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3 min

Gone are the days when people used lengthy resumes to introduce themselves. Even Elon Musk has courted controversy when he stated that his resume did not comprise more than a page and that nobody deserves too much text. With the advent of videos, even text resumes seem redundant now. So why not make a video encompassing all you had to say?

People say you should always have an elevator pitch ready at all times. Whether you are a job seeker or an entrepreneur trying to network a contact, it pays to have an introduction ready to go that shows who you are. With the recent LinkedIn Cover video feature, it is now more imperative than ever that a good cover video can take you places. 

What is it?

The LinkedIn cover video works as an overlay on your LinkedIn display picture and is a short 30-second video that contains a self-introduction. The length is reminiscent of an Instagram story. The LinkedIn profile picture will function as a thumbnail on secondary pages while the video will play when people visit the profile. You can now create one easily using illusto’s video-editing software in minutes. 

Where?

The LinkedIn video feature plays only on mobile (for now). So remember that the aspect ratio is mobile dimensions, i.e., 9:16 when selecting the size on illusto’s video editor – it gives you multiple options to resize. 

Why?

If you are a job seeker it helps to state your name, your career summary with some highlights, and your other qualifications. If you are an entrepreneur, you can go through your area of expertise, what makes you a subject matter expert and what domains you are interested in exploring. For small businesses, you can provide a brief summary of your products and services. For recruiters, you can go through the company you are recruiting for and the type of panache you would expect from someone joining your company. 

How to!

1. Write a script and go through it thoroughly, and review it with another person if possible. Make sure the script is short and you are leveraging your time to the maximum. 

2. Shoot with the right equipment. Ensure there’s plenty of space and lighting along with no audio disturbances. You can alternatively record your audio separately and add them as a different track to your video on illusto and remove the original grainy audio track. 

3. It is a given but choose a good professional outfit for the video and an optimum background preferably plain to help spotlight you. 

4. Speak confidently and do not read the script! The movement of your eyes can be off-putting if you were to read. 

5. Upload your video to LinkedIn. Select the preferred privacy level and a 3-second preview of the video. Zoom in onto your face for the preview for better visibility. 

10 Hacks for Your LinkedIn Video

1. Don’t forget to shoot your video in portrait mode since LinkedIn cover videos are shown in the vertical aspect ratio. 

2. Your LinkedIn background banner remains static while the LinkedIn video on your profile will replace the LinkedIn photo so make sure your banner redirects focus to your video. 

3. The 3-second preview which essentially acts like a gif of the video is the first to play when people search for your profile so instead of a close-up muted version of your face, you can add some animations or stickers to create interest. 

4. Add captions to your videos using illusto so that your content comes out clear no matter how you deliver it. 

5. Keep it semi-professional with a little bit of personal touch. Start with your achievements and talk about you as a person and then your interests to finish it off. A 30-second video can accommodate about 75-100 words at the max, so draft accordingly. 

6. It is absolutely fine to use your mobile phone camera to shoot your video just ensure you select the HD or 4K format and purchase a good three-legged tripod to mount your camera on. Use a frame rate of 30 frames per second as per LinkedIn’s recommendations. 

7. A good hack would be to get a ring light that can illuminate your face for the entire duration of the video and make your video so much clearer. 

8. Use a lapel mic that seamlessly connects to your mobile phone or you can choose to go wireless if you need space for your body gestures and movements. 

9. An introduction slide to segway into your video can help look more professional. When your profile video with audio begins, you can choose the blur feature from the mask menu to the normal effect to draw attention to your profile video. 

10. With the use of illusto you can share your video with your family and friends for edit suggestions before you upload. You can also use stock images and videos from the library to boost your profile video.

Tags:
Social Media, Tips and Tricks

3 min

For your videos to break through the clutter, you need to make them more engaging. Be it just youtube videos, marketing videos, or ad films, the engagement factor is crucial. Now that sounds like a challenge in itself! Resorting to animation might indeed solve this problem, but the process can be extensive and time-consuming. There, however, is another way of amping up the engagement factor on your videos. And that is to use stickers to make people stop their thumbs from scrolling to the next piece of content on their feed. Here are 5 ways in which stickers make your videos stand out. Read on to find out how:

Catches The Eye Right There
Social media platforms like YouTube, Instagram, Snapchat, and TikTok, stand witness to millions of new videos being uploaded every second of every day from all corners of the world. Therefore, for your video to stand out from this crowd, it needs to have a quirk that hooks the viewers’ interest, which is where the stickers come in. Stickers act as magnets in a video that makes them hit pause or sometimes even scroll back. Depending on the type of video content, the appropriate sticker is bound to wow your audience.

Brings Out The Creator’s Personality
They say every individual is unique. It is especially true when it comes to creative projects like videos. Videos have the power to convey the creator’s message effectively. One easy way to strengthen it is to add the appropriate stickers to your video content. Not only does it make your video unique, but it also adds charm to it.

