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Author: Team illusto

May 11 2023

7 Proven Tips For Creating Engaging Video Content For Small Businesses.

by Team illusto
9 min

In today’s digital age, video content has become a powerful tool for small businesses to connect with their target audience and stand out in a crowded marketplace. Whether it’s a promotional video, product demonstration, or behind-the-scenes look at your business, creating engaging video content can help you increase brand awareness, generate leads, and ultimately drive sales.

However, with so much content available online, it can be challenging to create videos that capture the attention of your audience and keep them engaged from start to finish. That’s why we’ve put together this article to provide you with proven tips for creating engaging video content for your small business.

In this article, we’ll cover everything from pre-production planning to post-production editing, and share tips and tricks for capturing high-quality footage, writing compelling scripts, and editing your videos to make them more engaging. So, let’s dive in!

Take your small business to new heights with magical video content.

Small businesses can now create and share video content with their target audience using social media platforms such as Facebook, Instagram, and YouTube. Video is a wonderful way to interact with your target audience, whether trying to advertise a new product or service, show your corporate culture, or provide expert knowledge. There are several reasons why video marketing can prove to be beneficial for small businesses. Let’s discuss them in detail.

Mobile & Video: Power Combo.

With more and more people using smartphones to access social media, video content is becoming increasingly popular. Video allows businesses to create engaging content that can be easily consumed on the go, which is ideal for busy mobile users.

Intense engagement.

Video content is much more engaging than text or static images. It can be used to tell stories, showcase products and services, and demonstrate expertise, which can help to build brand awareness and drive engagement with your target audience.

Sky-high reach.

Videos have increased reach and visibility. 71% of marketers created social media videos in 2022. Since social media platforms have billions of users, small businesses can reach a broad audience with their video content. Small businesses can boost their visibility and reach a larger audience by creating and sharing great video content.

Fewer dollars spent.

Small businesses can reach their target audience with video marketing at a low cost. Social media platforms have made it simple for companies to create and share video content, thus reducing production costs significantly. In today’s world, making videos doesn’t cost much and is a great cost-effective marketing technique for small businesses like you who are just starting out. For instance, a tool like illusto is free to use and helps you create stunning videos in minutes.

Insights at your fingertips.

Small businesses can use social media video marketing to track the effectiveness of their campaigns and measure the outcomes of their marketing efforts. This enables businesses to make more informed judgments about their marketing tactics and to fine-tune their approach to achieve better outcomes.

Now that you see the multitude of benefits of video marketing, are you ready to learn how to grow your business with videos? Then, let’s hop onto it.

Secrets spilled: Create compelling video content for your small business. 

In this section, we’ll spill the secrets for creating compelling video content for your small business. From scripting and ideating to filming and editing, we’ll provide you with insider tips and tricks that will help you produce high-quality videos that stand out in a crowded online marketplace. So, get ready to take your video content game to the next level with our proven strategies and techniques.

A visual treat for the win. 

When it comes to creating engaging video content for your small business, one of the most important factors to consider is the visual appeal of your videos. The human brain is wired to process visual information much faster than text or audio, making visuals a crucial component of any successful video marketing strategy.

To make your videos visually appealing, there are several tips you can follow. First and foremost, make sure your videos are shot in high resolution and with good lighting. Poor video quality can be a major turnoff for viewers and can make your brand look unprofessional.

In addition to good video quality, consider incorporating eye-catching graphics, animations, and other visual elements into your videos. These can help break up the monotony of talking heads and keep viewers engaged. Another tip is to pay attention to color and composition. Choose colors that are on-brand and visually appealing, and frame your shots in a way that is visually interesting and dynamic. 

You can use illusto to add animations to your videos, color grade them, and even export your videos in 4K resolution. By making your videos visually appealing, you can capture the attention of your target audience and create a lasting impression. So, take the time to develop a strong visual aesthetic for your brand, and watch your video content resonate with your audience like never before.

Keep it simple silly.

The attention span of viewers when it comes to video content is notoriously short. So, when it comes to creating video content for your small business, it’s important to remember the KISS principle: Keep It Simple, Silly.

Keeping your videos short and simple is essential if you want to capture and maintain the attention of your viewers. Aim for videos that are no longer than two to three minutes in length, and make sure to get to the point quickly.

To keep your videos simple, focus on one main message or idea per video. This will help ensure that your message is clear and easy to understand and can help prevent your viewers from feeling overwhelmed or confused.

In addition, avoid using overly technical jargon or complicated language that could alienate or confuse your audience. Instead, use simple and straightforward language that everyone can understand. By keeping your videos short and simple, you can create content that is easy to digest, memorable, and effective in achieving your marketing goals.

Who doesn’t love a good story?

Storytelling has been an effective method of communication for thousands of years, and it’s no different when it comes to creating engaging video content for your small business. Whether you’re creating brand videos, product demos, or customer testimonials, incorporating a compelling story can help captivate your audience and make your message more memorable.

To use storytelling in your videos, start by identifying the key message you want to convey. From there, think about how you can frame that message in the context of a story that will resonate with your viewers. This might involve sharing a personal anecdote, highlighting a customer success story, or even telling a fictional narrative that illustrates your brand values.

By using storytelling in your videos, you can create content that is not only informative but also emotionally engaging, which can help you build stronger connections with your audience. 

Bring the action. 

When it comes to creating video content for your small business, one of the best ways to engage your viewers is by showing your products or services in action. By demonstrating how your products or services work in the real world, you can help your audience visualize the benefits and applications of what you offer, which can help drive sales and build brand awareness.

To bring an action to your videos, start by identifying the key benefits and use cases of your products or services. From there, think about how you can showcase those benefits in a way that is visually interesting and engaging. This might involve creating product demos, behind-the-scenes footage, or customer testimonials that highlight the real-world impact of your offerings.

Reel them in with shareable content.

Creating shareable video content is one of the most effective ways to increase your reach and engagement on social media. Shareable content is content that is so compelling or entertaining that viewers are eager to share it with their friends and followers, which can help you reach a wider audience and drive more traffic to your website.

To create shareable video content, focus on creating snackable videos – short, attention-grabbing videos that are designed to be consumed quickly and easily. In addition to being snackable, shareable video content should also be visually appealing and emotionally engaging. Aim to create videos that are fun, humorous, or heartwarming and that tap into your viewers’ emotions and values.

To encourage sharing, be sure to include clear calls to action in your videos, such as asking viewers to share the video or tag a friend. You can also make use of hashtags or other social media features that make it easy for viewers to share and engage with your content. So, get creative and have fun with your videos, and watch as your content spreads like wildfire across the internet.

Make an impact with sound effects.

Consider incorporating music and sound effects into your videos. Sound effects and music can add a whole new dimension to your video content and make it more engaging and impactful for your target audience. The right music can set the tone and create an emotional connection with viewers, while sound effects can add depth and realism to your videos.

If you’re not sure where to start when it comes to adding music and sound effects to your videos, illusto’s audio editor is a great place to begin. With this powerful tool, you can easily add and edit music tracks, adjust volume levels, and even add sound effects to enhance the overall impact of your videos.

