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Category: Video Marketing

September 25 2023

The power of video marketing within businesses

by Team illusto
5 min

Video has emerged as a beacon of light in our digital era of instant results and shrinking attention spans. Our blog on Why Businesses Need a Robust Video Marketing Strategy to Grow discusses the advantages of video in this age of technology. This implies that video marketing is making a permanent place within the marketing strategies of almost every business today. Statistics show that 86% of marketing professionals are actively using video as a marketing tool. 

With such widespread use of video marketing across industries today, something that a lot of businesses may not realise is how video can also be used in-house. Yes, we’re suggesting that it is possible to use video across various departments of your organisation to improve efficiency. 

According to Wyzowl, of all the marketers that began using video as a marketing tool in 2022, 41% could do so because it has become easier to create in-house, 34% claimed that it is quicker and not time-consuming to create, and 30% agreed that video creation has become much more affordable.

While all these factors surely strengthen marketing strategies and contribute to the growth of businesses, what they also showcase is that video can now be created at smaller levels with lesser time and money involved. This means that it won’t cost much to create videos for internal purposes within organisations. 

This final blog in our three-part blog series on video marketing explores the possibilities of leveraging video within the ecosystem of your organisation in order to help with productivity while also making it more fun!

Where can video be embedded within businesses

Businesses can leverage video marketing across various departments within their organisation. We have put down a few areas that can take advantage of video.

  • Human Resources (HR)

There are a number of ways in which HR can utilise video marketing to enhance and carry out its operations. Onboarding processes can be smoothened through short videos from company leaders to introduce new employees with the culture, mission, values, and goals of the organisation. Company policies and benefits can also be explained in creative and engaging videos during the orientation process. 

Even job descriptions can be made fun and insightful by explaining a potential candidate’s roles and responsibilities through video. Videos can be created for training purposes, going over topics such as compliance, inclusivity, diversity and so on. 

Video messages from HR can be sent to announce important changes and updates in the organisation. Additionally, video messages can be created to celebrate birthdays, work anniversaries, and other employee achievements. The company culture and activities can also be showcased on social media and other platforms through video. 

Employees can be guided through videos to set goals, track their progress, and prepare for performance reviews through elaborate and informative videos. If the company has invested in a new software and desires better uptake on it, a quick video can be made and circulated on the same. Product demo videos can be circulated within the company in order for internal staff to gain a better understanding of how it can be used. 

  • Operations

The operations department is another one wherein video can be leveraged to increase efficiency and productivity in various ways. Video tutorials explaining various SOPs can be created for different tasks. Video presentations can be made to give teams information on progress, achievements, and results. Video case studies are another great way to document optimisation for different processes. 

Quality control procedures can be explained through videos for better understanding. Internal operations-led events, workshops and so on can be promoted, generating interest through video. Important takeaways from these events can also be shared through videos.

  • Finance

Although this may sound unconventional, video can be quite helpful to the finance department as well. Financial concepts can be simplified and explained to employees through video. The budgeting process can also be explained through videos showing the allocation of funds to different departments. Additionally, financial reports and statements can also be discussed with shareholders and investors. 

Tax-related issues such as filing, changes in tax codes, tax deductions, etc can be informed through well-produced, crisp videos. Various other financial processes and concepts including invoices, bookkeeping, annual returns, payment tracking, etc can be explained by making quick videos on illusto. Overall, video is an extremely useful tool for businesses to be financially transparent even within their organisation.

  • Marketing

Undoubtedly, marketing can leverage video marketing in multiple ways. From the website to social media, paid advertisements, and so on, video marketing brings in a lot of revenue for a brand. 

Video can also be used in various ways by the marketing department. Create videos to showcase brand culture, values, and goals for better emotional connection with the in-house staff. Informative videos including DIYs, tutorial videos, product demos, and so on are an interesting way to get people to engage with your products. 

Customer testimonials and video case studies are another way to utilise video marketing for your brand. New product launches, company announcements, events, workshops, and other company activities can be promoted through video. 

  • Sales

The sales department is one that can greatly benefit from video marketing both internally and externally. One of the most important areas where the sales department can utilise the power of video marketing is to close sales. In case a product is complex and cannot be explained to potential leads, short videos can help with showcasing the product in an effective manner, along with its benefits, key features, as well as how it can solve a customer’s problems. 

In addition, video testimonials are a great way to gain trust with potential clients and showcase success stories. FAQs can be addressed through shorter video messages to not only save time but also convey messages and objectives in a clear and precise manner. Video tutorials and product demos are a great way to help customers even post-sales. Video content can be incorporated into sales email campaigns and video presentations can be made for sales proposals.

  • Product Team

Apart from its use externally, video is of immense value to the product team within the organisation. For instance, every time the team works on a new product, service, or application, the best way to get the idea across and well-explained to the whole organisation before selling is through video. Internal training videos explaining various features, upgrades, use cases, and advantages of products can be created to make the marketing, sales, and customer support teams gain more clarity and familiarity with products. Also, if a product engineer has an issue or problem, a quick video can explain exactly where they’re stuck. 

Tutorial videos or video manuals can be created to guide proper usage of a product, new features and product updates can be discussed and so on. In order to increase understanding of competitors, in-house comparison videos can help to view the exact similarities and differences. 

Technical documentation is an essential way to acquire in-depth analysis and insights into APIs, product architecture and so on.

While these are just a few, there are many other departments that can leverage the power of video including Admin, IT, Training and Development, Customer Support, Quality Assurance and so on.

Since video is easy to consume and understand, has a storytelling factor, and helps to build trust between the viewer and the creator, it is a great tool to use not only externally but also internally within departments of an organisation. It is a feature that should be tapped into much more for internal purposes. 

Illusto is the perfect tool to help you enter the world of video, with its professional but engaging video editing features. Subscribe to illusto and save on time and costs. Create quick videos with illusto’s library of voracious features, and increase productivity and efficiency within your organisation.

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Social Media, Tips and Tricks

Bring Your Ideas To Life

July 28 2023

Leveraging Social Media for Video Marketing Success

by Team illusto
5 min

The digital era that we are living in today has made social media a common place for people to connect and interact regularly. Social media platforms provide a shared space for entertainment, information acquisition, and overall content consumption all in one. Social media has become so prominent that according to a report, over 4.74 billion people around the world use it. And more than 93% of internet users are also social media users.

With such widespread use and popularity, social media has become an important hub for marketers and content strategists. Since it is a place where people of varying age groups can be met easily, it is the place that you want to invest in as a marketer. Above and beyond this, startups and small businesses must leverage social media for their video marketing strategies, and the simple reason for this is that social media seems to love video.

The second blog in our three-part blog series on video marketing takes a look at why social media platforms prefer video over other types of content.

Why do social media platforms prefer video content?

It’s quite interesting to know that social media platforms have a favorite when it comes to the kind of content posted on them. Video content seems to have an edge over other forms of content, and there’s no avoiding it.

Here are a few reasons why social media platforms themselves prefer video:

  1. The algorithm loves video

Social media algorithms love video content. Algorithms are programmed in such a way as to analyze factors such as engagement patterns, user preferences, and overall content performance to push out the best content for users. Since video accounts for longer time spent on a given piece of content as well as higher engagement rates, social media algorithms conclude that such content is not only more interesting but also more valued by users, resulting in more video content being pushed out for users.

  1. Increased user engagement

It is no secret that video has the power to capture users’ attention and keep them engaged far more effectively and quicker than text or static images. It is also much more convenient for users to consume video content as compared to graphic content. Algorithms, as mentioned, prefer video and are lazy when it comes to graphic and static content. Additionally, when people find a video interesting or informative, they are quick to share, like, comment and engage with it. A good interactive user experience is more memorable and thus worth much more than graphic posts that are easily forgotten at the end of the day.

  1. Paid advertisements are a big plus

Social media platforms like Instagram, YouTube, and TikTok thrive on their user engagement and behavior. Since their main aim is to retain their users by getting them to keep coming back, video content is the preferred content type due to the level of engagement it brings. Video content is more optimized by audiences and has the potential to go ‘viral’. Paid advertisements and ad campaigns are leveraged by brands and are a great way to draw users in and keep them hooked. Video advertisements bring in much revenue and have high shareability, which also allows them more visibility with larger audiences.