It Excites The Viewer
As already mentioned, stickers draw people’s attention. A static image becomes more intriguing with the addition of a sticker. When video and sticker media are combined, they create an element of surprise and excitement. Such excites the viewer’s curiosity and garners their interest. It might even amuse them. Remember, good content brings a significant following.

Stirs Up Your Video In No Time
Sometimes, using a DIY sticker, you have made yourself can work wonders for your video. It may add depth to your content, be one-of-a-kind, and it also helps you personalize your video content and retain originality. Using out-of-the-box stickers has its perks.

Makes Your Video Relatable
Face it; not everyone off the face of the planet has a knack for video editing. Not everyone can be Picasso, either. But what everyone can do is make a GIF sticker on illusto. And use it to their advantage. It’s fast and easy, and you don’t have to be a pro. 


Add Stickers To Your Videos Using illusto

You can add cool animated stickers to your videos using illusto’s free online video editor. Simply sign up on illusto.com and upload your video to get started. Then, drag your video to the timeline to start editing.

The video maker comes with a built-in sticker collection. So, you can upload your videos and then just search for the sticker you want in the menu. Stickers can be added to videos of all aspect ratios, be it 9:16 or 4:3. This comes in handy since it offers you the freedom to choose from the sizes that are permitted by all social media platforms, like Twitter, Facebook, and Instagram. Once you’ve added relevant stickers to your video, click on Export and save the video to your device.

Your videos become more personalized, relatable, and all-encompassing when you use GIFs and stickers. So start right away! Create an account on illusto to enjoy video editing for free. What is your favorite way of using stickers in videos? 

Your videos become more personalized, relatable, and all-encompassing when you use GIFs and stickers. So start right away! Create an account on illusto to enjoy video editing for free. What is your favorite way of using stickers in videos? Comment below with your thoughts!

Tags:
Social Media, Tips and Tricks

4 min

Are you a newbie gamer trying to amp up the engagement factor in your gaming videos for YouTube? Now is the perfect time to start if you’re relatively new to YouTube or want to up your content game. The gaming industry is booming and has become a popular niche, with almost 64% of Americans over 13 playing video games daily!

But what exactly is so exciting about watching someone play an online game? 48% of YouTube gamers claim they spend more time watching gaming videos than playing them themselves. Gamers have a highly engaged audience because they enjoy learning new gaming techniques while becoming part of a community.  

Gaming has been one of the fastest-growing YouTube niches since 2020. This detailed guide has all the information you need to make your gaming videos more engaging and cut through the clutter. This blog will teach you about hot gaming genres that hook your audience. You will also learn excellent video editing tips to make your gaming channel stand out using illusto’s easy-to-use online video editor. 

What videos can you make for your gaming channel?

Gaming Walkthrough

Walkthrough video tutorials are your best choice if you want to show your viewers how to complete a specific video game or explain how to win it.

Breaking Records

If playing online video games is one of your fortes, you can dedicate your channel to record-breaking videos. Screen record your record-breaking performance and make videos that engage your community.

Gaming reviews

Many people watch gaming review videos on YouTube to decide whether a game is fun to play, worth buying, or too challenging for them.

Live streams

A popular gaming category on YouTube today is live streaming. Stream your next gaming session live to show off your skills and engage your audience with those jaw-dropping actions.

Gaming humor

Instead of making fun gaming videos, post your epic fails on YouTube if you’re not the best online gamer. You can influence your audience in the most fantastic way possible with humor videos as it quickly grabs attention.

The length of a gaming video might range from five minutes to an hour. Depending on the gaming video you’re making, your videos may have a time limit. For example, the highlights of winning games and epic fails might be shorter than an entire gameplay video. What kind of video you want to make is entirely your call.

How to create engaging gaming videos?

Select a gaming console.

You can make pro videos using any device. First, select a system you are already comfortable using, such as a Mac, PC, Xbox One, PS5, or PC.

Choose the perfect lighting.

Lack of light can make gaming unpleasant, especially for viewers. Use a tiny webcam ring light to add more light if you’re filming at night or in a dimly lit space. Then, all you need to do to start recording is attach an artificial light to your webcam.

Use good-quality microphones and headphones.

For any game video, using crystal-clear, high-quality mics is critical. You are welcome to use the built-in microphone on your computer or microphone-equipped headphones. However, ensure you can hear the gameplay and that your audience can listen to you.

Use free video editing software to edit

After you have recorded your gaming video, bring your video to life with illusto’s free video editor. It is simple to use, quick, and convenient for downloading videos. You may embellish your gameplay videos with filters, stickers, and transitions. You can also add voiceovers to your gameplay footage to provide commentary. These small details will help make your gaming videos more engaging, and as a result, your channel is bound to stand out.

How to edit your gaming videos for Youtube using illusto?

Step 1: Getting Started

Sign up on illusto.com and click on ‘Create Project.’ Then, Name your project, select the desired ratio, and click on ‘Create’.

Step 2: Adding Your Gaming Video

From the top toolbar, select ‘Upload’> Choose File and select your recorded gameplay video from your system. 