Whether you’re creating promotional content, product demos, or behind-the-scenes looks at your business, adding music and sound effects can help you create a more immersive and engaging experience for your viewers. So, don’t be afraid to experiment with different tracks and effects and watch your video content come to life in new and exciting ways.

Create clarity with subtitles.

Adding subtitles to your videos is an excellent way to create clarity and make your content more accessible to a wider audience. Subtitles can help viewers who are hard of hearing or speak different languages better understand your content, which can help increase engagement and reach for your small business videos.

To add subtitles to your videos, start by creating a transcript of your video content. This can be done manually by typing out the dialogue in a text editor or automatically using a speech-to-text tool to generate a transcript from your video’s audio track. Once you have a transcript, you can add subtitles to your video using video editing software or using a platform like illusto that provides an easy-to-use caption editor. Use clear and legible fonts that are easy to read, and time your subtitles to appear in sync with the audio track.

In addition to creating clarity and accessibility, subtitles can also improve your video’s SEO by making it more searchable and discoverable. Search engines like Google can crawl and index subtitles, which can help your videos rank higher in search results and drive more traffic to your website. So, make sure to add subtitles to your videos and watch as your content reaches new heights of success for your small business.

What’s next?

In conclusion, creating engaging video content is an essential part of any successful small business marketing strategy. By following the proven tips we’ve shared in this article, you can create visually appealing, emotionally engaging, and informative videos while also being shareable and accessible to a wide range of viewers.

And with illusto, creating stunning videos for your small business has never been easier. Our intuitive video editor and audio editor tools make it simple to create professional-quality videos that showcase your brand, products, and services in the best possible light. And with features like free 4K exports, animation tools, and special effects, you can take your videos to the next level and stand out in a crowded marketplace.

So, don’t wait any longer. Start creating compelling video content for your small business today, and watch as your brand awareness, engagement, and sales soar to new heights. With Illusto by your side, the possibilities are endless. Sign up today and start editing.

Tags:
Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

How can I grow my instagram store using video content?

by Team illusto
7 min

Are you struggling to increase engagement and sales on your Instagram store? If so, you’re not alone. With millions of businesses competing for attention on the platform, it can be tough to stand out. But there’s a solution that can help you cut through the noise: video content. 

Videos can grab attention, showcase your products in action, and build brand awareness. In fact, studies have shown that video content has the potential to drive more sales than any other form of content. With the increasing popularity of video content, it has become crucial for online stores to incorporate video marketing strategies on Instagram to attract and retain customers, increase sales, and grow their brand’s presence on the platform.

You can create amazing videos and the best part is that you don’t need a big budget or a professional videographer to create high-quality videos. With the help of illusto, an online video editor, you can create professional-quality videos that will take your Instagram store to the next level. This blog will show you how to effectively use video content to grow your Instagram store and increase your sales. We will also discuss what you need to remember to make your videos consumable on Instagram. Let’s get started.

The game plan is to unleash the power of video content for your Instagram store.

In this section, we will provide you with a plan to leverage the power of video content for your Instagram store. We will discuss tips and strategies to create engaging and effective videos that will help you grow your business and increase sales. So, let’s start with our Instagram store marketing tips.

Dive deep into your target audience. 

Knowing your Instagram target audience is essential for creating video content that resonates with them. Start by researching and evaluating your followers’ demographics, interests, and activities. To have a deeper knowledge of your audience, use Instagram Insights. Keep track of which posts are doing well and why. 

You can also examine your competitors’ followers to determine who they are attempting to reach. This information will assist you in creating videos that meet the pain points, preferences, and interests of your target audience. You can design video content that encourages engagement and conversion by identifying your ideal customers. Continue to monitor your audience as it evolves so that you can keep current on their requirements and preferences.

Build credibility with video testimonials.

Video testimonials are an incredibly powerful tool for building credibility and trust with potential customers on Instagram. By showcasing real people using and benefiting from your products or services, you can provide social proof that can convince hesitant shoppers to make a purchase. Consider reaching out to satisfied customers and asking them to share their experience using your products or services on camera. These videos can be shared on your Instagram page and can also be used in ads to reach a wider audience. When creating video testimonials, be sure to choose happy and satisfied customers who can speak authentically about their experience with your brand. 

Consider offering incentives or rewards to customers willing to provide testimonials. Make sure to promote these videos across your Instagram profile and other social media channels to reach a wider audience. You can establish your brand as a trustworthy and reliable option in your industry with video testimonials.

Impress with high-quality videos.

Having high-quality videos is crucial for creating a lasting impression on Instagram. If your videos are of poor visual quality, people are more likely to ignore them. This is where high-resolution videos come in handy, and making sure your videos are sharp and clear is essential. 

With 4K exports on illusto, you don’t have to worry about losing quality, no matter how much you edit your videos. This means that your Instagram store can produce stunning videos that will grab people’s attention and make them stop scrolling. 

Investing in high-quality videos will showcase your products and services in the best possible light, which can help increase engagement, build brand awareness, and, ultimately, drive sales. So, always prioritize high-quality video content to stand out on Instagram and attract more followers and customers to your online store.

Grab some eyeballs. 

It is critical to generate visually appealing and informative video content on Instagram in order to capture and retain people’s attention. This can be accomplished through the use of a variety of tactics such as innovative storytelling, eye-catching visuals, and intriguing sound effects. 

Start by learning about your target audience’s preferences and personalizing your videos to their interests. Use a variety of components, such as animations, text overlays, and music, to generate visually interesting content. Make sure your videos include a clear message and a call to action to encourage your audience to take action. 

Additionally, keep the video’s length in mind and make sure it’s short and to the point. You can simply produce high-quality, attention-grabbing videos with the help of online video editors like illusto.

Diversify your videos. 

Diversifying your Instagram video content is critical for keeping your audience engaged and interested. Experiment with various forms, styles, and lengths to see what works best for your target audience. This will not only bring variety to your feed but will also provide your audience with insight into other elements of your business. 

You can create different types of unique videos with over 1 million stock videos and images available on illusto. By using them, you can create variety in your content that will keep your viewers coming back for more. Keep your videos brief and to the point, yet visually engaging and informative. By diversifying your video content, you can keep your Instagram store fresh and relevant, and ultimately drive more engagement and sales.

Hook them right in. 

Producing interesting video content is critical for capturing your target audience’s attention on Instagram. One of the most important components of developing video content for Instagram is hooking your audience right away. The initial few seconds of your video are critical for capturing the viewer’s interest and persuading them to continue watching. To accomplish this, you should create engaging video content that appeals to your target audience.

Creating compelling videos is simple with illusto. You can add some fun and flair to your video content by using a large library of animations, stickers, transitions, filters, and other effects. These elements will help you stand out from the crowd and make potential buyers remember your Instagram store.

Additionally, it’s important to have a clear message in your video content that resonates with your target audience. You want your video to showcase how your product or service can benefit your customers. With illusto, you can easily add text overlays and captions to your videos to get your message across clearly. This way, you can increase engagement rates, reach more people, and ultimately drive more sales for your Instagram store.

Engage with stories.

