also examine your competitors’ followers to determine who they are attempting to reach. This information will assist you in creating videos that meet the pain points, preferences, and interests of your target audience. You can design video content that encourages engagement and conversion by identifying your ideal customers. Continue to monitor your audience as it evolves so that you can keep current on their requirements and preferences.

Build credibility with video testimonials.

Video testimonials are an incredibly powerful tool for building credibility and trust with potential customers on Instagram. By showcasing real people using and benefiting from your products or services, you can provide social proof that can convince hesitant shoppers to make a purchase. Consider reaching out to satisfied customers and asking them to share their experience using your products or services on camera. These videos can be shared on your Instagram page and can also be used in ads to reach a wider audience. When creating video testimonials, be sure to choose happy and satisfied customers who can speak authentically about their experience with your brand. 

Consider offering incentives or rewards to customers willing to provide testimonials. Make sure to promote these videos across your Instagram profile and other social media channels to reach a wider audience. You can establish your brand as a trustworthy and reliable option in your industry with video testimonials.

Impress with high-quality videos.

Having high-quality videos is crucial for creating a lasting impression on Instagram. If your videos are of poor visual quality, people are more likely to ignore them. This is where high-resolution videos come in handy, and making sure your videos are sharp and clear is essential. 

With 4K exports on illusto, you don’t have to worry about losing quality, no matter how much you edit your videos. This means that your Instagram store can produce stunning videos that will grab people’s attention and make them stop scrolling. 

Investing in high-quality videos will showcase your products and services in the best possible light, which can help increase engagement, build brand awareness, and, ultimately, drive sales. So, always prioritize high-quality video content to stand out on Instagram and attract more followers and customers to your online store.

Grab some eyeballs. 

It is critical to generate visually appealing and informative video content on Instagram in order to capture and retain people’s attention. This can be accomplished through the use of a variety of tactics such as innovative storytelling, eye-catching visuals, and intriguing sound effects. 

Start by learning about your target audience’s preferences and personalizing your videos to their interests. Use a variety of components, such as animations, text overlays, and music, to generate visually interesting content. Make sure your videos include a clear message and a call to action to encourage your audience to take action. 

Additionally, keep the video’s length in mind and make sure it’s short and to the point. You can simply produce high-quality, attention-grabbing videos with the help of online video editors like illusto.

Diversify your videos. 

Diversifying your Instagram video content is critical for keeping your audience engaged and interested. Experiment with various forms, styles, and lengths to see what works best for your target audience. This will not only bring variety to your feed but will also provide your audience with insight into other elements of your business. 

You can create different types of unique videos with over 1 million stock videos and images available on illusto. By using them, you can create variety in your content that will keep your viewers coming back for more. Keep your videos brief and to the point, yet visually engaging and informative. By diversifying your video content, you can keep your Instagram store fresh and relevant, and ultimately drive more engagement and sales.

Hook them right in. 

Producing interesting video content is critical for capturing your target audience’s attention on Instagram. One of the most important components of developing video content for Instagram is hooking your audience right away. The initial few seconds of your video are critical for capturing the viewer’s interest and persuading them to continue watching. To accomplish this, you should create engaging video content that appeals to your target audience.

Creating compelling videos is simple with illusto. You can add some fun and flair to your video content by using a large library of animations, stickers, transitions, filters, and other effects. These elements will help you stand out from the crowd and make potential buyers remember your Instagram store.

Additionally, it’s important to have a clear message in your video content that resonates with your target audience. You want your video to showcase how your product or service can benefit your customers. With illusto, you can easily add text overlays and captions to your videos to get your message across clearly. This way, you can increase engagement rates, reach more people, and ultimately drive more sales for your Instagram store.

Engage with stories.

Instagram Stories have become an essential tool for engaging with your audience. By using short video content, you can grab your audience’s attention and keep them engaged with your brand. Behind-the-scenes videos, product sneak peeks, and exclusive content are just a few examples of how to use Stories to engage with your audience. With illusto’s easy-to-use features like animations and stickers, you can create visually appealing and engaging stories in no time. Additionally, video stories can encourage more interaction with your audience through features like polls, questions, and swipe-up links. Remember to use hashtags and location tags to increase the reach of your Stories and engage with your audience by responding to their messages and comments. Don’t miss out on the opportunity to connect with your audience through Instagram Stories.

Better optimization, more significant impact

Optimizing your video content is crucial to ensure that your videos reach your intended audience and make a significant impact. By using relevant hashtags, captions, and descriptions, you can increase the visibility of your videos on Instagram. You can also experiment with different video lengths and formats to see what works best for your target audience. 

