2 min

When you consider that video powers everything from a video-enabled baby monitor to WFH meetings on Zoom, social media content and so much more, it is not surprising to learn that the typical American adult watches over eight hours of media daily. 

Other forms of video technology and consumption aside, we spend anywhere from 4-8 hours using our smartphones to upload, deliver, and consume content on social media platforms alone – a fact that has only been cemented with the recent launch and explosion of features like reels and shorts. Due to the pandemic, the growth of video technology has been tremendous. We have all been witness to how Zoom has evolved into a staple for office meetings during those work-from-home days. Similarly, video conferencing has been a lifesaver when it came to conducting online classes during the pandemic. Today, we see a lot of online courses and educational video content, none of which wouldn’t have been possible without video tech.  Overall, video technology has been a very important part of our lives and is continually playing a significant role in shaping the future. 

It is no surprise then, that video editing is no longer a cool hobby or a complicated profession, but a necessary skill, almost as essential as speaking a native language. 

According to some reports, reels are one of the key elements for the growth of these platforms. Given the growing demand for engaging video content, video technology is also rapidly progressing to provide us with all the features we need – be it vivid filters, smooth transitions, or attractive stickers on social media or XXXX as face recognition. 


If you wanted to edit a video in the early 1990s, it would have cost a fortune. Fast forward to 2022, unique video editing tools are available that let you edit your video clips in minutes for free. And all you need is your smartphone or PC. 

Although the fundamentals of video editing remain the same – we still trim, cut, and assemble frames to produce a final product we can be proud of. But, this art has advanced thanks to the application of new technologies and new methods for editing videos in general. Not only has video editing changed in the last ten years, but so have the purposes we have for our videos. 

Ten years ago, people shot videos for their family archives. Today, video technology, along with AI and machine learning, have made it possible to make the world a safer place with features like face recognition in every other public space. Be it our smartphones, laptops, or other devices, we know they are secure due to face recognition technology. So, it would be fair to say that the world of video technology has come a long way.

But wait! There’s more in store for the future. The wave of video technology is not slowing down anytime soon. Video is the primary driver of digital innovation across all sectors and has several use cases. Video technology is employed in every industry, including healthcare, business, online streaming, fitness, and even retail. With the rise of artificial intelligence, more and more apps are being developed which is also creating endless career opportunities. Not only is it fueling employment, but it is also creating a new world of limitless possibilities. Video tech is even shaping the virtual experience in Metaverse whose potential we’re still yet to know. In the years to come, there will be an infinite number of video applications driven by real-time interactivity and immersive technologies.

Social Media, Tips and Tricks

4 min

Green screen editing, also known as chroma key, is a visual effect technique that allows you to replace one background with another. Two photos or films can be layered or combined on top of one another by video editors. As a result, actors are transported from a green screen to various cities, planets, or worlds. 

Green screen editing is a technique that takes time and practice to master. So if you’re having trouble creating realistic visual effects, we’re here to help. With Illusto’s green screen video editor, you can easily change the background of your videos or add special effects for no cost. So whether you’re making a corporate video, tutorial, Instagram ad, or gaming video, you can do it on illusto. Our step-by-step tutorial will teach you how to edit green-screen videos in no time. 

What is Green Screen Editing?

Green screen is a special effects method that allows you to remove a specific color from video recordings and replace it with another video or image. As a result, creators can simply create everything from YouTube, gaming, tutorials, and corporate films to green screen memes, GIFs, social media, and real estate videos.

What kinds of videos can I make using the green screen video editing?

YouTube, gaming, tutorials, business videos, video lessons, e-learning videos, as well as green screen memes, GIFs, social media, and real estate videos, can be created.

Can you edit Green Screen Videos even if you are a beginner?

When it comes to green screen editing, it can be a little intimidating. But don’t worry! With Illusto, you can easily edit green screen videos even if you are just starting to edit videos or are a complete beginner. You can edit unlimited videos seamlessly with a user-friendly interface and easy-to-use tools. And you can also edit green-screen videos with this free video editor. We will show you how.

How To Edit Green Screen Videos Using Illusto?

Step 1

Upload your Green Screen Video.

Sign up on illusto.com – a free online video editor.

Create a project and Upload your green-screen video from your PC by clicking on ‘Upload’. Your video will be added to ‘My Media’ in Media Library. Drag and drop it on the timeline.

Green screen step 1

Step 2

Add your video footage below the green screen clip.

Click on upload to add a clip that you wish to use as your background for the green-screen clip. You can also add it from the available stock footage. Drag and drop the video clip to the timeline underneath the green screen video. Never forget to layer the green screen footage and the background clip in the same timeline. 

Green screen step 2

Step 3

Apply the Green Screen Filter.

