May 11 2023

How To Effectively Use Videos On Social Media To Promote Your Small Business?

8 min

Are you tired of struggling to get your small business noticed on social media? Gaining traction on your new small business when you have just started on social media can be challenging at first. But growing your brand doesn’t have to be so hard, especially when we live in an era of videos. 

Video is all the rage right now and for a good reason. 91% of people say they want to see more online videos from brands in 2023. Video marketing works well for almost all types of businesses today. Approximately 87% of video marketers report that video has helped their sales, while 89% of customers say that they purchased goods or services after watching a video.

Video content, in particular, is excellent for capturing people’s attention while also showing your personality and passion to your customers. People are more likely to view and interact with visual content as they navigate through their social feeds. For small businesses, video marketing is crucial because it allows them to reach a large audience affordably and measurably. Video content is much more engaging and memorable than text or static images, which makes it an effective way to build brand awareness, generate leads, and convert sales. One of the key benefits of social media video marketing for small businesses is that it allows them to reach their target audience where they spend their time. 

With the increasing use of video content, it’s time to elevate your online presence and reach a wider audience. In this blog, we’ll show you how to effectively use videos on social media to promote your small business. From creating compelling video content to leveraging the power of video marketing, you’ll learn how to stand out from the crowd and drive engagement with your target audience. So sit back, grab a pen and paper, and get ready to take your social media game to the next level!

How to skyrocket your small business using videos on social media?

Videos can effectively engage your audience, showcase your products and services, and help you stand out in a crowded online market. So here are some tips for using videos to grow your small business effectively.

Value-added content is king.

The most important thing you can do on social media is to provide value to your followers. Make videos that your target audience will find helpful. It could be something that educates them, makes them laugh, entertains them, or is generally beneficial in some way. This social media component attracts the ideal customers to your company, encourages them to follow you on social media, and helps in content distribution. You’ll be one step closer to a successful social media marketing campaign if you can master this. Show your audience how your business can add value to their life through your content. Try delivering value, and you will be amazed at the results.

Community is Love.

Instead of attempting to acquire as many followers as possible, concentrate on acquiring clients who are interested, loyal, and engaged. These folks are more inclined to share your content, enjoy your articles, and buy from you. In addition, when you create a community around your brand, the members will interact with one another and help to promote your content. You could even approach really new or micro social media influencers and ask them to assist you by reviewing a product or mentioning you in a post.

Optimize, or miss out.

You have to decide where you want to post your content. For this, you also need to find out where your target audience is present. For example, if you are creating videos for Instagram or Tiktok, they are likely to be short. They can also be created according to trending audio. But when you are posting videos on Facebook, you can experiment with slightly longer videos. You can also create videos for YouTube to build brand awareness or drive traffic to your website. So, make sure you optimize your content for different channels to get the most out of them.

One size doesn’t fit all.

One of the challenges of creating videos for social media is that each platform has its own unique video size and aspect ratio requirements. This means that a video that works well on one platform may not look good on another. For example, the aspect ratio for a Facebook video is 16:9, while the aspect ratio for an Instagram reel is 9:16. 

To make things easier for social media marketers and content creators, illusto, an online video editor, has preset sizes for different video ratios, ensuring that videos look their best on each platform. With illusto’s video editor, you can simply select the aspect ratio for the platform you want to use, and the video will automatically be resized to the correct dimensions. 

It will help ensure that your videos meet the specific requirements of each social media channel. This will help increase the chances of your videos being seen and engaging with your target audience.

In addition to the aspect ratio, it’s also important to consider the length of the video, as each platform has different requirements for video length. illusto also includes a feature for trimming videos to the appropriate length for each platform.

Keep it diverse.

Experiment with different video formats, such as tutorials, product demos, or customer testimonials, to provide variety and keep your content fresh. You must create different kinds of videos promoting your small business through videos. 

You don’t want to bore your customers with the same video topics and similar videos, right? Try creating different types of videos with different approaches to promote your business in every way possible. Look for inspiration from other businesses in your domain to get a brief idea to get started. For starters, you can create the following videos for social media:

How-to videos: These videos provide step-by-step instructions on how to do something, such as cooking a recipe or fixing a broken item.

Behind-the-scene videos: These videos give fans a sneak peek into the making of a product, event, or performance.

Product demonstrations: These videos showcase the features and benefits of a product, helping to sell it to consumers.

Live videos: Live videos allow brands to connect with their audience in real time, allowing for real-time engagement and interaction.

Animated videos: These videos use animation to tell a story, explain a concept, or promote a product.

Customer Testimonials: These videos feature customers sharing their positive experiences with a product or service.

Influencer videos: These videos feature social media influencers promoting products or services to their followers.

Time-lapse videos: These videos condense a long process into a short, fast-paced video, making it easier to watch and understand.

User-generated content: These videos are created by customers and fans, providing authentic and relatable content.

Entertainment videos: These videos can be anything from funny clips to musical performances and are meant to entertain and engage the audience.

Trends for the win.

Trends are everything in today’s social media. You can use these trends to market your small business on Instagram, Tiktok, or Facebook and gain a wider reach and better visibility. You can not only make videos about your take on the trend, but you can also use them for marketing your product or service. Videos based on social media trends frequently enjoy greater engagement rates, which can assist in raising brand awareness and generating traffic to a small business’s website. You can stay relevant and current in your viewers’ eyes by generating videos about current social media trends. Furthermore, small businesses can utilize videos to show their expertise and understanding of current trends, which helps build trust.

The Engagement Factor.

Making your small business videos engaging and fun is very important to grab eyeballs on social media. But it requires a creative and strategic approach. To start, identify your target audience and their interests, and tailor your content to meet their needs. Utilize humor, storytelling, and dynamic visuals to keep your audience interested. Consider incorporating animation, graphics, and music to add an extra layer of engagement. You can also use transitions and effects to enhance your videos further. By following these strategies, you can create small business videos that capture your audience’s attention and help drive growth for your business on social media.

Hook them in.

It is crucial to grab the interest of your audience within the first few seconds of your video. You must capture viewers’ interest within the first 5 seconds (or less), or they will quit watching and move on to something else. This forces you to be concise and to the point. Make videos that tell viewers what it’s about and offers a solution to an issue within the first few seconds. Hooks are essential for attracting viewers’ attention because they explain why they should care or be interested. Hooks should be placed in the first or second frame of the video before consumers may scroll away.

Impress with edits.

It is critical that your videos look visually appealing on social media. Perfect edits also make your videos look more professional. For this reason, it is critical to use a good video editor. However, using complex tools can be scary if you’re new to video editing. This is where illusto comes in because it is designed for beginner-friendly video editing and has powerful capabilities that are exceedingly simple to use. You can easily create and edit with the simple drag-and-drop tools right from your browser. Visit illusto.com to learn more about making awesome edits.

Wrapping up

Video content is becoming increasingly popular on social media, and small businesses can leverage this trend to reach their target audience and promote their brand. Small businesses can engage with their audience, build brand awareness, and drive sales by creating compelling video content, leveraging the power of live streams, and utilizing the various features offered by social media platforms.

So, if you’re looking to take your social media game to the next level, start incorporating video into your marketing mix today! Remember, creating engaging and memorable content that resonates with your target audience is critical to success. illusto is one tool that helps you curate excellent video content even if you are a beginner. You can create and edit videos on this online video editor and make share-worthy video content in minutes. With a strong social media video marketing strategy in place, your small business will be well on its way to success.

So make sure you check illusto out and sign up today.

Social Media, Tips and Tricks