Step 3: Editing Your Video

Once you add your video in the media section, go to the ‘Media’ section and drag and drop your video on the timeline you see below the menubar. Your video will get added to the timeline.

Step 4: Adding the Spice

Add filters, transitions, stickers, and even effects from the left side menubar to make your gameplay videos come alive.

Step 5: Take it to the next level.

You can skip it if you don’t want to include your webcam or voice recording in your YouTube gaming video. 

Include voiceovers in various tones, languages, accents, and speeds. With distinctive voices, you can even make enjoyable game highlights and simple gaming tutorials. Add final finishing touches with royalty-free music and sound effects. Use royalty-free stock music to create tension or fill the void. Drag and drop background music from the media library onto the timeline, then lower the level. It is easier than you can imagine. All you need is a couple of clicks.

Step 6: Save your video

Click on ‘Export’ in the top right corner. You will be brought back to your editing screen. Your video is now saved in the ‘My Exports’ section. Go back to illusto home. Select ‘My Exports’ and click the ‘Download symbol’ on the video. Your video will automatically get downloaded to your system.

Over to you,

illusto’s free features let you edit and enhance your gameplay videos and bring back life to them. With these tips, you’re all set to make fantastic gameplay videos for your channel and keep your audience glued to your videos for hours. So, hurry! Sign up on illusto.com today!

Tags:
Social Media, Tips and Tricks

4 min

Whether you’re an SMB that’s just starting out or a big firm looking for better results, video is king in every brand’s marketing and advertising strategy today. According to a report by Demand Metric, 83% of marketers have said that video is more important than ever. Additionally, there are statistics to prove that about 86% of businesses use video as a marketing tool.

But the million-dollar question is if the road to success is paved with videos under 60 seconds or those that span over 10 minutes. This battle between short- and long-form videos has been an ongoing one for a long time. While short-form videos grab attention, long-form videos earn it.

On average a person spends about 100 minutes of their day watching online videos. As a marketer, one is always looking to leverage the best strategies to reach a larger audience, and choosing the right length for your videos is a huge step forward.

Before we move along, let’s get some basic definitions out of the way.

Short-form videos are anywhere under 10 minutes long. This could range anywhere from a 30-second reel on Instagram to a 4-and-a-half-minute music video.

In contrast, any video over the 10-minute mark is classified as a long-form video. They come in the form of live Q&A sessions, TED Talks, Youtube vlogs, and much more.

Benefits of short-form vs long-form videos

At eye level, both short- and long-form videos are winners in their own right. Here are a few benefits of both:

1. Short-form videos are fast, easier to absorb, and react to ongoing trends the best.

2. They further engage shorter attention spans

3. The rise of social media platforms has made short-form content a must to survive.

4. Short-form videos can be posted on many platforms – they are flexible.

5. These videos can be produced faster, easier, and on a large scale.

On the other hand,

Long-form videos have more of a storytelling approach.

– They provide information in a much more detailed fashion.

– Long-form videos capture every step of the journey and produce value.

– With more time comes more opportunities to connect with your audience, resulting in a greater ability to create stronger brand awareness.

– With greater risk comes greater reward.

The current scenario

Research has revealed a lot about the human brain and one recent discovery is that as of today, the average attention span of a human being is actually less than that of the humble goldfish.

According to a presentation by Microsoft Canada, our attention span has drastically decreased from about 12 seconds in 2000 to around 8-8.25 seconds in 2013. That’s a huge drop! No wonder it gets tricky as marketers – you’re trying to sell to goldfish after all.

With human attention spans growing shorter and shorter, how does one effectively get their brand and campaign across?

The answer may just be…

Short-form videos

At a time when everyone is always in a hurry, it is only the fastest content that wins. If numbers are anything to go by, 68% of users will be happy to watch a business video that is less than a minute. Also, almost 93% of businesses have actually acquired customers through short-form social media videos. 

Unsurprisingly, according to Vidyard’s 2019 video benchmark report, it was noted that about a third of viewers lost interest halfway through videos up to 10 minutes.

This says a lot about the kind of video content that runs today. With attention spans decreasing and schedules becoming more hectic, it is important for video marketers to keep up and bring out content that actually works.

Short-form videos can easily grab attention. They are also more likely to be shared. It makes it easier for your audience to digest the information being put out to them as well as to connect with them.

This may come as a surprise to some, but short-form videos also give out the message of being authentic and relatable. Consumers tend to see a brand as genuine if they’re able to communicate more within a lesser time frame.

What are some current trends in short-form videos?

  • Product teasers

These are really nice ways to build suspense and anticipation for your upcoming products and services.

  • Explainer videos

Everyone has problems, and they’re actively looking for solutions. Providing practical solutions in the form of DIY or how-to videos is what lures people in. Brands also sprinkle in some of their brand messages through these videos.

  • Behind-the-scenes videos

Customers love anything behind the scenes. It is always a fun way to look into the workings of something that nobody usually gets to see on the regular. It also builds curiosity and trust.

