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Category: Video Marketing

May 11 2023

How To Boost Your Small Business Website Conversions Using Videos?

by Team illusto
7 min

Small businesses can often struggle with limited website conversions and it can hamper their sales. In today’s fast-paced world, businesses must find new and innovative ways to capture the attention of their target audience to make the most out of their business. Video content is one of the most efficient methods to accomplish this. 78% of marketing professionals in a survey said that videos helped increase sales. With videos becoming increasingly popular, businesses that do not incorporate video content into their websites risk losing out on potential leads and conversions. 

This is why we created this blog to help small business owners to understand how they can use videos to increase website conversions. In this blog, we’ll discuss using video content strategically to attract your website users’ interest and maximize conversions.

Video content – The bridge between your website and conversions.

Video content has emerged as a powerful tool for businesses looking to drive website conversions. It helps businesses connect with their audience by conveying information engagingly and entertainingly. In fact, according to research, 86% of marketing professionals said videos helped to boost traffic to their website.

Using videos on a website can provide a deeper level of engagement and connection with your audience. Studies show that video content on a website can increase the time spent on a page, reduce bounce rates, and increase conversion rates. This is because videos can effectively communicate a product’s or service’s value and demonstrate how it can meet the audience’s needs. Video content also has the ability to showcase products and services in a more detailed and personalized manner, helping to build trust and credibility with potential customers. 

Creating and strategically placing videos on your website can effectively bridge the gap between a standard website and a website with high conversion rates. Videos can help you communicate your brand message and value proposition compellingly, from product demonstrations to customer testimonials. With the right video content, you can increase conversions and enhance your website’s overall user experience.

Maximize Website Conversion with Video Power.

In this section, we will explore how video content can be used to maximize website conversion rates. By leveraging the power of video, you can grab the attention of potential customers, increase engagement, and ultimately drive more sales. 

We’ll discuss tips and strategies for incorporating video content into your website design and look at how video can improve the overall user experience of your website and increase trust and credibility with your audience. 

Whether you’re a small business owner or a large e-commerce enterprise, video content can be a powerful tool for driving conversions and taking your website to the next level.

#1 Leverage the power of customer testimonials

One of the most effective ways to boost website conversions with video is by leveraging the power of customer testimonials. When potential customers see real people sharing their positive experiences with a product or service, it builds trust and credibility. Video testimonials can also help answer any questions or concerns that customers may have, ultimately leading to more sales. 

Additionally, including customer testimonial videos on product pages can provide social proof and encourage hesitant customers to make a purchase. By showcasing satisfied customers through video, businesses can effectively communicate the benefits and value of their products or services and ultimately drive more conversions.

#2 Put your product in the spotlight.

One of the most successful tactics for increasing website conversions is to highlight your product or service. A well-crafted product demonstration video can elevate your offering to the forefront and demonstrate how it can improve your customer’s life.

You can capture your visitor’s attention and persuade them to take action by emphasizing the features and benefits of your product in an engaging and aesthetically appealing manner. Try to keep your video short and focused on the most crucial components of your product. You can develop trust, demonstrate competence, and ultimately drive more conversions on your website with the correct video content.

When a visitor lands on your website, it’s essential to grab their attention quickly and explain your business. This is where demo videos come in handy. A well-made demo video can be the perfect introduction to your products or services and create a lasting impression on the visitor.

Product demonstration videos can be a powerful tool to increase website conversions by showcasing the features and benefits of your product. By showing your product in action, potential customers can better understand how it works and how it can benefit them. These videos can help build trust and confidence in your product, ultimately leading to more sales. It’s important to create engaging and informative product demonstration videos that highlight the unique selling points of your product. With the help of video editing tools like illusto, you can create high-quality and professional-looking product videos that can help boost your website conversions.

#3 Educate with How-To videos.

How-to videos are an excellent approach to informing your target audience about your products or services. You may demonstrate how your products or services work and how they can help your clients by offering step-by-step instructions. This fosters trust and confidence, which can lead to higher conversion rates on your website.

Furthermore, how-to videos are highly shareable, which can boost the visibility and reach of your brand. You can establish yourself as an authority in your area and set your firm apart from the competition by making useful and interesting how-to videos. Overall, using how-to videos in your marketing approach effectively educates and engages your audience, ultimately leading to increased website conversions.

#4 Boost engagement with BTS.

Behind-the-scenes (BTS) videos can offer a glimpse into the making of a product or service and thereby, give customers an inside look at the company’s processes. These types of videos are great for engaging customers and building brand loyalty. By showcasing the inner workings of your business, you can add a more personal touch to your brand, which can lead to increased conversions. 

For instance, a fashion brand can showcase the designing, manufacturing, and quality control process of its products. This can make the customers feel involved in the journey and foster a sense of belonging to the brand. These videos are a great way to humanize your brand and create a deeper connection with your audience. 

When website visitors see the people and processes behind your products or services, it can help build trust and increase engagement. These types of videos can help differentiate your brand and ultimately lead to more conversions on your website.

#5 Enhance your written content with videos.

Adding video content to written content can enhance the audience’s engagement and increase website conversions. Visuals can add more clarity to complex topics and break up long paragraphs to make them more digestible. Including relevant videos in blog posts, product descriptions, and landing pages can also keep visitors on your site longer, which can increase the chances of conversion. 

For instance, a how-to video can explain how to use your product, while a behind-the-scenes video can show the production process and build trust with customers. By enhancing your written content with videos, you can provide a more interactive and engaging experience for your audience, leading to more conversions on your website. This is a great way to make your website stand out and attract more visitors who are likely to convert into paying customers.

#6 Spark their interest.

In today’s fast-paced world, it’s important to capture your audience’s attention quickly. This is where curiosity-provoking videos come into play. By creating videos that spark interest and make your viewers curious, you can increase the likelihood of them staying on your website and converting into customers. 

These types of videos can be teasers, sneak peeks, or anything that grabs your audience’s attention and leaves them wanting more. These videos can be incredibly effective in driving website conversions with the right visuals and messaging. So, make sure to include some curiosity-provoking videos in your video content strategy to engage and convert your audience.

Let’s say you run an online store that sells camping gear. To increase conversions on your website, you could create a video showcasing the top 5 camping hacks that people can use on their next outdoor adventure. This video could be featured on your website’s homepage or product page for camping gear, with an attention-grabbing thumbnail and a clear call to action encouraging viewers to check out your products.

By creating an interesting and informative video that sparks the audience’s interest, you can increase engagement with your brand and ultimately drive more sales on your website.

You can also use customized thumbnails to grab your audience’s attention. A visually appealing thumbnail catches the viewer’s attention and entices them to click on the video. You can enhance the click-through rate of your videos and thereby increase website conversions by mastering your custom thumbnails.