  1. Everyone wants to stay with the trends in the market

At the end of the day, social media platforms are looking to bring in more customers than ever, and if video is a market trend that brings users back to their platforms time and time again, then video content is what they would rather promote. With the constantly evolving digital landscape, there is a rising need to outdo the competition, and with data showing the response that video content has received, more and more social media platforms are incorporating it into their ecosystems.

  1. Video provides a mobile-friendly experience

According to a 2022 study, there are an estimated 6.8 billion smartphone users worldwide, out of a total world population of 8 billion. With the growing sale and consumption of smartphones, social media platforms are focusing on providing their users with an experience that is best suited for their smartphones. Prioritizing video content calls for a more immersive and engaging experience for smartphone users, thus bringing in more revenue for the application.

Overall, social media platforms and their algorithms are focused on optimizing video content over graphic posts because video is what reels people in and makes sure they stay. For small businesses and startups looking to expand their horizons, incorporating video content into their social media strategy or, rather, using social media to further their video marketing strategy is key. Take a look at the advantages of leveraging social media for small businesses.

Why should startups and small businesses leverage social media for video marketing?

On average, people watch 17 hours of online video content per week. 91% of people have also said that they are expecting more video content from brands in 2023.

For small businesses and startups with limited marketing budgets, creating and pushing out video content on social media is one of the best ways to grow. Social media platforms love video because their users love video, and if users love video then that is the route that marketers must take.

Here are a few reasons that small businesses should focus on social media videos within their marketing strategy:

  1. Video always tells and sells a story.

One of the best ways for a brand to connect with its audience is through video. This is because video content has an appeal in its storytelling like no other content type. Brands have the power to captivate and keep viewers engaged through a video – whether it is through a brand video, a tutorial, a customer testimonial, and so on. Human beings tend to connect more with something when there is a believable story behind it, and creating videos for social media is one of the best ways to get your story out there.

  1. Best ROI, least waste

Now that we know how well video content does on social media platforms, it is quite obvious that investments in videos optimized for socials give the best returns. Since the algorithms are actively working to promote video content, as a brand you need not worry about your investments going to waste on social media. And for startups, smaller spendings are a huge win. Instagram will take care of your ROIs as long as you provide it with well-optimized, consistent, and creative reels, story videos, and other video content.

  1. Unique experience

Video content always has the promise of limitless potential. The possibilities for creating video content are endless, allowing brands to provide consumers with immersive, engaging, and informative content that is worth their time. Text and static posts tend to be forgotten easily with the rush of information on social media, but well-made, unique video content will always stand out from the crowd.

  1. Brand trust and recognition

Brands not only have the ability to create unique experiences but also build trust and enhance brand recall for their audiences. In showcasing who they are, what their core values are, and how they hope to serve their customers – through video – brands have the power to build a strong foundation as well as a trusted relationship with their audience. Video content is also more memorable and will help in brand recognition and recall to a huge extent.

  1. Data that is trackable

The best part about creating brand videos for social media is that every bit of data can be tracked and analyzed during and after posting. Brands can easily track what videos are preferred, how much of a video was watched, how many times it was watched, and even if it was abandoned or ignored altogether. Video content is also easily shared and provides more engagement that can be analyzed in order to adapt strategy accordingly. 

Startups and small businesses must use the power of social media and leverage video content to broaden their horizons and come up with the best possible marketing strategies that will help them to grow faster than ever in this digitally optimized world.

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Social Media, Tips and Tricks

Bring Your Ideas To Life

July 28 2023

Why Businesses Need a Robust Video Marketing Strategy to Grow

by Team illusto
5 min

While the concept of video has been around for decades, the idea of using it as a high-priority tool in marketing strategy has become all-powerful and inescapable in today’s digital landscape. 

For small businesses and startups especially, capturing the attention of target audiences and keeping it can get difficult in the face of cutthroat competition. In order to stand out, one has to have an effective marketing strategy that goes a little over the edge. 

Video marketing has evolved as an extremely efficient tool in today’s ever-growing digital terrain. According to studies by Wyzowl, the incorporation of video marketing by businesses has been consistently growing, with 91% of businesses using video marketing in 2023 as compared to a mere 61% in 2016.

This is a three-part blog series that explores why video marketing is a much needed tool for any business to grow, why social media platforms prefer video content over graphic posts and finally, how businesses can leverage and embed videos within their ecosystem.

The first part of this blog series delves into the advantages of implementing a robust video marketing strategy for rapid growth. 

Why do businesses need a video marketing strategy?

  1. Increase in video consumption

With over 3 billion people consuming video content globally in 2022, various reports suggest that this number will only keep increasing with an estimated 3.5 billion people consuming videos in 2023. In addition, according to Cisco, in 2022, 82% of global internet traffic came from video alone. These statistics very clearly portray that video streaming and downloading have become more common over the recent few years than ever. 

The convenience and versatility of videos have made them an easy and preferred mode of not just entertainment but also information consumption, resulting in more and more people watching video content. With such widespread utility, video has become an important component to include in one’s marketing strategy.

  1. Video tells a story

A video can tell a story in a unique way and create a huge impact too. In an age such as ours where people prefer watching over reading, video can play a huge role in your marketing strategy and draw potential customers in. By showcasing your brand story through a video message, you not only give out information about your brand, but also increase the trust of your current and new customers. Video has the potential to capture and engage audiences far more quickly and effectively while also helping information retention. Apart from your brand story, a video is a great tool to explain your products and/or services as well as answer any questions or doubts that your customers may have.

  1. Video increases the understanding of a product/service

When it comes to explaining the features, benefits, uses, and upgrades of a given product or service, a written manual, blog or even image tutorials can only go so far. This is where video provides an edge over other mediums. Videos allow brands to promote as well as offer their services in a way that is much more visually engaging and interactive to reel in audiences and customers like never before. Studies only prove this point further, showing that 96% of users have watched a video in order to learn more about a given product or service. And 89% of people have admitted to video convincing them to purchase a product.

  1. Increases brand awareness and recognition

Video plays an important role in increasing brand awareness and helping your brand to stand out from the others out there. With video content being highly shareable, it is easier and more efficient to promote a brand through a video. Statistics show that 51% of people are more likely to share a video as compared to any other kind of content. 

With social media platforms like YouTube, Instagram, Twitter, and so on coming out with features to make and share shorter videos, audiences are now more interested in visual content than ever. Small businesses will greatly benefit by creating short videos that will not only increase their reach but also enhance brand awareness, increase overall visibility, and attract new customers.

  1. Video improves SEO and online visibility

The advantage that video brings to a marketing strategy is that it keeps audiences and customers on a brand’s page for longer, which is a crucial factor that search engines like Google take into account. For startups and small businesses that have limited marketing budgets, a video can go a long way in optimizing content and boosting online visibility. 

In order to maximize optimization and reach on various platforms, video content can be adapted accordingly, also making it versatile. By optimizing videos with titles, descriptions, and relevant keywords, a startup can drive more traffic to its website and other social media pages. More and more consumers are expecting visual and audio-visual content, and a robust video marketing strategy serves this purpose beautifully.

  1. Faster sales generation

According to studies, video can improve conversion to 86%, and for startups, this is huge. 78% of marketers have admitted to video increasing sales. Both short and long-form video content helps to explain products, build brand recognition and trust, and act as tutorials and visual manuals to help customers in every way possible. Testimonials through video also reach out to people in unique and engaging ways. Through storytelling, human faces, and other creative elements, video is a medium that has the power to evoke emotional connections through a screen like nothing else. By tracking data and analytics, brands can monitor what works and what doesn’t in order to generate more sales faster.

  1. Video builds consumer trust

Client and audience engagement is a huge factor for all businesses, and startups in particular can greatly benefit from it. Video is a unique and easy way for small businesses to increase client engagement and serve their customers to the best of their potential. Through videos, startups are given a platform wherein they can utilize client participation to provide testimonials to build trust with new clients. Word of mouth and feedback from existing clients and customers is always an encouragement for more people to trust a brand. Building consumer trust and client engagement through video content is the best foot forward for small businesses looking to expand their reach and strategy on a limited budget.