  • User-generated content

In a world where it is so hard to trust, people look for authenticity. And user-generated content and videos are something that brings in much more transparency and trust. UGC is actually 2.4 times more likely to be trusted as compared to other kinds of marketing videos.

  • Behind the brand videos

Although this isn’t given much importance, marketing campaigns do actually have a lot of effort going in behind the scenes and despite the results. Videos that show the work environment and the inside journey actually help to connect customers with the brand in a much higher way.

How can marketers leverage short-form videos today?

Now that you have the necessary data available to really see the importance of short-form videos, marketers who are keen on making valuable and innovative short-form videos their mantra can use these tips and tricks:

– Be authentic

– Always engage with trends. But remember to be thoughtful in the process.

– Tailor your video content to fit each platform.

– Don’t lose focus on the goal of your video.

– Make a strong intro.

– Be clear and relevant.

– Make it interactive

– Get to the point quickly.

And most importantly,

– Keep it short!

Tags:
Social Media, Tips and Tricks

2 min

When you consider that video powers everything from a video-enabled baby monitor to WFH meetings on Zoom, social media content and so much more, it is not surprising to learn that the typical American adult watches over eight hours of media daily. 

Other forms of video technology and consumption aside, we spend anywhere from 4-8 hours using our smartphones to upload, deliver, and consume content on social media platforms alone – a fact that has only been cemented with the recent launch and explosion of features like reels and shorts. Due to the pandemic, the growth of video technology has been tremendous. We have all been witness to how Zoom has evolved into a staple for office meetings during those work-from-home days. Similarly, video conferencing has been a lifesaver when it came to conducting online classes during the pandemic. Today, we see a lot of online courses and educational video content, none of which wouldn’t have been possible without video tech.  Overall, video technology has been a very important part of our lives and is continually playing a significant role in shaping the future. 

It is no surprise then, that video editing is no longer a cool hobby or a complicated profession, but a necessary skill, almost as essential as speaking a native language. 

According to some reports, reels are one of the key elements for the growth of these platforms. Given the growing demand for engaging video content, video technology is also rapidly progressing to provide us with all the features we need – be it vivid filters, smooth transitions, or attractive stickers on social media or XXXX as face recognition. 

VIDEO EDITING:

If you wanted to edit a video in the early 1990s, it would have cost a fortune. Fast forward to 2022, unique video editing tools are available that let you edit your video clips in minutes for free. And all you need is your smartphone or PC. 

Although the fundamentals of video editing remain the same – we still trim, cut, and assemble frames to produce a final product we can be proud of. But, this art has advanced thanks to the application of new technologies and new methods for editing videos in general. Not only has video editing changed in the last ten years, but so have the purposes we have for our videos. 

Ten years ago, people shot videos for their family archives. Today, video technology, along with AI and machine learning, have made it possible to make the world a safer place with features like face recognition in every other public space. Be it our smartphones, laptops, or other devices, we know they are secure due to face recognition technology. So, it would be fair to say that the world of video technology has come a long way.

But wait! There’s more in store for the future. The wave of video technology is not slowing down anytime soon. Video is the primary driver of digital innovation across all sectors and has several use cases. Video technology is employed in every industry, including healthcare, business, online streaming, fitness, and even retail. With the rise of artificial intelligence, more and more apps are being developed which is also creating endless career opportunities. Not only is it fueling employment, but it is also creating a new world of limitless possibilities. Video tech is even shaping the virtual experience in Metaverse whose potential we’re still yet to know. In the years to come, there will be an infinite number of video applications driven by real-time interactivity and immersive technologies.

Tags:
Social Media, Tips and Tricks

4 min

Arguably the hottest digital marketing channel presently, TikTok is where digital entertainment is at. TikTok’s addictive interface is based on its highly personalized ‘For You’ algorithm, which makes it easy for people to grow in certain niches. 

According to a 2020 report by Sensor Tower, TikTok was downloaded over 20 billion times worldwide and has over a billion, active monthly users. 

The amount of content consumed on this app – according to wallaroomedia.com, TikTok users open the app around 8 times a day and spend approximately 1.5 hours on it on a daily basis – definitely leaves room for questions on its longevity and potential competition. There are many apps that are fighting for the limelight. Here is a list of competitors that could potentially outrun TikTok’s trending capacity or give it a run for its money… 

  1. Cheez

A video creation app that’s similar to TikTok in its workings, Cheez enables users to record themselves doing a number of things including dancing, doing stunts, and performing a variety of things. What probably sets it apart are the contests that the app offers as a form of motivation to create content. It is a great place for anyone who loves to dance.

Pro: The app has an advanced DanceOff feature where users can start dance battles with other accounts.

Con: The app is not very child-friendly, and a few parents have raised concerns about the kind of language kids are sometimes exposed to.