Instagram Stories have become an essential tool for engaging with your audience. By using short video content, you can grab your audience’s attention and keep them engaged with your brand. Behind-the-scenes videos, product sneak peeks, and exclusive content are just a few examples of how to use Stories to engage with your audience. With illusto’s easy-to-use features like animations and stickers, you can create visually appealing and engaging stories in no time. Additionally, video stories can encourage more interaction with your audience through features like polls, questions, and swipe-up links. Remember to use hashtags and location tags to increase the reach of your Stories and engage with your audience by responding to their messages and comments. Don’t miss out on the opportunity to connect with your audience through Instagram Stories.

Better optimization, more significant impact

Optimizing your video content is crucial to ensure that your videos reach your intended audience and make a significant impact. By using relevant hashtags, captions, and descriptions, you can increase the visibility of your videos on Instagram. You can also experiment with different video lengths and formats to see what works best for your target audience. 

Additionally, posting at optimal times can increase your videos’ reach and engagement. Consistency is also key to better optimization. Post regularly to keep your audience engaged and build brand recognition. Lastly, analyze your video’s performance regularly and adjust your strategy accordingly to improve your reach and impact. With the right optimization strategy, your video content can take your Instagram store to new heights.

The Ultimate Takeaway.

Video content is an effective tool for online stores looking to grow their Instagram presence and increase sales. By following the tips outlined in this blog post, small business owners can create engaging and informative video content that resonates with their target audience. 

With the help of illusto, an easy-to-use online video editor, anyone can create professional-looking videos without spending money. So why wait? Start experimenting with video content today and see the difference it can make for your Instagram store. Sign up for illusto and take your video content to the next level!

Tags:
Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

How To Effectively Use Videos On Social Media To Promote Your Small Business?

by Team illusto
8 min

Are you tired of struggling to get your small business noticed on social media? Gaining traction on your new small business when you have just started on social media can be challenging at first. But growing your brand doesn’t have to be so hard, especially when we live in an era of videos. 

Video is all the rage right now and for a good reason. 91% of people say they want to see more online videos from brands in 2023. Video marketing works well for almost all types of businesses today. Approximately 87% of video marketers report that video has helped their sales, while 89% of customers say that they purchased goods or services after watching a video.

Video content, in particular, is excellent for capturing people’s attention while also showing your personality and passion to your customers. People are more likely to view and interact with visual content as they navigate through their social feeds. For small businesses, video marketing is crucial because it allows them to reach a large audience affordably and measurably. Video content is much more engaging and memorable than text or static images, which makes it an effective way to build brand awareness, generate leads, and convert sales. One of the key benefits of social media video marketing for small businesses is that it allows them to reach their target audience where they spend their time. 

With the increasing use of video content, it’s time to elevate your online presence and reach a wider audience. In this blog, we’ll show you how to effectively use videos on social media to promote your small business. From creating compelling video content to leveraging the power of video marketing, you’ll learn how to stand out from the crowd and drive engagement with your target audience. So sit back, grab a pen and paper, and get ready to take your social media game to the next level!

How to skyrocket your small business using videos on social media?

Videos can effectively engage your audience, showcase your products and services, and help you stand out in a crowded online market. So here are some tips for using videos to grow your small business effectively.

Value-added content is king.

The most important thing you can do on social media is to provide value to your followers. Make videos that your target audience will find helpful. It could be something that educates them, makes them laugh, entertains them, or is generally beneficial in some way. This social media component attracts the ideal customers to your company, encourages them to follow you on social media, and helps in content distribution. You’ll be one step closer to a successful social media marketing campaign if you can master this. Show your audience how your business can add value to their life through your content. Try delivering value, and you will be amazed at the results.

Community is Love.

Instead of attempting to acquire as many followers as possible, concentrate on acquiring clients who are interested, loyal, and engaged. These folks are more inclined to share your content, enjoy your articles, and buy from you. In addition, when you create a community around your brand, the members will interact with one another and help to promote your content. You could even approach really new or micro social media influencers and ask them to assist you by reviewing a product or mentioning you in a post.

Optimize, or miss out.

You have to decide where you want to post your content. For this, you also need to find out where your target audience is present. For example, if you are creating videos for Instagram or Tiktok, they are likely to be short. They can also be created according to trending audio. But when you are posting videos on Facebook, you can experiment with slightly longer videos. You can also create videos for YouTube to build brand awareness or drive traffic to your website. So, make sure you optimize your content for different channels to get the most out of them.

One size doesn’t fit all.

One of the challenges of creating videos for social media is that each platform has its own unique video size and aspect ratio requirements. This means that a video that works well on one platform may not look good on another. For example, the aspect ratio for a Facebook video is 16:9, while the aspect ratio for an Instagram reel is 9:16. 

To make things easier for social media marketers and content creators, illusto, an online video editor, has preset sizes for different video ratios, ensuring that videos look their best on each platform. With illusto’s video editor, you can simply select the aspect ratio for the platform you want to use, and the video will automatically be resized to the correct dimensions. 

It will help ensure that your videos meet the specific requirements of each social media channel. This will help increase the chances of your videos being seen and engaging with your target audience.

In addition to the aspect ratio, it’s also important to consider the length of the video, as each platform has different requirements for video length. illusto also includes a feature for trimming videos to the appropriate length for each platform.

Keep it diverse.

Experiment with different video formats, such as tutorials, product demos, or customer testimonials, to provide variety and keep your content fresh. You must create different kinds of videos promoting your small business through videos. 

You don’t want to bore your customers with the same video topics and similar videos, right? Try creating different types of videos with different approaches to promote your business in every way possible. Look for inspiration from other businesses in your domain to get a brief idea to get started. For starters, you can create the following videos for social media:

How-to videos: These videos provide step-by-step instructions on how to do something, such as cooking a recipe or fixing a broken item.

Behind-the-scene videos: These videos give fans a sneak peek into the making of a product, event, or performance.

Product demonstrations: These videos showcase the features and benefits of a product, helping to sell it to consumers.

Live videos: Live videos allow brands to connect with their audience in real time, allowing for real-time engagement and interaction.

Animated videos: These videos use animation to tell a story, explain a concept, or promote a product.

Customer Testimonials: These videos feature customers sharing their positive experiences with a product or service.

Influencer videos: These videos feature social media influencers promoting products or services to their followers.

Time-lapse videos: These videos condense a long process into a short, fast-paced video, making it easier to watch and understand.

User-generated content: These videos are created by customers and fans, providing authentic and relatable content.

Entertainment videos: These videos can be anything from funny clips to musical performances and are meant to entertain and engage the audience.

Trends for the win.

Trends are everything in today’s social media. You can use these trends to market your small business on Instagram, Tiktok, or Facebook and gain a wider reach and better visibility. You can not only make videos about your take on the trend, but you can also use them for marketing your product or service. Videos based on social media trends frequently enjoy greater engagement rates, which can assist in raising brand awareness and generating traffic to a small business’s website. You can stay relevant and current in your viewers’ eyes by generating videos about current social media trends. Furthermore, small businesses can utilize videos to show their expertise and understanding of current trends, which helps build trust.

The Engagement Factor.

