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4 min

Are you a newbie gamer trying to amp up the engagement factor in your gaming videos for YouTube? Now is the perfect time to start if you’re relatively new to YouTube or want to up your content game. The gaming industry is booming and has become a popular niche, with almost 64% of Americans over 13 playing video games daily!

But what exactly is so exciting about watching someone play an online game? 48% of YouTube gamers claim they spend more time watching gaming videos than playing them themselves. Gamers have a highly engaged audience because they enjoy learning new gaming techniques while becoming part of a community.  

Gaming has been one of the fastest-growing YouTube niches since 2020. This detailed guide has all the information you need to make your gaming videos more engaging and cut through the clutter. This blog will teach you about hot gaming genres that hook your audience. You will also learn excellent video editing tips to make your gaming channel stand out using illusto’s easy-to-use online video editor. 

What videos can you make for your gaming channel?

Gaming Walkthrough

Walkthrough video tutorials are your best choice if you want to show your viewers how to complete a specific video game or explain how to win it.

Breaking Records

If playing online video games is one of your fortes, you can dedicate your channel to record-breaking videos. Screen record your record-breaking performance and make videos that engage your community.

Gaming reviews

Many people watch gaming review videos on YouTube to decide whether a game is fun to play, worth buying, or too challenging for them.

Live streams

A popular gaming category on YouTube today is live streaming. Stream your next gaming session live to show off your skills and engage your audience with those jaw-dropping actions.

Gaming humor

Instead of making fun gaming videos, post your epic fails on YouTube if you’re not the best online gamer. You can influence your audience in the most fantastic way possible with humor videos as it quickly grabs attention.

The length of a gaming video might range from five minutes to an hour. Depending on the gaming video you’re making, your videos may have a time limit. For example, the highlights of winning games and epic fails might be shorter than an entire gameplay video. What kind of video you want to make is entirely your call.

How to create engaging gaming videos?

Select a gaming console.

You can make pro videos using any device. First, select a system you are already comfortable using, such as a Mac, PC, Xbox One, PS5, or PC.

Choose the perfect lighting.

Lack of light can make gaming unpleasant, especially for viewers. Use a tiny webcam ring light to add more light if you’re filming at night or in a dimly lit space. Then, all you need to do to start recording is attach an artificial light to your webcam.

Use good-quality microphones and headphones.

For any game video, using crystal-clear, high-quality mics is critical. You are welcome to use the built-in microphone on your computer or microphone-equipped headphones. However, ensure you can hear the gameplay and that your audience can listen to you.

Use free video editing software to edit

After you have recorded your gaming video, bring your video to life with illusto’s free video editor. It is simple to use, quick, and convenient for downloading videos. You may embellish your gameplay videos with filters, stickers, and transitions. You can also add voiceovers to your gameplay footage to provide commentary. These small details will help make your gaming videos more engaging, and as a result, your channel is bound to stand out.

How to edit your gaming videos for Youtube using illusto?

Step 1: Getting Started

Sign up on illusto.com and click on ‘Create Project.’ Then, Name your project, select the desired ratio, and click on ‘Create’.

Step 2: Adding Your Gaming Video

From the top toolbar, select ‘Upload’> Choose File and select your recorded gameplay video from your system. 

Step 3: Editing Your Video

Once you add your video in the media section, go to the ‘Media’ section and drag and drop your video on the timeline you see below the menubar. Your video will get added to the timeline.

Step 4: Adding the Spice

Add filters, transitions, stickers, and even effects from the left side menubar to make your gameplay videos come alive.

Step 5: Take it to the next level.

You can skip it if you don’t want to include your webcam or voice recording in your YouTube gaming video. 

Include voiceovers in various tones, languages, accents, and speeds. With distinctive voices, you can even make enjoyable game highlights and simple gaming tutorials. Add final finishing touches with royalty-free music and sound effects. Use royalty-free stock music to create tension or fill the void. Drag and drop background music from the media library onto the timeline, then lower the level. It is easier than you can imagine. All you need is a couple of clicks.

Step 6: Save your video

Click on ‘Export’ in the top right corner. You will be brought back to your editing screen. Your video is now saved in the ‘My Exports’ section. Go back to illusto home. Select ‘My Exports’ and click the ‘Download symbol’ on the video. Your video will automatically get downloaded to your system.

Over to you,

illusto’s free features let you edit and enhance your gameplay videos and bring back life to them. With these tips, you’re all set to make fantastic gameplay videos for your channel and keep your audience glued to your videos for hours. So, hurry! Sign up on illusto.com today!

Tags:
Social Media, Tips and Tricks

4 min

Whether you’re an SMB that’s just starting out or a big firm looking for better results, video is king in every brand’s marketing and advertising strategy today. According to a report by Demand Metric, 83% of marketers have said that video is more important than ever. Additionally, there are statistics to prove that about 86% of businesses use video as a marketing tool.

But the million-dollar question is if the road to success is paved with videos under 60 seconds or those that span over 10 minutes. This battle between short- and long-form videos has been an ongoing one for a long time. While short-form videos grab attention, long-form videos earn it.

On average a person spends about 100 minutes of their day watching online videos. As a marketer, one is always looking to leverage the best strategies to reach a larger audience, and choosing the right length for your videos is a huge step forward.

Before we move along, let’s get some basic definitions out of the way.

Short-form videos are anywhere under 10 minutes long. This could range anywhere from a 30-second reel on Instagram to a 4-and-a-half-minute music video.

In contrast, any video over the 10-minute mark is classified as a long-form video. They come in the form of live Q&A sessions, TED Talks, Youtube vlogs, and much more.