  1. Greater social media reach

Animoto suggests that 73% of consumers have been greatly influenced by a brand’s social media presence when it comes to making purchasing decisions. Today’s digital world has little to no restrictions when it comes to social media and its global impact. Whether it is advertisements or regular posts, various social media platforms are now promoting more video content as compared to graphic images or written content. The algorithms prefer video, and small businesses that are looking to grow need to upgrade their marketing strategies to video marketing strategies. Read more in-depth about social media and video marketing strategy in our second blog in this series.

Many small businesses make the mistake of thinking that a video marketing strategy might be something that could be afforded later down the line. However, what startups need to recognize is that in order to not only survive but also grow their small business into a medium one, they need to begin incorporating video content into their marketing strategies as soon as possible. Without well-researched and reliable video marketing strategies today, small businesses will take much longer to climb up the ladder to success with their brand.

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Social Media, Tips and Tricks

Bring Your Ideas To Life

May 14 2023

Riding The Wave: How To Leverage The Latest Video Marketing Trends In 2023?

by Team illusto
8 min

In the world of marketing, video content has become an essential tool for brands to connect with their audience. However, with the constantly evolving nature of video marketing, it’s crucial for brands to stay up to date with the latest trends to remain relevant and capture the attention of their target audience.

As we are a quarter deep into 2023, new video marketing trends are emerging, and it’s vital for brands to understand how to leverage them effectively. In this blog, we will explore the latest video marketing trends for 2023, providing insights into how brands can incorporate them into their marketing strategies. Additionally, we will look at how illusto can be used as a powerful tool for creating and editing different types of trendy videos. So, whether you’re a marketer, entrepreneur, or simply interested in video marketing, this blog will provide valuable insights on how to stay ahead of the curve and ride the wave of the latest video marketing trends in 2023.

The hottest video trends of 2023 and how to leverage them.

Create videos to promote your business on social media, grow your YouTube channel, or become a content creator. Take a look at this year’s hottest video trends.

#1 The shorter, the better

One of the latest video marketing trends to watch out for in 2023 is the rise of short-form video content. Platforms such as TikTok and Instagram Reels have popularized this format, with their emphasis on quick, attention-grabbing videos that are often 60 seconds or less. The benefits of short-form video content are numerous, including its ability to engage with younger audiences who have shorter attention spans and a preference for bite-sized content. You can leverage this by creating short-form video content like quick videos, or short explainers.

Also Read: WHY ARE SHORT-FORM VIDEOS TRUMPING LONG-FORM VIDEOS TODAY?

#2 Interactive videos are steaming

Another emerging trend in video marketing is the rise of interactive video experiences. Shoppable videos and choose-your-own-adventure style videos are gaining popularity as they offer a unique and engaging experience for viewers. Interactive videos enable brands to create an immersive experience that encourages audience participation, increases engagement, and boosts conversions. The benefits of interactive videos are significant, as they can increase engagement and conversions by providing a more immersive experience for the viewer.

For instance, Deloitte filmed an interactive video. The ‘Day in the Life’ video of a Deloitte employee, allows users to choose how they’d react to a number of different work-based scenarios. From telling a co-worker about spilled coffee on their jacket, to what to do if a printer breaks – each one highlights the various skills and attributes valued by the company.

#3 Did you react yet?

Reaction videos have become increasingly popular in recent years, with creators across YouTube, TikTok, and Instagram using this format to engage with their audiences. This trend involves filming oneself reacting to content, such as a new music video, TV show, or movie trailer. 

The benefits of creating reaction videos are numerous, as they allow creators to showcase their personalities, connect with their viewers on a more personal level, and tap into popular culture. You can easily create reaction videos and leverage this trend to stand out as a creator.

Popular hairstylist Brad Mondo posts a lot of reaction videos while reacting to people who are cutting or dying their own hair. It builds a lot of engagement in the community.

#4 Cook a good challenge. 

In recent times, challenge videos have become a viral sensation across various social media platforms, with creators engaging in fun and often hilarious tasks to showcase their skills, creativity, and personalities. 

The trend has given rise to numerous challenges, from dance challenges to cooking challenges to even makeup challenges, that have captured the attention of audiences worldwide. For creators, challenge videos offer a unique opportunity to engage with their followers, showcase their talents, and potentially go viral. The key is to make unique videos on trending challenges and create compelling content that resonates with your audience.

For example, Rihanna’s beauty brand Fenty Beauty is killing it on TikTok. Their account has been seen joining fun viral challenges such as the #simbachallenge and #sostunna.

#5 Silence is trending.

As video marketing continues to evolve, another trend gaining traction in 2023 is silent videos. With more viewers choosing to watch videos without sound, it’s important for brands to consider adding captions to their videos. Captions not only make videos accessible to people with hearing impairments, but they also enable viewers to consume content in public spaces without disturbing others. 

Adding captions to your videos can make them easily understandable and consumable, and hence reduce the bounce rates. You can easily add captions to your videos on illusto.com using the text tool. Add captions and leverage this video trend to grow your audience.

For instance, a lot of travel and lifestyle creators post their travel videos with captions for users to read and understand them even if they are watching them silently.

#6 Talk less, do more.

The trend of no-talking videos is a growing phenomenon in the world of video marketing. These videos typically feature creators performing actions or dancing, while text or captions float on the screen, providing context or instructions to the viewer. This format is gaining popularity because it is simple, visually engaging, and doesn’t require any dialogue. These videos can be used to capture the attention of viewers. You can make no-talking videos to showcase your product features to create viral challenges.

Makeup brands like Maybelline post a lot of videos where creators are seen doing their makeup, testing products, and more without talking. The message is conveyed through actions and it’s equally impactful.

#7 Keep it relatable. 

One of the most evergreen trends in video marketing is the importance of keeping your content relatable to your target audience. It’s essential to create content that resonates with your audience to build a loyal following and establish a strong brand identity. This means paying attention to every aspect of your video, from the visuals and style to the content and music. By understanding your audience’s preferences, needs, and pain points, you can create videos that speak directly to them and establish a deeper connection.

If your audience is kids aged between 10-12 years, you cannot create complex videos that can be understood by people between the ages of 25-30 years. By understanding your target audience, interests, and preferences, you can create videos that resonate with them on a personal level. Whether it’s through visual storytelling, the style of the video, the content, or the music, relatability is key to building a loyal following. 

#8 Vertical video is the new norm.

Vertical video is a video format that has gained immense popularity in recent years, driven primarily by the rise of social media platforms such as Instagram, Facebook, and TikTok. This format offers a unique viewing experience that is optimized for mobile devices, making it ideal for users who consume content on the go. 

 You can create vertical-size videos on illusto or resize any video into a vertical size from illusto’s resizing tool which offers many preset sizes. Vertical videos can be used to capture the attention of younger audiences and can be adapted to different brands. From creative storytelling to highlighting product features, brands leverage this trend to create engaging video content.

#9 Go live.

Live stream videos are another video marketing trend that has seen a surge in popularity in recent years. This approach involves broadcasting live events, webinars, or Q&A sessions to engage with the audience in real time. The benefits of live video streaming are numerous, as they can help build a more personal connection with the audience, foster a sense of community, and increase engagement.  

Live stream videos can be anything – from product launches to customer support. Different brands can conduct live streams in order to engage their audience and leverage this trend to their advantage. You can go live directly from your browser using illusto studio which allows you to live stream simultaneously on different social channels. This will ensure maximum exposure and reach for your brand. For instance, Kylie Cosmetics does a lot of Instagram live showcasing the products and behind the scenes.

Watch the tutorials:

How to live stream on Facebook with illusto studio

How to Live Stream on youtube using illusto studio?

How to use Twitch live streaming using illusto studio?

How to stream live on LinkedIn with illusto studio

#10 Add a personal touch.