Making your small business videos engaging and fun is very important to grab eyeballs on social media. But it requires a creative and strategic approach. To start, identify your target audience and their interests, and tailor your content to meet their needs. Utilize humor, storytelling, and dynamic visuals to keep your audience interested. Consider incorporating animation, graphics, and music to add an extra layer of engagement. You can also use transitions and effects to enhance your videos further. By following these strategies, you can create small business videos that capture your audience’s attention and help drive growth for your business on social media.

Hook them in.

It is crucial to grab the interest of your audience within the first few seconds of your video. You must capture viewers’ interest within the first 5 seconds (or less), or they will quit watching and move on to something else. This forces you to be concise and to the point. Make videos that tell viewers what it’s about and offers a solution to an issue within the first few seconds. Hooks are essential for attracting viewers’ attention because they explain why they should care or be interested. Hooks should be placed in the first or second frame of the video before consumers may scroll away.

Impress with edits.

It is critical that your videos look visually appealing on social media. Perfect edits also make your videos look more professional. For this reason, it is critical to use a good video editor. However, using complex tools can be scary if you’re new to video editing. This is where illusto comes in because it is designed for beginner-friendly video editing and has powerful capabilities that are exceedingly simple to use. You can easily create and edit with the simple drag-and-drop tools right from your browser. Visit illusto.com to learn more about making awesome edits.

Wrapping up

Video content is becoming increasingly popular on social media, and small businesses can leverage this trend to reach their target audience and promote their brand. Small businesses can engage with their audience, build brand awareness, and drive sales by creating compelling video content, leveraging the power of live streams, and utilizing the various features offered by social media platforms.

So, if you’re looking to take your social media game to the next level, start incorporating video into your marketing mix today! Remember, creating engaging and memorable content that resonates with your target audience is critical to success. illusto is one tool that helps you curate excellent video content even if you are a beginner. You can create and edit videos on this online video editor and make share-worthy video content in minutes. With a strong social media video marketing strategy in place, your small business will be well on its way to success.

So make sure you check illusto out and sign up today.

Tags:
Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

Tips And Tricks For Starting A Youtube Channel For Any Business

by Team illusto
7 min

While you may not look at YouTube as a typical social media platform, it is a widely spreading social space that allows people from around the world to connect through videos, likes, and comments. In fact, despite being around for more than fifteen years, YouTube is the second-most visited website in the world!

As a business in this day and age, having a viable presence on YouTube can be extremely beneficial for brand exposure. It helps you as a growing business to reach both your current customers as well as potential new ones, just through videos.

Research also tells us that 81% of internet users around the world have used YouTube. At a time when social media consumes us more than we consume it, YouTube is the place for your business to be – it’s hit and it’s happening. 

What are the benefits of YouTube for your business?

Let’s take a look at some of the advantages of having a Youtube presence for your business.

  1. Exposure to a larger audience

As we already mentioned, YouTube will take your current reach to a whole new level as your channel continues to mature. Unlike most other social media platforms, YouTube has an audience that is quite diverse in age. One will find people from all age groups – both young and old constantly engaging with videos across the platform.

Creating a space on such a large platform that is unique to your business and content will greatly help to reach larger audiences and bring in many more potential customers. Even if you have a few dedicated subscribers, you can rest assured that the content your business is putting out is impacting them at some level, and that’s never a bad thing.

  1. Video is more effective than the written word

Most people today would agree to that statement without a doubt, but if you want statistics then 98% of marketers are in agreement that video content converts as well as or better than other forms of content.

Videos can play a crucial role in purchasing decisions for many customers. 73% of consumers say that they are more likely to buy a product/service after watching the brand video on it. Videos will also drive more traffic to your website and help in brand recall. The human brain is more attracted to moving images rather than static ones, and therefore your video will engage viewers more effectively than the written word.

  1. More people will discover you on Google

Since YouTube is owned by Google, it is only obvious that constantly using YouTube to post videos will not only increase engagement but also get you noticed on Google through rankings.

A must-have for a business in this day and age is a strong online presence, and posting videos on YouTube is one way to go about it.

Now that you know the importance of YouTube for your business, here’s a short guide on how to go about it.

How to start a YouTube channel?

The very first step to having an online presence is to create your YouTube channel. This process is quite easy and doesn’t need any expert knowledge to go through.

Here’s a super simple 5-step guide on how to start a YouTube channel:

Step 1 – Sign in to YouTube.

Step 2 – Go to settings on the top right corner, and click on ‘Create a new channel’.

Step 3 – Pick the ‘Use a business or other name’.

Step 4 – Type in your brand name and add a profile picture.

Step 5 – Click ‘Create Channel’.

And that’s about it!

10 Beginner friendly tips and tricks for your YouTube channel

Now that your YouTube channel is ready to go, simply focus on a few things to grow a successful channel.

  1. Identify your niche and target audience 

Before getting started with YouTube, it would help to have a strategic layout of the list of content you desire to put out for your audience. Identify the area that you will be posting most about, and who exactly it is that you’re putting out content for. And plan your video content accordingly.

If you have a product that you would like to explain in detail for your customers to learn more about, then tutorial videos are the way to go. Businesses can leverage tutorials to discuss or demonstrate their products and/or services in depth. Another possibility is the infamous ‘Ask me Anything’ video, wherein customers and audiences can put in questions or doubts about the services you offer, and subject matter experts in your business answer them.

Product reviews are videos that analyze the usefulness and quality of your products. Other types of videos that you can put out on your channel include educational videos, challenge videos – either putting out a challenge for your audience or presenting your team with one, behind-the-scenes videos, video podcasts, and even product launch videos.

  1. Optimize videos for search

If you are creating content that is not only well-crafted but also resonates with your audience, you have a high chance of actually taking flight on YouTube.

Similar to SEO for your website, YouTube has a few requirements to get your video content noticed. A few things to keep in mind while crafting your content include:

– Tag your videos in order for them to show up in relevant search results

– Put relevant keywords in your titles and descriptions

– Remember to make your titles and descriptions rich but not heavy in keywords

– Adding the transcript of your video to the video description will help you rank for certain related terms

– Remember to mention your target keyword in your video

– Include closed captions as often as possible. This not only helps with understanding your content better but also for search engines to pick up relevant keywords

Unique intros and eye-catching thumbnails

Your first video on YouTube is going to be paramount in setting the tone for the kind of content that will follow. Uploading your first official video will be a huge step in your YouTube journey and it’s important that you pay attention to how you go about it.

Customizing your own thumbnails for YouTube videos and adding interesting and fun intros can go a long way in building consistency and brand awareness. Instead of allowing YouTube to grab a random shot from your video for the thumbnail, spend some extra time creating a custom one for each video.

  1. Upload consistently

If you’re looking to actually grow a successful YouTube channel, keep in mind that consistency is key. It is not possible to gain a tonne of subscribers, views, or likes if you only post one or two videos and end up neglecting your channel after that.

It takes effort and more importantly time to build a YouTube channel for business, and one of the secrets to bringing in a consistent audience is to be consistent with posting your content. Always make sure that you have a host of ideas and video content planned and ready ahead of time.

It may not always be possible to take time out to shoot a video every day or even every week. Therefore, make it a point to decide a day when you shoot more than one video and keep it ready to post on any given day.