Benefits of short-form vs long-form videos

At eye level, both short- and long-form videos are winners in their own right. Here are a few benefits of both:

1. Short-form videos are fast, easier to absorb, and react to ongoing trends the best.

2. They further engage shorter attention spans

3. The rise of social media platforms has made short-form content a must to survive.

4. Short-form videos can be posted on many platforms – they are flexible.

5. These videos can be produced faster, easier, and on a large scale.

On the other hand,

Long-form videos have more of a storytelling approach.

– They provide information in a much more detailed fashion.

– Long-form videos capture every step of the journey and produce value.

– With more time comes more opportunities to connect with your audience, resulting in a greater ability to create stronger brand awareness.

– With greater risk comes greater reward.

The current scenario

Research has revealed a lot about the human brain and one recent discovery is that as of today, the average attention span of a human being is actually less than that of the humble goldfish.

According to a presentation by Microsoft Canada, our attention span has drastically decreased from about 12 seconds in 2000 to around 8-8.25 seconds in 2013. That’s a huge drop! No wonder it gets tricky as marketers – you’re trying to sell to goldfish after all.

With human attention spans growing shorter and shorter, how does one effectively get their brand and campaign across?

The answer may just be…

Short-form videos

At a time when everyone is always in a hurry, it is only the fastest content that wins. If numbers are anything to go by, 68% of users will be happy to watch a business video that is less than a minute. Also, almost 93% of businesses have actually acquired customers through short-form social media videos. 

Unsurprisingly, according to Vidyard’s 2019 video benchmark report, it was noted that about a third of viewers lost interest halfway through videos up to 10 minutes.

This says a lot about the kind of video content that runs today. With attention spans decreasing and schedules becoming more hectic, it is important for video marketers to keep up and bring out content that actually works.

Short-form videos can easily grab attention. They are also more likely to be shared. It makes it easier for your audience to digest the information being put out to them as well as to connect with them.

This may come as a surprise to some, but short-form videos also give out the message of being authentic and relatable. Consumers tend to see a brand as genuine if they’re able to communicate more within a lesser time frame.

What are some current trends in short-form videos?

  • Product teasers

These are really nice ways to build suspense and anticipation for your upcoming products and services.

  • Explainer videos

Everyone has problems, and they’re actively looking for solutions. Providing practical solutions in the form of DIY or how-to videos is what lures people in. Brands also sprinkle in some of their brand messages through these videos.

  • Behind-the-scenes videos

Customers love anything behind the scenes. It is always a fun way to look into the workings of something that nobody usually gets to see on the regular. It also builds curiosity and trust.

  • User-generated content

In a world where it is so hard to trust, people look for authenticity. And user-generated content and videos are something that brings in much more transparency and trust. UGC is actually 2.4 times more likely to be trusted as compared to other kinds of marketing videos.

  • Behind the brand videos

Although this isn’t given much importance, marketing campaigns do actually have a lot of effort going in behind the scenes and despite the results. Videos that show the work environment and the inside journey actually help to connect customers with the brand in a much higher way.

How can marketers leverage short-form videos today?

Now that you have the necessary data available to really see the importance of short-form videos, marketers who are keen on making valuable and innovative short-form videos their mantra can use these tips and tricks:

– Be authentic

– Always engage with trends. But remember to be thoughtful in the process.

– Tailor your video content to fit each platform.

– Don’t lose focus on the goal of your video.

– Make a strong intro.

– Be clear and relevant.

– Make it interactive

– Get to the point quickly.

And most importantly,

– Keep it short!

Tags:
Social Media, Tips and Tricks

2 min

When you consider that video powers everything from a video-enabled baby monitor to WFH meetings on Zoom, social media content and so much more, it is not surprising to learn that the typical American adult watches over eight hours of media daily. 

Other forms of video technology and consumption aside, we spend anywhere from 4-8 hours using our smartphones to upload, deliver, and consume content on social media platforms alone – a fact that has only been cemented with the recent launch and explosion of features like reels and shorts. Due to the pandemic, the growth of video technology has been tremendous. We have all been witness to how Zoom has evolved into a staple for office meetings during those work-from-home days. Similarly, video conferencing has been a lifesaver when it came to conducting online classes during the pandemic. Today, we see a lot of online courses and educational video content, none of which wouldn’t have been possible without video tech.  Overall, video technology has been a very important part of our lives and is continually playing a significant role in shaping the future. 

It is no surprise then, that video editing is no longer a cool hobby or a complicated profession, but a necessary skill, almost as essential as speaking a native language. 

According to some reports, reels are one of the key elements for the growth of these platforms. Given the growing demand for engaging video content, video technology is also rapidly progressing to provide us with all the features we need – be it vivid filters, smooth transitions, or attractive stickers on social media or XXXX as face recognition. 

VIDEO EDITING:

If you wanted to edit a video in the early 1990s, it would have cost a fortune. Fast forward to 2022, unique video editing tools are available that let you edit your video clips in minutes for free. And all you need is your smartphone or PC. 

Although the fundamentals of video editing remain the same – we still trim, cut, and assemble frames to produce a final product we can be proud of. But, this art has advanced thanks to the application of new technologies and new methods for editing videos in general. Not only has video editing changed in the last ten years, but so have the purposes we have for our videos. 

Ten years ago, people shot videos for their family archives. Today, video technology, along with AI and machine learning, have made it possible to make the world a safer place with features like face recognition in every other public space. Be it our smartphones, laptops, or other devices, we know they are secure due to face recognition technology. So, it would be fair to say that the world of video technology has come a long way.