Check that your thumbnail appropriately portrays the video’s content and is visually appealing. Try including text or visual elements to draw attention to the most crucial areas of the video. Custom thumbnails that are visually appealing and effectively depict the content of your movies can lead to higher website conversions.

How do you proceed?

Video content can be a game-changer for small business websites looking to increase their conversions. By using the tips mentioned in this blog, you can maximize the potential of video content and bridge the gap between your website and higher conversion rates. Remember to diversify your video content, engage with your audience through stories, optimize your videos, and use high-quality videos for maximum impact. 

At illusto, we understand the importance of video content for small businesses and offer a user-friendly online video editor to help you create engaging and visually appealing videos. We encourage you to take advantage of our services and start creating more video content to drive conversions on your website. Don’t miss out on the opportunity to harness the power of video content and increase your website conversions. So, why wait? Start exploring the world of video marketing today! 

Visit illusto.com and sign up today.

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Social Media, Tips and Tricks

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May 11 2023

How can I grow my instagram store using video content?

by Team illusto
7 min

Are you struggling to increase engagement and sales on your Instagram store? If so, you’re not alone. With millions of businesses competing for attention on the platform, it can be tough to stand out. But there’s a solution that can help you cut through the noise: video content. 

Videos can grab attention, showcase your products in action, and build brand awareness. In fact, studies have shown that video content has the potential to drive more sales than any other form of content. With the increasing popularity of video content, it has become crucial for online stores to incorporate video marketing strategies on Instagram to attract and retain customers, increase sales, and grow their brand’s presence on the platform.

You can create amazing videos and the best part is that you don’t need a big budget or a professional videographer to create high-quality videos. With the help of illusto, an online video editor, you can create professional-quality videos that will take your Instagram store to the next level. This blog will show you how to effectively use video content to grow your Instagram store and increase your sales. We will also discuss what you need to remember to make your videos consumable on Instagram. Let’s get started.

The game plan is to unleash the power of video content for your Instagram store.

In this section, we will provide you with a plan to leverage the power of video content for your Instagram store. We will discuss tips and strategies to create engaging and effective videos that will help you grow your business and increase sales. So, let’s start with our Instagram store marketing tips.

Dive deep into your target audience. 

Knowing your Instagram target audience is essential for creating video content that resonates with them. Start by researching and evaluating your followers’ demographics, interests, and activities. To have a deeper knowledge of your audience, use Instagram Insights. Keep track of which posts are doing well and why. 

You can also examine your competitors’ followers to determine who they are attempting to reach. This information will assist you in creating videos that meet the pain points, preferences, and interests of your target audience. You can design video content that encourages engagement and conversion by identifying your ideal customers. Continue to monitor your audience as it evolves so that you can keep current on their requirements and preferences.

Build credibility with video testimonials.

Video testimonials are an incredibly powerful tool for building credibility and trust with potential customers on Instagram. By showcasing real people using and benefiting from your products or services, you can provide social proof that can convince hesitant shoppers to make a purchase. Consider reaching out to satisfied customers and asking them to share their experience using your products or services on camera. These videos can be shared on your Instagram page and can also be used in ads to reach a wider audience. When creating video testimonials, be sure to choose happy and satisfied customers who can speak authentically about their experience with your brand. 

Consider offering incentives or rewards to customers willing to provide testimonials. Make sure to promote these videos across your Instagram profile and other social media channels to reach a wider audience. You can establish your brand as a trustworthy and reliable option in your industry with video testimonials.

Impress with high-quality videos.

Having high-quality videos is crucial for creating a lasting impression on Instagram. If your videos are of poor visual quality, people are more likely to ignore them. This is where high-resolution videos come in handy, and making sure your videos are sharp and clear is essential. 

With 4K exports on illusto, you don’t have to worry about losing quality, no matter how much you edit your videos. This means that your Instagram store can produce stunning videos that will grab people’s attention and make them stop scrolling. 

Investing in high-quality videos will showcase your products and services in the best possible light, which can help increase engagement, build brand awareness, and, ultimately, drive sales. So, always prioritize high-quality video content to stand out on Instagram and attract more followers and customers to your online store.

Grab some eyeballs. 

It is critical to generate visually appealing and informative video content on Instagram in order to capture and retain people’s attention. This can be accomplished through the use of a variety of tactics such as innovative storytelling, eye-catching visuals, and intriguing sound effects. 

Start by learning about your target audience’s preferences and personalizing your videos to their interests. Use a variety of components, such as animations, text overlays, and music, to generate visually interesting content. Make sure your videos include a clear message and a call to action to encourage your audience to take action. 

Additionally, keep the video’s length in mind and make sure it’s short and to the point. You can simply produce high-quality, attention-grabbing videos with the help of online video editors like illusto.

Diversify your videos. 

Diversifying your Instagram video content is critical for keeping your audience engaged and interested. Experiment with various forms, styles, and lengths to see what works best for your target audience. This will not only bring variety to your feed but will also provide your audience with insight into other elements of your business. 

You can create different types of unique videos with over 1 million stock videos and images available on illusto. By using them, you can create variety in your content that will keep your viewers coming back for more. Keep your videos brief and to the point, yet visually engaging and informative. By diversifying your video content, you can keep your Instagram store fresh and relevant, and ultimately drive more engagement and sales.

Hook them right in. 

Producing interesting video content is critical for capturing your target audience’s attention on Instagram. One of the most important components of developing video content for Instagram is hooking your audience right away. The initial few seconds of your video are critical for capturing the viewer’s interest and persuading them to continue watching. To accomplish this, you should create engaging video content that appeals to your target audience.

Creating compelling videos is simple with illusto. You can add some fun and flair to your video content by using a large library of animations, stickers, transitions, filters, and other effects. These elements will help you stand out from the crowd and make potential buyers remember your Instagram store.

Additionally, it’s important to have a clear message in your video content that resonates with your target audience. You want your video to showcase how your product or service can benefit your customers. With illusto, you can easily add text overlays and captions to your videos to get your message across clearly. This way, you can increase engagement rates, reach more people, and ultimately drive more sales for your Instagram store.

Engage with stories.

Instagram Stories have become an essential tool for engaging with your audience. By using short video content, you can grab your audience’s attention and keep them engaged with your brand. Behind-the-scenes videos, product sneak peeks, and exclusive content are just a few examples of how to use Stories to engage with your audience. With illusto’s easy-to-use features like animations and stickers, you can create visually appealing and engaging stories in no time. Additionally, video stories can encourage more interaction with your audience through features like polls, questions, and swipe-up links. Remember to use hashtags and location tags to increase the reach of your Stories and engage with your audience by responding to their messages and comments. Don’t miss out on the opportunity to connect with your audience through Instagram Stories.