  1. Triller

Triller trumps Cheez for its child-friendly approach – it is harder to find sexualized content on this video editing phone app. Triller also allows non-users to access almost all of its features including video creation and post-processing. You can record, edit, and share your videos instantly and also connect with a whole community of enthusiastic video creators just like you. Triller has also recently released a new platform called Metaverz where its users can gather together and watch sports events and live music. You can also interact with other fans and famous artists. According to reports, Justin Bieber, Kevin Hart, Marshmello, Alicia Keys, and many other celebrities are using Triller.

Pro: Triller allows users to link their accounts to other social media accounts like Snapchat and Instagram. Users can also link to their SoundCloud account, allowing them to share tracks on this app. The audio editing and remixing feature are quite entertaining.  

Con: Triller’s user interface is quite cluttered as compared to TikTok – something that can make for an annoying viewing experience – can often make the viewing experience disruptive. The app, unlike TikTok, does not filter content, which means its users have a random array of content to view.

Rating: Android – 4.2, iOS – 4.5

  1. Firework

Firework is a short video creation app where users can post 30-second videos. It is a little different from conventional video apps like TikTok, wherein there is no follow-for-follow or like-for-like option here. There isn’t much pressure to grow numbers or become super popular but rather a focus on growing one’s content. It has more or less all the traditional video editing tools including crop, trim, background music, and so on. Firework also has weekly video challenges that offer really interesting rewards where one has the chance to win cash prizes too.

Pro: a unique feature of the app is Firework Reveal. With this feature, after uploading a video, you can select the Reveal option which will then make it possible to watch it in both landscape and portrait mode, revealing different portions of the screen as it is rotated.

Con: there is no way for users to interact with other user accounts other than reposting their videos or sending DMs.

Rating: Android – 4.1, iOS – 3.7

  1. Dubsmash

Dubsmash is a short-form video app that is more focused on fun lip-sync videos. Users can post and even save Dubsmash videos to their camera rolls. It has a news feed section and even a ‘friends’ section where you can watch videos of those you follow. Dubsmash lost its popularity along the way but pretty quickly built it back. Unlike Tiktok, which buys users, Dubsmash has never spent a single dollar on user acquisition or influencer marketing. According to TechCrunch, Dubsmash proves how compelling short-form videos are to teens since the market can sustain a number of similar apps.

Pro: It is easy to use, which is one of the main reasons why people really love the app. With its user-friendly interface, it is extremely easy to create lip-syncing videos within literal seconds and edit them to make the most fun videos.

Con: The downside to capturing, editing, and creating instant videos is the effect that it has on your device’s battery life. Dubsmash has been noted to drain your battery much faster than normal and you might have to carry around a portable charger if you plan on using the app a lot.

  1. Funimate

Funimate is another extremely “fun” video app that helps you create advanced videos with ease. The app allows its users to create very pro videos with the advanced features that it offers. You can add stickers, music, custom animations, transitions, slow-motion effects, backgrounds, and much more. You can also collaborate with your friends and choose from a huge library of sounds and music. 

Pro: the app supports intro-outro animations and the AI Effects option also allows users to change the background of videos.

Con: the downside is that the app is only available in English and requires about 36MB of free space for easy downloading.

Rating: 4.1 on Microsoft

While TikTok is one of the biggest and most famous short-form video and social media apps today, that does not mean there are no other video apps that can keep you entertained and creatively engaged.

Each app that we’ve talked about has at least one unique feature that helps it to stand out and trump TikTok. To name a few, Triller has much stronger ties with Hip Hop and the music industry at large, Cheez is much safer for children, Firework allows you to combine videos from both your front and rear-facing phone cameras, Funimate’s video editing system is much more intricate and so on.

The bottom line is that if TikTok falters one day, there are many apps that can easily fill that void.

Tags:
Social Media, Tips and Tricks

5 min

The best part about video editing these days is that you don’t need to be a professional with an expensive piece of software to do it. Look around you – anyone with a phone is editing their videos for social media; which then poses another question: Why should one bother with editing videos on the laptop anymore? 

Spoiler alert: unless you’re set on completely changing your career to become a professional video editor (in which case, you’ll probably require a desktop), each of these two devices has its pros and cons. Read on to find out what will work for you better at different stages in your editing career. 

Editing on A Smartphone 

Using a smartphone means you are relying on one device for shooting your content and editing it as well as storing files and doing other things like capturing audio. While this is a perfectly acceptable means to produce content, it can result in certain disadvantages such as 

Lesser storage

Video editing requires a lot of storage – something that smartphones cannot really provide. Storing a bunch of files on the phone is not only difficult but frankly quite annoying. You are left with little to no storage space for other important documents and applications.

Video quality

Although editing on your smartphone will prove cheaper, you will be limited in different spheres including the amount of exploration possible as well as the quality of your final videos.

The heartbreak of deleting videos

If you are someone who gets emotionally attached to everything you create (which definitely includes your digital creations), you will hate having to go through the heartbreak of deleting videos and extra media once you are done editing and creating.