Now, this is the most critical part. 

1. Double-click the green screen video on the timeline. An effect menu gets opened.

2. Select the ‘Master Keyer’ option in this menu

3. Click on the pen tool and select the green screen area from the video.

4. The desired video gets applied in place of your green screen.

5. Save your video.

By following these steps, you can easily edit any green-screen videos and add cool backgrounds to them.

Green screen step 3

Step 4

Save your video in 1080p or 4K

Click the Export button in the upper right corner of your screen to save your movie after you’ve eliminated the backdrop. You can download your green screen film as a 15-second GIF or in one of three different video resolutions: 480p, 720p, or 1080p. For all YouTube uploads, we advise using 1080p. Then, save your video to your PC to upload to various channels.

Green Screen step 4

Is a green screen required to integrate a background into a video?

Yes. If you’re creating your own green screen footage, make sure the background is red, blue, or green; otherwise, the master keyer tool won’t work.

 Useful Green Screen Features

1. You can use various other settings in the Effects Menu and tweak these settings as per your need. Make use of Master Keyer – With a few clicks, remove unwanted areas and green backgrounds.

2. Add a watermark or your logo. By adding your channel name, social media handle, or logo to the editor, you can create brand coherence. Our free video editor lets you export your videos without any illusto watermark and there are no premium charges for watermark-free videos.

3. Simple to resize – Free aspect ratio resizing is available for 16:9, 9:16, 1:1, 4:5, 2:3, and 21:9 aspect ratios.

Beyond the Green Screen

1. Access a complete editor with a variety of user-friendly and effective editing tools.

2. Add final touches like audio and transitions, or use trimming tools to tidy up your clip.

3. To get started, choose a ready-to-use template or start with an existing video and add to it.

4. Use endless transitions, filters, effects, stock images, and videos to create quick videos.

5. Using Illusto also requires no pre-requisite editing knowledge.

Is illusto green screen video editor available for free?

Yes. Our free premium beta features are available to all users. To have free access to all features, you must first sign up. illusto is a free online video editor that lets you create videos easily with its amazing features.

Over to You

 Unleash your inner creativity and create endless green-screen videos with illusto. It’s fast, It’s easy, and it’s free. 

Sign up today!

Social Media, Tips and Tricks

3 min

The memorability of a good video plays a FANTASTIC marketing tool simply because it tends to stick with customers more than other forms of content. It’s a fact: video content is engaging in a way like no other content has ever been: according to a Facebook/Nielsen study, even if a consumer watches a video for under 10 seconds, it ‘still helps increase brand awareness and purchase intent.’ The use of video in marketing strategies definitely allows customers to create a connection with your brand and subsequently, allows you to understand what form of content works best: animated, humorous, how-to videos, etc. 

What’s important to understand here is that video can really help accentuate what you’re selling to your customer to create a loyal attachment: your video doesn’t just have to be centered around the product you are selling. A brand storyline includes everything from history, inspiration, and vision to values – basically, everything that has convinced you to market this in the first place. 

We’ve all saved several video posts that we want to revisit for several reasons such as an emotional connection to their storyline, a certain angle used to enhance cinematography or the crazy transitions from frame to frame. It’s why a video is only as good as its edit. If you can’t get your brand story right through a compelling video editor, you’ve already lost 50% of the battle…err your consumer base. 

Devoting time and resources to create and then edit meaningful content can be a daunting prospect for many. But we’ve got you covered. With illusto, converting videos into well-edited story content has never been easier. Our free online video editing tool gives you all you need to create compelling videos. Check out our platform and try it out for yourself: we have plenty of editing hacks available for you. However, before you graduate to editing your video content, here are some things to keep in mind while creating videos specifically for your brand. 

1.   Know your audience: Who is the content geared towards? What are their desires, aspirations, values, and struggles? Why should they watch what you are offering? 

Your videos need to resonate with your target audience – if you wouldn’t click on a video you’ve created, why should your audience? An intimate understanding of your consumer base will help you create content that is meaningful to them. APPEAL to their emotions. After all, you’re not merely selling a product, you’re telling a story. And stories should always be magical. 

2.   Consider every element in your video: Every frame of the video should reflect your brand. The people, the setting, the wardrobe, colors, and animations: each element should be in harmony with your brand’s story. All these elements leave a subtle but lasting impression on your audience. Here’s a small example: avoid wearing too many contradicting patterns when shooting a video because it can look blurry over the screen. Instead stick to solid, pleasing colors.

3.   Let your visuals do the talking: ‘Show, don’t tell,’ is classic storytelling advice. Let your visuals convey your brand story. Unlike a blog post, you do not need to state every detail about your product or story explicitly. Your visuals need to convey your brand story subtly but powerfully. Remember the use of the classic flower emoji that is subtly placed over something taboo like a couple kissing? It conveys a pretty strong picture that this is not for your eyes, and leaves more to the imagination.   