  1. Engage with your audience

As humans, putting in effort with other human beings has always helped us in building stronger, healthier relationships. Similarly, YouTube also takes any sort of interaction with your audience and viewers as a positive sign. Youtube is not very different from other social media platforms and engaging with users who view your content is always a good idea. 

Liking comments, replying to comments, and even pinning favored comments to the top will only take anywhere from a few seconds to minutes but will serve your purpose of getting noticed.

Also, increase engagement with calls to action – ask your viewers to like, subscribe, comment, and share if they find your videos interesting and useful.

  1. Analyze and adapt 

As you continue to work on your channel, remember that no one is ever perfect, and while it’s okay to make mistakes, it’s even more important to constantly review and analyze the data relating to your content.

YouTube Analytics is a good place to analyze how your current videos are performing and how to better optimize them for the future.

Pay attention to things like how viewers found your content, which part of your videos held their attention the most, the kinds of content and channels that your audience also engages with apart from yours, and so on.

It is never too late to change things up and adapt to new trends and transformations coming your way.

  1. Get involved with the latest trends

Keep an eye out for what sells on YouTube, and keep going back to it. Just like any other social media platform, YouTube is under constant change and there will always be a new trend or two coming in like a wave.

It’s important to keep in touch with the latest happenings and make sure your channel is evolving with the rest of the YouTube world. For instance, YouTube Shorts is the new “in” thing, with creators getting the opportunity to post extremely short videos (similar to Instagram reels) unlike YouTube’s usual long-form video format.

  1. Incorporate your YouTube videos into your website and on social media

A good idea to grow your channel is to incorporate your YouTube videos into your website and other social media sites. Keeping your Youtube channel separate from the rest of your online platforms will not do it.

So, make sure that you constantly update your website to add new YouTube videos that are created for the business. You can either place your videos front and center of your website by showing them off on your homepage. Another way is to blog about your videos and send regular emails or notifications to update your customers on new videos.

Lastly, always share links of your YouTube videos to other social media platforms of your business for more reach.

  1. Create a channel trailer

As the name suggests, a channel trailer is a short video (maybe less than a minute)that lets new viewers know about the kind of content your business channel is all about. It will outline what your business is about, the kind of content you put out, and what viewers can expect to find on your channel.This is a great way to keep your viewers – especially new ones updated about your business and video content.

  1. Be patient and have fun along the way!

Growing a YouTube channel is almost like growing a plant. Constant attention and patience are super important to get meaningful and long-term results. Although it can get stressful to dive into the world of YouTube without any prior knowledge or expertise, it is always worth it if you wish to create a strong online presence for your business. Continuous research is something that will be extremely essential in order to keep growing your YouTube channel. Check out our other blog to know how to grow a successful YouTube channel. However, what’s more, important is that you have fun along the way, as you see the fruits of your labor over weeks, months, and even years to come.

How does illusto help you?

Illusto is a free video editor online that will take your YouTube videos to the next level. When it comes to creating valuable content and editing videos for YouTube, here are a few ways that illusto can help you: Illusto will help you to create professional videos easily and fast since its user interface is extremely easy to use and navigate through.

– Illusto is a DIY platform that will allow you to be the master of your own videos – no more outsourcing extra hands to create your videos for you.

– Illusto is completely free and requires no downloads or expensive upgrades. Being only a simple browser search away, illusto is an expense-free but great place to get started with your YouTube videos.

– With music, hundreds of stickers, GIFs, and one of the biggest libraries of transitions, effects, and filters, illusto will help you to create extra fun videos for your extraordinary audience!

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May 11 2023

A Guide To Youtube Marketing – 10 Strategies To Follow

by Team illusto
4 min

If you’re looking for a reliable platform to not only build your online presence but also sustain it long-term, YouTube might just be the answer calling out to you. Why? Research says that YouTube has about 1.7 billion unique monthly visitors! Being one of the most effective social media platforms and a powerful marketing tool used by various businesses, YouTube is pretty much an unstoppable force today.

If you are looking to grow your business through video marketing, YouTube is the best place to achieve that. YouTube provides really great opportunities for companies to promote their businesses to both local and global audiences.

However, there is an art to leveraging YouTube for your business, and it starts with having a good YouTube marketing strategy.

10 youtube marketing strategies to follow

We’ve covered the basics of starting a YouTube channel and how to go about it, check it out here if you haven’t yet! 

There are a number of effective Youtube marketing strategies that businesses and individuals can use to promote their brands, products, or services. Here is a list of 10 YouTube Marketing Tips to follow in order to build an effective YouTube presence that will last:

  1. Conduct competitive analysis

YouTube is an extremely popular platform with a host of businesses working around the clock to push out content. It’s always a good idea to study not only your target audience but also analyze who your potential business competitors and rivals are. This is a good way to understand the kind of competition out there, to get an idea of how you should be working, and the possibilities for your channel.

Shortlist about 4-5 of your most successful competitors and pay close attention to their video titles, descriptions, and even comments for better insight. Maybe even go the distance to determine their weaknesses and strengths.

  1. Youtube shorts

YouTube’s latest feature – YouTube Shorts – is something that you don’t want to miss out on. Unlike YouTube’s standard template, these are short-form vertical videos – similar to the reels of Instagram – that one can make and share on the platform. However, unlike other platforms, these shorts don’t disappear but stay on the platform. 

YouTube shorts are an extremely new feature, but it’s something to get used to and leverage for your channel. You can use these 60-second or fewer videos as a funnel to your main content on the platform. Since they’re short, it’s easier to spend more time watching more of them. Use YouTube shorts to increase viewership, interest in your channel, and ultimately subscribers.

  1. Use closed captions and subtitles

Subtitles greatly contribute to your SEO ranking since every bit of text that is put out along with your video contributes to your rankings. Additionally, closed captions and subtitles always help users to comprehend your content much more effectively. It’s also a really helpful tool for viewers who may have hearing disabilities. Subtitles also help to increase the engagement and viewership of your videos. You will find greater watch time stats on videos that have subtitles as compared to those that do not.

  1. Organize your content into series and playlists

YouTube playlists are collections of videos that are meant to be played in order and are typically based on a certain common topic. YouTube playlists are a great way to organize your video content. They also make it easier for your audience to sort through your content and engage with it longer. Additionally, if users watch any video from your playlist, there are higher chances of them watching more videos from the same playlist. When your audience and subscribers watch multiple videos from the same playlist in a row, it will help you to better your search results.

  1. Youtube Ads

If your marketing team has a budget for YouTube, YouTube ads are a great place to put that to use. YouTube advertising is something that will reach audiences even beyond your own channel and subscribers. A smart idea would be to target a particular audience that you think might be interested in your brand, product, or service. Due to their huge audience, YouTube ads get a lot of attention and make a huge impact.

  1. Closely work with the Youtube algorithm

Working closely with the YouTube algorithm will bring you long-term results. Optimizing your videos by adding appropriate titles, descriptions, and tags, using the right keywords, creating custom and recognizable thumbnails, using calls to action, and so on will surely help your rankings in the YouTube world. Constantly analyze and revert back to your data and statistics and keep adapting to the changing needs and trends floating around.