Better optimization, more significant impact

Optimizing your video content is crucial to ensure that your videos reach your intended audience and make a significant impact. By using relevant hashtags, captions, and descriptions, you can increase the visibility of your videos on Instagram. You can also experiment with different video lengths and formats to see what works best for your target audience. 

Additionally, posting at optimal times can increase your videos’ reach and engagement. Consistency is also key to better optimization. Post regularly to keep your audience engaged and build brand recognition. Lastly, analyze your video’s performance regularly and adjust your strategy accordingly to improve your reach and impact. With the right optimization strategy, your video content can take your Instagram store to new heights.

The Ultimate Takeaway.

Video content is an effective tool for online stores looking to grow their Instagram presence and increase sales. By following the tips outlined in this blog post, small business owners can create engaging and informative video content that resonates with their target audience. 

With the help of illusto, an easy-to-use online video editor, anyone can create professional-looking videos without spending money. So why wait? Start experimenting with video content today and see the difference it can make for your Instagram store. Sign up for illusto and take your video content to the next level!

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Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

Tips And Tricks For Starting A Youtube Channel For Any Business

by Team illusto
7 min

While you may not look at YouTube as a typical social media platform, it is a widely spreading social space that allows people from around the world to connect through videos, likes, and comments. In fact, despite being around for more than fifteen years, YouTube is the second-most visited website in the world!

As a business in this day and age, having a viable presence on YouTube can be extremely beneficial for brand exposure. It helps you as a growing business to reach both your current customers as well as potential new ones, just through videos.

Research also tells us that 81% of internet users around the world have used YouTube. At a time when social media consumes us more than we consume it, YouTube is the place for your business to be – it’s hit and it’s happening. 

What are the benefits of YouTube for your business?

Let’s take a look at some of the advantages of having a Youtube presence for your business.

  1. Exposure to a larger audience

As we already mentioned, YouTube will take your current reach to a whole new level as your channel continues to mature. Unlike most other social media platforms, YouTube has an audience that is quite diverse in age. One will find people from all age groups – both young and old constantly engaging with videos across the platform.

Creating a space on such a large platform that is unique to your business and content will greatly help to reach larger audiences and bring in many more potential customers. Even if you have a few dedicated subscribers, you can rest assured that the content your business is putting out is impacting them at some level, and that’s never a bad thing.

  1. Video is more effective than the written word

Most people today would agree to that statement without a doubt, but if you want statistics then 98% of marketers are in agreement that video content converts as well as or better than other forms of content.

Videos can play a crucial role in purchasing decisions for many customers. 73% of consumers say that they are more likely to buy a product/service after watching the brand video on it. Videos will also drive more traffic to your website and help in brand recall. The human brain is more attracted to moving images rather than static ones, and therefore your video will engage viewers more effectively than the written word.

  1. More people will discover you on Google

Since YouTube is owned by Google, it is only obvious that constantly using YouTube to post videos will not only increase engagement but also get you noticed on Google through rankings.

A must-have for a business in this day and age is a strong online presence, and posting videos on YouTube is one way to go about it.

Now that you know the importance of YouTube for your business, here’s a short guide on how to go about it.

How to start a YouTube channel?

The very first step to having an online presence is to create your YouTube channel. This process is quite easy and doesn’t need any expert knowledge to go through.

Here’s a super simple 5-step guide on how to start a YouTube channel:

Step 1 – Sign in to YouTube.

Step 2 – Go to settings on the top right corner, and click on ‘Create a new channel’.

Step 3 – Pick the ‘Use a business or other name’.

Step 4 – Type in your brand name and add a profile picture.

Step 5 – Click ‘Create Channel’.

And that’s about it!

10 Beginner friendly tips and tricks for your YouTube channel

Now that your YouTube channel is ready to go, simply focus on a few things to grow a successful channel.

  1. Identify your niche and target audience 

Before getting started with YouTube, it would help to have a strategic layout of the list of content you desire to put out for your audience. Identify the area that you will be posting most about, and who exactly it is that you’re putting out content for. And plan your video content accordingly.

If you have a product that you would like to explain in detail for your customers to learn more about, then tutorial videos are the way to go. Businesses can leverage tutorials to discuss or demonstrate their products and/or services in depth. Another possibility is the infamous ‘Ask me Anything’ video, wherein customers and audiences can put in questions or doubts about the services you offer, and subject matter experts in your business answer them.

Product reviews are videos that analyze the usefulness and quality of your products. Other types of videos that you can put out on your channel include educational videos, challenge videos – either putting out a challenge for your audience or presenting your team with one, behind-the-scenes videos, video podcasts, and even product launch videos.

  1. Optimize videos for search

If you are creating content that is not only well-crafted but also resonates with your audience, you have a high chance of actually taking flight on YouTube.

Similar to SEO for your website, YouTube has a few requirements to get your video content noticed. A few things to keep in mind while crafting your content include:

– Tag your videos in order for them to show up in relevant search results

– Put relevant keywords in your titles and descriptions

– Remember to make your titles and descriptions rich but not heavy in keywords

– Adding the transcript of your video to the video description will help you rank for certain related terms

– Remember to mention your target keyword in your video

– Include closed captions as often as possible. This not only helps with understanding your content better but also for search engines to pick up relevant keywords

Unique intros and eye-catching thumbnails

Your first video on YouTube is going to be paramount in setting the tone for the kind of content that will follow. Uploading your first official video will be a huge step in your YouTube journey and it’s important that you pay attention to how you go about it.

Customizing your own thumbnails for YouTube videos and adding interesting and fun intros can go a long way in building consistency and brand awareness. Instead of allowing YouTube to grab a random shot from your video for the thumbnail, spend some extra time creating a custom one for each video.

  1. Upload consistently

If you’re looking to actually grow a successful YouTube channel, keep in mind that consistency is key. It is not possible to gain a tonne of subscribers, views, or likes if you only post one or two videos and end up neglecting your channel after that.

It takes effort and more importantly time to build a YouTube channel for business, and one of the secrets to bringing in a consistent audience is to be consistent with posting your content. Always make sure that you have a host of ideas and video content planned and ready ahead of time.

It may not always be possible to take time out to shoot a video every day or even every week. Therefore, make it a point to decide a day when you shoot more than one video and keep it ready to post on any given day.

  1. Engage with your audience

As humans, putting in effort with other human beings has always helped us in building stronger, healthier relationships. Similarly, YouTube also takes any sort of interaction with your audience and viewers as a positive sign. Youtube is not very different from other social media platforms and engaging with users who view your content is always a good idea. 

Liking comments, replying to comments, and even pinning favored comments to the top will only take anywhere from a few seconds to minutes but will serve your purpose of getting noticed.

Also, increase engagement with calls to action – ask your viewers to like, subscribe, comment, and share if they find your videos interesting and useful.