Personalized video content is a growing trend in video marketing, offering a more tailored experience for viewers. Brands are leveraging personalized videos to create a deeper connection with their audiences, providing customized messages that resonate with individual viewers. The benefits of personalized videos are significant, as they can increase engagement and conversions by making viewers feel valued and understood.

This approach involves creating video content that is tailored to the individual viewer, based on their interests, demographics, or behavior. The benefits of personalized videos are significant, as they can increase engagement and conversions by providing a more relevant and memorable experience for the viewer. The key is to create content that resonates with your audience.

How Can You Create Videos for every trend?

You no longer have to invest in expensive software or hire someone else to create trending videos. You can create your videos even with zero budget. illusto is an easy-to-use yet powerful video editor that can help you create and edit videos for any trend. With its extensive library of stock assets, effects, and animations, you can quickly create visually appealing and engaging videos that stand out on any platform. 

illusto includes a live voice recorder, an audio editor, and other advanced editing tools, making it simple to tweak and tailor your videos to your individual needs.

To get the most out of illusto, you should experiment with various styles and effects, as well as employ compelling visuals and text to attract your audience’s attention. You can keep ahead of the curve in video marketing by using illusto to generate attractive content that resonates with your audience.

Also Read: 5 REASONS WHY YOU SHOULD USE AN ONLINE VIDEO EDITOR

The way forward. 

Video marketing is constantly evolving, with new trends emerging every year. As we move deeper into 2023, it’s essential for brands to stay ahead of the curve and leverage the latest video marketing trends to capture their audience’s attention. From short-form videos to interactive experiences, personalized content, live streams, and relatable videos, there are many ways to engage with your audience and increase conversions.

By using illusto as a tool to create and edit different types of trendy videos, brands can stay on top of their video marketing game. Whether you’re a small business owner, a content creator, or a marketer, illusto can help you create high-quality videos that resonate with your target audience.

So, what are you waiting for? Start exploring the latest video marketing trends for 2023 and start creating illusto to create stunning videos that capture your audience’s attention and grow your brand. Sign up today.

Follow us on Facebook, Instagram, Twitter, and TikTok, and make sure to subscribe to our YouTube channel never to miss any tutorial.

Tags:
Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

10 Video Marketing Trends To Know About In 2023

by Team illusto
5 min

Over the past decade, video marketing has become one of the most potent trends to take over the marketing sphere. Why? Well, maybe because there are about 3.1 billion digital video viewers globally!

And since everyone knows that the customer is king, it is only obvious that brands will evolve and adapt to changing times and changing customer needs to push out more relevant content. And they’re not disappointed either! A study shows that there was a favorable ROI recorded by 87% of video marketers.

In fact, in 2023, online video is expected to account for about 82.5% of all web traffic, thus making it the most popular content on the internet.

There are various studies out there to prove the importance of video marketing, but a particular study done by Wyzowl found that with its use as a marketing tool, video remains a “key priority” for businesses. Marketers are more positive about the ROI on video with 92% of the marketers being interviewed saying that they got a good return on investment in video content.

10 Video marketing trends for 2023

Now that we clearly understand how inevitable video content and video marketing are today, here are some video marketing trends for you to incorporate into your content marketing strategy in 2023:

  1. Interactive videos

Interactive videos have become a more and more prominent trend in recent years, and help bring in more viewership and audience engagement. Interactive videos create 66% more engagement and 44% longer viewing time. Now, what makes a video interactive can be several different things. It could include a clickable link for more information or to subscribe, quizzes and surveys that can be responded to, branching storylines, ‘click and explore’ options, interactive questionnaires, and so on.

Similar article: 7 proven tips for creating engaging video content for small businesses

  1. Brand videos

Brand videos are part of a broader marketing campaign of a particular brand, made to raise brand awareness and bring in potential customers. Brand videos are capable of showcasing a lot in a short time – the message of the brand, its voice, tone, goals, and so on. Shedding light on the values, culture, and mission of the brand, these videos also have a storytelling element to them. 

Storytelling has always been an effective way to engage with audiences, and many brands are not shying away from telling their stories in video formats. Coca-Cola has a very heartwarming video (check it out here!) on brotherly love to advertise its products. It not only tells a story but also emotionally reels its audience to relate to the characters present in the video.

  1. Short-form videos

Speaking of reeling in your audience, another video trend that totally boomed during the pandemic and is still going very strong is short-form videos which came to us in the form of TikTok and Instagram reels. Today, even YouTube has adapted to this format and has introduced its new feature – YouTube Shorts. 

According to a study done at Vidyard, 56% of videos created by businesses today are two minutes or less. And the audience loves it. About 53% of videos that are about 90 seconds or less are watched to completion. Short-form videos are the future.

Check out our similar article – Why are short-form videos trumping long-form videos today?

  1. Live streams

More and more, live streaming has become an integral part of social media marketing. Interacting with customers in real-time to answer questions or just to have a chat is seen to be extremely encouraging for brand growth. Live streams had a huge breakthrough in 2020 when the pandemic shut down in-person events. 

Today users watch live videos for 3 times longer than pre-recorded videos on FaceBook. Live streams are a great way to reach your audience with your authentic self and promote your brand as a whole. 

  1. User-generated video content

Constantly generating marketing content regularly can get quite tiresome for marketers and businesses, and this is why user-generated content (UGC) is quickly running up the ranks to become an effective trend in video marketing. The reason why user-generated content is so effective is that as the name suggests, it is generated by users and therefore, becomes much easier to trust. According to Octoly, user-generated videos about a brand were viewed 10 times more than the official brand videos on YouTube! In another study, according to a Consumer Trust Index, 92% of customers trust user-generated content more than traditional advertising.

Apart from the factor of authenticity, UGC videos also act as proof of your product or service, while simultaneously building a community of users.

  1. Case studies and testimonials

Speaking of proof, case studies and testimonials add another dimension of trust in existing and potential customers when it comes to your product or service. 95% of shoppers read online reviews before making a purchase. And some ways to incorporate social proofing into your marketing strategy is through reviews, case studies, testimonials, UGC, and so on.

Using customer experiences to influence new customers is an extremely intelligent trend that has gained momentum. People are naturally more inclined to not only believe but also want to get involved with a brand when they see existing customers happy and satisfied with their experiences. Case studies and testimonial videos are a great way to take your brand forward.

  1. Expert and Q&A videos

These are the videos that will answer questions posed by consumers by providing informative insights. By bringing in experts, one also increases the credibility of the brand. Apart from building trust, Q&A videos help you in other areas such as ranking on YouTube or Google and adding value to your FAQ pages. It also helps you add variety to your platforms and the kind of content you put out.

Use illusto to spice up your Q&A videos today!

  1. How-to videos

A ‘How-to’ video is a step-by-step guide on how to reach a particular goal. This goal could be anything from applying a given make-up product to recording a meeting. How-to videos are actually among the top four content categories watched by YouTube users. A statistic from Google says that how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming videos. How-to videos are a very convenient way to educate your audience about your product or service. 

Click here to read up on one of our How-to blogs.

  1. Explainer/demo videos

Explainer videos are beneficial when it comes to demonstrating your product and its advantages to users. According to Wyzowl, 96% of people have watched an explainer video to learn more about a product or service. There are various types of explainer videos including introductions, overviews, processes, tutorials, and so on. Very often, explainer videos can also utilize storytelling tactics to showcase a character finding solutions to a particular challenge through a product or service of your brand.

Demo videos go one step further than explainer videos and explain a product or service in more detail.

  1. 360-degree videos

360-degree videos sound cool – and they are! They are a much newer technology and extremely interactive, allowing businesses to build a better customer experience through virtual reality and other live features. Recent studies have shown that 65% of online users will watch and interact with 360-degree videos.

360-degree videos are great for music videos, live event marketing, employee training, promoting new products, and so much more. 

If you’re living in 2023, it is practically impossible for you to go about your marketing strategy without using at least one, if not all of these video marketing trends to boost brand awareness and engagement. The question is, are you doing it?

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May 11 2023

Video Ads And Their Role In Marketing Campaigns

by Team illusto
4 min

Using video marketing to tell your story is one of the most effective ways to connect with your audiences. Why? Because that’s what today’s audience is interested in – video content.