  1. Create a consistent brand image

Making sure that your YouTube video has a consistent brand image will go a long way in actually further growing your brand. Create a consistent look through colors, logos, and other visual elements that match your brand image. This will help audiences to remember your brand and recognize it wherever they go. It will also help your videos and your channel to stand out as a whole. When it comes to creating a volatile brand image, illusto is the best video editing software for YouTube.

  1. Using clickable time stamps

Clickable time stamps in your description will make it easier for viewers to simply jump to specific sections of your video that they’re interested in. This not only helps to keep viewers engaged but also increases the watch time for your YouTube videos. Additionally, you can help in audience retention as they are directed to the most relevant portions of your video.

  1. Youtube Live

YouTube Live is a good way to connect with your audience in real time. Every brand can only grow on the basis of strong relationships. YouTube Live is a good place to build bonds with your audience/subscribers and reassure them that they matter. Since live streams are direct interactions with audiences, it helps to grow the reach and trust of your brand.

  1. Repurpose your YouTube content

Repurpose your video content on YouTube for other social media platforms or your website to reach a wider audience. You can turn your videos into blog posts, create Instagram stories with short snippets from your YouTube videos, and even share them on Twitter and Facebook.

Conclusion 

The best tip that we can offer to grow your channel through YouTube marketing is to be consistent with your ideas and content being put out. Slacking off midway through your YouTube journey will not help you retain your audience for a very long time. Accountability is key when it comes to growing your brand presence on platforms like YouTube.

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Bring Your Ideas To Life

May 10 2023

From Your Screen To Their Heart: Make A V-Day Video With Online Video Maker illusto.

by Team illusto
5 min

Valentine’s Day is just around the corner, and there’s no better way to express your love than with a heartfelt video message. Whether you’re looking to create a romantic love story or simply capture precious memories, video is the perfect medium to showcase your affection. And with the right video editing tool, you can create a stunning and personalized Valentine’s Day video that will bring a smile to your loved one’s face.

Create the perfect Valentine’s Day video online for free for your loved one with illusto’s Valentine’s day video maker. 

We at illusto are very passionate about helping people tell their stories through video. That’s why we’ve created this special Valentine’s Day article to inspire and guide you on your video-creation journey and make videos with our Valentine’s Day video maker.

All you need to do is sign up on illusto.com for free and follow the steps.

Add your romantic media.

Create your Valentine’s Day video online by creating a project on illusto. After creating a new project, click on ‘Media’ and upload your special video or images on illusto. Upload directly from your computer, and your files will get stored on illusto’s cloud storage. Your files are private to you so don’t worry! Now you can use these files to make your video. 

If you don’t have a clip of your own, don’t worry. You can easily use stock assets, including images and videos from illusto’s stock library, which has over one million assets. Just search for keywords like ‘love,’ ‘romantic,’ ‘valentine,’ or more on the search bar in the ‘Stock Images’ or ‘Stock Videos’ section. 

Apart from these, you can also use illusto’s powerful generative AI feature to generate any image you want. Go to the ‘By AI’ section in Stock Images and just type in the description of the image you need, and illusto will generate these customized images that you can use in your videos for that added quirk. Isn’t that cool?

Then, simply add your desired files to the ‘Media’ section and drag and drop them onto the timeline to start editing.

Cue in a heartfelt message.

Add your heartfelt message to your Valentine’s Day animation video or Valentine’s Day gif with the help of the Text tool on illusto. Type out your message and place it on the desired clip to make a lasting impression on your loved one. 

With multiple text style options, including animated text, you can choose the one that best fits the romantic theme of your video. We have some Love theme captions as well. Check out for yourself on illusto. You can also add a personal touch to your message by recording it and adding it to your video. Just use illusto’s live voice recorder tool to record your message live to make your partner blush a little more.

Enhance with lovey-dovey animations.

Make your Valentine’s Day animation video extra special by seamlessly stitching together different clips with smooth transitions. Add a touch of love and romance to your video or GIF with cute animations and Valentine’s Day special stickers with illusto’s Valentine’s video maker online. Engage your audience even more by incorporating 3D stickers and unique love-themed designs. Celebrate this Day of love with a video that truly captures the essence of the day.

Set the mood with a V-Day melody.

Bring your Valentine’s Day video to life with the power of music. Add soft and romantic acoustic tunes to create a warm and intimate atmosphere. Not sure which music to choose to express your feelings? We have got you covered with some lovely suggestions. Use illusto’s audio editor to adjust your song’s volume, length, and speed to complement your video perfectly. Fade the music in or out for a seamless transition and create the perfect background for your love story. Just double-click on the soundtrack on the timeline and adjust the settings. You can even add your pre-recorded voiceover or record it live on illusto. illusto’s Valentine’s day video maker ensures high sound quality and perfect videos each time.

Spice things up if you like.

Enhance your love-filled video or GIF by adding a touch of cinematic magic. Use illusto’s filters to set the mood and create a romantic atmosphere. Then, color-grade your videos and add animated effects for a personalized touch. Don’t forget to try out ‘Bling’ and ‘Base’ effects in illusto. These will definitely bring joy to your loved ones. Play with colors, go for a retro look, or add a frame to your video – illusto has all the options to make your love story genuinely awe-inspiring. 

Export and share the love.

Once you’ve created the perfect Valentine’s Day video using illusto, it’s time to share it with the world. Export your video in stunning 4K resolution, and show your love in all its glory. You can also export it as GIF on this valentine’s day GIF maker. Share your love story without any distracting watermarks, and let your loved one know how much they mean to you. Your heart-filled video is now ready to be shared and cherished for years.

Spread the love.

In conclusion, video is the perfect way to celebrate Valentine’s Day and express your love to your special someone. Whether you’re a seasoned video creator or a beginner, with the right video editing tool, you can easily create a personalized and unforgettable video message that will be treasured for years to come. illusto is the perfect surprise gift video maker that will help make your day special.

We hope this blog has inspired you to explore the power of video on Valentine’s Day. Here are some curated Valentine’s Day Video ideas just for you. And if you need a video editing tool, illusto is here to help you bring your vision to life. So go ahead and start creating your own love story in motion with this Valentine’s day video maker today! Sign up today!

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Bring Your Ideas To Life

May 10 2023

Love In Motion: Best Ideas For Valentine’s Day Video With Online Video Maker

by Team illusto
5 min

Valentine’s Day is just around the corner, and there’s no better way to express your love than with a heartfelt video message. Whether you’re looking to create a romantic love story or simply capture precious memories, video is the perfect medium to showcase your affection. And with the right video editing tool, you can create a stunning and personalized Valentine’s Day video that will bring a smile to your loved one’s face.

We at illusto are passionate about helping people tell their stories through video. That’s why we’ve created this special Valentine’s Day article to inspire and guide you on your video-creation journey and make videos with our Valentine’s Day video maker. From tips on how to craft the perfect video message to creative video ideas, we’ve got you covered. So, this Valentine’s Day, sit back, relax, and prepare to fall in love with video.

Go beyond flowers and chocolates and say it with a video.