4.   Keep your videos short: To sustain your audience’s attention, video content should be short and to the point. There are exceptions of course, but well-made, concise videos typically perform better than longer ones. There is no dearth of content vying for your audience’s attention, so keep your videos crisp and compelling. Clever transitions, filters, and text can really help with this.  

5.   Edit like a pro: Editing is the final piece of the puzzle. You need to pay close attention to the selection of shots, effects, transitions, background music, and all other elements during the editing process. An edit can make or break your video. Our free online video editor illusto is perfect for all your editing needs. Apart from the standard editing tools, we’ve also got an extensive collection of stock images and videos for you to choose from. The best part? You need no prior experience to edit videos here, so go on check it out.   

Here’s a final tip: Always work backward: envision your story from the final edit and then work it to how you should shoot your content to get it right without too many edits. With a little bit of preparation and the right tools, you’ll be on your way to sharing your brand’s story with the world!

Social Media, Tips and Tricks

5 min

Congratulations on making your first move. If you are here, it is probably because you want to step foot into content creation as a career. Youtube is a massive platform today – for earning revenue, building a community, getting lots of engagement, and having your own voice. There’s no reason why you shouldn’t want to hop on this train. 

With more than 2.6 billion active users worldwide, YouTube is a vast community of its own. YouTubers like Casey Neistat, Klossy, Neil Patel, Marie Forleo, Roberto Blake, and many more made it big through their influential yet distinct content. Creators like WheezyWaiter who answer the curiosity of the people, or Nathaniel Drew who ‘searches for mental clarity’ through his video content surrounding self-improvement. 

The 15-year-old platform has seeded the careers of thousands of different creators over the years. Creators of every age, ethnicity, nationality and interest are present on the platform, putting out content every day. One of the most subscribed channels, PewDiePie, started when he was in college. He was on a student loan and couldn’t even afford a proper computer. He worked on a hotdog stand to be able to do YouTube. 

This shows that anyone can do it, you just have to find your motive and your own distinct color of content that you want to put out. So if you’re inspired by these creators around you and want to start your YouTube journey, we are here to help. Here are some ways you can avoid facing initial hiccups and create your YouTube videos smoothly.

Know your audience

If you’re just starting out, you’ve got a clean slate, to begin with! So pick a genre you feel you can generate content for in the long run, not something that will die out after a couple of months. Then, once you’ve picked your field, you’ve got to highlight your USP – what makes you stand out from every other content creator? What does your audience feel the need to see that they haven’t already watched? 

Reel your audience in with a bang! Sweat the details to make your first few videos stand out. 

You, as a creator, may be charismatic, talkative, and handsome, but more is needed to guarantee that it would make for appealing content to the audience.

Learn about the competitors that have been successfully targeting your audience for a long time. Observe their videos and try to gauge how they engage the audience, which will help you formulate your strategy depending on your strengths and weaknesses.

Before making a video for the targeted audience, ensure your video answers these questions – what are the issues going around? How can my content solve their problem? How can I add value to them with my content?

To further enhance interest levels, you need to initiate tie-ups and collaborate with other brands and channels to widen your audience. Make sure to keep your posts light in text in order to avoid jargon.

Dabble In SEO

Search engine optimization (SEO) is a critical battle that needs to be won by content creators. Look for keywords the targeted audience is searching for and use them appropriately. Keyword optimization plays a vital role in helping you to actively solve your prospective customer’s problems. For example, if the target audience is searching “how to make YouTube videos”, keywords that you should look out for are “how to make videos for YouTube”, “how to make videos online”, “how to make videos online free”, etc. Including relevant and popular keywords in your video title is one of the best practices that can help your video grow. Check this link for some websites that can help you.

Andrew Kane of TubeBuddy said, “Many people spend time on broad terms with so much competition they’re never going to show up for.” He says if one can be more specific on the topics and use keywords accordingly, there is more chance of the video becoming accessible to the right audience in the early stages despite having fewer subscribers.

It takes time to master your craft. So do not hesitate to falter. Success will eventually come with practice. All you need is guidance and the correct tools to make it happen.

Create an identity

Why would you copy someone’s done-that already content when you can produce fresh, original content? So instead, get inspired by other content creators without emulating them. 

Technical elements help you find your style – it could be a particular form of animating your text, or the style in which you write your captions. It could be a catchphrase or even simply your own logo. 

Remember, balance is key – you don’t always have to go OTT but don’t be so subtle that your audience is not able to understand your signature style. Most importantly, stay consistent. It keeps your videos easily distinguishable over time. Next, understand the audience’s requirements and set your video’s tone accordingly. Finally, use the technical elements on your video needed for the style.