Smaller screen

The downside to editing on a smaller screen is the lack of space to host features that can impact your video if you’re looking for more intricate editing. There is a larger chance of missing things as well. 

Lack of Formatting options 

Smartphones also have a limited number of formatting options which can also hinder creativity and narrow the kinds of videos that one can create.

Pros:

Cost-effective

Video editors are not exactly wallet-friendly to the average person. Smartphones come with a wide range of applications to help you edit and create innovative videos without having to spend a penny. While you are also required to pay for many smartphone applications, it is still much cheaper. Of course, online video editors are contributing to solving this issue, but more often than not, you still have to shell out a lot. 

Ideal when you’re on the go

Smartphones are the easiest device to edit videos on when you’re on the go. You just whip it out at a train station or on a bus and continue where you left off. You needn’t carry anything extra so the phone is an ideal editor when you’re on the go.

Hands-on

Smartphones are much more convenient to use than desktops. Trying various effects, features, and tools with your fingers makes you feel more involved with the process and feel more connected to your video.

Beginner-friendly 

For many who are just starting out, trying to edit and create videos on a desktop can be quite daunting. Smartphone applications tend to be easier to use and ease a beginner into the video editing process without much trouble.

Faster

Video editing on phones is much faster, as apps are placed within easy reach of a smaller screen. It doesn’t take much to tap on an app and continue your editing process. In fact, you can edit multiple videos on the smartphone at a much faster pace saving you a lot of time and energy.

If you’re feeling discouraged, consider these (pros) reasons to start editing videos on your laptop

Better features

Using your laptop to edit allows you to explore many more aspects, features, and effects that may not be available on simple mobile devices. Laptops allow you the freedom and the necessary tools to go crazy with your videos.

Desktop software may be tricky to get familiar with, but once you know your way around you will definitely reap big rewards.

Bigger screen

Laptops obviously have bigger screens than mobile phones and can therefore fit in much more at one go. Having a larger landscape to work on gives you the benefit of being able to keep an eye on every little detail.

Export quality

One of the reasons many people prefer using laptops to edit and create videos is the high-quality resolution and export quality that they offer. While your smartphone might give you an easier experience, laptops will completely enhance your edits to a whole new level.

Cons:

Compressing videos

The downside to creating high-quality videos on the laptop is the hassle of having to compress them in order to upload them anywhere. This will inevitably reduce the quality and the resolution of your video which defeats the purpose of creating a good video.

– More expensive

While you reap the benefits of using a laptop to edit videos, the problem is that it will cost you more than editing on the phone.

The choice of device for editing can ultimately only be determined by you – the kind of editor you imagine yourself to be and the type of videos you’re looking to edit.

Here are some things that you should consider before spending a packet on heavy editing equipment. 

What sort of video editor are you looking to become?

Are you looking to edit videos for fun reels or become a content creator that engages audiences? 

Do you want to edit fun videos for family and friends or professional videos for your company website?

If you’re not looking to go pro, but are genuinely interested in the fine art of video editing, a laptop is an ideal choice for you. 

Not only does laptop software give you more space to explore, but they also provide you with the best possible version of your content.

Why can’t you consider using both devices? You can! For instance, if you own an Android phone and regularly use a Microsoft or Windows PC, it is possible to sync both these devices to edit and create the best possible videos. You could start an edit on the phone and always continue it later on your laptop. There are several apps that you can download on your smartphone to link your work to the laptop.

Here’s why illusto can become your go-to video editor

Editing, even on the phone or the laptop, can prove overwhelming and is often a tedious task when you are trying to locate and piece together images, videos, and music.

illusto features an intuitive, easy-to-use platform that is made to be used by people of all ages and is beginner-friendly. 

It provides a series of features that do not require extensive searching and are placed together for easy access. 

With access to the world’s largest stock media library and 1GB of cloud storage data, start saying no to the heartbreak of deleting important documents and storage to accommodate video creation.

illusto does not have expensive upgrades and does not need to be downloaded. Plus, it won’t slow down your laptop either!

With unlimited video duration, the largest library of effects, and the space to record voice-overs, you needn’t look elsewhere.

It also allows you to easily create meme-worthy GIFS — click here to know how!

Head to illusto’s Instagram page to uncover the latest tips and insights, and don’t hesitate to DM us for any queries.

Sign up at illusto.com/signup and begin creating!

Tags:
Social Media, Tips and Tricks

4 min

There are a lot of popular numbers that can be used on Instagram and TikTok let’s look at some of the trending ones.

“Sometimes all I think about is you……” What’s the first thing came into your mind? tracks’ music video on YouTube or a TikTok or Insta reel? How many of us listened to the track first on a reel and then searched for it on youtube?

TikTok and Insta Reels have become a hub for adding tracks to your playlist these days, or maybe it is the other way around, too, in some cases. Whatever the scenario, here are the songs we suggest you use in your reels, and of course, you can add them to your playlist and thank us later.

How do I add songs to my content, though? Use illusto, the best online video editor for that. But first, let’s look at the trending musical numbers that will increase the reach of your content.