  1. Analyze and adapt 

As you continue to work on your channel, remember that no one is ever perfect, and while it’s okay to make mistakes, it’s even more important to constantly review and analyze the data relating to your content.

YouTube Analytics is a good place to analyze how your current videos are performing and how to better optimize them for the future.

Pay attention to things like how viewers found your content, which part of your videos held their attention the most, the kinds of content and channels that your audience also engages with apart from yours, and so on.

It is never too late to change things up and adapt to new trends and transformations coming your way.

  1. Get involved with the latest trends

Keep an eye out for what sells on YouTube, and keep going back to it. Just like any other social media platform, YouTube is under constant change and there will always be a new trend or two coming in like a wave.

It’s important to keep in touch with the latest happenings and make sure your channel is evolving with the rest of the YouTube world. For instance, YouTube Shorts is the new “in” thing, with creators getting the opportunity to post extremely short videos (similar to Instagram reels) unlike YouTube’s usual long-form video format.

  1. Incorporate your YouTube videos into your website and on social media

A good idea to grow your channel is to incorporate your YouTube videos into your website and other social media sites. Keeping your Youtube channel separate from the rest of your online platforms will not do it.

So, make sure that you constantly update your website to add new YouTube videos that are created for the business. You can either place your videos front and center of your website by showing them off on your homepage. Another way is to blog about your videos and send regular emails or notifications to update your customers on new videos.

Lastly, always share links of your YouTube videos to other social media platforms of your business for more reach.

  1. Create a channel trailer

As the name suggests, a channel trailer is a short video (maybe less than a minute)that lets new viewers know about the kind of content your business channel is all about. It will outline what your business is about, the kind of content you put out, and what viewers can expect to find on your channel.This is a great way to keep your viewers – especially new ones updated about your business and video content.

  1. Be patient and have fun along the way!

Growing a YouTube channel is almost like growing a plant. Constant attention and patience are super important to get meaningful and long-term results. Although it can get stressful to dive into the world of YouTube without any prior knowledge or expertise, it is always worth it if you wish to create a strong online presence for your business. Continuous research is something that will be extremely essential in order to keep growing your YouTube channel. Check out our other blog to know how to grow a successful YouTube channel. However, what’s more, important is that you have fun along the way, as you see the fruits of your labor over weeks, months, and even years to come.

How does illusto help you?

Illusto is a free video editor online that will take your YouTube videos to the next level. When it comes to creating valuable content and editing videos for YouTube, here are a few ways that illusto can help you: Illusto will help you to create professional videos easily and fast since its user interface is extremely easy to use and navigate through.

– Illusto is a DIY platform that will allow you to be the master of your own videos – no more outsourcing extra hands to create your videos for you.

– Illusto is completely free and requires no downloads or expensive upgrades. Being only a simple browser search away, illusto is an expense-free but great place to get started with your YouTube videos.

– With music, hundreds of stickers, GIFs, and one of the biggest libraries of transitions, effects, and filters, illusto will help you to create extra fun videos for your extraordinary audience!

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Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

A Guide To Youtube Marketing – 10 Strategies To Follow

by Team illusto
4 min

If you’re looking for a reliable platform to not only build your online presence but also sustain it long-term, YouTube might just be the answer calling out to you. Why? Research says that YouTube has about 1.7 billion unique monthly visitors! Being one of the most effective social media platforms and a powerful marketing tool used by various businesses, YouTube is pretty much an unstoppable force today.

If you are looking to grow your business through video marketing, YouTube is the best place to achieve that. YouTube provides really great opportunities for companies to promote their businesses to both local and global audiences.

However, there is an art to leveraging YouTube for your business, and it starts with having a good YouTube marketing strategy.

10 youtube marketing strategies to follow

We’ve covered the basics of starting a YouTube channel and how to go about it, check it out here if you haven’t yet! 

There are a number of effective Youtube marketing strategies that businesses and individuals can use to promote their brands, products, or services. Here is a list of 10 YouTube Marketing Tips to follow in order to build an effective YouTube presence that will last:

  1. Conduct competitive analysis

YouTube is an extremely popular platform with a host of businesses working around the clock to push out content. It’s always a good idea to study not only your target audience but also analyze who your potential business competitors and rivals are. This is a good way to understand the kind of competition out there, to get an idea of how you should be working, and the possibilities for your channel.

Shortlist about 4-5 of your most successful competitors and pay close attention to their video titles, descriptions, and even comments for better insight. Maybe even go the distance to determine their weaknesses and strengths.

  1. Youtube shorts

YouTube’s latest feature – YouTube Shorts – is something that you don’t want to miss out on. Unlike YouTube’s standard template, these are short-form vertical videos – similar to the reels of Instagram – that one can make and share on the platform. However, unlike other platforms, these shorts don’t disappear but stay on the platform. 

YouTube shorts are an extremely new feature, but it’s something to get used to and leverage for your channel. You can use these 60-second or fewer videos as a funnel to your main content on the platform. Since they’re short, it’s easier to spend more time watching more of them. Use YouTube shorts to increase viewership, interest in your channel, and ultimately subscribers.

  1. Use closed captions and subtitles

Subtitles greatly contribute to your SEO ranking since every bit of text that is put out along with your video contributes to your rankings. Additionally, closed captions and subtitles always help users to comprehend your content much more effectively. It’s also a really helpful tool for viewers who may have hearing disabilities. Subtitles also help to increase the engagement and viewership of your videos. You will find greater watch time stats on videos that have subtitles as compared to those that do not.

  1. Organize your content into series and playlists

YouTube playlists are collections of videos that are meant to be played in order and are typically based on a certain common topic. YouTube playlists are a great way to organize your video content. They also make it easier for your audience to sort through your content and engage with it longer. Additionally, if users watch any video from your playlist, there are higher chances of them watching more videos from the same playlist. When your audience and subscribers watch multiple videos from the same playlist in a row, it will help you to better your search results.

  1. Youtube Ads

If your marketing team has a budget for YouTube, YouTube ads are a great place to put that to use. YouTube advertising is something that will reach audiences even beyond your own channel and subscribers. A smart idea would be to target a particular audience that you think might be interested in your brand, product, or service. Due to their huge audience, YouTube ads get a lot of attention and make a huge impact.

  1. Closely work with the Youtube algorithm

Working closely with the YouTube algorithm will bring you long-term results. Optimizing your videos by adding appropriate titles, descriptions, and tags, using the right keywords, creating custom and recognizable thumbnails, using calls to action, and so on will surely help your rankings in the YouTube world. Constantly analyze and revert back to your data and statistics and keep adapting to the changing needs and trends floating around.