But wait! There’s more in store for the future. The wave of video technology is not slowing down anytime soon. Video is the primary driver of digital innovation across all sectors and has several use cases. Video technology is employed in every industry, including healthcare, business, online streaming, fitness, and even retail. With the rise of artificial intelligence, more and more apps are being developed which is also creating endless career opportunities. Not only is it fueling employment, but it is also creating a new world of limitless possibilities. Video tech is even shaping the virtual experience in Metaverse whose potential we’re still yet to know. In the years to come, there will be an infinite number of video applications driven by real-time interactivity and immersive technologies.

Tags:
Social Media, Tips and Tricks

4 min

Arguably the hottest digital marketing channel presently, TikTok is where digital entertainment is at. TikTok’s addictive interface is based on its highly personalized ‘For You’ algorithm, which makes it easy for people to grow in certain niches. 

According to a 2020 report by Sensor Tower, TikTok was downloaded over 20 billion times worldwide and has over a billion, active monthly users. 

The amount of content consumed on this app – according to wallaroomedia.com, TikTok users open the app around 8 times a day and spend approximately 1.5 hours on it on a daily basis – definitely leaves room for questions on its longevity and potential competition. There are many apps that are fighting for the limelight. Here is a list of competitors that could potentially outrun TikTok’s trending capacity or give it a run for its money… 

  1. Cheez

A video creation app that’s similar to TikTok in its workings, Cheez enables users to record themselves doing a number of things including dancing, doing stunts, and performing a variety of things. What probably sets it apart are the contests that the app offers as a form of motivation to create content. It is a great place for anyone who loves to dance.

Pro: The app has an advanced DanceOff feature where users can start dance battles with other accounts.

Con: The app is not very child-friendly, and a few parents have raised concerns about the kind of language kids are sometimes exposed to.

  1. Triller

Triller trumps Cheez for its child-friendly approach – it is harder to find sexualized content on this video editing phone app. Triller also allows non-users to access almost all of its features including video creation and post-processing. You can record, edit, and share your videos instantly and also connect with a whole community of enthusiastic video creators just like you. Triller has also recently released a new platform called Metaverz where its users can gather together and watch sports events and live music. You can also interact with other fans and famous artists. According to reports, Justin Bieber, Kevin Hart, Marshmello, Alicia Keys, and many other celebrities are using Triller.

Pro: Triller allows users to link their accounts to other social media accounts like Snapchat and Instagram. Users can also link to their SoundCloud account, allowing them to share tracks on this app. The audio editing and remixing feature are quite entertaining.  

Con: Triller’s user interface is quite cluttered as compared to TikTok – something that can make for an annoying viewing experience – can often make the viewing experience disruptive. The app, unlike TikTok, does not filter content, which means its users have a random array of content to view.

Rating: Android – 4.2, iOS – 4.5

  1. Firework

Firework is a short video creation app where users can post 30-second videos. It is a little different from conventional video apps like TikTok, wherein there is no follow-for-follow or like-for-like option here. There isn’t much pressure to grow numbers or become super popular but rather a focus on growing one’s content. It has more or less all the traditional video editing tools including crop, trim, background music, and so on. Firework also has weekly video challenges that offer really interesting rewards where one has the chance to win cash prizes too.

Pro: a unique feature of the app is Firework Reveal. With this feature, after uploading a video, you can select the Reveal option which will then make it possible to watch it in both landscape and portrait mode, revealing different portions of the screen as it is rotated.

Con: there is no way for users to interact with other user accounts other than reposting their videos or sending DMs.

Rating: Android – 4.1, iOS – 3.7

  1. Dubsmash

Dubsmash is a short-form video app that is more focused on fun lip-sync videos. Users can post and even save Dubsmash videos to their camera rolls. It has a news feed section and even a ‘friends’ section where you can watch videos of those you follow. Dubsmash lost its popularity along the way but pretty quickly built it back. Unlike Tiktok, which buys users, Dubsmash has never spent a single dollar on user acquisition or influencer marketing. According to TechCrunch, Dubsmash proves how compelling short-form videos are to teens since the market can sustain a number of similar apps.

Pro: It is easy to use, which is one of the main reasons why people really love the app. With its user-friendly interface, it is extremely easy to create lip-syncing videos within literal seconds and edit them to make the most fun videos.

Con: The downside to capturing, editing, and creating instant videos is the effect that it has on your device’s battery life. Dubsmash has been noted to drain your battery much faster than normal and you might have to carry around a portable charger if you plan on using the app a lot.

  1. Funimate

Funimate is another extremely “fun” video app that helps you create advanced videos with ease. The app allows its users to create very pro videos with the advanced features that it offers. You can add stickers, music, custom animations, transitions, slow-motion effects, backgrounds, and much more. You can also collaborate with your friends and choose from a huge library of sounds and music. 

Pro: the app supports intro-outro animations and the AI Effects option also allows users to change the background of videos.

Con: the downside is that the app is only available in English and requires about 36MB of free space for easy downloading.

Rating: 4.1 on Microsoft

While TikTok is one of the biggest and most famous short-form video and social media apps today, that does not mean there are no other video apps that can keep you entertained and creatively engaged.

Each app that we’ve talked about has at least one unique feature that helps it to stand out and trump TikTok. To name a few, Triller has much stronger ties with Hip Hop and the music industry at large, Cheez is much safer for children, Firework allows you to combine videos from both your front and rear-facing phone cameras, Funimate’s video editing system is much more intricate and so on.

The bottom line is that if TikTok falters one day, there are many apps that can easily fill that void.