Pitch- 10 Hertz

“Bad Habit” by Steve Lacy is one of the top numbers of 2022 to use in TikTok and Instagram reels. Released on June 29, 2022, the famous number has over 400k hits on YouTube and is among the top five hits on Spotify.

Steve Lacy – Bad Habit (Official Video)

Pitch- 9 Hertz

Mix your TikTok with one of the best remixes of the year, “Se Acabo Remix by The Beatnuts ft. Method Man, “released on May 31, 2022, with over 160k hits; the song is one of the most commonly used in Insta reels-Se Acabo.

The Beatnuts – Se Acabo Remix (Lyrics) ft. Method Man

Pitch- 8 Hertz

To all the broken hearts and feeling lonely who want to express their pain through Reels, here is the number for you “Isn’t It Lovely All Alone” by Hailey Barnes, Calvin Jenkins. Released a couple of years back on March 14, 2020, highly popular amongst social media users, with over 8.6K clicks.

Lovely

Pitch- 7 Hertz

If you haven’t been using “Willow- Wait a Minute” in your content, you should start using the album from Rap Samurai, released May 6, 2022, and we suggest you use the remix version of the song too.

WILLOW – Wait A Minute! (Lyrics)

Pitch-6 Hertz

To make your reel trending, you can use the popular number “Sunroof” by Nicky You’re and, Dazy. The song, released May 4, 2022, is among the top two trending songs on Spotify charts, with over 480K. It won’t be an exaggeration to say it is one of the year’s best songs.

Nicky, You’re, dazy – Sunroof (Official Music Video)

Pitch-5 Hertz

“Surfaces-Come with Me” by Surfaces musical group is the other top number that can be used for your content. The romantic chartbuster, released on June 25, 2022, has over 138k. Add it to your playlist if you are deeply in love with someone.

Surfaces – Come With Me (Official Audio)

Pitch-4 Hertz

“In Heat” by Hentai Xander has a brilliant background score with meaningful lyrics, making it one of the premium songs of the year. Released on June 18, 2021, the song remains on the top of the chart with over 150k likes.

in heat. – Hentai Xander (Lyrics) | TikTok Song (432Hz)

Pitch-3 Hertz

Add a romantic touch to your song by picking our number, “SNAP” by Rosa Linn; the music, released July 22, 2022, has a like of over 225K and is in the top table in the Spotify list.

Rosa Linn – Snap – (Official Eurovision Music Video)

Before picking the top two songs, let’s look at some of the honorable mentions:

Sweet Dreams by Trinix

Likes:101k

Release date: July 10, 2021

TRIMIX – Sweet Dreams (Official Video)

Jiggle Jiggle by Duke and Jones (TikTok remix)

Likes:24k

Release date: June 19, 2022

Duke & Jones – Jiggle Jiggle (Song TikTok Lyrics) | My Money Don’t Jiggle It, Folds

Love the remix tonight by Shouse

Likes: 437k

Release date: April 3, 2021

Shouse – Love Tonight (Vintage Culture & Kiko Franco Remix)

Pitch-2 Hertz

Before trying this song, we are warning you this song is quite addictive “Under the Influence (Extended)” by Chris Brown. Make your viewers addicted to your reels by using this song. Despite the original version being released a couple of years back, the recent Extended version on Spotify has been a blockbuster with over 770k hits. It makes second on our list.

Chris Brown – Under The Influence (Audio)

Now it’s time to pick our top song; however, all these songs mentioned will improve your content. So, where will you edit them? 

Use the best online video editing software-illusto. It is irrelevant how experienced you are in video editing; the video editor is for everyone. 

Edit your audio in illusto add or remove the audio wherever you want.

The best online editor has many outstanding features like adding effects, texts, animations, and features.

Don’t have funds to buy copyrighted music for your content? Don’t worry; illusto’s got you covered. The video editor provides a stock of free audio that can be used for your content.

You can export your videos in 4K resolution. Then, render the output in MP4 or MOV formats, set your FPS(Frames Per Second) and Code Rate (from low to 30 MBPS), and guess what? Despite not paying any premium, the video will not have a watermark after exporting.

Pitch-1: The best

Many of you may not be surprised by the choice, but the best will be the best. “As it Was” by Harry Styles is the best song to use in your TikToks and reels and listen to. Released on April 1, 2022, the song has enormous popularity with 5.9 million hits. 

Harry Styles – As It Was (Official Video)

A piece of advice

It’s easy to pick the top one. But always, Keep mixing the tracks and set

Tags:
Social Media, Tips and Tricks

3 min

Here’s How To Make Filters Your Friends While Editing Videos

Ever wonder what went behind the 2020s craze for VSCO filters? Filters not only create a tonality of the time period but can enhance the content of your images or videos depending on which ones you use. If you need time to understand color saturations, here’s a guide on which filter to make your film, oh, so fine! 