Valentine’s Day is all about love, and what better way to express your love than to make a video montage about it? Here are eight simple yet cute ideas for the perfect Valentine’s day video you can make for your loved ones to brighten up their Day.

#1 Love Story Video

Create a montage of special moments and memories with your loved one to take a trip down memory lane and set it to a romantic soundtrack.

#2 Personalized Video Card

Create a video greeting card that is specifically tailored to your loved one’s interests and personality.

#3 Video Love Letter

Write a heartfelt love letter to your loved one, read it on camera, and set it to music.

#4 Love Song Video

Pick a favorite song and create a music video showcasing your love and affection for each other.

#5 Surprise Proposal Video

Create a romantic and memorable proposal video that you can look back on for years to come.

#6 Romantic Getaway Video

If you’re going on a romantic getaway, record a video diary of your trip, complete with breathtaking views, fun activities, and intimate moments.

#7 Couples Quiz Video

Film a fun couples quiz to see how well you know each other. You can ask questions about each other’s likes, dislikes, and habits. Edit this clip into a cute montage to post it on V-Day.

#8 Time Capsule Video

Record a video message to your future self or your loved one, capturing your feelings and hopes for the future.

Romantic Soundtracks Ideas for your Valentine’s Day Video.

These songs are perfect to express your feelings through your Valentine’s Day videos. 

  1. “Perfect” by Ed Sheeran

This love song showcases Ed’s soulful voice and romantic lyrics. The song tells a story of finding that one person who makes everything else in life feels just perfect and complete, perfect for your other half.

2. “A Thousand Years” by Christina Perri

This love song is the epitome of romance, and also everyone who has waited a long time to meet their true love can relate to the beautiful lyrics and melody.

3. “Can’t Help Falling in Love” by Elvis Presley

This heartfelt 1960s ballad features Elvis Presley at his most vulnerable. The King of Rock and Roll allows his seductive words to take center stage in this song, perfect for making your partners swoon.

4. “All of me” by John Legend

Love encompasses everything. In this charming song he wrote for his wife, Chrissy Teigen, John Legend makes this point as simply and elegantly as anybody else. 

5. “Just the Way You Are” by Bruno Mars

We are all flawed in some way. However, after just one listens to this upbeat Bruno Mars song, every personal flaw and insecurity fades away. This song tells us that our partners appreciate our unique beauty and accept us exactly as we are.

6. “Love on Top” by Beyoncé

Beyoncé’s unmatched delivery and irresistible effervescence shine in this joyful statement of love. If you play this Grammy-winning song for your partner, they will undoubtedly smile with delight.

7. “Thinking Out Loud” by Ed Sheeran

This sweet Ed Sheeran song is about enduring love that stands the test of time. Growing old with a significant other appears to be a pleasant experience as he beautifully screams out what’s on his mind and in his heart.

8. “You Are the Sunshine of My Life” by Stevie Wonder

Stevie Wonder, arguably one of the greatest musicians of all time, hits all the right notes with this emotional song. The sweet, lyrical music expresses the tremendous love that an admiring lover feels.

Wondering how to add these tracks to your videos?

1. You can add these songs to your reels directly on Instagram

2. For a more customized option, you can download these tracks using a YouTube MP3 downloader like AceThinker or FastConv.com and do your custom editing using illusto’s advanced audio editor. 

3. You can even choose from multiple royalty-free soundtrack options and download them easily from a site like Pixabay. 

Once you have downloaded your songs and audio files in MP3, simply upload them to illusto, drag and drop them on the timeline to add them to your video and custom edit it in your own unique way. 

Final Words

In conclusion, video is the perfect way to celebrate Valentine’s Day and express your love for your special someone. Whether you’re a seasoned video creator or a beginner, with the right video editing tool, you can easily create a personalized and unforgettable video message that will be treasured for years to come. illusto is one such beginner-friendly video maker that will help make you

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May 10 2023

Make A Complete Video Using Only Stock Videos With illusto.

by Team illusto
4 min

Video is the future, and everyone loves them. But, many budding creators and newbies struggle to create video content since they either can’t shoot videos or don’t have the necessary resources. But there is a solution to this problem: stock videos. So, even if you don’t have the resources to shoot your videos, you can still create engaging content using these stock footage and assets. 

All you need is a decent device, an internet connection, and a free online video editor like illusto. By the end of this article, you will know how you can use this free tool to create unlimited video content for your channels, accounts, or business by simply using stock videos. 

What are stock videos?

Stock videos, also known as stock footage and B-roll, are high-resolution pre-filmed videos with a 16:9 aspect ratio, ideal for landscape videos and sites like YouTube. In addition, stock films from illusto are royalty-free, making them a perfect asset to any video project. Browse our extensive stock library with one million+ videos to get the best video, photos, and audio for any industry.

Why should you use illusto’s stock library?

In illusto, you can use free stock videos, photos, and audio. Apart from that, there is no restriction on how many stock videos you can include in your video. If you want more than one video, we recommend adding a transition between each one so they merge seamlessly. There are no watermarks on free stock videos. As a result, you can effortlessly include them in your content.

How to create videos using stock videos on illusto?

Step 1: Sign up to get started

Create your account by signing up on illusto.com

Step 2: Select the stock video tab.

To view stock videos, click on the stock video tab. Then, scroll through the stock footage until you find the perfect fit. You can also use keywords to find the relevant video.

Step 3: Add your video

Click on the plus (+) sign on any stock video. It gets added to the ‘Media’ section. You can add one or multiple videos to the media section. Once you add these videos to the Media section, it should look like this.

Step 4: Drag and Drop

Drag and drop your videos from the ‘Media’ section to the timeline. Place them in the order of your choice before you start editing the clips. You can crop them, adjust their speed, overlap them, and do much more. Explore the possibilities and play around with the videos on the timeline.

Step 5: Perk up with additions

You can edit your videos using different options from the menu bar on the left.

Add stunning transitions to merge video clips seamlessly. You can even add text to these clips to explain your videos. Use filters and effects to make your video pop. With illusto, you can add animated stickers to up the video engagement quotient.

Whichever kind of video you want to make, we have plenty of royalty-free stock videos to choose from. With our green screen stock movies, you can add fantastic moving backgrounds to YouTube opening videos and never DIY your own green screen video footage again. You can also incorporate professional sports and fitness videos, vacation videos, real-life people, gourmet food, monuments, and animals in your videos.

Browse our high-quality stock video, audio, image, and graphic element categories for creators and businesses. Simply add text, logos, special effects, and other elements to turn stock videos into engaging and entertaining videos suitable for any platform.

How to get started on illusto?

Go to illusto.com and sign up using your details. After you’ve signed up, simply navigate to the stock library within the editor. Browse our collections to pick the right video for your social ad or background music for your vlog and start editing.

Using illusto’s free stock videos, you can bring your video ideas to life. There’s no need to spend a fortune to make professional-looking videos. So whether you’re creating a video about burgers or the galaxy, illusto offers the best stock footage for you.

Save time by searching our one million+ stock assets with worry-free licensing using keywords. Since our designers handpick the content and continuously add it to the collection, you can confidently find something to suit your aesthetic, genre, and industry.