  1. Create a consistent brand image

Making sure that your YouTube video has a consistent brand image will go a long way in actually further growing your brand. Create a consistent look through colors, logos, and other visual elements that match your brand image. This will help audiences to remember your brand and recognize it wherever they go. It will also help your videos and your channel to stand out as a whole. When it comes to creating a volatile brand image, illusto is the best video editing software for YouTube.

  1. Using clickable time stamps

Clickable time stamps in your description will make it easier for viewers to simply jump to specific sections of your video that they’re interested in. This not only helps to keep viewers engaged but also increases the watch time for your YouTube videos. Additionally, you can help in audience retention as they are directed to the most relevant portions of your video.

  1. Youtube Live

YouTube Live is a good way to connect with your audience in real time. Every brand can only grow on the basis of strong relationships. YouTube Live is a good place to build bonds with your audience/subscribers and reassure them that they matter. Since live streams are direct interactions with audiences, it helps to grow the reach and trust of your brand.

  1. Repurpose your YouTube content

Repurpose your video content on YouTube for other social media platforms or your website to reach a wider audience. You can turn your videos into blog posts, create Instagram stories with short snippets from your YouTube videos, and even share them on Twitter and Facebook.

Conclusion 

The best tip that we can offer to grow your channel through YouTube marketing is to be consistent with your ideas and content being put out. Slacking off midway through your YouTube journey will not help you retain your audience for a very long time. Accountability is key when it comes to growing your brand presence on platforms like YouTube.

Tags:
Social Media, Tips and Tricks

Bring Your Ideas To Life

May 10 2023

From Your Screen To Their Heart: Make A V-Day Video With Online Video Maker illusto.

by Team illusto
5 min

Valentine’s Day is just around the corner, and there’s no better way to express your love than with a heartfelt video message. Whether you’re looking to create a romantic love story or simply capture precious memories, video is the perfect medium to showcase your affection. And with the right video editing tool, you can create a stunning and personalized Valentine’s Day video that will bring a smile to your loved one’s face.

Create the perfect Valentine’s Day video online for free for your loved one with illusto’s Valentine’s day video maker. 

We at illusto are very passionate about helping people tell their stories through video. That’s why we’ve created this special Valentine’s Day article to inspire and guide you on your video-creation journey and make videos with our Valentine’s Day video maker.

All you need to do is sign up on illusto.com for free and follow the steps.

Add your romantic media.

Create your Valentine’s Day video online by creating a project on illusto. After creating a new project, click on ‘Media’ and upload your special video or images on illusto. Upload directly from your computer, and your files will get stored on illusto’s cloud storage. Your files are private to you so don’t worry! Now you can use these files to make your video. 

If you don’t have a clip of your own, don’t worry. You can easily use stock assets, including images and videos from illusto’s stock library, which has over one million assets. Just search for keywords like ‘love,’ ‘romantic,’ ‘valentine,’ or more on the search bar in the ‘Stock Images’ or ‘Stock Videos’ section. 

Apart from these, you can also use illusto’s powerful generative AI feature to generate any image you want. Go to the ‘By AI’ section in Stock Images and just type in the description of the image you need, and illusto will generate these customized images that you can use in your videos for that added quirk. Isn’t that cool?

Then, simply add your desired files to the ‘Media’ section and drag and drop them onto the timeline to start editing.

Cue in a heartfelt message.

Add your heartfelt message to your Valentine’s Day animation video or Valentine’s Day gif with the help of the Text tool on illusto. Type out your message and place it on the desired clip to make a lasting impression on your loved one. 

With multiple text style options, including animated text, you can choose the one that best fits the romantic theme of your video. We have some Love theme captions as well. Check out for yourself on illusto. You can also add a personal touch to your message by recording it and adding it to your video. Just use illusto’s live voice recorder tool to record your message live to make your partner blush a little more.

Enhance with lovey-dovey animations.

Make your Valentine’s Day animation video extra special by seamlessly stitching together different clips with smooth transitions. Add a touch of love and romance to your video or GIF with cute animations and Valentine’s Day special stickers with illusto’s Valentine’s video maker online. Engage your audience even more by incorporating 3D stickers and unique love-themed designs. Celebrate this Day of love with a video that truly captures the essence of the day.

Set the mood with a V-Day melody.

Bring your Valentine’s Day video to life with the power of music. Add soft and romantic acoustic tunes to create a warm and intimate atmosphere. Not sure which music to choose to express your feelings? We have got you covered with some lovely suggestions. Use illusto’s audio editor to adjust your song’s volume, length, and speed to complement your video perfectly. Fade the music in or out for a seamless transition and create the perfect background for your love story. Just double-click on the soundtrack on the timeline and adjust the settings. You can even add your pre-recorded voiceover or record it live on illusto. illusto’s Valentine’s day video maker ensures high sound quality and perfect videos each time.

Spice things up if you like.

Enhance your love-filled video or GIF by adding a touch of cinematic magic. Use illusto’s filters to set the mood and create a romantic atmosphere. Then, color-grade your videos and add animated effects for a personalized touch. Don’t forget to try out ‘Bling’ and ‘Base’ effects in illusto. These will definitely bring joy to your loved ones. Play with colors, go for a retro look, or add a frame to your video – illusto has all the options to make your love story genuinely awe-inspiring. 

Export and share the love.

Once you’ve created the perfect Valentine’s Day video using illusto, it’s time to share it with the world. Export your video in stunning 4K resolution, and show your love in all its glory. You can also export it as GIF on this valentine’s day GIF maker. Share your love story without any distracting watermarks, and let your loved one know how much they mean to you. Your heart-filled video is now ready to be shared and cherished for years.

Spread the love.

In conclusion, video is the perfect way to celebrate Valentine’s Day and express your love to your special someone. Whether you’re a seasoned video creator or a beginner, with the right video editing tool, you can easily create a personalized and unforgettable video message that will be treasured for years to come. illusto is the perfect surprise gift video maker that will help make your day special.

We hope this blog has inspired you to explore the power of video on Valentine’s Day. Here are some curated Valentine’s Day Video ideas just for you. And if you need a video editing tool, illusto is here to help you bring your vision to life. So go ahead and start creating your own love story in motion with this Valentine’s day video maker today! Sign up today!

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May 10 2023

Love In Motion: Best Ideas For Valentine’s Day Video With Online Video Maker

by Team illusto
5 min

Valentine’s Day is just around the corner, and there’s no better way to express your love than with a heartfelt video message. Whether you’re looking to create a romantic love story or simply capture precious memories, video is the perfect medium to showcase your affection. And with the right video editing tool, you can create a stunning and personalized Valentine’s Day video that will bring a smile to your loved one’s face.

We at illusto are passionate about helping people tell their stories through video. That’s why we’ve created this special Valentine’s Day article to inspire and guide you on your video-creation journey and make videos with our Valentine’s Day video maker. From tips on how to craft the perfect video message to creative video ideas, we’ve got you covered. So, this Valentine’s Day, sit back, relax, and prepare to fall in love with video.