According to the data gathered by Statista, there were over 3 billion (3.37 billion to be precise) internet users that consumed video content in 2022. The average global video consumption in a day is estimated to be 84 minutes.

Additionally, according to Wyzowl, 91% of consumers want to see more and more online video content from brands.

If these statistics are not convincing enough, we can go on!

To cut a long story short, video content is the future, and the future is here and now. As a brand looking to create strong marketing campaigns that bring in good returns, video marketing – which may include YouTube videos, shorter videos on other social media platforms, live streams, customer testimonials, and video ads!

What is video advertising?

Video advertising is the promotional video content that plays either before, during, or after one has streamed content online. The term refers to specially curated video ads that may align with a particular brand or company’s marketing strategy as a whole.

Video ads have the potential of reaching millions and billions of people through a wide variety of video formats across various devices, channels, and platforms.

Video advertisements have become an increasingly popular part of modern marketing campaigns due to the rise in the consumption of video content.

What are the benefits of video ads to marketing campaigns today?

In today’s age, video ads offer a modern and interactive alternative to traditional forms of marketing including radio, billboards, and the printed word.

To understand the true potential of video ads, here is a list of reasons video ads are beneficial to marketing campaigns and strategies:

  1. Video tells a story

With every video, there’s a story. And for every story, there’s a viewer who relates to it. Videos help you connect with your audience in a manner that other marketing strategies cannot. As human beings, we are easily impressed by stories, especially when those stories have something in them that touches us. Through video ads, it is much easier to engage consumers as well as increase revenue.

An award-winning ad produced by Metro Trains in Melbourne, Australia showed a huge number of cute animated blobs meeting their doom due to unsafe behavior near trains. Not only has this ad won 5 grand prizes at the Cannes Lions festival, but it has over 170 views and has also been credited with reducing the number of accidents on metro trains by 20%!

  1. Shareability of video ads

Audiences are much more likely to share video ads as compared to boring old banners or posters. According to research, more than 700 videos are shared by Twitter users every minute! Video ads are typically short and sweet, relatable, and don’t ask much of you – all of which makes them extremely shareable. The more viewers share your video, the more chances it has to go viral. 

  1. Higher engagement

It’s pretty clear that video ads are way more engaging than text-based ads or static images on a page. In fact, there’s scientific research to back up why video is more effective than other forms of advertising. 65% of the population in the world is actually classified as ‘visual learners’, and about 90% of the information processed by our brains is visual! Video ads help to tell a story, and allow marketers to truly connect with their audiences on a deeper, emotional level. 

  1. Influences decisions and boosts revenue

According to studies, 88% of consumers are more likely to buy a product after watching a video. In effectively demonstrating the benefits of a product or service, video ads encourage viewers to take action. According to the findings of a survey done by Animoto, it was found that consumers prefer to watch a video over reading about a product or looking at photos to learn more about it.

By influencing decisions, video ads are a quick and effective way to also boost your revenue. Those who utilize video ads are likely to build revenue 49% faster as compared to those who don’t use video. For instance, Poo Pourri’s famous video ad has actually helped increase the company’s value from $10 million to $30 million since it went viral.

  1. Creates brand awareness

Video ads create lasting impressions on viewers. High-quality video ads are one of the best ways to create and sustain brand trust and awareness. According to studies, a customer’s chances of buying a product increase by 97% if they find its ad appealing. Additionally, even if they do not end up buying the product, their awareness of the brand greatly increases (by 139%).

  1. Versatile

Video ads are extremely versatile in terms of where and how they can be played and watched. They can be played across a wide variety of platforms – from YouTube to Instagram, and devices – from television to mobile phones and tablets. There is a video ad for everyone everywhere. This is one of the greatest benefits of video advertising. 

Get illusto – the coolest video ads maker to take your brand to the next level!

  1. Cost-friendly 

When it comes to the cost involved, video ads are extremely cost-effective and budget-friendly. Big platforms like YouTube and Google have a wide reach, and the video ads on such platforms stay in the search results for a long time. If your video content is engaging, this is extremely beneficial to your brand. Video ads are even shared across various social media platforms and thus have no boundaries as such. By spending the initial required amount, you can take your brand to the next level through video ads.

Use illusto to create video ads on youtube today!

  1. The impact is measurable

One of the most interesting benefits of video ads is that their data can be measured. The analytics of these video ads are easily found on multiple platforms. It’s possible to measure the results of every video advertisement in terms of views, likes, comments, shares, conversions, engagement, and other key metrics, allowing marketers to track their success and optimize their campaigns accordingly.

At the end of the day, for marketers, it’s all about ROIs and results. And on that note, here are some more interesting facts for you.

Video is actually reported to be a great medium for product information since about 97% of marketers have admitted to video having helped their users to gain a better understanding of their products and services. Also, video significantly helps in direct purchasing with 64% of consumers purchasing products directly after watching a video ad!

When done right, video ads can seriously help you develop a strong bond with both your existing as well as potential customers, and increase web traffic and engagement, thus generating leads and boosting sales. 

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Bring Your Ideas To Life

May 11 2023

Everything You Need To Know About Creating Marketing Videos For Your Brand

by Team illusto
5 min

Fun Fact: While some believe video entered the mainstream around 2010, others are sure that video came in through the launch of YouTube in 2005, which was then bought by Google in 2006.

Today, in 2023, creating marketing videos for businesses has become more important than ever. A brand can reach a whole new level through video marketing. Whether it’s raising brand awareness, creating value, or reaching more audiences, video marketing can help you do it all. And the good news is that it hasn’t only become inevitable, but it has also gradually become more cost-effective and easier to accomplish.

According to the data collected by Statista, there were about 3.37 billion internet users that were consuming video content in 2022. What’s crazier is that this number is set to increase by 2023, when it is believed to reach 3.5 billion.

Also, an estimated 82% of global internet traffic came from video in 2022. 

The stats don’t lie, and neither are we when we tell you that creating marketing videos for your brand is more important than ever today.

The importance of video marketing today

The video has become a staple of everyone’s internet diet and there’s no going back. In this fast-paced world, with technology at our fingertips and YouTube as our teacher, attention spans have gotten to an all-time low. Check out our other blog where we discuss why short-form videos are trumping long-form videos today!

We want more but we want it faster. The solution to this is clear: video.

Here’s a list of some reasons why video is king for brands today:

– It is a favorite among mobile users

– It improves SEO

– Video helps to boost conversions and sales

– It increases engagement

– Easily shareable

– Creates brand awareness

– Brings great ROIs

Check this out – Video Ads And Their Role In Marketing Campaigns

Types of marketing videos

While some video formats peak on certain platforms, others work better elsewhere. Here are the types of marketing videos that one can create for their brand:

1. How-to videos

2. Explainer videos

3. Demo videos

4. Brand videos

5. Interactive videos

6. Expert videos

7. Q&A videos

8. Event videos

9. Testimonial videos

10. Animated videos

11. Augmented reality videos

12. 360-degree videos

Check this out – 10 video marketing trends to know about in 2023

Creating a video marketing strategy

If you’re pumped to start creating videos right away, we’d say pause for a minute. Why? Because we don’t want you to dive into the world of video marketing without a strategy at hand first. Once you have a strategy, half the battle is already won.

Let’s take a look at a potentially good video marketing strategy.

  1. Identify and understand your target audience

Any good video marketing campaign or strategy should begin with thorough research. Understanding your audience, the kind of content they like, which platforms they are most likely to spend their time on, and so on. Identifying your target audience is key to understanding how to go about your strategy in a better, more effective manner. This will help you to tailor your videos to your audience’s tastes and preferences while promoting your brand. 

  1. Set your aims and goals

Settling objectives is never a bad idea. Deciding on your goals will not only guide your creative decisions but also make it easier to measure and analyze your video content through the same lens. The question is about what your brand wishes to achieve through the video content being put out – is it brand awareness, lead generation, driving traffic and sales, or all of them? Setting clear aims will help you and the team to narrow down your priorities and work in a more organized manner.