Ask any 90’s kid and they will agree the maximum options they chose from about 10-20 years ago was only between sepia or black & white. While we are spoilt for options now, how does one really choose the filter that can better spotlight our video? Why do Buzzfeed’s Tasty dishes look so good but ours does not? Choosing the right filter for your video need not be as complicated as choosing to swipe right or left on that Tinder profile. We show you how: 

Stick To Negatives Once In A While

Once you log on to illusto’s online video editing platform, cruise the options available in the Filters section. While we love the look of Negative Film, the filter itself is restricted in usage to only emphasizing dramatic scenes, maybe a flashback introduction. 

Embrace Summer

Meanwhile, the absolutely gorgeous filter of Summer gives the video a warm, breezy look that is ideal for emotional scenes, maybe a wedding video or a video with nature as the key subject. Winter is well suited for videos that show a lot more movement. 

Polish It Up

The Clear and Bright is a standard filter that can polish up your video especially if you did not adjust the camera settings before taking the footage; it also works when you have a dull color tone to your video from the lack of sunlight. 

The Green Tea works the reverse way, offering to dilute the lighter parts of the video while bringing down the sharpness of colors in brighter hues. It works best for colorful videos if you have serious messaging, for example, a Public Service Announcement would go great with this filter. 

Get ‘Funky’

We love the ‘Funky’ filter because it enhances the hues already present to create a more vibrant look for your edited video. This filter fits well on food and dance videos, especially if your publishing platform of choice is Instagram. 

illusto’s Favourite Is…

Our in-house editor’s personal favorite is the SkyBlue filter that gives a light bluesy look to your video, paired best with music videos, musical performances, and travel videos, specifically treks, and beaches. This filter attempts to give a blue lens-covering kind of look to your videos to create an unnatural but soothing effect. 

Create Some Intensity!

The FreshWarm filter works almost the same as the sepia tone we used when we were kids. It’s best used when showing timelines or emotional scenes of a short film. It also creates an intensity that grows great with suspenseful videos, for example, if a protagonist is on the search for something in your short film. Pair it well with music! 

Add That ‘Quality’

The final filter that you just cannot go wrong with is Quality as the name suggests, goes well with any video if you didn’t know which one to choose from. This filter can also enhance any videos from the past if you have footage that is older than made after the 90s! Bonus tip: The Black&White and DarkGold work well to recreate newer footage to give an older retro look! 

LUT Guide: 

This common industry acronym, a boon for some, is basically, “Lookup Table”; a table that samples the color gradations available via the filter section for your usage. With over a dozen filters available, you can now play with the colors to see which enhances your video best. 

It’s important to experiment with every filter before making a selection. illusto’s filters are pretty easy to use: Simply select the one you want, then drag and drop it down to your footage to check how it looks. You can add multiple filters to the same frame by controlling the time each filter lasts. This helps compare every filter and assess what works best for your edited video. Easy right?

Now get going! 

Tags:
Social Media, Tips and Tricks

2 min

The leaps that video marketing is gaining as a powerful tool for businesses to convey their brand message to potential target audiences accelerates the race to put excellent content out there – faster edits in real-time are a priority and with the existence of online DIY video editors such as illusto, it is becoming easier to produce professional engaging videos sans any experience.

Here are some benefits of adapting to an online video editor that may help accelerate your business advertising. 

Quick collaborations: Online video editors facilitate multiple logins that allow colleagues or/ and clients to share projects and work simultaneously from anywhere across the world. 

Easy compatibility: A cloud storage system also eliminates any software or operating system compatibility issues and minimizes the constant to and fro that is well-associated with video editing. All you need is a good internet connection. 

Faster Work Processes: Editing and rendering videos online helps skip the long download and installation time to instantly get to the matter at hand.  It also means that your work is instantly backed up and saved and is accessible to you faster: online video editors tend to offer faster rendering speeds and are also easier on the pocket. 

Flexible resizing: Online video editors like illusto offer options to resize formats and publish directly to multiple social media platforms. illusto also offers a GIF converter so you can easily transform your videos into meme-worthy GIFS in seconds. 

Always Up To Date: Online video editors are not only easy to use, but they also require zero manual configuration, unlike computer-based video editing software that relies on regular updates. Online video editors automatically offer updated versions and features such as new transitions, filters, and templates almost as soon as they are launched. 

illusto has been created to simplify the video editing learning curve. Here we work hard to empower content creators with no or little professional video editing experience to create videos for work or play with tons of effects, filters, and transitions to choose from.

illusto supports unlimited cloud storage, different export formats, and pre-set sizes that enable you to efficiently edit and publish content without constantly resizing it.  For in-depth work, illusto features an extensive color correction format, along with curve speed and blurring/ masking options, and allows you to export your videos without any watermark. Finally, what’s a video without effective sound? illusto’s a variety of audio edits and special effects to crispen your video. Or simply add live or pre-recorded voiceovers to enhance your messaging.  

Fast, easy, and fun, illusto is where your storytelling skills come to life. 

Tags:
Social Media, Tips and Tricks