Tags:
Social Media, Tips and Tricks

5 min

The best part about video editing these days is that you don’t need to be a professional with an expensive piece of software to do it. Look around you – anyone with a phone is editing their videos for social media; which then poses another question: Why should one bother with editing videos on the laptop anymore? 

Spoiler alert: unless you’re set on completely changing your career to become a professional video editor (in which case, you’ll probably require a desktop), each of these two devices has its pros and cons. Read on to find out what will work for you better at different stages in your editing career. 

Editing on A Smartphone 

Using a smartphone means you are relying on one device for shooting your content and editing it as well as storing files and doing other things like capturing audio. While this is a perfectly acceptable means to produce content, it can result in certain disadvantages such as 

Lesser storage

Video editing requires a lot of storage – something that smartphones cannot really provide. Storing a bunch of files on the phone is not only difficult but frankly quite annoying. You are left with little to no storage space for other important documents and applications.

Video quality

Although editing on your smartphone will prove cheaper, you will be limited in different spheres including the amount of exploration possible as well as the quality of your final videos.

The heartbreak of deleting videos

If you are someone who gets emotionally attached to everything you create (which definitely includes your digital creations), you will hate having to go through the heartbreak of deleting videos and extra media once you are done editing and creating.

Smaller screen

The downside to editing on a smaller screen is the lack of space to host features that can impact your video if you’re looking for more intricate editing. There is a larger chance of missing things as well. 

Lack of Formatting options 

Smartphones also have a limited number of formatting options which can also hinder creativity and narrow the kinds of videos that one can create.

Pros:

Cost-effective

Video editors are not exactly wallet-friendly to the average person. Smartphones come with a wide range of applications to help you edit and create innovative videos without having to spend a penny. While you are also required to pay for many smartphone applications, it is still much cheaper. Of course, online video editors are contributing to solving this issue, but more often than not, you still have to shell out a lot. 

Ideal when you’re on the go

Smartphones are the easiest device to edit videos on when you’re on the go. You just whip it out at a train station or on a bus and continue where you left off. You needn’t carry anything extra so the phone is an ideal editor when you’re on the go.

Hands-on

Smartphones are much more convenient to use than desktops. Trying various effects, features, and tools with your fingers makes you feel more involved with the process and feel more connected to your video.

Beginner-friendly 

For many who are just starting out, trying to edit and create videos on a desktop can be quite daunting. Smartphone applications tend to be easier to use and ease a beginner into the video editing process without much trouble.

Faster

Video editing on phones is much faster, as apps are placed within easy reach of a smaller screen. It doesn’t take much to tap on an app and continue your editing process. In fact, you can edit multiple videos on the smartphone at a much faster pace saving you a lot of time and energy.

If you’re feeling discouraged, consider these (pros) reasons to start editing videos on your laptop

Better features

Using your laptop to edit allows you to explore many more aspects, features, and effects that may not be available on simple mobile devices. Laptops allow you the freedom and the necessary tools to go crazy with your videos.

Desktop software may be tricky to get familiar with, but once you know your way around you will definitely reap big rewards.

Bigger screen

Laptops obviously have bigger screens than mobile phones and can therefore fit in much more at one go. Having a larger landscape to work on gives you the benefit of being able to keep an eye on every little detail.

Export quality

One of the reasons many people prefer using laptops to edit and create videos is the high-quality resolution and export quality that they offer. While your smartphone might give you an easier experience, laptops will completely enhance your edits to a whole new level.

Cons:

Compressing videos

The downside to creating high-quality videos on the laptop is the hassle of having to compress them in order to upload them anywhere. This will inevitably reduce the quality and the resolution of your video which defeats the purpose of creating a good video.

– More expensive

While you reap the benefits of using a laptop to edit videos, the problem is that it will cost you more than editing on the phone.

The choice of device for editing can ultimately only be determined by you – the kind of editor you imagine yourself to be and the type of videos you’re looking to edit.

Here are some things that you should consider before spending a packet on heavy editing equipment. 

What sort of video editor are you looking to become?

Are you looking to edit videos for fun reels or become a content creator that engages audiences? 

Do you want to edit fun videos for family and friends or professional videos for your company website?

If you’re not looking to go pro, but are genuinely interested in the fine art of video editing, a laptop is an ideal choice for you. 

Not only does laptop software give you more space to explore, but they also provide you with the best possible version of your content.

Why can’t you consider using both devices? You can! For instance, if you own an Android phone and regularly use a Microsoft or Windows PC, it is possible to sync both these devices to edit and create the best possible videos. You could start an edit on the phone and always continue it later on your laptop. There are several apps that you can download on your smartphone to link your work to the laptop.

Here’s why illusto can become your go-to video editor

Editing, even on the phone or the laptop, can prove overwhelming and is often a tedious task when you are trying to locate and piece together images, videos, and music.

illusto features an intuitive, easy-to-use platform that is made to be used by people of all ages and is beginner-friendly. 

It provides a series of features that do not require extensive searching and are placed together for easy access. 

With access to the world’s largest stock media library and 1GB of cloud storage data, start saying no to the heartbreak of deleting important documents and storage to accommodate video creation.

illusto does not have expensive upgrades and does not need to be downloaded. Plus, it won’t slow down your laptop either!

With unlimited video duration, the largest library of effects, and the space to record voice-overs, you needn’t look elsewhere.

It also allows you to easily create meme-worthy GIFS — click here to know how!

Head to illusto’s Instagram page to uncover the latest tips and insights, and don’t hesitate to DM us for any queries.

Sign up at illusto.com/signup and begin creating!