Additionally, posting at optimal times can increase your videos’ reach and engagement. Consistency is also key to better optimization. Post regularly to keep your audience engaged and build brand recognition. Lastly, analyze your video’s performance regularly and adjust your strategy accordingly to improve your reach and impact. With the right optimization strategy, your video content can take your Instagram store to new heights.

The Ultimate Takeaway.

Video content is an effective tool for online stores looking to grow their Instagram presence and increase sales. By following the tips outlined in this blog post, small business owners can create engaging and informative video content that resonates with their target audience. 

With the help of illusto, an easy-to-use online video editor, anyone can create professional-looking videos without spending money. So why wait? Start experimenting with video content today and see the difference it can make for your Instagram store. Sign up for illusto and take your video content to the next level!

Social Media, Tips and Tricks

7 min

While you may not look at YouTube as a typical social media platform, it is a widely spreading social space that allows people from around the world to connect through videos, likes, and comments. In fact, despite being around for more than fifteen years, YouTube is the second-most visited website in the world!

As a business in this day and age, having a viable presence on YouTube can be extremely beneficial for brand exposure. It helps you as a growing business to reach both your current customers as well as potential new ones, just through videos.

Research also tells us that 81% of internet users around the world have used YouTube. At a time when social media consumes us more than we consume it, YouTube is the place for your business to be – it’s hit and it’s happening. 

What are the benefits of YouTube for your business?

Let’s take a look at some of the advantages of having a Youtube presence for your business.

  1. Exposure to a larger audience

As we already mentioned, YouTube will take your current reach to a whole new level as your channel continues to mature. Unlike most other social media platforms, YouTube has an audience that is quite diverse in age. One will find people from all age groups – both young and old constantly engaging with videos across the platform.

Creating a space on such a large platform that is unique to your business and content will greatly help to reach larger audiences and bring in many more potential customers. Even if you have a few dedicated subscribers, you can rest assured that the content your business is putting out is impacting them at some level, and that’s never a bad thing.

  1. Video is more effective than the written word

Most people today would agree to that statement without a doubt, but if you want statistics then 98% of marketers are in agreement that video content converts as well as or better than other forms of content.

Videos can play a crucial role in purchasing decisions for many customers. 73% of consumers say that they are more likely to buy a product/service after watching the brand video on it. Videos will also drive more traffic to your website and help in brand recall. The human brain is more attracted to moving images rather than static ones, and therefore your video will engage viewers more effectively than the written word.

  1. More people will discover you on Google

Since YouTube is owned by Google, it is only obvious that constantly using YouTube to post videos will not only increase engagement but also get you noticed on Google through rankings.

A must-have for a business in this day and age is a strong online presence, and posting videos on YouTube is one way to go about it.

Now that you know the importance of YouTube for your business, here’s a short guide on how to go about it.

How to start a YouTube channel?

The very first step to having an online presence is to create your YouTube channel. This process is quite easy and doesn’t need any expert knowledge to go through.

Here’s a super simple 5-step guide on how to start a YouTube channel:

Step 1 – Sign in to YouTube.

Step 2 – Go to settings on the top right corner, and click on ‘Create a new channel’.

Step 3 – Pick the ‘Use a business or other name’.

Step 4 – Type in your brand name and add a profile picture.

Step 5 – Click ‘Create Channel’.

And that’s about it!

10 Beginner friendly tips and tricks for your YouTube channel

Now that your YouTube channel is ready to go, simply focus on a few things to grow a successful channel.

  1. Identify your niche and target audience 

Before getting started with YouTube, it would help to have a strategic layout of the list of content you desire to put out for your audience. Identify the area that you will be posting most about, and who exactly it is that you’re putting out content for. And plan your video content accordingly.

If you have a product that you would like to explain in detail for your customers to learn more about, then tutorial videos are the way to go. Businesses can leverage tutorials to discuss or demonstrate their products and/or services in depth. Another possibility is the infamous ‘Ask me Anything’ video, wherein customers and audiences can put in questions or doubts about the services you offer, and subject matter experts in your business answer them.

Product reviews are videos that analyze the usefulness and quality of your products. Other types of videos that you can put out on your channel include educational videos, challenge videos – either putting out a challenge for your audience or presenting your team with one, behind-the-scenes videos, video podcasts, and even product launch videos.

  1. Optimize videos for search

If you are creating content that is not only well-crafted but also resonates with your audience, you have a high chance of actually taking flight on YouTube.

Similar to SEO for your website, YouTube has a few requirements to get your video content noticed. A few things to keep in mind while crafting your content include:

– Tag your videos in order for them to show up in relevant search results

– Put relevant keywords in your titles and descriptions

– Remember to make your titles and descriptions rich but not heavy in keywords

– Adding the transcript of your video to the video description will help you rank for certain related terms

– Remember to mention your target keyword in your video

– Include closed captions as often as possible. This not only helps with understanding your content better but also for search engines to pick up relevant keywords

Unique intros and eye-catching thumbnails

Your first video on YouTube is going to be paramount in setting the tone for the kind of content that will follow. Uploading your first official video will be a huge step in your YouTube journey and it’s important that you pay attention to how you go about it.