Go beyond flowers and chocolates and say it with a video.

Valentine’s Day is all about love, and what better way to express your love than to make a video montage about it? Here are eight simple yet cute ideas for the perfect Valentine’s day video you can make for your loved ones to brighten up their Day.

#1 Love Story Video

Create a montage of special moments and memories with your loved one to take a trip down memory lane and set it to a romantic soundtrack.

#2 Personalized Video Card

Create a video greeting card that is specifically tailored to your loved one’s interests and personality.

#3 Video Love Letter

Write a heartfelt love letter to your loved one, read it on camera, and set it to music.

#4 Love Song Video

Pick a favorite song and create a music video showcasing your love and affection for each other.

#5 Surprise Proposal Video

Create a romantic and memorable proposal video that you can look back on for years to come.

#6 Romantic Getaway Video

If you’re going on a romantic getaway, record a video diary of your trip, complete with breathtaking views, fun activities, and intimate moments.

#7 Couples Quiz Video

Film a fun couples quiz to see how well you know each other. You can ask questions about each other’s likes, dislikes, and habits. Edit this clip into a cute montage to post it on V-Day.

#8 Time Capsule Video

Record a video message to your future self or your loved one, capturing your feelings and hopes for the future.

Romantic Soundtracks Ideas for your Valentine’s Day Video.

These songs are perfect to express your feelings through your Valentine’s Day videos. 

  1. “Perfect” by Ed Sheeran

This love song showcases Ed’s soulful voice and romantic lyrics. The song tells a story of finding that one person who makes everything else in life feels just perfect and complete, perfect for your other half.

2. “A Thousand Years” by Christina Perri

This love song is the epitome of romance, and also everyone who has waited a long time to meet their true love can relate to the beautiful lyrics and melody.

3. “Can’t Help Falling in Love” by Elvis Presley

This heartfelt 1960s ballad features Elvis Presley at his most vulnerable. The King of Rock and Roll allows his seductive words to take center stage in this song, perfect for making your partners swoon.

4. “All of me” by John Legend

Love encompasses everything. In this charming song he wrote for his wife, Chrissy Teigen, John Legend makes this point as simply and elegantly as anybody else. 

5. “Just the Way You Are” by Bruno Mars

We are all flawed in some way. However, after just one listens to this upbeat Bruno Mars song, every personal flaw and insecurity fades away. This song tells us that our partners appreciate our unique beauty and accept us exactly as we are.

6. “Love on Top” by Beyoncé

Beyoncé’s unmatched delivery and irresistible effervescence shine in this joyful statement of love. If you play this Grammy-winning song for your partner, they will undoubtedly smile with delight.

7. “Thinking Out Loud” by Ed Sheeran

This sweet Ed Sheeran song is about enduring love that stands the test of time. Growing old with a significant other appears to be a pleasant experience as he beautifully screams out what’s on his mind and in his heart.

8. “You Are the Sunshine of My Life” by Stevie Wonder

Stevie Wonder, arguably one of the greatest musicians of all time, hits all the right notes with this emotional song. The sweet, lyrical music expresses the tremendous love that an admiring lover feels.

Wondering how to add these tracks to your videos?

1. You can add these songs to your reels directly on Instagram

2. For a more customized option, you can download these tracks using a YouTube MP3 downloader like AceThinker or FastConv.com and do your custom editing using illusto’s advanced audio editor. 

3. You can even choose from multiple royalty-free soundtrack options and download them easily from a site like Pixabay. 

Once you have downloaded your songs and audio files in MP3, simply upload them to illusto, drag and drop them on the timeline to add them to your video and custom edit it in your own unique way. 

Final Words

In conclusion, video is the perfect way to celebrate Valentine’s Day and express your love for your special someone. Whether you’re a seasoned video creator or a beginner, with the right video editing tool, you can easily create a personalized and unforgettable video message that will be treasured for years to come. illusto is one such beginner-friendly video maker that will help make you

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May 10 2023

Make A Complete Video Using Only Stock Videos With illusto.

by Team illusto
4 min

Video is the future, and everyone loves them. But, many budding creators and newbies struggle to create video content since they either can’t shoot videos or don’t have the necessary resources. But there is a solution to this problem: stock videos. So, even if you don’t have the resources to shoot your videos, you can still create engaging content using these stock footage and assets. 

All you need is a decent device, an internet connection, and a free online video editor like illusto. By the end of this article, you will know how you can use this free tool to create unlimited video content for your channels, accounts, or business by simply using stock videos. 

What are stock videos?

Stock videos, also known as stock footage and B-roll, are high-resolution pre-filmed videos with a 16:9 aspect ratio, ideal for landscape videos and sites like YouTube. In addition, stock films from illusto are royalty-free, making them a perfect asset to any video project. Browse our extensive stock library with one million+ videos to get the best video, photos, and audio for any industry.

Why should you use illusto’s stock library?

In illusto, you can use free stock videos, photos, and audio. Apart from that, there is no restriction on how many stock videos you can include in your video. If you want more than one video, we recommend adding a transition between each one so they merge seamlessly. There are no watermarks on free stock videos. As a result, you can effortlessly include them in your content.

How to create videos using stock videos on illusto?

Step 1: Sign up to get started

Create your account by signing up on illusto.com

Step 2: Select the stock video tab.

To view stock videos, click on the stock video tab. Then, scroll through the stock footage until you find the perfect fit. You can also use keywords to find the relevant video.

Step 3: Add your video

Click on the plus (+) sign on any stock video. It gets added to the ‘Media’ section. You can add one or multiple videos to the media section. Once you add these videos to the Media section, it should look like this.

Step 4: Drag and Drop

Drag and drop your videos from the ‘Media’ section to the timeline. Place them in the order of your choice before you start editing the clips. You can crop them, adjust their speed, overlap them, and do much more. Explore the possibilities and play around with the videos on the timeline.

Step 5: Perk up with additions

You can edit your videos using different options from the menu bar on the left.

Add stunning transitions to merge video clips seamlessly. You can even add text to these clips to explain your videos. Use filters and effects to make your video pop. With illusto, you can add animated stickers to up the video engagement quotient.

Whichever kind of video you want to make, we have plenty of royalty-free stock videos to choose from. With our green screen stock movies, you can add fantastic moving backgrounds to YouTube opening videos and never DIY your own green screen video footage again. You can also incorporate professional sports and fitness videos, vacation videos, real-life people, gourmet food, monuments, and animals in your videos.

Browse our high-quality stock video, audio, image, and graphic element categories for creators and businesses. Simply add text, logos, special effects, and other elements to turn stock videos into engaging and entertaining videos suitable for any platform.

How to get started on illusto?