Tags:
Social Media, Tips and Tricks

3 min

With the global expansion of small businesses and solopreneurs, the race to the top of the entrepreneurial ladder has become faster, more competitive, and inevitable. Each day requires speed, ease, and creativity to drive higher audience engagement and longer life cycle loyalty. 

SMBs are credited with creating a large number of jobs across the globe. They are major drivers of global economic growth and have been increasing at a rapid rate in recent years. As of 2020, there were an estimated 31.7 million SMBs in the US. Also, small businesses make up about 90% of the total worldwide!

Sustaining any business is definitely more of a challenge than starting it. According to the U.S. Bureau of Labor Statistics (BLS), only 25% of new businesses actually make it to 15 years or more of surviving and growing in the global market.

This happens for a number of reasons: not investigating the market well enough, limited financing or budget, trying to expand too quickly, and even unsatisfactory marketing or internet presence.

SMBs often need to put in much more work to build and grow, but proper planning, research, and a lot of flexibility are key to taking any business to the next level. 

Why SMBs Need Videos 

Videos haven’t just changed the way people consume content, they have influenced buying patterns. The human eye is drawn to movement, so video ads are much more likely to grab attention as compared to static or simple poster ads.

Consider this: people are about 27 times more likely to click on an ad that is a video rather than just a plain banner. Also according to recent reports,  73% of customers are more likely to buy a product or service after watching a branded video about it.

Here’s a proven factoid: We’re more likely to retain television ads as visuals than pages of content – think about all the tv ads you watched growing up as a kid and compare them to still ads you may have seen on billboards.  According to Hubspot, 80% of customers remember a video that they watched in the past month.  

SMBs have to compete with much larger companies and search engines for their product to get attention. Since they have neither the budget nor the resources as bigger businesses, they need to make more out of less.

And what is the secret weapon? Videos. Small and medium businesses that are looking to convert laypeople and viewers into serious customers have to inevitably go down the path of video creation.

Video advertisements have evolved from traditional TV ads to online platforms. In recent years, with technology and the internet taking over, social media ads are the way to go. They are not only comparatively cheaper but are also easier to post more frequently. There is a much wider range of audience that will watch these ads and thus they greatly help to draw attention. 

Advertising on online platforms is much easier, faster, and cheaper and has more visibility around the world. 

On the flip side, video creation can be quite expensive to produce and transmit. The process is time-consuming and requires a certain level of skill that can take years of practice and intricate courses to perfect. Rendering videos also can also take up quite a bit of space on your devices and is a lengthy process.

Here’s why online video editors like illusto work well for SMBs:

You don’t need to divest extensive amounts of time in learning the software or hire someone expensive to create or edit videos. You also don’t have to invest vast sums of money in expensive offline editors. 

illusto is super easy to pick up. With a model that stores all special effects, transitions, and filters in one place, it is also easy to use. Author, coach, speaker, and entrepreneur, Jane Malyon was a complete novice in video creation and editing, and her testimonial after using illusto is that she cannot stop experimenting with edits now, she’s hooked! 

illusto also has a variety of preset sizes and different export formats. There is no limit to the duration of videos you can create, so go crazy and get creative! 

For more features visit www.illusto.com and log in. 

The app does not have expensive upgrades and doesn’t need to be downloaded. It is simply one browser search away!

Where can SMBs advertise their video content?

1. Embedding a video on a website

2. Reels on Instagram

3. Posts on Facebook

4. Quick promotion on Twitter

5. Sponsored content or dynamic ads on LinkedIn

Videos that every SMB must create to take their businesses to the next level

In today’s day and age, creating experimental and unique videos is what will help to set your small or medium business apart from the rest. Holding back is not an option anymore. Through illusto, you can create the content that your business requires most while engaging with trends and video types that suit your audience the best.

Here are some videos that your SMB can create using illusto:

1. Brand story videos

2. Customer testimonials

3. Small ads

4. Instagram reels

5. Promo videos

For those looking to get started with illusto right away, all you need to do is log in, upload your media, and get going!

Tags:
Social Media, Tips and Tricks

4 min

Green screen editing, also known as chroma key, is a visual effect technique that allows you to replace one background with another. Two photos or films can be layered or combined on top of one another by video editors. As a result, actors are transported from a green screen to various cities, planets, or worlds. 

Green screen editing is a technique that takes time and practice to master. So if you’re having trouble creating realistic visual effects, we’re here to help. With Illusto’s green screen video editor, you can easily change the background of your videos or add special effects for no cost. So whether you’re making a corporate video, tutorial, Instagram ad, or gaming video, you can do it on illusto. Our step-by-step tutorial will teach you how to edit green-screen videos in no time. 

What is Green Screen Editing?

Green screen is a special effects method that allows you to remove a specific color from video recordings and replace it with another video or image. As a result, creators can simply create everything from YouTube, gaming, tutorials, and corporate films to green screen memes, GIFs, social media, and real estate videos.

What kinds of videos can I make using the green screen video editing?

YouTube, gaming, tutorials, business videos, video lessons, e-learning videos, as well as green screen memes, GIFs, social media, and real estate videos, can be created.

Can you edit Green Screen Videos even if you are a beginner?

When it comes to green screen editing, it can be a little intimidating. But don’t worry! With Illusto, you can easily edit green screen videos even if you are just starting to edit videos or are a complete beginner. You can edit unlimited videos seamlessly with a user-friendly interface and easy-to-use tools. And you can also edit green-screen videos with this free video editor. We will show you how.

How To Edit Green Screen Videos Using Illusto?

Step 1

Upload your Green Screen Video.

Sign up on illusto.com – a free online video editor.

