Many aspire to become influencers, but here are some mantras to success.
Gone are the days when celebrities were only film actors, politicians, and sports players. Content creators have increased the spectrum of professions under celebrity status.
Using social media as a platform, many have started to portray their hidden talents by creating content.
With more content creators creating content on social media using online editing software like illusto, many others want to follow in their footsteps.
A tried and tested route is not the only way to succeed in content creation. Nevertheless, we have narrowed down the things most of the successful content creators have done and listed them below.
Double down on your niche
Figure out what kind of content you want to create. For instance, if you’re going to make social media content about film reviews like Jeremy Jahns or Chris Stuckmann, stick to the reviews.
If you upload a film’s review on a Friday and then a list of restaurants to visit in Barcelona on a Sunday, your audience may lose you.
So it is better to stick to your domain and make videos on it. Look at the others creating similar content, learn how they go about things, and make your content strategy accordingly.
Listen to your audience.
The social media comment section with negative comments can sometimes be tricky for content creators. Criticism in the section can be over the limits at times. But to become a successful content creator, it is essential to listen to your audience, take criticism, and use it to improve your content.
Keep engaging with your audience through Instagram live sessions or Q and A’s. Learn what they want in your future content. Make them a part of your future content strategy plan.
Build relationships with your followers. Don’t just get obsessed with the number of followers. Try and give them a personal touch and make them feel like they are part of the family.
The content creation space has accelerated during the COVID times; one of the main reasons behind it is how audiences and brands regularly interact during lockdown times and create a bond. With things returning to normal, connecting with the audience may take a little while, but it will be good practice to continue interacting with the audience.
Identify targeted audience
Heather Crockett Oram, Dana Harvey, and Rachelle Chapman are some famous content creators focusing on motherhood. The content is targeted at a specific viewer group which is young mothers. These influencers are relatable to many young mothers. And their range is relatable to all the struggles young mothers face, and the influencers give information about vital things for a mother to do.
Similarly, one has to identify the demography one is targeting and make content accordingly. Look at the average age group of your viewers and what they are looking for;
You can be a teacher on YouTube for primary and high school students or teach physics for graduation-level students, understand their age psyche, and make videos relatable to them.
Slow and steady wins the race.
Don’t be obsessed about the number of followers right from the word go. Concentrate more on making good content and build your portfolio slowly. Have a sound plan and stick to it.
It is all about the journey rather than the destination. By going slow and creating good content, there is a higher chance of building a loyal followers base. And on top of that, it gives you and your audience a family-like connection as they have been part of your journey from the beginning.
Some content creators even try to buy followers for their Instagram pages which is against the policies of the App. One must be careful about Instagram bots too, which can genuinely hinder the growth of the influencer.
Different content for different platforms
Despite having the same niche, try and deliver different content depending on the platform used.
Make use of all the social media platforms to spread your content across. The message at the end, which the viewer might receive, maybe the same but told in a different way that suits each platform.
Be thorough with the features of social media platforms on which you make content. Strategize how to use a particular part to make your content more appealing to your audience.
Understand the diversity of users on social media platforms. For instance, many Gen Z*is no longer use Facebook. Make your content suitable for them on TikTok, Twitter, Instagram, and Snapchat. Similarly, there may be millennials* and Gen X* categories that use Facebook to adapt your content accordingly to them and Facebook.
Edit your content well
Editing is as important as all the steps above. One might even say to rectify all your shortcomings in making content here, and at the same time, all the hard work done can go wrong if the editing part is not done correctly.
However, do not worry; the best online editing software for desktops, Illusto, can be used to solve the problem. The user-friendly video editor has many perks that can improve the quality of your videos.
One of the best features for content creators is that videos edited in the software can be exported up to 4K resolution.
illusto allows adding cover photos to the videos that would automatically be picked as thumbnails by TikTok, Instagram, Facebook, Twitter, and Youtube, making your content suitable for social media.