Go to illusto.com and sign up using your details. After you’ve signed up, simply navigate to the stock library within the editor. Browse our collections to pick the right video for your social ad or background music for your vlog and start editing.

Using illusto’s free stock videos, you can bring your video ideas to life. There’s no need to spend a fortune to make professional-looking videos. So whether you’re creating a video about burgers or the galaxy, illusto offers the best stock footage for you.

Save time by searching our one million+ stock assets with worry-free licensing using keywords. Since our designers handpick the content and continuously add it to the collection, you can confidently find something to suit your aesthetic, genre, and industry.

Over to you

Our licensed stock videos are free to use, simple to edit, and perfect for your video. You can create professional videos for any industry in a few simple steps. So try it out right now and even make your video.
illusto allows you to create stunning videos with minimal effort. Sign up now!

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May 10 2023

5 Ways Stickers Drive Up Engagement On Videos

by Team illusto
3 min

For your videos to break through the clutter, you need to make them more engaging. Be it just youtube videos, marketing videos, or ad films, the engagement factor is crucial. Now that sounds like a challenge in itself! Resorting to animation might indeed solve this problem, but the process can be extensive and time-consuming. There, however, is another way of amping up the engagement factor on your videos. And that is to use stickers to make people stop their thumbs from scrolling to the next piece of content on their feed. Here are 5 ways in which stickers make your videos stand out. Read on to find out how:

Catches The Eye Right There
Social media platforms like YouTube, Instagram, Snapchat, and TikTok, stand witness to millions of new videos being uploaded every second of every day from all corners of the world. Therefore, for your video to stand out from this crowd, it needs to have a quirk that hooks the viewers’ interest, which is where the stickers come in. Stickers act as magnets in a video that makes them hit pause or sometimes even scroll back. Depending on the type of video content, the appropriate sticker is bound to wow your audience.

Brings Out The Creator’s Personality
They say every individual is unique. It is especially true when it comes to creative projects like videos. Videos have the power to convey the creator’s message effectively. One easy way to strengthen it is to add the appropriate stickers to your video content. Not only does it make your video unique, but it also adds charm to it.

It Excites The Viewer
As already mentioned, stickers draw people’s attention. A static image becomes more intriguing with the addition of a sticker. When video and sticker media are combined, they create an element of surprise and excitement. Such excites the viewer’s curiosity and garners their interest. It might even amuse them. Remember, good content brings a significant following.

Stirs Up Your Video In No Time
Sometimes, using a DIY sticker, you have made yourself can work wonders for your video. It may add depth to your content, be one-of-a-kind, and it also helps you personalize your video content and retain originality. Using out-of-the-box stickers has its perks.

Makes Your Video Relatable
Face it; not everyone off the face of the planet has a knack for video editing. Not everyone can be Picasso, either. But what everyone can do is make a GIF sticker on illusto. And use it to their advantage. It’s fast and easy, and you don’t have to be a pro. 


Add Stickers To Your Videos Using illusto

You can add cool animated stickers to your videos using illusto’s free online video editor. Simply sign up on illusto.com and upload your video to get started. Then, drag your video to the timeline to start editing.

The video maker comes with a built-in sticker collection. So, you can upload your videos and then just search for the sticker you want in the menu. Stickers can be added to videos of all aspect ratios, be it 9:16 or 4:3. This comes in handy since it offers you the freedom to choose from the sizes that are permitted by all social media platforms, like Twitter, Facebook, and Instagram. Once you’ve added relevant stickers to your video, click on Export and save the video to your device.

Your videos become more personalized, relatable, and all-encompassing when you use GIFs and stickers. So start right away! Create an account on illusto to enjoy video editing for free. What is your favorite way of using stickers in videos? 

Your videos become more personalized, relatable, and all-encompassing when you use GIFs and stickers. So start right away! Create an account on illusto to enjoy video editing for free. What is your favorite way of using stickers in videos? Comment below with your thoughts!

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May 10 2023

Why Are Short-Form Videos Trumping Long-Form Videos Today?

by Team illusto
4 min

Whether you’re an SMB that’s just starting out or a big firm looking for better results, video is king in every brand’s marketing and advertising strategy today. According to a report by Demand Metric, 83% of marketers have said that video is more important than ever. Additionally, there are statistics to prove that about 86% of businesses use video as a marketing tool.

But the million-dollar question is if the road to success is paved with videos under 60 seconds or those that span over 10 minutes. This battle between short- and long-form videos has been an ongoing one for a long time. While short-form videos grab attention, long-form videos earn it.

On average a person spends about 100 minutes of their day watching online videos. As a marketer, one is always looking to leverage the best strategies to reach a larger audience, and choosing the right length for your videos is a huge step forward.

Before we move along, let’s get some basic definitions out of the way.

Short-form videos are anywhere under 10 minutes long. This could range anywhere from a 30-second reel on Instagram to a 4-and-a-half-minute music video.

In contrast, any video over the 10-minute mark is classified as a long-form video. They come in the form of live Q&A sessions, TED Talks, Youtube vlogs, and much more.

Benefits of short-form vs long-form videos

At eye level, both short- and long-form videos are winners in their own right. Here are a few benefits of both:

1. Short-form videos are fast, easier to absorb, and react to ongoing trends the best.

2. They further engage shorter attention spans

3. The rise of social media platforms has made short-form content a must to survive.

4. Short-form videos can be posted on many platforms – they are flexible.

5. These videos can be produced faster, easier, and on a large scale.

On the other hand,

Long-form videos have more of a storytelling approach.

– They provide information in a much more detailed fashion.

– Long-form videos capture every step of the journey and produce value.

– With more time comes more opportunities to connect with your audience, resulting in a greater ability to create stronger brand awareness.

– With greater risk comes greater reward.

The current scenario

Research has revealed a lot about the human brain and one recent discovery is that as of today, the average attention span of a human being is actually less than that of the humble goldfish.

According to a presentation by Microsoft Canada, our attention span has drastically decreased from about 12 seconds in 2000 to around 8-8.25 seconds in 2013. That’s a huge drop! No wonder it gets tricky as marketers – you’re trying to sell to goldfish after all.

With human attention spans growing shorter and shorter, how does one effectively get their brand and campaign across?

The answer may just be…

Short-form videos

At a time when everyone is always in a hurry, it is only the fastest content that wins. If numbers are anything to go by, 68% of users will be happy to watch a business video that is less than a minute. Also, almost 93% of businesses have actually acquired customers through short-form social media videos. 

Unsurprisingly, according to Vidyard’s 2019 video benchmark report, it was noted that about a third of viewers lost interest halfway through videos up to 10 minutes.

This says a lot about the kind of video content that runs today. With attention spans decreasing and schedules becoming more hectic, it is important for video marketers to keep up and bring out content that actually works.