Create a project and Upload your green-screen video from your PC by clicking on ‘Upload’. Your video will be added to ‘My Media’ in Media Library. Drag and drop it on the timeline.

Green screen step 1

Step 2

Add your video footage below the green screen clip.

Click on upload to add a clip that you wish to use as your background for the green-screen clip. You can also add it from the available stock footage. Drag and drop the video clip to the timeline underneath the green screen video. Never forget to layer the green screen footage and the background clip in the same timeline. 

Green screen step 2

Step 3

Apply the Green Screen Filter.

Now, this is the most critical part. 

1. Double-click the green screen video on the timeline. An effect menu gets opened.

2. Select the ‘Master Keyer’ option in this menu

3. Click on the pen tool and select the green screen area from the video.

4. The desired video gets applied in place of your green screen.

5. Save your video.

By following these steps, you can easily edit any green-screen videos and add cool backgrounds to them.

Green screen step 3

Step 4

Save your video in 1080p or 4K

Click the Export button in the upper right corner of your screen to save your movie after you’ve eliminated the backdrop. You can download your green screen film as a 15-second GIF or in one of three different video resolutions: 480p, 720p, or 1080p. For all YouTube uploads, we advise using 1080p. Then, save your video to your PC to upload to various channels.

Green Screen step 4

Is a green screen required to integrate a background into a video?

Yes. If you’re creating your own green screen footage, make sure the background is red, blue, or green; otherwise, the master keyer tool won’t work.

 Useful Green Screen Features

1. You can use various other settings in the Effects Menu and tweak these settings as per your need. Make use of Master Keyer – With a few clicks, remove unwanted areas and green backgrounds.

2. Add a watermark or your logo. By adding your channel name, social media handle, or logo to the editor, you can create brand coherence. Our free video editor lets you export your videos without any illusto watermark and there are no premium charges for watermark-free videos.

3. Simple to resize – Free aspect ratio resizing is available for 16:9, 9:16, 1:1, 4:5, 2:3, and 21:9 aspect ratios.

Beyond the Green Screen

1. Access a complete editor with a variety of user-friendly and effective editing tools.

2. Add final touches like audio and transitions, or use trimming tools to tidy up your clip.

3. To get started, choose a ready-to-use template or start with an existing video and add to it.

4. Use endless transitions, filters, effects, stock images, and videos to create quick videos.

5. Using Illusto also requires no pre-requisite editing knowledge.

Is illusto green screen video editor available for free?

Yes. Our free premium beta features are available to all users. To have free access to all features, you must first sign up. illusto is a free online video editor that lets you create videos easily with its amazing features.

Over to You

 Unleash your inner creativity and create endless green-screen videos with illusto. It’s fast, It’s easy, and it’s free. 

Sign up today!

Tags:
Social Media, Tips and Tricks

4 min

You might have used a lot of tools in your workspace or office, starting from Google Sheets for maintaining data to Adobe Photoshop for designing social media posts. But most of these tools require subscriptions, and some require a substantial amount of knowledge and skills to get started. 

While we are on the topic of workspace tools, it is pretty evident that every business today needs a video editing tool to make catchy videos. Videos are booming, and video editing is a popular in-demand skill that is required by everyone today. Corporate offices, small businesses, influencers, teaching professionals, individuals – everyone is making videos. In addition, videos are a popular mode of communication today – be it brand communication or personal communication.

illusto is one such tool that comes in quite handy when you need quick videos. illusto is a fast, easy and seamless video editor that is absolutely free. You can create short videos on the illusto website even if you are just a beginner and don’t have the technical know-how of video editing.

The art of editing is unique and challenging, and many sectors are dependent on it. But illusto makes it easy to edit videos. So let’s take a look at how various businesses can leverage the power of illusto to make videos and how illusto can be used in your workspace.

How does illusto come in handy in a workspace?

illusto is a useful video editing tool that can be used in your workspace in more ways than you can imagine. Let us show you how illusto can be used in a workspace.

Using illusto, you can edit the following:

Social Media Content – Edit and create videos for Facebook posts, Instagram reels, posts, stories, Twitter videos, Snapchat stories, and more.

YouTube Videos – Edit professional videos for your YouTube channels or create short, engaging clips for Youtube shorts.

Educational Content – Create video content for E-learning or training programs using stock images and music. Record and edit video tutorials or video lectures on your products and services.

Video Presentation – Master office presentations with professional videos that engage your audience. 

GIFs – Create funny and quirky GIFs of your colleagues to have a fun-filled day at the office. Your staff can easily create them without any technical know-how on illusto.

Videos for Clients – This free tool can also easily create customized videos for your clients. 

Illustrations – You can also explain your products and services by creating and editing illustrating videos that educate your target audience. You can make all sorts of demo videos, explainer videos, tutorials, product videos, and training videos and seamlessly edit them on illusto.

Who can use illusto?

Large Enterprises – Large businesses can edit long videos to create short clips like moments from a product launch or press conference, easily using this tool. Then they can publish these videos on their website or socials to make announcements or create buzz. 

Small Business – Small businesses and startups can make use of Illusto to edit videos of their products and services and post them on social media to market their business.

Marketers – Marketers often require videos for numerous reasons, be it for a Facebook post or a Youtube video. Using this tool, they can edit quick videos even without having zero video-editing knowledge.

Content Creators – The world is all about video content today. Vloggers, Bloggers, Influencers, social media content creators, YouTubers, digital creators, everyone can use illusto to create seamless, engaging videos in a matter of minutes without having to invest in a lot of different paid software.