  1. Decide on a budget

Planning and project management will help you save both time and money on video creation. However, don’t make the mistake of assuming that just because you spent a lot of money on a particular video project, it will yield a good return. Plan out a budget and more importantly, stick to it. There’s no need to go overboard with funds if your video execution is not the best. Illusto is a free marketing video maker that can help you keep within your budget.

  1. Decide on your format/s

What kind of videos do you want to create for your brand? Is it informative videos that will educate your audience about your product or service, or is it brand videos that will focus on the message of your brand, or is it addressing your customer’s needs and queries through various video types like Q&A videos? Whatever your goals are, it is important to choose the most fitting format for your videos. Whatever you decide on should stick to your brand message without wavering.

  1. Create a good script

A well-written script might as well be the foundation of a successful video. Keeping your target audience and goals in mind, create a script that is concise, conversational, and interesting. Making it informative while also keeping it engaging is key. Using eye-catching visuals and storytelling methods will greatly help to enhance your script. Creating a well-knit script will help you how to make marketing videos.

  1. Use good-quality visuals

When it comes to video making, high-quality visuals are extremely important. Ensuring that your video is visually appealing and professional at the same time will help to make a good impression among your viewers. Don’t shy away from using animation, special effects, live-action footage, stickers, music, and so on to grab the attention of your audience.

  1. Optimize your videos for SEO

Using keywords, descriptions, tags and so on will greatly increase your chances of ranking higher and being seen by a larger audience. However, adhering to different strategies for different platforms is a good idea too. Depending on which channels you choose to post your videos on, making sure they are optimized to bring in the highest level of engagement is necessary. Each platform works slightly differently, and a subtle tweak can be the difference between your video breaking records or going unnoticed. For instance, short 60-90 second videos work better while YouTube caters to longer videos.

  1. Promote your video content

Once posted, promotion of your videos on various other platforms will help you gain more reach. Whether it is through social media, your website, email marketing, or other channels, don’t miss out on this crucial step. Although videos are built to advertise your brand, they don’t actually promote themselves. Taking, for instance, product videos for marketing, one has to promote them. The more visibility your video gets, the better it performs. 

  1. Measure, Test… and repeat

Arguably one of the most crucial parts of video marketing is measuring and analyzing your videos. Track your growth, find the best metrics, and so on to measure the success of your videos. It is important to not only measure the data derived from your videos but also to test as you go. Maybe what you thought might work doesn’t actually play out. Maybe something you thought of as trivial is actually what you needed to pay attention to. Some things that can be measured are engagement rate, view count, sharing, feedback or comments, etc. Make sure you constantly try and test the video content being pushed out, and adapt accordingly.

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Bring Your Ideas To Life

May 11 2023

10 Facebook Ads Ideas To Get More Leads And Engagement For Your Brand

by Team illusto
4 min

Despite its heavy competition, FaceBook’s usage and user base seems to keep on growing. According to recent research, in the third quarter of 2022, Facebook had more than 2.96 billion monthly active users, which made it the world’s largest online social network.

And if you aren’t leveraging the advertising arena on FaceBook yet, then you are truly missing out, because believe it or not, advertising on FaceBook is not dead. There are an estimated 60 million Facebook business pages, 93% of which are active. Also, 90% of social media marketers have used Facebook for advertising and showcasing their companies in 2022. 

This is huge!

Social media advertising is already a huge boon to businesses. According to Radd Interactive, Facebook’s market share for digital advertising is close to 20%, which makes it one of the single largest options for advertising. 

Now that we’ve given you plenty of stats to prove the pros of Facebook advertising, it’s pretty obvious that Facebook ads can be an effective way to generate leads and increase engagement for your brand.

Let’s take a look at a few different Facebook video ad ideas to get you started.

10 FaceBook Ad ideas that will take your brand to the next level

Facebook has an exciting variety of ad formats that you can use to make an impact in the social media space.

  1. Image and Video Ads

Image and video ads are the most basic form of advertising on Facebook. They’re easy to make and can be used to market a particular product or service. Image ads typically only include a single image that can be used in various placements, ad ratios, and ad types. Video ads are super easy to make and can be leveraged by even small businesses to broaden their reach. Keeping your videos short and concise, while making sure to start off with something attention-grabbing is one of the sure-shot ways to get high engagement.

Tips for image ads: Use illusto – a video maker for Facebook to create interesting and inviting ads.

  1. Local Awareness Ads

These ads are actually shown to users when they are in or around the geographical location of a particular product or service. Rather than targeting specific individuals, local awareness ads target locations, keeping privacy in mind. These ads are typically used to raise awareness, and a marketer can choose to maximize their impressions for the entire duration of a given campaign, set frequency controls, as well as decide the number of days in between each impression.

Local awareness ads were later also renamed Reach Ads in April 2017 since they maximize the number of people who view ads and how often.

  1. Event Ads

As the name suggests, an event ad is one that assists you to market FaceBook events to your target audience and market in order to help you grow the impact of a particular event.

You can vary or limit the geographical reach of your event ad based on the size and/or relevance of the event being promoted to the target audience in the same locality, city, state, and so on. You can promote online or in-person events through the event ads option.

  1. Carousel Ads

Carousel ads are usually great for introducing or portraying a wide range of products to your audience at once. Readers can browse multiple (up to ten) images and videos while having individual descriptions and links to click through. Additionally, the carousel ad feature can be used to tell a story or take your audience on a journey.

A type of carousel ad is a collection ad that takes user experience up another notch. They are more customizable than carousel ads and an avenue for users to scroll through a product lineup and even purchase directly from the ad itself.

  1. Testimonial Ads

Social proofing is one of the best ways to build brand trust with existing and potential customers. Testimonial ads will contain customer testimonials, reviews, and so on to reach a larger audience. This is extremely effective since these ads showcase a real person or organization that has worked with you or used your product/service, proving proof that it is good.

  1. Influencer Ads

The content produced or promoted by influencers has a very high chance of converting potential followers into loyal customers. Partnering with influencers or micro-influencers to promote your brand or product to their followers will be a good tactic for you to increase brand awareness, trust, and a larger audience.

  1. Offer Ads

Offer ads are a great way for both online and in-person stores to attract customers to their businesses. Through an offer ad, customers and users can redeem special offers on your products and services or get discounts and other promotions. Offer ads can be effectively used to incentivize consumers to take action due to limited-time offers or discounts.

  1. Messenger Ads

Messenger ads are those that are seen on the FaceBook Messenger tab. These are more personal and personalized ads since the messenger tab is a place for users to interact with family and friends. Users will be able to view your messenger ad among their other conversations and can easily tap and start a conversation with your brand. Through this, it is possible to answer questions and clear potential queries about your brand or product.

  1. Lead Ads

Lead ads are something that usually has a form attached in order to learn more about potential future customers. Lead ads can be used to collect contact information for further market research, promotions, collecting newsletter subscriptions, signing up for a trial product, and so on. These ads are relatively cost-effective and have a much higher potential of converting. Since they are designed for mobile devices, they are also easier to fill in. 

  1. Stories Ads

With the recent boom in mobile usage and features like stories coming up across social media platforms, story ads are definitely something that you don’t want to miss out on. These ads are only viewable on mobile devices and are full-screen vertical videos that pop up between the stories users view on the app. Often, brands also use Facebook video maker applications to create stories. These ads offer much more freedom to express and get creative, allowing you to use emojis, GIFs, special effects, and so on to add some extra jazz to your ad. 

Albeit not the only ad formats available on FaceBook, these are quite effective in promoting your brand and building a larger audience. Facebook offers a broad range of ad types to dabble in to reach copious numbers of people. In order to figure out the best ones for your brand, give them a try and analyze which ones perform better than others.

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Bring Your Ideas To Life

May 11 2023

Top 10 Marketing Strategies For Real Estate Marketing

by Team illusto
5 min

When did you last order or invest in something without checking it out online? If you’re someone who travels a lot or migrates from one city to another, you are no stranger to searching for real estate properties online. But since every other real estate professional and the agency is online, a real estate agent needs to adopt advanced marketing strategies to stand out in a cluttered market.