Short-form videos can easily grab attention. They are also more likely to be shared. It makes it easier for your audience to digest the information being put out to them as well as to connect with them.

This may come as a surprise to some, but short-form videos also give out the message of being authentic and relatable. Consumers tend to see a brand as genuine if they’re able to communicate more within a lesser time frame.

What are some current trends in short-form videos?

  • Product teasers

These are really nice ways to build suspense and anticipation for your upcoming products and services.

  • Explainer videos

Everyone has problems, and they’re actively looking for solutions. Providing practical solutions in the form of DIY or how-to videos is what lures people in. Brands also sprinkle in some of their brand messages through these videos.

  • Behind-the-scenes videos

Customers love anything behind the scenes. It is always a fun way to look into the workings of something that nobody usually gets to see on the regular. It also builds curiosity and trust.

  • User-generated content

In a world where it is so hard to trust, people look for authenticity. And user-generated content and videos are something that brings in much more transparency and trust. UGC is actually 2.4 times more likely to be trusted as compared to other kinds of marketing videos.

  • Behind the brand videos

Although this isn’t given much importance, marketing campaigns do actually have a lot of effort going in behind the scenes and despite the results. Videos that show the work environment and the inside journey actually help to connect customers with the brand in a much higher way.

How can marketers leverage short-form videos today?

Now that you have the necessary data available to really see the importance of short-form videos, marketers who are keen on making valuable and innovative short-form videos their mantra can use these tips and tricks:

– Be authentic

– Always engage with trends. But remember to be thoughtful in the process.

– Tailor your video content to fit each platform.

– Don’t lose focus on the goal of your video.

– Make a strong intro.

– Be clear and relevant.

– Make it interactive

– Get to the point quickly.

And most importantly,

– Keep it short!

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May 9 2023

The Video Apps That Will End Tiktok’s Reign

by Team illusto
4 min

Arguably the hottest digital marketing channel presently, TikTok is where digital entertainment is at. TikTok’s addictive interface is based on its highly personalized ‘For You’ algorithm, which makes it easy for people to grow in certain niches. 

According to a 2020 report by Sensor Tower, TikTok was downloaded over 20 billion times worldwide and has over a billion, active monthly users. 

The amount of content consumed on this app – according to wallaroomedia.com, TikTok users open the app around 8 times a day and spend approximately 1.5 hours on it on a daily basis – definitely leaves room for questions on its longevity and potential competition. There are many apps that are fighting for the limelight. Here is a list of competitors that could potentially outrun TikTok’s trending capacity or give it a run for its money… 

  1. Cheez

A video creation app that’s similar to TikTok in its workings, Cheez enables users to record themselves doing a number of things including dancing, doing stunts, and performing a variety of things. What probably sets it apart are the contests that the app offers as a form of motivation to create content. It is a great place for anyone who loves to dance.

Pro: The app has an advanced DanceOff feature where users can start dance battles with other accounts.

Con: The app is not very child-friendly, and a few parents have raised concerns about the kind of language kids are sometimes exposed to.

  1. Triller

Triller trumps Cheez for its child-friendly approach – it is harder to find sexualized content on this video editing phone app. Triller also allows non-users to access almost all of its features including video creation and post-processing. You can record, edit, and share your videos instantly and also connect with a whole community of enthusiastic video creators just like you. Triller has also recently released a new platform called Metaverz where its users can gather together and watch sports events and live music. You can also interact with other fans and famous artists. According to reports, Justin Bieber, Kevin Hart, Marshmello, Alicia Keys, and many other celebrities are using Triller.

Pro: Triller allows users to link their accounts to other social media accounts like Snapchat and Instagram. Users can also link to their SoundCloud account, allowing them to share tracks on this app. The audio editing and remixing feature are quite entertaining.  

Con: Triller’s user interface is quite cluttered as compared to TikTok – something that can make for an annoying viewing experience – can often make the viewing experience disruptive. The app, unlike TikTok, does not filter content, which means its users have a random array of content to view.

Rating: Android – 4.2, iOS – 4.5

  1. Firework

Firework is a short video creation app where users can post 30-second videos. It is a little different from conventional video apps like TikTok, wherein there is no follow-for-follow or like-for-like option here. There isn’t much pressure to grow numbers or become super popular but rather a focus on growing one’s content. It has more or less all the traditional video editing tools including crop, trim, background music, and so on. Firework also has weekly video challenges that offer really interesting rewards where one has the chance to win cash prizes too.

Pro: a unique feature of the app is Firework Reveal. With this feature, after uploading a video, you can select the Reveal option which will then make it possible to watch it in both landscape and portrait mode, revealing different portions of the screen as it is rotated.

Con: there is no way for users to interact with other user accounts other than reposting their videos or sending DMs.

Rating: Android – 4.1, iOS – 3.7

  1. Dubsmash

Dubsmash is a short-form video app that is more focused on fun lip-sync videos. Users can post and even save Dubsmash videos to their camera rolls. It has a news feed section and even a ‘friends’ section where you can watch videos of those you follow. Dubsmash lost its popularity along the way but pretty quickly built it back. Unlike Tiktok, which buys users, Dubsmash has never spent a single dollar on user acquisition or influencer marketing. According to TechCrunch, Dubsmash proves how compelling short-form videos are to teens since the market can sustain a number of similar apps.

Pro: It is easy to use, which is one of the main reasons why people really love the app. With its user-friendly interface, it is extremely easy to create lip-syncing videos within literal seconds and edit them to make the most fun videos.

Con: The downside to capturing, editing, and creating instant videos is the effect that it has on your device’s battery life. Dubsmash has been noted to drain your battery much faster than normal and you might have to carry around a portable charger if you plan on using the app a lot.

  1. Funimate

Funimate is another extremely “fun” video app that helps you create advanced videos with ease. The app allows its users to create very pro videos with the advanced features that it offers. You can add stickers, music, custom animations, transitions, slow-motion effects, backgrounds, and much more. You can also collaborate with your friends and choose from a huge library of sounds and music. 

Pro: the app supports intro-outro animations and the AI Effects option also allows users to change the background of videos.

Con: the downside is that the app is only available in English and requires about 36MB of free space for easy downloading.

Rating: 4.1 on Microsoft

While TikTok is one of the biggest and most famous short-form video and social media apps today, that does not mean there are no other video apps that can keep you entertained and creatively engaged.

Each app that we’ve talked about has at least one unique feature that helps it to stand out and trump TikTok. To name a few, Triller has much stronger ties with Hip Hop and the music industry at large, Cheez is much safer for children, Firework allows you to combine videos from both your front and rear-facing phone cameras, Funimate’s video editing system is much more intricate and so on.

The bottom line is that if TikTok falters one day, there are many apps that can easily fill that void.

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