Over to you

Our licensed stock videos are free to use, simple to edit, and perfect for your video. You can create professional videos for any industry in a few simple steps. So try it out right now and even make your video.
illusto allows you to create stunning videos with minimal effort. Sign up now!

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Bring Your Ideas To Life

May 10 2023

Why Are Linkedin Cover Videos So Important & How You Can Create Them On illusto

by Team illusto
3 min

Gone are the days when people used lengthy resumes to introduce themselves. Even Elon Musk has courted controversy when he stated that his resume did not comprise more than a page and that nobody deserves too much text. With the advent of videos, even text resumes seem redundant now. So why not make a video encompassing all you had to say?

People say you should always have an elevator pitch ready at all times. Whether you are a job seeker or an entrepreneur trying to network a contact, it pays to have an introduction ready to go that shows who you are. With the recent LinkedIn Cover video feature, it is now more imperative than ever that a good cover video can take you places. 

What is it?

The LinkedIn cover video works as an overlay on your LinkedIn display picture and is a short 30-second video that contains a self-introduction. The length is reminiscent of an Instagram story. The LinkedIn profile picture will function as a thumbnail on secondary pages while the video will play when people visit the profile. You can now create one easily using illusto’s video-editing software in minutes. 

Where?

The LinkedIn video feature plays only on mobile (for now). So remember that the aspect ratio is mobile dimensions, i.e., 9:16 when selecting the size on illusto’s video editor – it gives you multiple options to resize. 

Why?

If you are a job seeker it helps to state your name, your career summary with some highlights, and your other qualifications. If you are an entrepreneur, you can go through your area of expertise, what makes you a subject matter expert and what domains you are interested in exploring. For small businesses, you can provide a brief summary of your products and services. For recruiters, you can go through the company you are recruiting for and the type of panache you would expect from someone joining your company. 

How to!

1. Write a script and go through it thoroughly, and review it with another person if possible. Make sure the script is short and you are leveraging your time to the maximum. 

2. Shoot with the right equipment. Ensure there’s plenty of space and lighting along with no audio disturbances. You can alternatively record your audio separately and add them as a different track to your video on illusto and remove the original grainy audio track. 

3. It is a given but choose a good professional outfit for the video and an optimum background preferably plain to help spotlight you. 

4. Speak confidently and do not read the script! The movement of your eyes can be off-putting if you were to read. 

5. Upload your video to LinkedIn. Select the preferred privacy level and a 3-second preview of the video. Zoom in onto your face for the preview for better visibility. 

10 Hacks for Your LinkedIn Video

1. Don’t forget to shoot your video in portrait mode since LinkedIn cover videos are shown in the vertical aspect ratio. 

2. Your LinkedIn background banner remains static while the LinkedIn video on your profile will replace the LinkedIn photo so make sure your banner redirects focus to your video. 

3. The 3-second preview which essentially acts like a gif of the video is the first to play when people search for your profile so instead of a close-up muted version of your face, you can add some animations or stickers to create interest. 

4. Add captions to your videos using illusto so that your content comes out clear no matter how you deliver it. 

5. Keep it semi-professional with a little bit of personal touch. Start with your achievements and talk about you as a person and then your interests to finish it off. A 30-second video can accommodate about 75-100 words at the max, so draft accordingly. 

6. It is absolutely fine to use your mobile phone camera to shoot your video just ensure you select the HD or 4K format and purchase a good three-legged tripod to mount your camera on. Use a frame rate of 30 frames per second as per LinkedIn’s recommendations. 

7. A good hack would be to get a ring light that can illuminate your face for the entire duration of the video and make your video so much clearer. 

8. Use a lapel mic that seamlessly connects to your mobile phone or you can choose to go wireless if you need space for your body gestures and movements. 

9. An introduction slide to segway into your video can help look more professional. When your profile video with audio begins, you can choose the blur feature from the mask menu to the normal effect to draw attention to your profile video. 

10. With the use of illusto you can share your video with your family and friends for edit suggestions before you upload. You can also use stock images and videos from the library to boost your profile video.

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Social Media, Tips and Tricks

Bring Your Ideas To Life

May 10 2023

5 Ways Stickers Drive Up Engagement On Videos

by Team illusto
3 min

For your videos to break through the clutter, you need to make them more engaging. Be it just youtube videos, marketing videos, or ad films, the engagement factor is crucial. Now that sounds like a challenge in itself! Resorting to animation might indeed solve this problem, but the process can be extensive and time-consuming. There, however, is another way of amping up the engagement factor on your videos. And that is to use stickers to make people stop their thumbs from scrolling to the next piece of content on their feed. Here are 5 ways in which stickers make your videos stand out. Read on to find out how:

Catches The Eye Right There
Social media platforms like YouTube, Instagram, Snapchat, and TikTok, stand witness to millions of new videos being uploaded every second of every day from all corners of the world. Therefore, for your video to stand out from this crowd, it needs to have a quirk that hooks the viewers’ interest, which is where the stickers come in. Stickers act as magnets in a video that makes them hit pause or sometimes even scroll back. Depending on the type of video content, the appropriate sticker is bound to wow your audience.

Brings Out The Creator’s Personality
They say every individual is unique. It is especially true when it comes to creative projects like videos. Videos have the power to convey the creator’s message effectively. One easy way to strengthen it is to add the appropriate stickers to your video content. Not only does it make your video unique, but it also adds charm to it.

It Excites The Viewer
As already mentioned, stickers draw people’s attention. A static image becomes more intriguing with the addition of a sticker. When video and sticker media are combined, they create an element of surprise and excitement. Such excites the viewer’s curiosity and garners their interest. It might even amuse them. Remember, good content brings a significant following.

Stirs Up Your Video In No Time
Sometimes, using a DIY sticker, you have made yourself can work wonders for your video. It may add depth to your content, be one-of-a-kind, and it also helps you personalize your video content and retain originality. Using out-of-the-box stickers has its perks.

Makes Your Video Relatable
Face it; not everyone off the face of the planet has a knack for video editing. Not everyone can be Picasso, either. But what everyone can do is make a GIF sticker on illusto. And use it to their advantage. It’s fast and easy, and you don’t have to be a pro. 


Add Stickers To Your Videos Using illusto

You can add cool animated stickers to your videos using illusto’s free online video editor. Simply sign up on illusto.com and upload your video to get started. Then, drag your video to the timeline to start editing.

The video maker comes with a built-in sticker collection. So, you can upload your videos and then just search for the sticker you want in the menu. Stickers can be added to videos of all aspect ratios, be it 9:16 or 4:3. This comes in handy since it offers you the freedom to choose from the sizes that are permitted by all social media platforms, like Twitter, Facebook, and Instagram. Once you’ve added relevant stickers to your video, click on Export and save the video to your device.

Your videos become more personalized, relatable, and all-encompassing when you use GIFs and stickers. So start right away! Create an account on illusto to enjoy video editing for free. What is your favorite way of using stickers in videos? 

Your videos become more personalized, relatable, and all-encompassing when you use GIFs and stickers. So start right away! Create an account on illusto to enjoy video editing for free. What is your favorite way of using stickers in videos? Comment below with your thoughts!

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Social Media, Tips and Tricks

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