Why is marketing important to real estate professionals?

Marketing has always been essential to any business, but it is quite important to the real estate business today for agents to put their name out there, build a network of contacts, as well as attract a host of clients online.

Here is a list of reasons marketing can benefit real estate professionals:

1. Helps create brand awareness

2. Helps reach out to prospective clients

3. Helps to create credibility

It is important to have a strong real estate marketing strategy to tackle the industry head-on in this day and age. This blog discusses the top 10 tips and strategies to promote lands, homes, flats, shops, and other real estate products effectively in order to maximize real estate sales. Professionals leveraging the power of digital and video marketing can showcase their properties better, attract relevant clients, and convert customers at a faster pace. 

1. Create a strong online presence

With 289 million online buyers in India, creating a strong online presence is of utmost importance for demonstrating products to millions of people on the web. A website comes with numerous benefits, such as the ability to redirect customers from multiple online channels (Paid and organic), showcase customer testimonials for social proof, build credibility, and offer a personalized user experience. 

According to the National Association of Realtors, 99% of millennials begin their home research online, and 51% of home buyers found the house that they purchased online! This clearly shows the importance of building and sustaining a strong presence on the web. In fact, there are countless examples of successful people who have leveraged real estate marketing to build their brands. Josh Altman is one of the top real estate brokers in Los Angeles who has over a million followers on Instagram and regularly posts photos and videos of his work and personal life, which has helped him promote and grow his brand to the next level.

2. Leverage the power of social media

As per the survey conducted by the National Association of Realtors, about 97% of real estate agents use social media to promote their businesses. Social media has the power to help agents connect with relevant clients and attract potential customers. Platforms like Facebook, Instagram, and Twitter are useful in creating a strong brand presence. The expansion of social media channels will also aid the development of a strong community of followers, who will become hot leads when the time is right to launch a new product. High-quality images and videos are your tickets to increasing engagement on social channels. Ryan Serhant – the infamous star from the television show Million Dollar Listing New York has put social media to good use, with over 2 million followers on Instagram where he regularly posts and engages with his audience.

Learn how to use illusto to produce eye-catching social media posts and videos that capture the attention of potential buyers, enhancing their visibility and reaching a larger audience.

3. Increase your video marketing budget

If you’re familiar with social media algorithms, you’re probably aware that reels and shorts are currently ranking higher than image-based content. This indicates that if you want to reach the maximum number of people and boost your marketing efficacy, you need to invest more in video marketing. Customers who wish to examine properties without leaving the comfort of their homes can view them virtually with a virtual tour. As per the National Association of Realtors, 54% of buyers won’t even consider a property if it doesn’t have a video/virtual tour. 

Create a fascinating virtual tour of your properties without any technical expertise with Illusto. Try Now, It’s Free!

4. Start listing on the property marketplace

The marketplace attracts higher traffic when compared to personal websites. There are many popular property marketplaces in India like Magicbricks, 99acres, and Housing.com. These marketplaces have a massive online presence that helps them in attracting millions of visitors every month. Google and NAR discovered that around 51% of home buyers found their purchased homes on the internet. Listing your property on these marketplaces will help you in tapping into this large pool of potential customers and increase the chance of selling.

5. Share emails with a list of potential clients

Email marketing is a personalized way of staying in touch with your audience and generating leads. As per Statists, there are more than 800 million active email users in India. Real estate businesses can leverage the power of email marketing to connect with potential customers as per their preferences. You can share updates related to properties, offers and promotions, industry updates, and more to keep your audience engaged. 

Pro tip: Before you start sending emails via email marketing campaigns, segment your lists based on factors such as preferred buying location, budget, and preference based on the type of property. This will help you in creating a relevant and personalized message.

6. Promote properties with influencer marketing campaigns

A recent report by the Advertising Standards Council of India revealed that about 70% of people are willing to buy products endorsed by social media influencers. This has also become a popular real estate marketing strategy for promoting properties. Real estate businesses can partner with influencers to build trust and credibility among their potential clients. 

A real estate developer partnered with Nikhil Chinapa to promote their property and create buzz around their latest project. This helped them in increasing brand awareness and reach a larger audience. 

7. Utilize drone footage and share area tours

Drone footage can be helpful when it comes to displaying a better perspective of the property you’re working with. By showing an aerial view of the property as well as its surroundings, you are able to create a much more immersive, engaging, and realistic viewing experience. In addition to this, you can create videos that also showcase the local area, along with its attractions, amenities, schools, hospitals, and so on for potential buyers to get a realistic picture of the neighborhood.

8. Upload testimonials and client reviews

There’s no better way of building trust with your potential audience than posting videos and written testimonials from satisfied clients on your website and social channels. A survey by the National Association of Realtors shows that 88% of property buyers trust online reviews and consider them at par with personal recommendations.

Use illusto to create customer testimonial videos with engaging captions to showcase your credibility among potential customers. Try It’s free!

9. Partner with businesses of similar interests

A study suggests that 42% of real estate agents have a preferred list of vendors to partner with them in selling their products. This will help businesses in increasing their visibility and close deals 2X faster. When you partner with those who have similar interests, you end up working together towards a shared goal.

10. Attend events and expos to promote new projects 

Events and property expos act as a valuable real estate marketing strategy in India, as businesses can generate leads instantly and get huge brand viability from thousands of visitors. A report by JLL highlights that real estate events increased by 200% in India between 2010-2019. Some of the most prominent expos in India include the India Real Estate Show and RE/MAX Conclave.

And here’s one bonus strategy – 

11. Create content that compels viewers to take action

You can attract potential buyers by creating unique and compelling content. A survey suggests that 80% of users prefer real estate businesses that have knowledge about the local market and everything related to the property industry. Creating unique content helps you stand out from the crowd and connect with potential audiences better.

Real estate marketing is constantly evolving, it’s no longer just a simple newspaper ad or a poster stuck on walls and vehicles. To succeed in a highly competitive marketplace, it’s important that you stay on top of the latest trends and strategies. Take your real estate marketing to the next level with a powerful video editing tool, Illusto. Create engaging videos, virtual tours, testimonials, and more to build your brand presence. The user-friendly interface will help you in creating eye-catching videos that drive leads and enhance conversions.

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Social Media, Tips and Tricks

Bring Your Ideas To Life

May 11 2023

How Can Brands Harness The Power Of Video For Women’s Day Campaigns?

by Team illusto
9 min

As International Women’s Day approaches, brands must examine ways to celebrate and empower women through their marketing initiatives. Women’s Day is a day to celebrate women’s accomplishments and to advocate for gender equality. It’s also an opportunity for brands to connect with their female audiences meaningfully.

Videos have become an effective medium for brands to communicate their stories and engage with their customers. With the rise of social media, video content has become more accessible and more effective at engaging viewers. Video can play an essential role in delivering compelling messages that appeal to women in the context of Women’s Day marketing.

At illusto, we understand the importance of Women’s Day campaigns and the role that video can play in creating effective marketing messages. Our online video editing tool is intended to assist brands in creating high-quality videos that captivate their audience and effectively deliver their message. In this blog, we’ll look at how brands can use video to build meaningful Women’s Day advertisements that both honor and encourage women.

Unlocking the Power of Videos for Women’s Day Campaigns

Brands are increasingly using video to interact with their audiences and deliver their messages. This is especially true for Women’s Day campaigns, where the emotional appeal and impact of video may be extremely helpful in emphasizing the necessity of gender equality and celebrating women’s accomplishments. Let’s look at some of the advantages.

Videos evoke emotions.

One of the primary advantages of employing video for Women’s Day ads is its capacity to evoke an emotional response from the audience. Brands can use video to convey stories and trigger emotions in ways that other mediums cannot. This emotional appeal can inspire and motivate viewers to take action in the direction of gender equality.

Videos narrate a story.

Another effective feature of video content that can be used in Women’s Day campaigns is storytelling. Brands can use video to tell the stories of real women, showcasing their accomplishments and struggles in a way that is both inspiring and relatable to the audience. By sharing these experiences, brands can better understand and appreciate the issues that women confront and the need to establish a more inclusive and equitable society.