Gamers – Gamers often want to show off their extraordinary gaming skills to their community and engage fans with some jaw-dropping gaming moments. By using Illusto, gamers can clip the best moments from their live streams or recorded gaming videos and easily edit them into engaging posts. 

Educators – Online Education is booming today, with more educators trying to share their skills and teachings through video lessons. illusto comes in handy to those educators who aren’t as tech-savvy to create accessible video courses and lessons for their students.

Freelancers – They often need to create video content for several platforms and build their personal brand. illusto is helpful for freelancers trying to create videos without editing knowledge. Freelancers with little knowledge of video editing can also get started with Illusto to create videos for their clients.

Individuals – People who love to post videos and edit their favorite moments into a clip can also use it to showcase their creativity. Since you won’t have to install any app, you don’t have to worry about owning a machine with the right kind of graphics card or sufficient RAM.

Students – Students can easily edit videos for their assignments, projects, and presentations with this tool and ace their game in the classrooms.

Ad agencies & Creative Studios – Designers at ad agencies can seamlessly edit videos and creatives for their clients using illusto’s powerful features.

Animators – Animation companies can edit their videos and create fun animations using illusto.

Sports – illusto can be used to make short clips of highlights of a cricket or football match. Social media managers of sports teams or brands can publish these videos on social media to engage fans. 

If you are one of these institutions or just simply like creating videos, you are in for a treat because with illusto, video editing will be a cakewalk. Just login and get started.

How to get started?

All you need is an internet connection, and no need to install the software as videos can be edited online. Visit the illusto website, ‘sign up, and go to ‘create project’ to start making videos. You can upload videos and easily add transitions, effects, filters, stickers, and more to them. You can even create gifs using static images. You can also use many available stock music tracks to avoid copyright issues. 

Next time, when you have to meet a deadline urgently, you won’t have to worry because illusto has your back. Ride the wave of video content and start leveraging the power of illusto in your workspace to make quick and free videos.

Sign up today!

Tags:
Social Media, Tips and Tricks

4 min

There are a lot of popular numbers that can be used on Instagram and TikTok let’s look at some of the trending ones.

“Sometimes all I think about is you……” What’s the first thing came into your mind? tracks’ music video on YouTube or a TikTok or Insta reel? How many of us listened to the track first on a reel and then searched for it on youtube?

TikTok and Insta Reels have become a hub for adding tracks to your playlist these days, or maybe it is the other way around, too, in some cases. Whatever the scenario, here are the songs we suggest you use in your reels, and of course, you can add them to your playlist and thank us later.

How do I add songs to my content, though? Use illusto, the best online video editor for that. But first, let’s look at the trending musical numbers that will increase the reach of your content.

Pitch- 10 Hertz

“Bad Habit” by Steve Lacy is one of the top numbers of 2022 to use in TikTok and Instagram reels. Released on June 29, 2022, the famous number has over 400k hits on YouTube and is among the top five hits on Spotify.

Steve Lacy – Bad Habit (Official Video)

Pitch- 9 Hertz

Mix your TikTok with one of the best remixes of the year, “Se Acabo Remix by The Beatnuts ft. Method Man, “released on May 31, 2022, with over 160k hits; the song is one of the most commonly used in Insta reels-Se Acabo.

The Beatnuts – Se Acabo Remix (Lyrics) ft. Method Man

Pitch- 8 Hertz

To all the broken hearts and feeling lonely who want to express their pain through Reels, here is the number for you “Isn’t It Lovely All Alone” by Hailey Barnes, Calvin Jenkins. Released a couple of years back on March 14, 2020, highly popular amongst social media users, with over 8.6K clicks.

Lovely

Pitch- 7 Hertz

If you haven’t been using “Willow- Wait a Minute” in your content, you should start using the album from Rap Samurai, released May 6, 2022, and we suggest you use the remix version of the song too.

WILLOW – Wait A Minute! (Lyrics)

Pitch-6 Hertz

To make your reel trending, you can use the popular number “Sunroof” by Nicky You’re and, Dazy. The song, released May 4, 2022, is among the top two trending songs on Spotify charts, with over 480K. It won’t be an exaggeration to say it is one of the year’s best songs.

Nicky, You’re, dazy – Sunroof (Official Music Video)

Pitch-5 Hertz

“Surfaces-Come with Me” by Surfaces musical group is the other top number that can be used for your content. The romantic chartbuster, released on June 25, 2022, has over 138k. Add it to your playlist if you are deeply in love with someone.

Surfaces – Come With Me (Official Audio)

Pitch-4 Hertz

“In Heat” by Hentai Xander has a brilliant background score with meaningful lyrics, making it one of the premium songs of the year. Released on June 18, 2021, the song remains on the top of the chart with over 150k likes.

in heat. – Hentai Xander (Lyrics) | TikTok Song (432Hz)

Pitch-3 Hertz

Add a romantic touch to your song by picking our number, “SNAP” by Rosa Linn; the music, released July 22, 2022, has a like of over 225K and is in the top table in the Spotify list.

Rosa Linn – Snap – (Official Eurovision Music Video)

Before picking the top two songs, let’s look at some of the honorable mentions:

Sweet Dreams by Trinix

Likes:101k

Release date: July 10, 2021

TRIMIX – Sweet Dreams (Official Video)

Jiggle Jiggle by Duke and Jones (TikTok remix)

Likes:24k

Release date: June 19, 2022

Duke & Jones – Jiggle Jiggle (Song TikTok Lyrics) | My Money Don’t Jiggle It, Folds

Love the remix tonight by Shouse

Likes: 437k

Release date: April 3, 2021

Shouse – Love Tonight (Vintage Culture & Kiko Franco Remix)

Pitch-2 Hertz

Before trying this song, we are warning you this song is quite addictive “Under the Influence (Extended)” by Chris Brown. Make your viewers addicted to your reels by using this song. Despite the original version being released a couple of years back, the recent Extended version on Spotify has been a blockbuster with over 770k hits. It makes second on our list.