Acquire Good Editing Software

Here is where an online video editor like illusto can give amateurs a solid advantage.

All you need is a good internet connection to get started. Once logged in, you’ll have access to incredible, easy-to-use editing features. In addition, most of the features are located in one place, so you don’t have to go through extensive tutorials to understand how to use illusto. 

Bonus:  The software offers an excellent voiceover option and awesome audio edits. 

What’s more, you don’t have to worry about time-taking renders. illusto allows you to export 4K-resolution videos without any watermarks. In addition, the online editor enables you to select a frame from the video or insert an image as a cover photo to set your thumbnail for social media.

Understand the equipment.

Learning to walk first is more important than running fast. As a beginner, you may get disheartened with the quality of your YouTube videos when you compare them to professional videos.

Good equipment can create better-quality videos, but it’s more of a disadvantage if you need to learn how to use it. So take it one step at a time – start easy and keep enhancing your skill set to create better videos. Use the equipment in hand initially and later build from there. Good content is the foundation of long-term success on YouTube, not fancy equipment.

Try and start with instructional videos.

A recent TechSmith study says that 53% of YouTube viewers watch instructional videos twice as much as compared to other content. 

Starting with a unique instructional video would give an advantage over other new beginners. If your genre doesn’t require instructional videos, create a cool intro so your audience can warm up to you. However, it is optional to start with instructional videos if the genre doesn’t require it.

Prepare your script and dialogue – don’t wing it!

Have a clear idea of what your video should look like to the audience. Then, prepare the script accordingly and write the dialogues.

Improv dialogue can be fun, but that comes easier when you’re a seasoned expert. Winging it can end up costing you many takes and much more time, so it’s safer to stay prepared when you’re starting. 

Unlike taking many takes for a single shot, the audience only has one view of the shot in the video. Therefore, the only way to impact the viewers is by going prepared to the location with script and dialogue, executing it accordingly. If some conversations go differently than planned, use dubbing for editing those dialogues.


Get started with illusto and go with your instincts. You’ve got this. Be smart, original, and authentic. Most importantly, make sure you have fun making your content as much as you expect your audience to have fun while watching it. So, what are you waiting for? Sign up on illusto and make your first Youtube video today!

Social Media, Tips and Tricks

2 min

Fade, Push To Top, Page Curl – a good transition is what pieces a good video together. Cut away from the standard transitions to experiment with illusto’s many varieties. 

With the evolution of video editing technology, transitions – a post-production technique used in video editing to connect one shot to another – have unsurprisingly undergone a series of transformations themselves to enhance the impact of the storyline. Recognizing this small, but integral requirement of any video editor worth their reels, illusto’s team has already provided a mesmerizing number of transitions – 28 to be exact — to avail while editing videos on illusto’s platform, with more coming your way. While, in the world of film editing, transitions still convey important pauses, a passage of time, and integral silences; in short videos, they can add a ‘wow’ element to make your storyline much more engaging than the usual paraphernalia of content. 

Alongside your essentials – fade, dip to black/ white, push to the right – illusto has also concocted interesting 2D and 3D transitions that can really amp up your video without having to divest too much energy.  

illusto’s ‘Shaking 1’ and ‘2’/ Zoom and Zoom Right are particularly interesting transition effects as they allow for a dynamic changeover in scenes that want to deliver a strong makeover or transformation effect. 

Remember the days of downloading those ‘interrupted signal’ effects to kickstart a video? Consider them eliminated with this cool ‘Signal Disturb transition’. It’s not something that might go in every video you edit, but it’s there if you need it. 

illusto’s 3D transitions are funky and can come in handy when you’re looking to create a video presentation. It’s an easy way to spruce up birthday or anniversary videos that can get quite boring with standard photographs and the same transition. It’s also an easy way to cut ahead of insta reel lovers, what with illusto’s larger variety.  The Lens Flare, Push To Top, and Star transitions are particularly reel-friendly. 

A transition is fun to use when you have the opportunity to film or edit the same scene that has been shot using different visual angles. The funk of a transition is, however, rendered useless, if it is not placed appropriately. The simple cut still retains its popularity because of the fact representation that less is indeed more. After all, you don’t want to annoy or distract your audience from the most important part of your video – its storyline. The role of a transition remains simple: to convey to the viewer that the scene has changed, with the added incentive of visual enhancement. Your transition also doesn’t have to be visual all the time – it can be conveyed with music or sound effects; something you can choose from our vast library of offerings. 

Remember, sometimes it is as important to not use transitions as it is to employ them. Great editing is what makes for an excellent video, and that starts here with illusto. Happy editing!

Social Media, Tips and Tricks