Videos create buzz.

Videos have the ability to engage people in ways that other types of media do not. Due to the obvious rise of social media platforms, videos can now be readily shared and circulated, reaching a larger audience and creating a buzz about the campaign.

How did other brands use videos?

Ariel

Successful Women’s Day campaigns from the past have used video to connect with their audience and create a powerful impact. For example, Ariel’s “Share the Load” campaign used a video to address the issue of gender roles in household chores and promote gender equality within the home.

Dove

Another example is the Dove Real Beauty campaign, which used video to challenge traditional beauty standards and promote body positivity. The campaign featured videos showcasing real women and their stories, celebrating their unique beauty, and encouraging viewers to embrace their individuality.

Let’s look at a few ideas of how your brand can use videos for Women’s Day campaigns.

Decoding Women’s day video ideas for brands.

If you’re planning a Women’s Day campaign, video content is a powerful way to connect with your audience and inspire them to take action. In this section, we’ll explore different types of video content that can make your Women’s Day campaign stand out, from product demos to social issue-based videos and more. Get inspired and start planning your Women’s Day campaign video content today!

Product demo videos

Brands can create product demo videos specifically for Women’s Day, showcasing their products targeting women. For example, a fitness apparel brand can create a product demo video featuring its new women’s workout clothing line. The video can highlight the brand’s commitment to creating high-quality, comfortable, stylish workout gear for women of all shapes and sizes. The demo can showcase the clothing’s features that can enhance women’s workout experience.

Brand story videos

A Women’s Day campaign is a great opportunity for brands to share their unique story and values and demonstrate their commitment to gender equality and women’s empowerment. For example, a brand could create a video featuring interviews with women who work for the brand, discussing their experiences and how the brand supports their growth and development. You could also share some employee videos where they share their experience. These videos can also highlight the brand’s commitment to creating an inclusive and supportive work environment for women. 

Social issue-based videos

Brands can use Women’s Day as an opportunity to highlight and raise awareness about social issues that affect women, such as gender-based violence, wage inequality, or lack of access to education. These videos can feature interviews with experts or women who have been affected by these issues.

Women who inspire us videos

Brands can create videos to celebrate and honor women who have made significant contributions in their respective fields by highlighting their achievements and inspiring others to follow in their footsteps. For example, a brand can create a video featuring women who have made breakthroughs in science, technology, engineering, and mathematics (STEM) fields, showcasing their contributions to society and inspiring other women to pursue careers in these fields.

Women’s Day sale videos

Celebrating Women’s Day, brands can create videos to promote their products and services while offering special discounts or offers. These videos can showcase their range of products, highlighting their unique features and benefits for women. For example, a beauty brand can create a video showcasing its makeup line with special offers on Women’s Day to encourage its target audience to indulge in some self-care and pampering.

Educational videos

Brands can create educational videos for Women’s Day that focus on topics such as women’s health, career development, or personal growth. For example, a beauty brand can create a video series on skin care tips for different skin types, while a financial services company can create a video on financial planning for women. These types of videos can provide valuable information and resources to help women achieve their goals and improve their lives.

Collaboration videos

Brands can join forces to make collaboration videos as they are a powerful way to unite and showcase their shared values. For Women’s Day, brands can collaborate with other brands or organizations to create impactful videos that promote gender equality and women’s empowerment. For example, a fashion brand can collaborate with a women’s health organization to create a video highlighting the importance of self-care and wellness for women. 

Self-care and wellness videos

Incorporating self-care and wellness into a Women’s Day campaign is a great way for brands to support women’s overall health and well-being. A video featuring tips and advice on how to take care of one’s physical, mental, and emotional health can be highly effective. For example, a brand could create a video featuring women sharing their own personal self-care routines or interviewing wellness experts who provide helpful tips for achieving balance and maintaining self-care practices. 

Advocacy of women’s rights videos

A great way for brands to make an impact with their Women’s Day campaign is by advocating for women’s rights and highlighting the importance of gender equality. For example, a brand could create a video featuring interviews with activists or women who are leading the fight for gender equality, showcasing their inspiring stories and highlighting the ongoing struggle for equal rights. 

Women in leadership videos

Companies can create videos that spotlight women in leadership positions, highlighting their accomplishments and impact in their respective professions. These videos have the potential to inspire other women to take up leadership roles and fight gender stereotypes. Brands can also create videos showcasing women leaders within their brand, industry, or community or share their stories, accomplishments, and the impact they have made.

Kickass Tips for Creating Effective Women’s Day Campaign Videos using illusto.

Looking to create a standout Women’s Day campaign video that captures attention and drives engagement? With illusto, you can create visually stunning and emotionally resonant videos that effectively celebrate women’s achievements and inspire action. Here are some kickass tips to help you create great Women’s Day campaign videos using illusto.

Choose the right visuals.

Select powerful and inspiring images and videos that celebrate the achievements of women, and align with your brand’s messaging and tone. Use stock images and videos from illusto’s library to create a visually appealing video.

Pick the perfect music.

Use music that evokes emotion and sets the right tone for your video. You can choose from illusto’s library of royalty-free music or choose more music options from websites like Pixabay. Once you have downloaded your songs and audio files in MP3, simply upload them to illusto, drag and drop them on the timeline to add them to your video, and custom edit it uniquely. 

Incorporate the theme of Women’s Day.

Highlight the importance of Women’s Day in your video and emphasize the message of gender equality. Use visuals and messaging that celebrate the diversity and strength of women. Craft a message that inspires and motivates your audience. Highlight the achievements of women and the importance of gender equality. Use illusto’s audio editor and voiceover recorder to add voiceovers and audio effects to your video.

Select the appropriate colors.

The right colors for your Women’s Day campaign video are critical since they can influence your audience’s emotional response and perception. Consider incorporating purple, green, and yellow tones for your Women’s Day promotional video, as they are generally connected with feminism, progress, and positivity. You can also use colors that complement your brand’s messaging and visual identity. You can use illusto’s color correction tool to guarantee that the colors in your video are constant. This tool allows you to alter your movie’s brightness, contrast, saturation, and hue, ensuring that the colors are consistent throughout your video.

Keep it short and engaging.

Attention spans are short, so keep your video concise and impactful. Aim for one to two minutes, and ensure your message is clear and easily understandable. Use illusto’s filters, effects, transitions, stickers, and green screen editing to create a Women’s Day-themed video that stands out.

Showcase diversity.

When creating a Women’s Day campaign video, it is important to showcase diversity to highlight the experiences and achievements of women from different backgrounds. By showcasing diversity, you create a more inclusive and representative video and show that your brand values and supports diversity and gender equality.

End with a call to action.

Adding a call to action at the end of your Women’s Day campaign video is a powerful way to inspire your audience to take action toward gender equality. This call to action can be a simple statement or a request for your audience to engage with your brand meaningfully. You can use illusto’s text tool to add a call to action at the end of your video. This tool allows you to add text to your video, customize the font, color, and size, and position it wherever you want on the screen.

Enhance your videos with illusto.

Use illusto’s tools, such as the video resizer, speed tool, and audio editor, to make a video that looks and sounds fantastic. You can produce an aesthetically spectacular and emotionally engaging video with illusto’s extensive selection of stock images, videos, filters, effects, etc.  

Watch this video to learn how to edit your video using illusto.

You can make a compelling and memorable Women’s Day campaign film that resonates with your audience and helps increase engagement and brand exposure by following these guidelines and leveraging illusto’s features and capabilities. You can also use illusto’s collaboration tool to communicate with your team and edit your video.

Celebrate Women Around You With A Video!

Brands can use video content to create compelling Women’s Day campaigns. Brands can design campaigns that resonate with their audience and increase engagement and brand awareness by utilizing video content’s emotional and visual appeal. illusto is a fantastic tool for brands trying to generate high-quality video content that stands out and creates an impact.

illusto can assist brands in creating influential Women’s Day advertisements that highlight the achievements of women and inspire real change with videos. 

Sign Up on illusto.com and make your own Women’s Day campaign videos today.

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