Chris Brown – Under The Influence (Audio)

Now it’s time to pick our top song; however, all these songs mentioned will improve your content. So, where will you edit them? 

Use the best online video editing software-illusto. It is irrelevant how experienced you are in video editing; the video editor is for everyone. 

Edit your audio in illusto add or remove the audio wherever you want.

The best online editor has many outstanding features like adding effects, texts, animations, and features.

Don’t have funds to buy copyrighted music for your content? Don’t worry; illusto’s got you covered. The video editor provides a stock of free audio that can be used for your content.

You can export your videos in 4K resolution. Then, render the output in MP4 or MOV formats, set your FPS(Frames Per Second) and Code Rate (from low to 30 MBPS), and guess what? Despite not paying any premium, the video will not have a watermark after exporting.

Pitch-1: The best

Many of you may not be surprised by the choice, but the best will be the best. “As it Was” by Harry Styles is the best song to use in your TikToks and reels and listen to. Released on April 1, 2022, the song has enormous popularity with 5.9 million hits. 

Harry Styles – As It Was (Official Video)

A piece of advice

It’s easy to pick the top one. But always, Keep mixing the tracks and set

Tags:
Social Media, Tips and Tricks

4 min

Excess of anything will decrease the quality of the original, let us see where to draw a line.

American actress Diana Lane once said, “A lot can change in the editing room.” Which is very accurate. Good editing skills are worth their weight in gold. However, how much is too much? 

A good editor is a game changer in film, photography, and written copy editing. Nonetheless, an editor who does excessive cuts may kill the soul of the original. 

When it comes to video editing, we have got you covered with illusto. The best online video editor will guide you through and let you master the art of editing. But it won’t tell when to stop editing, and since it is too easy to use. It’s too much fun editing on illusto. So let us find out when you have done much.

It just looks too much

Yes! The easiest way to find out you have done too much editing is when people can make out glaring edits you have made. Look at the first version of the photo or video and compare it to the ones after the improvements are made. Congratulations, you have unsettled the copy.

It’s like adding salt to a curry; it will make it taste better. But, when you put in more and more, it ruins the taste of your curry.

Regarding photo editing, it is lightning, and the darkening of photos must be taken care of. This has to be done so that the viewer doesn’t lose sight of the actual object that you want them to focus on.

Maintaining Visual Clarity

Editing is done to enhance storytelling, which is the foundation of editing. However,  to achieve perfection, you may mess up your story’s sequence.

If changes are made to the frame, ensure that the frame isn’t getting blurry and halos are not forming behind the focused object, which can disturb the entire frame and ruin the scene.

Similarly, in the case of photo editing, similar to video frames, it may cause halos and create weird lines on the photos, which affects their quality.

Using colors the right way

Make your frame or video colorful in the way you want to tell your story but without making the colors off-putting.

For instance, in Walter White, played by Bryan Cranston in Breaking Bad, the maker had a subtle way of telling a story in the scenes; through costume color and background shades in the scenes. Many critics came up with a theory that the darkening of that Walter’s darkened shirt color and dark backgrounds throughout the series, where an indication that he evolves into Heisenberg, shows how his personality has changed. The darker his shirt color became, the more negative shades were introduced into his character, and the darker the series became with the tone.

Spike Zone’s “Her” is a movie where editing of color has been done brilliantly.

That is how colors can be used if used well. Similarly, a color edited unnecessarily can have an off-putting effect on the screen. 

And again, when it comes to photo editing, the frame loses its originality when too many edits are done. The color can become so vibrant if not saturated carefully that the photo may lose its actual soul.

Losing details in the frame

In films or videos, the makers often try to put elements in scenes that are hard to find at first glance. But having watched a movie a few times, you will appreciate the quality and vision of a maker. This generally happens to all the Nolan fans. He is a master of deception. “The Prestige” is one of the classic examples of such mastery.

However, getting back to the point, the moment the editor tries to make the frame perfect, he is likely to lose the details that the director or filmmaker has cleverly put out there for the audience.

As far as photos go, similar to frames in films, the photographer’s intention of capturing certain things cleverly may just get lost, ruining the art.

Editing written pieces

Editing is not limited to just photos and videos. Editing is an essential part of writing too. The reader is the top priority in written editing. The expectation of what the reader wants. 

Then comes the client. The first question to ask is what are the client’s preferences? Do they need a blog for online editing software like illusto or does The New York Times needs an article about Harry Styles?

Anyway, imagine your client is illusto. What will you write? You have got to understand what the software is about. illusto is an online video editing software that professional spheres and newbies can use.

The video editor does not need newbies to pursue editing courses. Just drag the videos on the timeline and edit them. Then, export them up to 4K resolution.

The video editor is easy to use and provides premium features for free. One of the greatest strengths of illusto is that it is cloud-based and doesn’t demand your desktop or laptop to use High RAM or heavy graphic card.

let’s go back to the vital factor of editing. The other essential thing to consider is the writer’s train of thought. As an editor, it is crucial to understand the writer and the work they have put in and their perspective and make edits accordingly.

However, there is no hard and fast rule of what to do and not do in written editing but always work on keeping the copy should be clear, complete, compelling, and concise.

Tags:
Social Media, Tips and Tricks