Customizing your own thumbnails for YouTube videos and adding interesting and fun intros can go a long way in building consistency and brand awareness. Instead of allowing YouTube to grab a random shot from your video for the thumbnail, spend some extra time creating a custom one for each video.

  1. Upload consistently

If you’re looking to actually grow a successful YouTube channel, keep in mind that consistency is key. It is not possible to gain a tonne of subscribers, views, or likes if you only post one or two videos and end up neglecting your channel after that.

It takes effort and more importantly time to build a YouTube channel for business, and one of the secrets to bringing in a consistent audience is to be consistent with posting your content. Always make sure that you have a host of ideas and video content planned and ready ahead of time.

It may not always be possible to take time out to shoot a video every day or even every week. Therefore, make it a point to decide a day when you shoot more than one video and keep it ready to post on any given day.

  1. Engage with your audience

As humans, putting in effort with other human beings has always helped us in building stronger, healthier relationships. Similarly, YouTube also takes any sort of interaction with your audience and viewers as a positive sign. Youtube is not very different from other social media platforms and engaging with users who view your content is always a good idea. 

Liking comments, replying to comments, and even pinning favored comments to the top will only take anywhere from a few seconds to minutes but will serve your purpose of getting noticed.

Also, increase engagement with calls to action – ask your viewers to like, subscribe, comment, and share if they find your videos interesting and useful.

  1. Analyze and adapt 

As you continue to work on your channel, remember that no one is ever perfect, and while it’s okay to make mistakes, it’s even more important to constantly review and analyze the data relating to your content.

YouTube Analytics is a good place to analyze how your current videos are performing and how to better optimize them for the future.

Pay attention to things like how viewers found your content, which part of your videos held their attention the most, the kinds of content and channels that your audience also engages with apart from yours, and so on.

It is never too late to change things up and adapt to new trends and transformations coming your way.

  1. Get involved with the latest trends

Keep an eye out for what sells on YouTube, and keep going back to it. Just like any other social media platform, YouTube is under constant change and there will always be a new trend or two coming in like a wave.

It’s important to keep in touch with the latest happenings and make sure your channel is evolving with the rest of the YouTube world. For instance, YouTube Shorts is the new “in” thing, with creators getting the opportunity to post extremely short videos (similar to Instagram reels) unlike YouTube’s usual long-form video format.

  1. Incorporate your YouTube videos into your website and on social media

A good idea to grow your channel is to incorporate your YouTube videos into your website and other social media sites. Keeping your Youtube channel separate from the rest of your online platforms will not do it.

So, make sure that you constantly update your website to add new YouTube videos that are created for the business. You can either place your videos front and center of your website by showing them off on your homepage. Another way is to blog about your videos and send regular emails or notifications to update your customers on new videos.

Lastly, always share links of your YouTube videos to other social media platforms of your business for more reach.

  1. Create a channel trailer

As the name suggests, a channel trailer is a short video (maybe less than a minute)that lets new viewers know about the kind of content your business channel is all about. It will outline what your business is about, the kind of content you put out, and what viewers can expect to find on your channel.This is a great way to keep your viewers – especially new ones updated about your business and video content.

  1. Be patient and have fun along the way!

Growing a YouTube channel is almost like growing a plant. Constant attention and patience are super important to get meaningful and long-term results. Although it can get stressful to dive into the world of YouTube without any prior knowledge or expertise, it is always worth it if you wish to create a strong online presence for your business. Continuous research is something that will be extremely essential in order to keep growing your YouTube channel. Check out our other blog to know how to grow a successful YouTube channel. However, what’s more, important is that you have fun along the way, as you see the fruits of your labor over weeks, months, and even years to come.

How does illusto help you?

Illusto is a free video editor online that will take your YouTube videos to the next level. When it comes to creating valuable content and editing videos for YouTube, here are a few ways that illusto can help you: Illusto will help you to create professional videos easily and fast since its user interface is extremely easy to use and navigate through.

– Illusto is a DIY platform that will allow you to be the master of your own videos – no more outsourcing extra hands to create your videos for you.

Illusto is completely free and requires no downloads or expensive upgrades. Being only a simple browser search away, illusto is an expense-free but great place to get started with your YouTube videos.

With music, hundreds of stickers, GIFs, and one of the biggest libraries of transitions, effects, and filters, illusto will help you to create extra fun videos for your extraordinary audience!

Social Media, Tips and Tricks